TATA STEEL

Tata Steel is an integrated iron ore mining; steel manufacturing and marketing; and steel based product manufacturing and distribution Company. The company has manufacturing and distribution facilities in 26 countries and operations in 50 markets across the world. The Tata Steel operations include steel division, bearings division, ferro alloys and minerals division, agrico division, Tata growth shop (TGS), tubes division, and wire division. The other major international operations of the company include Corus Group; NatSteel, a wholly-owned subsidiary of Tata Steel; Tata Steel (Thailand); and Tata Metaliks. The company is headquartered in Kolkata, India. Tata Steel Key Recent Developments Apr 08, 2010 Tata, NMDC to develop steel plants in India Dec 23, 2009 Tata Steel Plans To Reduce Its Carbon Emissions By 10% By 2012 And 25% By 2020 Nov 10, 2009 Tata steel signs an agreement with Canada firm Aug 10, 2009 Steel Roofing BIPV Manufacturing Project Moves Further Ahead Aug 03, 2009 Tata Steel to produce 50% of Corus raw materials

This comprehensive SWOT profile of Tata Steel provides you an in-depth strategic analysis of the companys businesses and operations. The profile has been compiled by Global Data to bring to you a clear and an unbiased view of the companys key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

SWOT analysis is an examination of the strength, weakness, opportunities and threats faced by a company during its phase of operation. A SWOT analysis is important for Tata Steel to evaluate its current position and formulate strategies to tackle its competitors.

1. Strengths of Tata Steel

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Tata Steel is the pioneer of steel business in India and thus enjoys brand equity. Tata Steel has a multiple companies under the same banner, which gives it an advantage of value-chain efficiency, whereby the company can utilize products made in its sister companies to process raw materials and increase efficiency.

Weaknesses of Tata Steel

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The biggest weakness of Tata Steel is its increasing debt-to-equity ratio. Most of its assets are financed by debt, which can be dangerous in the long-run. Tata Steel largely depends on domestic and a few international markets for generating business. This over-dependence can prove to be fatal in times of economic crisis.

Opportunities for Tata Steel

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Tata Steel is branching out to overseas market. The company has recently signed a deal with Corus group, which provides access to European markets. Tata Steel will now be in a position to utilize the

R&D facility and the patents owned by the Corus group. Exposure to new technologies and markets is a big advantage for the company.

Threats to Tata Steel

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In the current scenario, the biggest threat for Tata Steel is to maintain the Co2 emission standards when it starts its operations in Europe. The sudden overseas exposure along with a possible economic slowdown is the biggest challenge faced by Tata Steel in the present circumstances