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fall 2011 catalog!

r You s hew use! C Ca

What does it mean to do good? This seems like an odd question to start o a

pet products catalog withbut sometimes you have to be di erent in order to get your point across. The de nition of good at Dura Doggie is to practice social awareness while designing. This means that we take into account how we a ect the world around us while inventing our products. Everyday there are issues ranging from health to the enviroment to society that have been increasingly a ecting our world. Even with our current e orts, these issues continue to outpace our methods. One of the biggest reasons that we have not yet beaten these issues is the lack of sustainability in our giving. For example, everyday people around the world donate to the cause of their choice and these charities grow for a small period of time. But then, people often stop giving or at least they do not repeat their donations on a weekly, monthly, yearly basis. But imagine if the companies who sold you products stepped inimagine if corporate America would take the responsibility out the consumers hand and pledge to donate on behalf of the people. A business that sells products on a regular basis could provide consistent donations to causes in need and provide the causes themselves sustainability. Well imagine no more Chews Your Cause is our method of performing this very act. The model is simple. For every toy we design, we produce it in four di erent versions, each in a unique color that represents a di erent cause. Thus when your customers decide to purchase, we donate 20% of the pro ts to the cause represented by the color of the toy. Thank you for partnering up with our mission to give back. We look forward to growing our product line, to adding more retail partners, and growing our relationships with the retailers who already represent Chews Your Cause. P.S. We started all of this as the result of a college class project. I personally want thank everyone who has supported us and believed in us from the beginning. We would not be here without you and this American dream would only be a dream. Thank you again for making it a reality. Raad Mobrem CEO & CoFounder, Dura Doggie 805 703 4332 raad@durableideas.com

Through our combined efforts, with a simple purchase, we can help make a difference.

the beba toy

the toy
The Beba Toy is a must for all stores everywhere. Made from our FDA-approved durable blend of rubber, this squeaker toy and treat dispensing toy is the rst toy of its kind. Shaped in the form of a fun and happy little gure, your customers wil enjoy watching their dogs try to get Sq ue the irresistable treats out of the pocket. And once the treats are nished...its time to squeak. ak er Squeaker . Treat Dispenser Toy. All-in-one. - Made in the USA - Eco Friendly and Recyclable - FDA-Approved Material - Great Smell - Guarenteed Durable - Floats Treat Dispenser

2.2

5.5

Fight Breast cancer!

Breast Cancer is a world-wide problem that many women and men face everyday. We have not met a single person that has not been a ected by the disease in some way or the other. Whether it is yourself, a family member, a friend, or a coworker, this disease can strike at any time and we need to ght back. With your help as a retailer or distributor, we can not only raise a substantial amount of funds for these causes, but also create an awareness that is equally as important. We ask you to please consider carrying these products and to Join the Fight today! Facts - Every two minutes a woman in the United States is diagnosed with breast cancer - The National Cancer Institute estimates that approximately 2.5 million women alive today have had a history of breast cancer - With more than 410,000 deaths each year, breast cancer accounts for about 14% of all female cancer deaths and 1.6% of all female deaths worldwide

20% breast cancer

of profits go towards fighting

buy Pink

the Beba toy

the toy
The Beba Toy is a must for all stores everywhere. Made from our FDA approved durable blend of rubber, this squeaker toy and treat dispensing toy is the rst toy of its kind. Shaped in the form of a fun and happy little gure, your customers wil enjoy watching their dogs try to get the irreasistable treats out of the pocket. And once the treats are nished...its time to squeak. Squeaker . Treat Dispenser Toy. All-in-one. - Made in the USA - Eco Friendly and Recyclable - FDA Approved Material - Great Smell - Guarenteed Durable - Floats Treat Dispenser

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2.2

SAVE THE ANIMALS!

5.5

Too many animals every year are put to sleep in shelters all across the US. Whether they were abandoned or abused, these animal end up in over-crowded shelters. We need to help fund great no-kill shelters that will take care of these animals whether they get adopted or not. With your help as a retailer or distributor, we can not only raise a substantial amount of funds for these causes, but also create an awareness that is equally as important. We ask you to please consider carrying these products and to Join the Fight today! Facts - Roughly 5 million dogs and cats are put down in shelters every year - The largest reason for shelters putting down these animals is a lack of funds and space

20% animals
of profits go towards

buy Blue

the Beba toy

the toy
The Beba Toy is a must for all stores everywhere. Made from our FDA-approved durable blend of rubber, this squeaker toy and treat dispensing toy is the rst toy of its kind. Shaped in the formof a fun and happy little gure, your customers wil enjoy watching their dogs try to get S qu the irresistable treats out of the pocket. And once the treats are nished...its time to squeak. ea ke r Squeaker . Treat Dispenser Toy. All-in-one. - Made in the USA - Eco Friendly and Recyclable - FDA-Approved Material - Great Smell - Guarenteed Durable - Floats Treat Dispenser

2.2

5.5

SAVE THE Planet!

The planet is our greatest resource and but the advances in our generations technologies also comes an increase in pollution, global warming, and scarcity in land. With four billion trees being cut down every year, we need to counter-act our harmful ways and give back to mother nature. With your help as a retailer or distributor, we can not only raise a substantial amount of funds for these causes, but also create an awareness that is equally as important. We ask you to please consider carrying these products and to Join the Fight today! Facts - 4 billion trees are cut down every year - Carbon Emissions are increasing every year - We do not print this catalog in our e orts to help save trees

buy green

20% the planet

of profits go towards

the Beba toy

the toy
The Beba Toy is a must for all stores everywhere. Made from our FDA-approved durable blend of rubber, this squeaker toy and treat dispensing toy is the rst toy of its kind. Shaped in the form of a fun and happy little gure, your customers wil enjoy watching their dogs try to get the irresistable treats out of the pocket. And once the treats are nished...its time to squeak. Squeaker. Treat Dispenser Toy. All-in-one. - Made in the USA - Eco Friendly and Recyclable - FDA-Approved Material - Great Smell - Guarenteed Durable - Floats Treat Dispenser

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2.2

5.5

Fight Diabetes!
All over the world, people are nding out that they have Diabetes everyday. With an increase in sugar content in our foods, we have become more susceptible to diabetes. In many cases, people are not even aware that they have diabetes until harmful complications occur. With your help as a retailer or distributor, we can not only raise a substantial amount of funds for these causes, but also create an awareness that is equally as important. We ask you to please considering carrying these products and to Join the Fight today! Facts - At least 171 million people worldwide have diabetes; this gure is likely to be more than double by 2030. This is an epidemic. - Around 3.2 million deaths every year are attributable to complications of diabetes. That means that there are six deaths every minute. - 1 in every 20 deaths is caused by diabetes

20% diabetes
of profits goes to fighting

buy orange

Recycling equals good karma.

Recycle. Reduce. Re-Play. Eco Friendly Dog Toys

Instead of throwing away a worn out toy, why not help make it into a new one... With our Karma Recycling Program, your customers can send in the worn out toy and we here at Dura Doggie can actually make that old toy into a new one. And in doing so, we save a lot of material from being wasted and help preserve this beaut ul planet just a little bit more. But you ask, whats in it for the customers? Great question. When your customer sends in the toy that their dog so eleqently tried to chew up, we will send them a coupon so that they can come buy more toys from you. And then when ordering time comes around, send in those coupons you honored and we will credit your account. Its a beautiful cycle...almost too beautiful. Only applies to the Chews Your Cause line. We have a 96% no waste manufacturing process.

the bebA toy Large

the toy

new

This Beba Toy Large has been created due to high demand. Just like our other Chews Your Cause toys, these new additions are made from our FDA approved durable blend of rubber. This squeaker and treat dispensing toy is the rst of its kind. Shaped in the form of a fun and happy little gure, your customers wil enjoy watching their dogs try to get the irreasistable treats out of the pocket. And once the treats are nished...its time to squeak in a big way. Squeaker . Treat Dispenser Toy. All-in-one. - Made in the USA - Eco Friendly and Recyclable - FDA Approved Material - Great Smell - Guarenteed Durable - Floats

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Treat Dispenser

2.8

6.5

100% Guarenteed Durable.

Try to Chew it up. We Dare you!

We have recieved countless emails from customers telling us how they love the Dura Doggie Disc and how durable our rst product was...our class project seemed to be a success. But we wanted to create more products that are of the same caliber and truly keep our name Dura Doggie true to its meaning. We wanted to create a material that is not too hard, not too soft, but just right and really have the characteristics of stong and durable form. We did it and to stand by our words, we have an amazing guarantee. If your doggie chews up a Dura Doggie toy in 30 days or less, then we will send them a new, one time replacement, free of charge. They just have to send in the damaged toy with a proof of purchase and we will take care of the rest. No obligations to the store, and everyone wins.

Really Durable Dog Toys

the Nebo Ball toy

the toy
The Nebo Ball Toy is the ultimate dog toy ball. Made from our FDA-approved durable blend of rubber, this treat dispensing toy will not let your dog companion down. With a happy face, cute little ears, and vibrant colors, your customers will instantly be attracted towards these wonderful products. Just like the Beba toys, the Nebo toys also donate 20% of their pro ts towards charity. The Ultimate Treat Dispenser Ball (Regular and Small sizes). - Made in the USA - Fits in a Ball Launcher - Eco Friendly and Recyclable - FDA-Approved Material - Great Smell - Guarenteed Durable - Floats

2.0

2.6

4.0

new

POP Material
POP SIGNS
Brands, if properly implemented, represent companies and products that consumers trust. Our rst goal at Dura Doggie was to grow our customer/retail base and we succeeded. Now our goal is to brand our brand. All of our POP signs cleary represent our 8 Chews Your Cause brand and clearly demonstates how the campaign works. In addition, all of our signs are reinforced with wood to give them the natural and Eco-Friendly feel.

10

POP Display
The ultimate sales associate for your store. Our double-sided POP display will easily catch the attention of your customers. With our growing product line, we thought it would be appropiate to really show o our products in a beautful and consistent way. Made right here in the USA, our wood display perfectly supplements our bright and fun colors. In addition, we clearly brand and represent the Chews Your Cause campaign with our multiple signs. This display is must for the serious retailer who wants to increase their sales and pro ts.

6 ft

2.5 ft

Chews your Cause campaign

1

Choose a Toy

2 Choose a Color
= Fighting Breast Cancer = Saving Animals = Saving the Planet = Fighting Diabetes

3 We

give when you Buy!

buy Pink
of profits go towards fighting

20% breast cancer 20% the planet

of profits go towards

buy green

20% animals
of profits go towards

buy Blue

buy Orange

20% diabetes
of profits goes to fighting

20 l al f

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ta a

g! lo

vistit us at DuraDoggie.com
fan us at Facebook.com/ChewsYourCAUSE tweet. tweet. twitter @ChewsYourCAUSE

Dura Doggie 2909 Tech Center Drive Santa Ana, CA 92705 800 960 4198 800 960 4198 fax info@durableideas.com sales@durableideas.com

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