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Songshan Cultural & Creative Park


Nangang Exhibition Hall

1
TWTC Exhibition Hall 1

09/30~10/30 31
133

10/22~10/30 9
1 4

10/22~10/30 9
5

No. 133, GuangFu South Rd., Xinyi Dist., Taipei City


Mon-Fri / 10:00-18:00 Sat-Sun / 10:00-20:00

4F, No.1, Jingmao 2nd Rd., Nangang Dist., Taipei City


Mon-Sun / 10:00-18:00

No.5 , Sec. 5, Xinyi Rd., Xinyi Dist., Taipei City


Mon-Sun / 10:00-18:00

Free Shuttle Bus


1

10/2210/30 09:30-18:30 10~15 5~10 Operating Hours : 10/2210/30 09:30-18:30 Monday to Friday: every 10-15 minutes, Sunday & Saturday: every 5-10 minutes.

1 3

Songshan Cultural & Creative Park (Drop-Off Area)


1101

Nangang Exhibition Hall (Jingmao 2nd Rd. waiting area)


11516

TWTC Exhibition Hall 1 (Shifu Rd. east side, close to TWTC Exhibition Hall 3, under the flyover)
3

TWTC Exhibition Hall 1 (Shifu Rd. east side, close to the Taipei 101 staff entrance)

TWTC Exhibition Hall 1 (Entrance No.15, 16)

MRT Taipei City Hall Station (Exit 3)

METRO TAIPEI
5 5 1 3 2 10

Bannan Line (Blue Line): Sun Yat-sen Memorial Hall Station, Exit 5; the venue is a 5-min walk away.

Wenhu Line (Brown Line), Bannan Line(Blue Line): Taipei Nangang Exhibition Center, Exit 1; the venue is a 1-min walk away.

Bannan Line (Blue Line): Taipei City Hall Station, Exit 3; take the Expo free shuttle bus; or Exit 2 and walk 10 mins to the venue.

BUS

MRT Sun Yat-Sen Memorial Hall Stop 204212232254266278282288299 672Zhongxiao New Main Line

TWTC Nangang Exhibition Hall Stop 20521227630660562066 8678 679Zhongxiao New Main Line

World Trade Center Stop 120207222262662842882923337 38537611650665XinYi Main


XinYi New Main Line Line 5BL5 6BR6

Tourism Bureau Stop 204212232235299662663


Zhongxiao New Main Line

MRT Taipei Nangang Exhibition Center (Hall) 605668675678Zhongxiao New


19BR19 12BL12 Main Line

TAIPEI WORLD DESIGN EXPO


Contents

Preface


Design at the Edges

2006
13 19 2007 IDA 2011 Design at the Edges

Preface

03

2011
2011 1


The edge between the design practices and other fields having a stake in design, including: science, technology, government, business and nongovernmental humanitarian organizations. The edge between design disciplines, especially industrial, communication and interior architecture/design-what do they share in common and what sets them apart. Cutting edge work and ideas in design and in other fields: radically new, controversial, experimental, pushing the boundaries of the discipline.

Songshan Cultural & Creative Park

04

Nangang Exhibition Hall

18

24

TWTC Exhibition Hall 1

1 2 3 4 5 6 7 8 10 11

Theme Exhibition

06

A B C D E

Enterprises Area

20

G H I

Taiwan Designers Exhibition

26
In 2006, Taiwans Executive Yuan assigned the Ministry of Economic Affairs the task of integrating the resources and forces of various government agencies, design industries and academic institutes. Among 13 candidate countries and 19 candidate cities, Taipei, Taiwan was selected by IDA in 2007 to host the 2011 IDA Congress in Taipei with Taiwan Design Center as the citys representative body. The congress theme was declared to be Design at the Edge. The year 2011 marks the centennial of the Republic of China, and the Executive Yuan has designated 2011 as the Year of Design in Taiwan. A multitude of design activities have been organized and will be held all over Taiwan throughout the year. In October 2011, the Year of Design will come to a climax with the two major design events - the 2011 IDA Congress Taipei and the 2011 Taipei World Design Expo. The 2011 Taipei World Design Expo is the largest event among all the events scheduled during the Year of Design, and will span three large venues: Songshan Cultural & Creative Park, TWTC Nangang Exhibition Hall and TWTC Exhibition Hall 1. It will be the most important international event to be held in Taipei after the Deaflympics and Flora Expo. This event brings together businesses, design companies, design schools and design promotion organizations under one roof, who will interpret the theme Design at the Edges within the context of design beneficence, so that the general public can feel the pulse and power of design industries from around the world and admire the ingenuity and style of Taiwan designers.

Intl Industrial Design Exhibition

07

Intl Design Networking Area

21

Intl Design Students Exhibition

29

Intl Interior Design Exhibition

08

Touching Design Exhibit Area

22

Young Designers Workshop

30

Intl Graphic Design Exhibition

09

Cross-strait Area

21

Intl Craft Design Exhibition

10

Digital Content Area

23

Events

32

EXPO X The bamboo leaf conveys an image of oriental culture, while the quill pen is representative of Western civilization. The overlapping of these two elements symbolizes the convergence and interaction of global human cultures, as well as demonstrating the exchange and interplay between different design disciplines and thinking. The symbol, styled after the letter X in EXPO, is associated with the unknown, the future, convergence and limitless, incorporating the very spirit and essence of design unlimited creativity and challenging the future.

Interdisciplinary Creative Works on Asias Cultural Creativity Exhibition

11

Golden Pin Design Exhibition

12

Glory of Taiwan Design Exhibition

13

Design Players Exhibition

14

Taiwan Design Museum

16

TAIPEI WORLD DESIGN EXPO


Songshan Cultural & Creative Park
Design Excellence

/ 2nd FLOOR
C D

Exploring the Power of Creative Design by Following Historic Clues


1 2 3
20111 5 4,000 1937
Theme Exhibition

06 07 08 09 10 11

7 7
/ 1st FLOOR
N

Intl Industrial Design Exhibition

Intl Interior Design Exhibition

4 5 6 7 8 9

Intl Graphic Design Exhibition

Intl Craft Design Exhibition

Interdisciplinary Creative Works on Asias Cultural Creativity Exhibition

Golden Pin Design Exhibition

12 13

Glory of Taiwan Design Exhibition

2 3 4 5


Enlightenment Loretta H. Yang Mixed-Media LIULI Art

The Songshan Cultural & Creative Park exhibition includes Halls No.1 to 5 and the Main Building, and covers over 12,000 square meters. In addition to the theme exhibition, the venue also includes an International Industrial Design Exhibition, International Interior Design Exhibition, International Graphic Design Exhibition, International Craft Design Exhibition and an Interdisciplinary Creative Works on Asias Cultural Creativity Exhibition. Curated by professional teams, the venue presents a broad international perspective. Designers from home and abroad have been invited, and art and cultural performances will be organized to enrich the event. The venue also includes a Design Players Exhibition, Golden Pin Design Exhibition, Glory of Taiwan Design Exhibition and the permanent Taiwan Design Museum, etc. This event unrolls the superior quality design, imagery and strength of Taiwan integrating industry, economics and design and lifestyle aesthetics! In addition to visiting the Expo, take a stroll in the park and explore the historic architecture built in 1937, feel the innovative creative energy of this years exhibition, and savor the unique atmosphere alternating between the past and the present.

10 11

Design Players Exhibition

14 16

( )

Taiwan Design Museum (regular)

8
A

Entrance

9
E

10 10

A B C D E

Pin Taiwan Design

Information

Design
Design Magazine

First Aid

11
B

Design Library

Caf sole

Dine Luncheonette

Creative Forum

Patio Garden

Toilets

10

Elevator

TAIPEI WORLD DESIGN EXPO


Theme Exhibition


Intl Industrial Design Exhibition

In Bliss
21 This exhibition is based on the theme In Bliss. Original Bliss, More Bliss and Ultimate Bliss are used to reflect the complex living environment today and to reexamine the relationship between the self and the outer world, and further explores the ultimate purpose in life and the essence of blissfulness. It is hoped to return to a place of true bliss. In order to provide the exhibition with a comprehensive program and to be in line with global trends, the organizers of this theme exhibition have invited renowned international and domestic designers to present and discuss the diverse design aspects of the 21st century from a peoples perspective, and to use good intentions (safety, universality, eco-friendliness, humane) as the design factor. Lets stride forward together to a beautiful life in the future.

Trans-evolving
The history of design tells the story of how our intelligence and creativity have evolved. When faced with reality and problems, we have always tried to find the best solutions, and we have enriched ourselves by integrating aesthetics and philosophical ideas. After the industrial revolution, there were dramatic changes in design, which had a deep impact on contemporary and future design trends. Reflecting on this interesting development, the theme of the exhibition is TRANSEVOLVING. The exhibition is divided into three main exhibit areas presenting three different periods of evolution in design: Classical Area, Contemporary Area and Future Area. The exhibition intends to explore the changes in design and production over the past hundred years, innovation and reaction of design concepts and the infinite variety of appearances presented by design.

Curator / Sean C.S. Hu Organizing Team / Hu's Art Company

Curator / Sean C.S. Hu Organizing Team / Hu's Art Company

TAIPEI WORLD DESIGN EXPO


Intl Interior Design Exhibition


Intl Graphic Design Exhibition

Inuence & Conuence


Intertidal Age
Not a tsunami, but the design community is witnessing a series of minor waves that follow one after another. In a changeable environment or inconsistent circumstances, evolution continues, but communities may be overwhelmed by the high tides and be left dry during low tides! 100 graphic designers from around the world have worked together to present an era of new species full of vitality and revolutionary possibilities. All the graphic design works are displayed in one of 4 subthemes: warm true love, temporary heaven, magical connection and simple future, with their unique features presented in the form of continuous wave-like projections to illustrate the current era we are in.

2011

10 10
The influence of foreign culture on the evolution of Taiwanese culture is evident everywhere. Since ancient times, the history of Taiwan has been closely linked to global economic and trade development, and because of its ideal geographic shipping location, Taiwan has been deeply affected by the convergence of Eastern and Western cultural influences. The Intl Interior Design Exhibition, as part of the 2011 Taipei World Design Expo, connects the relationship between Taiwan and the World from the perspective of Influence & Confluence to achieve a cosmopolitan status that defines Taiwanese interior design as the convergence of Western and Eastern cultures. Works of 10 international designers and 10 Taiwanese designers will present aspects of contemporary interior design under the influence of the present convergence of world cultures.

Curator / Akibo Lee Curator / Yao Cheng Chung Organizing Team / Terra Space Design Co. Ltd Organizer / Department of Commerce, Ministry of Economic Affairs Organizing Team / China Productivity Center

TAIPEI WORLD DESIGN EXPO


Intl Craft Design Exhibition


Interdisciplinary Creative Works on Asias Cultural Creativity Exhibition

Crossover-Symbiosis
2011
AND ArtNatureDesign AND With bridging as part of its being, 2011 National Taiwan Craft Research and Development Institute: connects Taiwanese craft and the world with humility, combines man and nature with gentility, blends design and craft with wellrounded thinking, and places craft and art side by side with foresight and vision. Transcending time, the traditional and the contemporary merge. With bamboo as the medium, through material transforming techniques that open a new realm to the arts, NTCRDI presents the unique natural spirit of craft. AND stands for Art, Nature and Design; exemplifying tolerance and harmony embodied in the theme Crossover-Symbiosis. AND also means the interpretation of nothingness, the imagination and curiosity of the unknown and the linkage that exists among them.

Ingenuity Follows Nature


10 7 18:0 0 T Interdisciplinary Creative Works on Asias Cultural Creativity Exhibition was initiated by the internationally renowned artist Tong Yang-Tze, and is organized by the Taiwan Design Center, with graphic designer Chen Jun-Liang and Hong Kong designer Freeman Lau as curators. The objective of the exhibition is to promote and pass on the art of Asian calligraphy. The organizers have invited 20 Asian master graphic designers from five Asian countries imbued in the culture of Chinese calligraphy, as well as 20 Taiwanese graphic designers to create posters with elements based on the calligraphy of Tong Yang-Tze under the theme Ingenuity follows Nature. Moreover, the interior designer Ray Chen has been invited to create a completely new experience within 900 square meters by engaging the boundaries between the historically relevant new and old. In order to diversify the exhibition, an Ingenuity follows Nature opening dinner will be held on the evening of 7 October 2011 at 18:00 in the Patio Garden, Songshan Cultural & Creative Park. One hundred Taiwanese artists have been invited to create Pop Shirts, with which a Pop Shirt show and charity sale will be held. The objective is for Chinese calligraphic culture to become part of everyones life through the vocabulary of young people. Executive organizers / Asian Culture and Arts Development Association Artist / Tong Yang-Tze International Curator / Freeman Lau Domestic Curator / Chen, Jun-Liang Interior Designer / Ray Chen Evening Banquet Planner / Vincent Fang

Consultant / Lee, Weilang Official Organizer /

Council for Cultural Affairs, Taiwan


Executive Organizer /

National Taiwan Craft Research and Development Institute


Organizing Team / ARTMW CO., LTD. Participant Countries / Taiwan Japan Korea Thailand France U.S.A. Denmark

10

TAIPEI WORLD DESIGN EXPO

11


Golden Pin Design Exhibition


Glory of Taiwan Design Exhibition


Golden Pin Design, Spice of Your Life
Golden Pin Design Award 2011 Hosted by the Ministry of Economic Affairs, Golden Pin Design is an award given to designers of products sold in Taiwan. The selection is aimed at encouraging designers to pursue innovative aesthetic expression and quality in their works. Products that pass the selection are awarded with the Golden Pin Design Mark as a distinctive feature to appeal to consumers who seek to add aesthetic values and quality to their lives. This year, among the 2011 Golden Pin Design Products, the Ministry will further select works in line with Design Beneficence. The exhibition area is built around aesthetic living spaces, with the value of aesthetics being expressed in everyday settings. Golden Pin Design Products that pertain to Design Beneficence are integrated into the exhibition settings to demonstrate how product design brings quality, fashion and convenience to daily life.
Lin's Ceramics Studio


Taiwan Design Winning International Distinction
iF 102 7iF Gold reddot 1,007 92 35% 6 2011 Major International design awards have always been an important objective for elite designers to participate in. These awards include, among others, Golden Pin Design Award of Taiwan, iF and reddot of Germany and IDEA of the US. In this unique year, DIT products have attained unprecedented success and acclaimed by receiving a record-breaking total number of awards and first prizes - winning 102 prizes in iF Germany, including 7 iF Golds, next only to the host country and Japan, and Taiwanese designers took home 92 of the 1,007 prizes in reddot Germany, an increase of 35% in total number of prices compared to last year; moreover, 6 of these 92 prizes were top prizes! These achievements not only broke the record of Taiwans past participation in reddot but also set us at the top of Asian countries in the field of design. In this show, we include all DIT products awarded top prizes in 2011. Visitors will have the chance to see for themselves why these products won international recognition.

reddot product design award: best of the best


QLD-301(LED Floor Light)
Qisda Corporation Design: QisDesign

Purion Easy Steep Pot Set

AM2021
Mini HiFi System - Dew / AM2021

Auluxe Corporation

reddot product design award: best of the best



Wu Xing Fortune Cake
HongLuBao CO., LTD.

plus WorldCard Ultra plus


PENPOWER TECHNOLOGY LTD. Design: Gearlab Co., Ltd.

iF product design award: iF gold


Steamer set
JIA Inc.

12

TAIPEI WORLD DESIGN EXPO

13

10


Design Players Exhibition

No.
10-11 10-12 10-13

Exhibitors
Pilotfish BRIGHT IDEAS DESIGN CO., LTD. That Idea Design Co., Ltd. DELTA DESIGN Aryen Mortor Progressive Co., Ltd

B E

Design
Design Magazine

Caf sole

Toilets

Patio Garden

Designers' Playground
2011 50 3C Of all the exhibition areas of the 2011 Taipei World Design Expo, the Design Players Exhibition is definitely the area that best presents Taiwans design industry. The exhibition shows the works of 50 design companies and studios featuring industrial design, interior design and visual communication design. Renowned designers, college professors and leading 3C companies have gathered to interpret the spirit of Taiwan design based on the theme Design at the Edges, presenting their boldest and most innovative works, and will take advantage of the unique cultural atmosphere of the exhibition to offer the ultimate in interactive participation and experience. It is practically a Designers' Playground, and the only area combining display and sales among all sections of the expo, forming a model for a new approach to the development of Taiwan design by adopting the business mode of store in front of workshop and the economy of agglomeration concept.

10-14 10-15 10-16 10-17 10-18 10-19 10-20 10-21 10-22 10-23 10-24 10-25 10-27 10-28 10-29 10-30 10-31 10-32 10-33 10-34 10-35 10-36 10-37 10-38 10-39 10-40 10-41 10-42 10-43 10-44 10-45 10-46 10-47 10-48 10-49 10-50

New Vision Integrated Marketing () Communication Co., Ltd. ----Shiner Art company Carpenter Handmade Craft Garden Acdesign Associates International Co., Ltd. DUCKIMAGE CO., Ltd Bethesda Creative Development Co., Ltd To Creative Forum

10-50 10-49

10-48 10-46 10-44 10-42 10-40 10-38 10-47 10-45 10-43 10-41 10-39 10-36

10-37 10-35

10-33

10-34

10-32

10-30 10-31

SUIIIS () SUIIIS
URD Design Corp. 41 Furnishings Gallery Inc. Dou Design Alliance CACHE-CACHE DESIGN INC. Yeduo Design Co., Ltd afterain design studio Wevo International Co., Ltd.

10-28 10-29 10-27

10-24 10-25

BALANCE WU DESIGN CO., LTD urban prefer

urban prefer

UID Create Co., Ltd.

PAPER SPACE CO., LTD. Plain Design

12

10-23

E

To Golden Pin Design Exhibition

10-22

Asia One Design SenseMarket Piao I Enterprise Co., Ltd. MOTOR Design Group Ltd Exp Design Studio Haori Taiwan Co., Ltd ART64 CO. Serena Chen DOSEE DESIGN Feteme Design Studio Geway International Co., Ltd DESIGNBURG To Golden Pin Design Exhibition

No.
10-01 10-02 10-03 10-04 10-05 10-06 10-07 10-08 10-09 10-10

Exhibitors
Mizar Co., Ltd Fate-design Original Co., Ltd. DotFuns by Elite Brand Image Design Co., Ltd Taiwan Amoeba Design Association CHENG LOONG CORP. PEGATRON CORP. Cmie Digital Art Co., Ltd

10-20 10-21

10-18 10-19 10-16 10-17

ART64 ( ) Serena Chen


10-14 10-15

2011 Taiwan Design Excalibur Plan Exhibition ( ) CRE8 IDECO INTERNATIONAL INC.

Original Design Communication Co., Ltd ideoso design Inc.

11

10-05 10-01 10-02 10-03 10-04 10-07 10-08

10-06 10-09 10-10 10-11

10-13

10-12

14

TAIPEI WORLD DESIGN EXPO

15

11


Taiwan Design Museum

Rendezvous between Humanity and Creativity and

The World's First Design Museum in the Ethnic Chinese Community


7

The Taiwan Design Museum is the driving force behind Taiwans cultural, creative and design industries. Occupied by the Taiwan Design Center, the museum centralizes the full resources of local design and cultural and creative industries to enhance collaboration between culture, art and creative design. The museum will serve as a barometer of aesthetic taste and design perception of the general public, as well as the gathering place for design, culture and creative industries. This Museum includes 7 areas; Taiwan Design, International Design, Golden Pin Design, Concept Design, Innovative Design, Spotlight on Design and Interactive Design. The museum exhibits range from Taiwan's first self-designed computer to the most recent, internationally awarded products enabling visitors to view an entire exhibition at one time.

Crossover into Different Points in Time

International Design

1 7 5 4

3
Taiwan Design

1 2

Concept Design

Spotlight on Design

Golden Pin Design

Toilets

3 4 5 6

Taiwan Design

First Aid

Interactive Design

Caf sole

Information

International Design

Innovative Design


Taiwan Design Meseum Floor Plan

Concept Design

16

TAIPEI WORLD DESIGN EXPO

17


Nangang Exhibition Hall
Design Exchanges

N
A09 A07 A08 A10 A11 A12 A13 A23 A24 A25 A26 A27 A28 A32 A31 A30 A29 A33 A34 A35 A36 A39 A38 A37

A06

L ight G aller y

A14

A22

A21

Entr ance

The Foremost Arena for Design Interaction

A B

Enterprises Area

20

A40 A05 A04 A15 A19 A20 A41 A42

Intl Design Networking Area

21 22

2011 5 Nangang Exhibition Hall is the most international exhibition venue built and provided with the most advanced technology of all the exhibition venues of the 2011 Taipei World Design Expo. The venue is divided into an Enterprises Area, Intl Design Networking Area, a Touching Design Exhibit Area, Digital Content Area and a Cross-strait Area. In the Enterprises Area, Intl Design Networking Area and Cross-strait Area, the exhibition gathers together enterprises focusing on design development, as well as domestic and foreign cities and organizations endeavoring to promote design, so that as a collective showcase it can serve as a platform for all domestic and foreign businesses to inspect and learn from each other while at the same time enabling communication with visitors. The Touching Design Exhibit Area presents the outstanding results achieved by local industries applying Design Beneficence in their products with the assistance of the Taiwan government, and you can delight in the touching stories behind each exhibit. The Digital Content Area applies technology and multimedia scenarios to combine Nature with technology, the virtual world and reality in order to lead you into a digital world beyond imagination.

C D E F

Touching Design Exhibit Area

A02

A03 A16

A18

A45 A46

A44 A47

A 43

Cross-strait Area

21 23

Digital Content Area

A01

A17

A49

A48

01

Entr ance

Pin Taiwan Design Design Magazine

02 Design

Toilets

B01 B03

B02 B16

B17 B20 B18 B19 B21 B23 B24

A50

A51

Information

&
First Aid

Smoking Area

B04 B05 B08


402a

B06 B07

B43

B42

Lockers

Elevator
Conference Room

B22 B13 B14 B15 B25

B40 B39

B41

B09

Entr ance

B10

B11

B12

B38

402b
Conference Room

402c

Conference Room

B26

B27 B28

B31 B32 B33 B37 B30 B29 F01 B34 B36 B35 F02

D01

D02

D04

D03

4 / 4th Floor Plan


18
TAIPEI WORLD DESIGN EXPO

19


Enterprises Area

Branding at the Edges-Design for Living


58 This area assembles enterprises specializing in high quality design to showcase their design prowess based on their creativity and branding. By integrating the multicultural aspects of the East and West, science and humanity, tradition and avant-garde and dynamic and static states, the Enterprises Area presents the magical power of design by turning stones into gold. It also demonstrates how design can make your dream future lifestyle a reality.

Intl Design Networking Area

Where Global Designs Meet


13 This exhibition area assembles design promotion organizations and cities from 13 countries around the world, including the USA, Canada, UK, France, Germany, Austria, Russia, Denmark, Turkey, Finland, Japan, Korea, Hong Kong and Taiwan, and leads you to experience the unique styles and creative strengths from around the world.

No.
B01 B02 B03 B04 B05 B06 B07 B08 B09 B10 B11 B12 B13 B14 B15 B16 B17 B18 B19 B20 B21 B22

Exhibitors
/ Institute for Information Industry / Industrial Technology Research Institute / Cultural Affairs Department, New Taipei City Government / Good Design Association, Taiwan / Taiwan Children's Commodities R&D Center / Precision Machinery Research & Development Center / Free Universe Education Foundation / Cycling & Health Tech Industry R&D Center / Taiwan Design Alliance / Designer Association Tainan / Printing Technology Research Institute / Footwear & Recreation Technology Research Institute / Taiwan Textile Federation / Plastics Industry Development Center / Taiwan Textile Research Institute / Taipei City Government FRANCE DESIGN INNOVATION Pavilion(UBIFRANCE and APCI) red dot Austria: Infrmation Design projects and the shortlist of the first international IIID award 2011 Berufsverband der Deutschen Kommunikatiosdesigner e.v. (BDG) Danish Design Association (DDA) Korea Institute of Design Promotion (KIDP)

No.
B23 B24 B25 B26 B27 B28 B29 B30 B31 B32 B33 B34 B35 B36 B37 B38 B39 B40 B41 B42 B43

Exhibitors
/ Hong Kong Design Center (HKDC) / iF International Forum Design GmbH / Japan Institute of Design Promotion (JDP) Japan Graphic Designers Association (JAGDA) The International Council of Societies of Industrial Design/ World Design Capital Helsinki 2012 / InterfaceFLOR Center for Crosscultural Design (XCD) Cannes Lions x NowNews + i@T Istanbul Technology University (ITU) The International Council of Graphic Design Associations (Icograda) The International Federation of Interior Architects/Designers (IFI) Korea Craft Design Foundation (KCDF) / Council of Indigenous Peoples, Executive Yuan Seoul Design Foundation (SDF) Korea Ensemble of Contemporary Design (KECD) DMY Berlin Mission Design D&AD The Association of Designers of Russia (ADR) / Taiwan Package Design Association / The Graphic Design Association of the Republic of China

No.
A01 A02 A03 A04 A05 A06 A07 A08 A09 A10 A11 A12 A13 A14 A15

MITSUBISHI MOTORS
() BenQ Group

Exhibitors
MITSUBISHI MOTORS tittot BOLANE Comfortech Co., Ltd. Cheerful Fashion Goods Co., Ltd. FRANZ COLLECTION INC. Pan German Motors Ltd. POLYLIGHT ELECTRONICS CO., LTD. Gallery Chuan HAN TOWN Design Enterprise ASUSTek Computer Inc. Yung Shing Furniture Co., Ltd. (Woody Chic) Liu,Xiao-Qian's Handbag Co. Kiddie's Paradise Inc. LUXGEN Motor Co., Ltd. BenQ Group PARAMOUNT BED CO., LTD. Yanmar Co., Ltd. TOYOTA MOTOR CORPORATION Fuji Xerox Co., Ltd. Japan Airlines Benesse Corporation tripod design co., ltd. Hug Japan Project PIGEON CORPORATION Chinese Society of Interior Designers Nova Design Co., Ltd. MUJI (TAIWAN) CO., LTD. Lin's ceramics studio Artilize Worldwide Co., Ltd. Pacific Cycles, Inc.

No.
A23 A24 A25 A26 A27 A28 A29 A30 A31 A32 A33 A34 A35 A36 A37 A38 A39 A40 A41 A42 A43 A44 A45 A46 A47 A48 A49 A50 A51

GDS

Exhibitors
GLOBAL BRAND & DESIGN SOLUTIONS PARALLEL INTEGRATIONS & ENGINEERING CO. Yantouch Corporation Yuanbao Enterprise Co., Ltd. Design House Co., Ltd. Wuan Chuang Food Industrial Co., Ltd. XxtraLab DESIGN Co., Ltd. PRETEC META DESIGN Writek Company Ltd. Towa Umbrella Industry Company

Katsura Design Lab.LLC (with ICDC Ibaraki Craft Design Community)


ATOP Precision Ind.Co., Ltd. Homax Int'l Tech-Development Co., Ltd. MAXTEK Go-Go Co., Ltd. Xue Xue Institute Lumeos TATUNG Studio Domo Inc. Image Model Co., Ltd. Whipsaw Inc. Taiwan External Trade Development Council Epackage Creative Packaging Solution Corp. ALL JACK CO., LTD. Cluxii Co., Ltd. SUBKARMA Taiwan Graphic Design Association Yeong Jin Furniture Factory Corp., Ltd. OLILY Exhibition Design

Yanmar Co., Ltd TOYOTA MOTOR CORPORATION

A16

Fuji Xerox Co., Ltd.


tripod design co., ltd Hug Japan Project PIGEON CORPORATION

Whipsaw Inc.

Cross-strait Area

China could be described as the most vibrant consumer market in the world, and with Chinese designs gaining popularity, design exchanges across the Taiwan Strait are becoming more frequent. The Cross-strait Area is a gateway to The New Future of Chinese Design.

A17 A18 A19 A20 A21 A22

No.
D01 D02 D03 D04

Exhibitors
Shenyang Innovation & Design Service Center Beijing Industrial Design Center Xiamen Foreign Economic and Trade Enterprises Association Wuxi Design Chamber of Commerce

( )

20

TAIPEI WORLD DESIGN EXPO

21


Touching Design Exhibit Area

Digital Content Area


Taiwan, Touching Your Heart
Curator / Ishun Linn Organizing Team / U10 Inc. This exhibition integrates the joint resources of government agencies, academic and research institutions and industries to display the fruitful results after technology upgrading of Taiwan industries and adding aesthetic value to design. Taiwan aims to convey its concern for the earth, humanity and 200 MIT DIT disadvantaged minorities, and share with the world its achievements from the standpoint of goodwill. The themes of this exhibition are Beautiful Textile, Creative Lohas, and Happy Living, and more than 200 MIT (Made in Taiwan) and DIT (Designed in Taiwan) products used in our daily lives are on display. Story-telling is used to tell benevolent thinking behind product development and the future direction of Taiwanese companies so that you can sense and appreciate the touching strength of Taiwan.

Digital Universe - Visual Representation


Curator / Professor Chang-Fu Hsieh Organizing Team / The multiple dimensions of digital content have engendered all kinds of ideas, creating a myriad of styles from digital content industries. Let us uncover the spatial world of Taiwans digital content and enter a Visual Representation of a Digital Universe. The exhibition is divided into four main sub-areas: Brewing - Denote the 3 (One Birth of Life, Revelation- Digital Performance, Convey the Spirit of Land, Moved- Moving Experience: Respect Nature, and Cohesion Hope and Happiness. This exhibition area is designed to span different industries and present a full spectrum of digital content, with the principles of yin & yang being used to represent the elements of motion and stillness. Three smaller competitive arenas will serve to create one source, multi-use platforms for digital content.

Digital Content Industry Promotion Office, Ministry of Economic Affairs


Organizing Team / Aimculture Co., Ltd.

Source Multi-Use)


Brewing Denote the Birth of Life


Moved- Moving Experience: Respect Nature

TOPGREEN

NOVITE

SolarBlock
Rooster Lighting NDD Design

Far Eastern New Century Corporation


8 = 1 NIKE

Shiang Ye lndustrial co., ltd


100%


Revelation- Digital Performance, Convey the Spirit of Land


Cohesion- Hope and Happiness

8 recycled PET bottles = 1 NIKE World Cup Soccer sportswear

A 100 recyclable and foldable chair made of a single material and assembled from only 5 parts.

Bringing the power of illumination to the dark corners of the world

22

TAIPEI WORLD DESIGN EXPO

23


TWTC Exhibition Hall 1
Design Creativity

N
En tr an ce

Invigorating creativity; Exhilarating design

Taiwan Designers Exhibition


100 100 contemporary Taiwanese designers from different design disciplines join hands to establish five creative communities.

26

1
TWTC Exhibition Hall 1

H26

2011 1

Intl Design Students Exhibition


26 The Int'l Design Students Exhibition gather educational institutes and design promoting organizations for promising young designers to showcase their eye-catching conceptual design works.

29

I
H18 J02 H17 H16

H24 H25 H23


30

H19 H20 H21 H22

Young Designers Workshop


30 This exhibition presents the culminating results of 30 design teams showcasing the innovative mindset and dynamic power.

J
With a brush and a palette, you can paint with unchecked imagination! With a mouse and graphic software, you can create the land of your dream! The TWTC Exhibition Hall 1 venue of the 2011 Taipei World Design Expo presents an arena of creativity for local and overseas contemporary and young designers. Exhibits in this section of the Expo integrate creativity across different generations, interweave eastern and western design aesthetics and facilitate cultural exchanges across industries. The preciousness of creativity lies in returning to the essence of design. Design is interesting when it applies beneficence to taking actual steps towards caring for the earth. Designers see the world from widely-different angles, contributing to the common good with their different design perspectives. Humankind can be great because of their dreams, and they can realize their dreams through creativity. Designers are invited to sow the seeds of creativity and create a collection of breathtaking designs.

01
Pin Taiwan Design

H12

H13

G
J01 H01

02 Design
Design Magazine

H11

Toilets

H14

H15

Information

First Aid

ATM

TICC

Entrance

H10

H06

H05

H09

H07

H04 H02

H03 H08 H27

Entrance

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TAIPEI WORLD DESIGN EXPO

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Taiwan Designers Exhibition

Building Communities of Creators; Collective Design at the Edges


Curator / Kuo-Chang Liu Yu-Tsung Hu Organizing Team / Opening-United Cultural & Creative Co., Ltd.

100 5 This grand gathering of the fields of Taiwanese contemporary design reflects the theme of Collective Design at the Edges through Communities of Creators, and builds on the concept of traditional settlements to transform ideas into concrete images. 100 contemporary Taiwanese designers break down the boundaries of design and build a city of five communities within the TWTC Exhibition Hall 1 presenting five major topics concerning lifestyles, culture, humanity, the city and ecology.In this city, you will see creative ideas from all fields, interaction between design thinking and self-examination. Visitors will experience a creative design adventure through exploration using a map.

26

TAIPEI WORLD DESIGN EXPO

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Participating Designers


Intl Design Students Exhibition

Designer

Designer

Designer

Designer

Cross the Boundaries, Design New Languages


21 26

Manfred Wang David Wang Wang, Yul Lin David Wang Hsia-Chun Wang Rock.Wang Ben Wang Meiling Wang Johan Ku Chi Ping Chu Albert i-Li Ho Jen Suh hou Chin - Hwei Ho Balance Wu Jane Wu Wu , Tsan-Cheng Haur-Wen Lu Yoken Wu Akibo Lee Andy Lee Alain Lee Ken-Tsai Lee Weilang Lee Corine Lee Chuan-Ron Lee agua Chou

Yu-Jui Chou Yiweishen Ishun Linn Murphy Lin Jou Min Lin Goji Lin Tsung-Jen Lin Apex Lin, Pang-Soong Lin Shiao Tung Sally Lin Chiu Wen-Chieh Hsien-Nen Chiu Hsiao Pei Hou Jadis Cheng Yao Cheng Chung Crayon Yao

Chang, Wen-Hsin Wen-Tsung Chang Jimmy Chang Chang Yi

Rosalie Huang

Hsin-Chien Huang Huang, I -Ju Huang Shu Chi Sheng-Yuan Huang Lan-Ya Huang Martin Yang Tsai-Lin Yang Jack Yang Loretta H. Yang Aswan Yang Idee Liu Kuo-Chang Liu William Liu Jason J. S. Fan Jennifer Tsai Cloud Lu Wenping Hsiao Qing-Yang Xiao Ming Kai Hsiao Lo , Yu-Fen Jung-Ya Hsieh Chien Hsueh Yi Aaron Nieh Yolanda Pong

Della Chuang Owen Chuang Hsing-Jung Hsu Ying-Chao Kuo Ching-Hwa Chang Chen Jen-Feng Wenlong Chen Shao Yen Chen Jun-Liang Chen Yan-Ting Chen Kuo-Jen Chen Chi-Chang Chen James Chen Shikuan Chen Shichieh Lu Chi Mei Chang Arty Peng Sasha Tseng Ming-Lung Yu

Following the upsurge in Chinese language learning, a new international language is leading a new vogue in the 21st century! The Int'l Design Students Exhibition gathers 26 local and overseas design educational institutes and design promoting organizations for promising young designers to showcase their eye-catching conceptual designs spanning different cultures and languages. On another note, those of you from around the world who are fond of creativity and keen on design are welcome to join in this new and developing trend in design language.

No.
H01 H02 H03 H04 H05 H06 H07 H08 H09 H10 H11 H12

Exhibitor
( ) National Cheng Kung University ( ) () ( )

No.
H14 H15 H16 H17 H18 H19 H20 H21 H22 H23 H24 H25 H26 H27

Exhibitor
( ) ()

College of Design, Shih Chien University College of Design, Chung Yuan Christian University

College of Creative Media, Kun Shan University

Y.S. Educational Foundation

()

College of Design, Tainan University of Technology

National Taipei University of Technology

Nuova Accademia di Belle Arti Milano (NABA) 2011 Adobe Design Achievement Awards (ADAA) University of the West of England, Bristol(UWE) Academy of Art University(AAU) ArtFuture Design School(AFD)

() College of Planning and Design, China University of Technology () ( ) ( ) Huafan University

College of Digital Design, Southern Taiwan University

Ling-Hung Sophia SHIH

College of Design, Shu-Te University

Chin Ko Terry Ko Hung Tu Ko Sophie Hong Yu-Tsung Hu Shyr-Fong Hu Hsu Ching-Ting Yen-Ling Kang

National Yunlin University of Science and Technology


( ) ( )

()

Hong Kong Design Institute(HKDI)

College of Design, Ling-Tung University College of Creative Design, Asia University

Tokyo Designer GaKuin College(TDG)


( ) Department of Architecture, Feng Chia University ()

Tang, Yin-Chuan (Tenos.Tang)

Alex Cheng Stony Cherng

() College of Design, National Taiwan University of Science and Technology

College of Design, Chaoyang University of Technology

Shu-Chang Kung

H13

[ideastorming] NSC Concept Design of Future Products with Advanced Engineering Technologies

()

( ) The World 100 Schools' Design Joint Exhibition

2011 Taiwan International Design Competition Finalists

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TAIPEI WORLD DESIGN EXPO

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Young Designers Workshop

Blending of Design and Technology


Design Team
- !?

Organizing Team

Technology Toys-Design of Children's Intelligent Toys The Emotional Cup?!

Department of Industrial Design, Tatung University

Department of Industrial Design, Tung Hai University

- Young Designers Workshop, YDW900 30 900 The Young Designers Workshop (YDW) provides an international learning experience of challenges and continuous learning for young designers . 900 promising designers from around the globe gather in Taiwan to not only experience the rich and vibrant culture of Taiwan but also promote their design beneficence and creative practices.Culminating results of the 30 design teams comprising the 2011 Young Designers Workshop will combine International Connectivity through Friendship and Sharing Creative Design at the Edges to demonstrate the three main aspects of this event, namely Blending of Design and Culture, Blending of Design and Technology and Blending of Design and Environmental Sustainability. The workshop showcases the innovative mindset and dynamic power of 900 next-generation designers from around the globe. Its a must-see!

Walking in the Clouds: Boundless Social Interaction 2011 2011The Innovative Design Camp of Taiwan Digital and Local Culture

Department of Industrial and Commercial Design, National Taiwan University of Science and Technology

Department of Creative Design, National Yunlin University of Science and Technology

Variable Han Chinese Characters The crossover between tradition and technology (eating utensils): A. The dialogue between cultures and trace B. The design spark between tradition and the future
( )-A. B.

Graduate Institute of Interactive Media Design, National Taipei University of Technology

Department of Industrial Design, Chaoyang University of Technology

Double Yellow Lines

Department of Industrial Design, Huafan University

Universal Design Experiencing Elderly Life

Department of Industrial Design, Chang Gung University

Blending of Design and Culture


Design Team
- / / /

International Workshop of Intelligent Living Space

Institute of Creative Industry Design, National Cheng Kung University

Organizing Team

Blending of Design and Environmental Sustainability


Design Team

Movement Stimulus Workshop

Department of Architecture, National Cheng Kung University

Organizing Team

Cinemetrics Workshop 2011 2011 International Design Workshop - Creativity, Culture, Branding 2011 2011 International Modern Crafts & Design Workshop

Department of Architecture, National Cheng Kung University

100km Away from Design

Department of Media Design, Tatung University

Department of Visual Communication Design, National Yunlin University of Science and Technology

Implementing International Rescue with Unitized Design


-

Department of Interior Design, Tainan University of Technology

Department of Crafts & Design, National Taiwan University of Arts

Incubation Center, Tainan University of Technology


College of Creative Design, Asia University

Branding TAIPEI "2011-" 2011 Darkest Fun Workshop: Cutting Edge of the Night Market

Department of Visual Communication Design, National Taiwan University of Arts

Green Culture Design Workshop Glass Design Sustainability

Department of Spatial Design, Kun Shan University

Graduate Institute of Cultural & Creative Design, Tung Fang Design University

Design Encounters Cultural Aesthetics


-

Department of Industrial Design, Da Yeh University

Extension of Sustainable Development in the World Beauty via the Sense of Hand-Innovative Design for the Weaving Art of Rush grass
50 -

College of Digital Design, Southern Taiwan University

Inheritance and Innovation: Creative Taiwan Space Design Workshop Design and Culture Integration - Food. Drink. Flavor Design Work Camps

Department of Interior Design, China University of Technology

Department of Industrial Design, National United University

Department of Industrial Design, National Cheng Kung University

The Fashion Night Market

Graduate Institute of Design, National Taiwan Normal University

Constructing the Ideal Living Places for Senior Citizens 50 Years from Now Illustration with Enviroment and Future Workshop
The Hulk

Department of Landscape Architecture, Fu Jen Catholic University

Experience Design Above the XYZ

Department of Industrial Design, Shih Chien University

Department of Visual Communication Design, Shu-Te University

Orange Beneficence - International Design Workshop of Leisure & Fashion for Elderly Department of Applied Arts and Department of Textiles and Clothing, Fu Jen Catholic University

College of Design, National Taipei University of Technology

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TAIPEI WORLD DESIGN EXPO

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Events

Songshan Cultural & Creative Park Nangang Exhibition Hall TWTC Exhibition Hall

Date

Time

Event
1. Car Drawing and Sketching Live show 2. Automotive Clay Model Workshop 3. "Forest Mitsubishi" Capture Electric Boy
Classic Tea Party / Vanguard Tea Party / Creative Tea Party Taiwan Amoeba Design Association Design Competition Awards

Place

Note

Date

Time
13:30-14:40

Event
/ ICOGRADA Helmut Langer Visual Creativity for Sustainable Development / Helmut Langer, Former President ICOGRADA The Metal Lecture Presentation/ Prof. Komelia H. Okim / CdD|Rosario Pablo kunst Design Seminar / Pablo kunst, Director of CdD|Rosario / Design Seminar/ Osamu Fukusima, Tokyo Polytechnic University Department of Design / Butterfly Stroke Inc. Katsunori Aoki's perspective/ Katsunori Aoki, Chairman of Butterfly Stroke Inc. / Kasper Holst Pedersen Danish Wooden Furniture/ Kasper Holst Pedersen / Michel de Boer Design Seminar / Michel de Boer / HERSHEY'SMoira Cullen Design Seminar / Moira Cullen, HERSHEY'S Design Director From the World to Taiwan Panel Discussions on Influence and Confluence on Interior Design

Place
Int'l Graphic Design Exhibition Hall Creative Forum Int'l Graphic Design Exhibition Hall Int'l Graphic Design Exhibition Hall Int'l Graphic Design Exhibition Hall Creative Forum Int'l Graphic Design Exhibition Hall Int'l Graphic Design Exhibition Hall Creative Forum Creative Forum Design Library Creative Forum Int'l Graphic Design Exhibition Hall Creative Forum Creative Forum Creative Forum

Note
Free Registered ahead 02-2766-5367#21 Free

11:00 13:00 10/22 () Sat- 14:00 10/30 () Sun 15:00 16:00 17:00 10/22 () Sat- 11:00-12:00 10/30 () Sun 15:00-16:00 13:30-14:30 10/22 () Sat 14:00 15:00-16:00

A01Mitsubishi Motors

Free

A18 A18 Lin's Ceramics Studio


Creative Forum

Free Free Free Free

14:00-16:00 9/30 () Fri 14:50-16:00

PRETEC PRETEC Creative AwardDesign Competiton Award Ceremony


/ Brand Perception / urban prefer SHOWThe SHOW for Computer Animations Japan Design Forum

A30 PRETEC
Creative Forum

16:10-17:20

Free

10/23 () Sun
Free Registered ahead 02-2766-5367#21 Free Free Registered ahead 02-2546-5688#17 Free Free Free Free

11:00-12:00 15:00-16:00 13:30-17:30 09:00-18:00

Free Digital Content Area's Confrontation Arena

13:30-14:40

4402 Conference Room 402 ,4F

Free

10/1 () Sat

14:00-16:00 14:50-16:00 16:10-17:20 10:00-12:00 14:00-16:00

10/24 () Mon 11:00-12:00 15:00-16:00 10/25 () Tue 11:00-12:00 15:00-16:00 09:00-18:00 10/26 () Wed 11:00-12:00 15:00-16:00 11:00-12:00 10/27 () Thur 15:00-16:00 14:00-16:00 11:00-12:00 15:00-16:00 10/28 () Fri 13:30-17:00 14:00-16:00 15:00-16:00 10/29 () Sat 15:00-17:00 11:00-12:00 15:00-16:00 11:00-12:00 15:00-16:00 10/30 () Sun 10:00-12:00 14:00-16:00

2011 Master Forum of Interdisciplinary Creative Works on Asia's Cultural Creativity Exhibition
The Presentation of Digital Publications Feel the Touch of the Digital Videos

Registered ahead Tainan Municipal Tainan Cultural Center 02-2577-0001 Free Digital Content Area's Confrontation Arena Free Digital Content Area's Confrontation Arena National Dr.Sun Yat-sen Memorial Hall Registered ahead 02-2577-0001

10/2 () Sun

2011 Master Forum of Interdisciplinary Creative Works on Asia's Cultural Creativity Exhibition
The Era of Cultural and Creative Designs The Secret of Digital Precious

10/3 () Mon 10:00-18:00 10/3 () Mon10:00-18:00 10/7 () Fri 10/4 () Tue 10/7 () Fri 10:00-18:00 14:00-16:00 11:00-12:00 10/8 () Sat 13:30-16:00 16:30-17:30 10:00-12:00 14:00-16:00 14:00-16:00

2011 2011 BOCO Design Week Forum 2011 2011 BOCO Design Week Exhibit
A Smart Way of DesignHow Creative Stores Operate? Association Day - / The Role of Design Small Medium Enterprises / urban prefer / Story Taiwan / Asia One Design / Planttle Joy / UID Create Co., Ltd. From the World to Taiwan Panel Discussions on Influence and Confluence on Interior Design Association Day / Torben Hestbech Wood natures stroke of genious / Torben Hestbech Association Day

Free Digital Content Area's Confrontation Arena Free Digital Content Area's Confrontation Arena

IIID Award Ceremony


The Digital Legend

B19 IIID

Free

Free Digital Content Area's Confrontation Arena 6F Registered ahead 6/F Audio-Visual Room Eslite Book Store 0936-463151, kleinerfisch@gmail.com Xinyi Branch Int'l Graphic Design Exhibition Hall Int'l Graphic Design Exhibition Hall Taiwan Designer Exhibition Free Free Free

Free Free Free Registered ahead 02-2546-5688#17 Free Registered ahead 02-2766-5367#21 Free

13 Stories: The 2011 Cannes Lions Festival of Creativity Overview


Association Day 2011Taiwan International Graphic Design Award Ceremony

10/9 () Sun

Creative Forum Int'l Graphic Design Exhibition Hall Creative Forum Int'l Graphic Design Exhibition Hall

TED TED Taiwan Design Forum


Competing of the Digital Games Competing of the Digital Games From the World to Taiwan Panel Discussions on Influence and Confluence on Interior Design

10/14 () Fri

Free Digital Content Area's Confrontation Arena Free Digital Content Area's Confrontation Arena Creative Forum Registered ahead 02-2546-5688#17

10/20 () Thur 14:00-16:00 10/21 () Fri 14:00-16:00

For more information, please visit the website: www.2011designexpo.com.tw


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TAIPEI WORLD DESIGN EXPO

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2011
09/30-10/30

F01 J01

10/22-10/30
F01

10/22-10/30
1 J01

http://www.2011ida.com/product.asp

Songshan Cultural & Creative Park


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TWTC Nangang Exhibition Hall


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