Personal Mobile Devices

National Semiconductor Segment Overview

Panelists
Daniel Braunworth
Central Marketing

Eric Eklund
Audio Product Marketing

Humair Khan
Mobile Devices Power Product Marketing

Objectives
Identify key concerns in portable devices market Describe Nationals value and capabilities in the portable market Identify Nationals focus product areas for portable devices

Agenda
Market Drivers and Trends Personal Mobile Devices National Semiconductor Value Proposition Focus Product Segments Additional Information

Key Mobile Device Market Trends

Enhancing the user experience
Longer battery life Smaller, thinner, more convenient form factor Higher speed, advanced connectivity Richer multimedia experience

Smartphones: Technology Convergence

The Smartphone is redefining personal mobile devices
Dramatic technology development in RF, displays, imaging, and processing subsystems Significant focus on function integration

Projected market growth rate of 20-30% over the next 5 years

Other Personal Mobile Devices

Mobile applications with rich user interfaces share common requirements with smartphones
Vivid user interface (Displays, Input devices, audio) High quality content experience Longest possible battery life Sleek and convenient form factors

National Value Propositions

Innovative products, addressing market challenges through
Energy Efficiency Enabling Next Generation Technology Advanced Subsystems

Highest quality products through world-class manufacturing Inventive packaging that enables sleek, thin designs

2.49 x 2.49 x 0.60mm 0.5mm pitch

Nationals Focus in Portable Devices

Audio Components and Subsystems Smart RF Management Illumination and Haptics Power Management

Audio Components and Subsystems

Highly Efficient World-class Standalone Components
Class D Audio Amplifiers Ceramic Speaker Drivers* Class A/B Headphone Amplifiers Class G/H High Efficiency Headphone Amplifiers* Class A/B Earpiece Amplifiers Haptics Drivers for sensory feedback* Far Field Noise Reduction*

Integrated Audio Codec Subsystems

*Future subsystem integration 10

Smart RF Management
Optimized power supplies for RF power amplifiers RF Detectors for power savings through feedback control Low quiescent current clock buffers for noise isolation
Dual Mode Battery Battery RF DC/DC Power Converter Clock Buffer

GSM

PA only, battery current drawn

Digital Digital Processing Processing

Analog && RFIC RFIC

RF Power Amplifiers

3G

PA+LM3212 battery current drawn

Current cut by 50% at 30dBm

RF Detector

GSM/EDGE power amplifier current savings using a National step-down RF power converter

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Illumination Intelligent Backlighting

White LED backlight drivers with energy saving features
Ambient Light Sensing (ALS) inputs Content Adjustable Backlight Control (CABC) PWM inputs
ALS Sensor

DISPLAY GLASS

Programmable RGB Indicator and Keypad Lighting Management Subsystems (LMUs)

DISPLAY DRIVER
LED Backlight Driver

CABC PWM Signal

Keypad Backlight
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Flash & Haptics

Flash solutions targeting high mega pixel cameras
Provides increased image quality

Haptics solutions for next generation touch screens

Provides tactical feedback

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Power Management
Lowest noise LDO voltage regulators Highest efficiency, most compact switchers for longer battery life Power Management Units optimized for processors PowerWise Adaptive Voltage Scaling (AVS) yielding up to 64% power savings

V_AVS

Core

APC

PWI

PMU EMU

HPM ASIC/SoC/uP

Closed loop

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Summary
Nationals solutions for personal mobile devices enhance the user experience and extend battery life through
Energy Efficiency Enabling Next Generation Technology Advanced Subsystems

National provides high value solutions for

Audio Components and Subsystems Smart RF Management Illumination and Haptics Power Management
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For Additional Information

Portable Solutions website
www.national.com/portable

Training Portal
www.national.com/analog/training www.national.com/analog/knowledge-exchange

Portable Solutions JIT Power Marketing Portal Signal Path Marketing Portal

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Call to Action
Visit our Portable Solutions website
www.national.com/portable

Learn more at our new Training Portal

www.national.com/analog/training

Contact National for more information

Call your local National field representative, or Contact us directly on the web

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