AT1 Buying private label brands makes me feel good

AT2 I love it when private label brands are available for the product categories I purchase

AT3 For most product categories, the best buy is usually the private label brand

AT4 In general, private label brands are poorquality products

AT5 Considerin g value for money, I prefer private label brands to national brands

AT6 When I buy a private label brand, I always feel that I am getting a good deal

BC1 I tend to choose the more expensive brands

BC2 The wellknown national brands are best for me

BC3 The higher the price of the product, the better the quality

BC4 I am conscious of getting good value

BC5 Supermarke ts with competent staff offer me the best products

BC6 The most advertised brands tend to be a good choice

BC7 Supermarke ts with friendly staff offer me the best products

BC8 A product doesnt have to be perfect, or the best, to satisfy me

CPV1 Private label product has consistent quality

CPV2 Private label product is well made

CPV3 Private label product has an acceptable standard of quality

CPV4 Private label product has poor workmansh ip

CPV5 Private label product would perform consistently

CPV6 Private label product is one that I would enjoy

CPV7 Private label product would make me want to use it

CPV8 Private label product would make me feel good

CPV9 Private label product would give me pleasure

CPV10 Private label product is reasonably priced

CPV11 Private label product offers value for money

CPV12 Private label product is a good product for the price

CPV13 Private label product would be economical

CPV14 Private label product would help me to feel acceptable

CPV15 Private label product would improve the way I am perceived

CPV16 Private label product would make a good impression on other people

CPV17 Private label product would give its owner social approval

BI

GEN

AGE Age

EDU Class

I intend to Gender buy Private Label Product.

Private label product has an acceptable standard of quality

7%

1 2 3 4 5
Private label product has poor workmanship

5 15 25 10 5 3 8 18 15 6 50 8 9 22 8 3 50 10 21 12 5 2 50 6 10 17 12 5 50 10 21 12 5 2 50 8 12 18 9

13% 20%

1 2 3 4

33%

27% 12% 6%

1 2 3 4 5
Private label product would perform consistently

16%

30% 36%

6%

1 2 3 4 5
Private label product is one that I would enjoy

16% 44%

16% 18%

1 2 3 4 5
Private label product would make me want to use it

10% 4% 24%

20%

42%

1 2 3 4 5
Private label product would make me feel good

10% 12% 24%

20% 34%

1 2 3 4 5
Private label product would give me pleasure

10% 4% 20% 24% 21, 42%

1 2 3 4

6% 18% 36%

16%

24%

36%

24%

5
Private label product is reasonably priced

3 50 3 13 18 12 4 50 8 12 18 9 3
8% 24% 36% 6% 26%

1 2 3 4 5
Private label product offers value for money

1 2 3 4 5
Private label product is a good product for the price

18%

6%

16%

36% 8% 6% 26% 36%

1 2 3 4 5
Private label product would be economical

3 13 18 12 4

24%

1 2 3 4 5
Private label product would help me to feel acceptable

8 12 18 9 3

6% 18%

16% 24%

36% 10% 12%

1 2 3 4 5
Private label product would improve the way I am perceived

6 10 17 12 5

24%

20% 34%

8%

8% 25%

1 2 3 4 5
Private label product would make a good impression on other people

5 15 25 10 5

17% 42%

10%

4% 20%

1 2 3 4 5
Private label product would give its owner social approval

10 21 12 5 2

20% 24% 42%

1 2 3 4 5
I intend to buy Private label product

8 20 13 7 2 50 6 10 17 12 5

14%

4%

16%

26%

40%

1 2 3 4 5

10%

12%

24% 34%

20%

1 2 3 4 16% 1 2 3 4

1 2 18% 3 4 5

20%

1 2 3

1 2 3 4 5 1 20% 2 3 21, 42% 4

1 2 24% 3 4

24%

3 4

1 2 3

16%

1 2 24% 3 4

1 2 3 4 5

1 24% 2 3

1 2 3 4 5

1 2 3

1 2

2 3 4 5

16%

1 2

40%

3 4

12%

1 2

20%

3 4 5