2011 TL Launch Events Aggressive Flavors. Elegant Forms.

New York 9/27

TL LAUNCH EVENT NEW YORK EVENT OVERVIEW

Through our CBS media buy, Acura partnered with Zagat to create Aggressive Flavors. Elegant Forms. a series of fun, unique and targeted events to highlight the launch of the new Acura TL. These custom events will leverage Zagats unrivaled connections to the culinary world and upscale audiences in key local markets to provide consumers with a custom experience to interact with the 2012 TL.

Objectives:
Feature the TL at a fun, exciting event that our target consumer finds great value in Emphasize the new design & elegance of the 2012 TL Communicate the aggression in its most elegant form campaign tagline, extending through TV and print to a live experience Gain buzz and energy for the new TL and Acura Event Series Schedule: New York, NY Miami, FL Chicago, IL Dallas, TX Washington, DC Philadelphia, PA San Francisco, CA Los Angeles, CA

Tuesday, September 27th Tuesday, October 11th Tuesday, October 18th Tuesday, October 25th Tuesday, November 1st Wednesday, November 2nd Wednesday, November 9th Tuesday, November 15th

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TL LAUNCH EVENT NEW YORK EVENT OVERVIEW

These Acura TL local events will target an upscale audience by bringing together the top up and coming chefs in each city for an event showcasing the future of luxury food, beverages and automobiles. The first stop is New York. Theme Aggressive Flavors. Elegant Forms.
An evening with a master chef and the newly refined 2012 Acura TL

Location

The Ainsworth (www.ainsworthnyc.com) 122 West 26th Street, NY, NY 10001

This upscale Chelsea hotspot has a rustic-chic look with the reputation of being part of an impressive family of nightclubs (including NYCs The Hill and Southamptons Dune).

Date/Time

Tuesday, September 27, 2011 7:00 PM 9:00 PM Michael Ferraor (Chef/Owner of Delicatessen and Macbar) Jesse Schenker (Chef/Owner of Recette) Jody & Cory Meade (Owners, Fulton Fresh) Jason Littrell (Death & Co)
Local Zagat subscribers and those in the local Acura owner/past owner database will receive electronic invitations to the party.

Chefs

Mixologist

# of Guests: 400

# of Tickets for Dealers/Zone: 40 tickets to be shared between all New York dealers and the zone.

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TL LAUNCH EVENT NEW YORK FEATURED TALENT

Michael Ferraro Chef/Owner of Macbar Graduating from the Culinary Institute of America at only 20 years old, Ferraro was named one of Zagats30 under 30 for his impressive approach , technical skill, and passionate drive, Ferraro has claimed his place as an industry favorite

Jesse Schenker Chef/Owner of Recette Hes known for his superrefined culinary technique and high-end tasting menus, aggressive passion and ambition for the culinary world; he opened Recette when he was only 27 years old

Jody & Cory Meade Owners, Fulton Fresh Revolutionizing the seafood commerce supply chain for restaurants and consumers alike, Fulton Fresh works with 35 established vendors at the legendary Fish Market in downtown NYC. The Meades will be on-site with a team shucking oysters straight from the sea and offering tips on how to find the best seafood at market.

Jason Littrell Dram; Death & Co Came up in the ranks in some of New Yorks best cocktail bars, working under the likes of Sasha Petraske of Milk & Honey and White Star. Most recently, Littrell opened Dram, a Williamsburg-based cocktail bar where the mixologist plies his craft with a deep appreciation for the special architecture of a great cocktail.

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TL LAUNCH EVENT NEW YORK DEALER OPPORTUNITY

Display Area/Elements: Acuras on-site presence will include an interactive car display and branded kiosk with custom event signage. Acura Will Provide: Product Specialist Kiosk with vehicle specs 22x28 Association Signage (see sample photo) Vehicle Detailer & Power Pack On-site manager to oversee load-in Full Line & TL Brochures Complimentary tickets for dealership (quantity 40) Association Will Need to Provide: (1) 2012 TL for Vehicle Display Contact for delivery & pick-up Logo for 22x28 Sign (if desired)

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TL LAUNCH EVENT NEW YORK CONTACT LIST

For more information about this opportunity, please contact: ACURA CONTACTS Susie Rossick susie_rossick@ahm.acura.com Sandy McCaughan sandra_mccaughan@ahm.acura.com RPA CONTACTS Stephanie Hansen snhansen@rpa.com 310-633-6361 Aryn Dimas (Contact for RSVPs) adimas@rpa.com 310-633-6041

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