The number one rated ad slogan of the twentieth century was "a Diamond Is forever" the controlling force behind the most successful and enduring cartel organization in history is one and the same: De Beers. By monitonng the supply of diamonds throughout the world, De Beers has introduced and maintained an unprecedented degree of price stability.
The number one rated ad slogan of the twentieth century was "a Diamond Is forever" the controlling force behind the most successful and enduring cartel organization in history is one and the same: De Beers. By monitonng the supply of diamonds throughout the world, De Beers has introduced and maintained an unprecedented degree of price stability.
The number one rated ad slogan of the twentieth century was "a Diamond Is forever" the controlling force behind the most successful and enduring cartel organization in history is one and the same: De Beers. By monitonng the supply of diamonds throughout the world, De Beers has introduced and maintained an unprecedented degree of price stability.