Eastern Europe B2C E-Commerce Report 2011

September 2011
Provided by RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts you make the decisions

September 2011

Publication Date September 2011 Language English Format PDF & PowerPoint Number of Pages/Charts 275 Covered Countries Top Countries: Russia, Ukraine, Poland, Hungary, Czech Republic, Slovakia Additional Eastern European Countries: Albania, Bosnia-Herzegovina, Bulgaria, Croatia, Estonia, Greece, Latvia, Lithuania, Macedonia, Romania, Slovenia Price Single User License:
Site License: Global Site License:

3,950 (excl. VAT)

7,900 (excl. VAT) 11,850 (excl. VAT)

yStats.com GmbH & Co. KG Behringstr. 28a, 22765 Hamburg

Telefon: Fax:

+49 (0) 40 - 39 90 68 50 +49 (0) 40 - 39 90 68 51

info@ystats.com www.ystats.com

www.twitter.com/ystats www.facebook.com/ystats

Eastern Europe B2C E-Commerce Report 2011

Key Findings
Covering 17 Eastern European Countries
Russia: In 2010, Moscow and St. Petersburg were the most important areas for B2C E-Commerce, accounting for approximately 60% of total online sales. Ukraine: Online shopping is increasingly popular, however, there are still obstacles such as price sensitivity and long delivery times. Poland: Clothes, Sports Goods was the leading product category in B2C E-Commerce in 2010, followed by Household Goods. Hungary: The number of Internet users reached more than 6 million in 2010, accounting for 62% of the population. zech Republic: Market places Zbozi.cz, Aukro.cz and Heureka.cz were the leading E-Commerce C sites in terms of unique monthly visitors in August 2010. Slovakia: Long product delivery time and dissatisfaction with the received products are some of the encountered problems in B2C E-Commerce.

Company and Product Information

About our Reports
Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions A list of advantages yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation. The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals. Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted. yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted. If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request.

About yStats.com
yStats.com has been committed to research up-to-date, objective and demand-based data on markets and competitors from various industries since 2005. Headquartered in Hamburg, Germany, the firm has a strong international focus and is specialized in secondary market research. In addition to reports on markets and competitors, yStats.com also carries out client-specific research. Clients include leading global enterprises from various industries including B2C E-Commerce, electronic payment systems, mail order and direct marketing, logistics as well as banking and consulting.

yStats.com GmbH & Co. KG Behringstr. 28a, 22765 Hamburg

Telefon: Fax:

+49 (0) 40 - 39 90 68 50 +49 (0) 40 - 39 90 68 51

info@ystats.com www.ystats.com

www.twitter.com/ystats www.facebook.com/ystats

Eastern Europe B2C E-Commerce Report 2011

Table of Contents (1 of 8) - Russia (Top Country)
1. Management Summary 2. Trends
B2C E-Commerce Trends, 2011 mpact of E-Commerce on Retailing, 2010 I hare of Moscow and St. Petersburg on B2C ES Commerce Sales and Online Shoppers, in %, 2010 ayment Methods among leading E-Commerce Sites, P in %, 2008-2010. esearch Methods of Online Shoppers in Moscow R and St. Petersburg, in %, April 2011 nternet and Broadband Trends, 2010 I ost popular Internet Activities of Internet Users, M by Age Group, in %, December 2010 obile Internet Trends, 2010 M ocial Networking Usage, August 2010; incl. Top 10 S Countries for Social Networking ranked by Time spent per Visitor, August 2010 rends about Social Networks and Private Shopping, T 2011 elivery Methods used in B2C E-Commerce in D Moscow and St. Petersburg in %, April 2011 uture Growth Trends for the B2C E-Commerce F Market, 2011-2015

5. Products
reakdown of B2C E-Commerce Sales, by Type of B Products, in %, 2010 roducts purchased online, in % of Online Shoppers, P 2010 roducts purchased online, by Gender, in % of Online P Shoppers, 2010 roduct/Services purchased online, in % of Internet P Sales, 2010 onthly Online Revenue per Product Category, M in RUB million, 2010 umber of daily Orders per Product Category, 2010 N reakdown of B2C E-Commerce Sales in Moscow and B St. Petersburg by Product Categories, in %, April 2011 reakdown of expensive Sales within B2C B E-Commerce in Moscow and St. Petersburg by Product Category, in %, April 2011

6. Users / Shoppers
evelopment of Internet Users 18+ (millions) and D Share of Country Population (in %), 2006-2014f evelopment of Internet Users (millions) and Share D of Country Population (in %), 2011 & 2015f nternet Penetration by Age Groups, in %, 2010 I enetration of Internet Users in CEE countries, P as % of the adult Population, July 2010 opulation in CEE Countries who have ever shopped P on the Internet, in %, 2009 hare of Online Shoppers on Internet Users S by Region, in %, May 2011 hare of Online Shoppers on the adult Population S by Region, in %, May 2011

3. Sales
2C E-Commerce Sales and Mail-Order Sales, B in EUR billion, 2006-2010 reakdown of the B2C E-Commerce Sales by Region, B in %, April 2011 evel of average Consumption (in 6 Months) for B2C L E-Commerce, by Region, in RUB, 2011

4. Shares
2C E-Commerce Share of Total Retail and Mail-Order B Sales, in %, 2009-2010

7. Players
op 30 Online-Shops, ranked by B2C E-Commerce T Sales, in RUB billion, 2010 acts about Utkonos.ru F acts about Ozon.ru F acts about Kupivip.ru F acts about Holodilnik.ru F

yStats.com GmbH & Co. KG Behringstr. 28a, 22765 Hamburg

Telefon: Fax:

+49 (0) 40 - 39 90 68 50 +49 (0) 40 - 39 90 68 51

info@ystats.com www.ystats.com

www.twitter.com/ystats www.facebook.com/ystats

Eastern Europe B2C E-Commerce Report 2011

Table of Contents (2 of 8) Ukraine (Top Country)
1. Management Summary 2. Trends
2C E-Commerce Trends, 2011 B he most popular Reasons to use Online Shopping T for Internet Users, in %, Sep. 2009 & April 2011 ttitude of Internet Users about Online Shopping, A in %, September 2009 & April 2011 ayment Methods used in B2C E-Commerce, in %, P 2010 (by Cash on Delivery, Bank Transfer, Credit or Discount Card) tructure of Online Payments, in %, Q1 2010 S obile Internet Users, in % of Internet Users, M 2007-first Half 2010 obile and Broadband Market Trends M obile Internet Trends, 2010 M

5. Products
ost popular Products, purchased in Distance Selling, M including Online, in %, 2010 0 most important Product Categories in B2C 1 E-Commerce, in %, September 2010 & April 2011

6. Users / Shoppers
umber of Internet Users in millions, June 2010-June N 2011 nternet Users, by Gender and Age Groups, in %, I June 2011 nternet Users, by Frequency and Region, in %, I June 2011 enetration of Internet Users in CEE countries, P as % of the adult Population, July 2010 opulation in CEE Countries who have ever P shopped on the Internet, in %, 2009 hare of Online Shoppers on Internet Users, in %, S September 2009 & April 2011

3. Sales
2C E-Commerce Sales of Goods, in UAH million, B 2008-2010 reakdown of Distance Sales, by Ordering Channel, B in %, 2010

7. Players
ost popular Online Shops, in % of Internet Users, M April 2011 ost popular Online Auctions, in % of Internet Users, M April 2011 acts about Rozetka.com.ua F acts about Bonprix.ua F acts about Sokol.ua F

4. Shares
2C E-Commerce (Goods only) Share on total Retail B and Home-Shopping Sales, in %, 2009 & 2010

yStats.com GmbH & Co. KG Behringstr. 28a, 22765 Hamburg

Telefon: Fax:

+49 (0) 40 - 39 90 68 50 +49 (0) 40 - 39 90 68 51

info@ystats.com www.ystats.com

www.twitter.com/ystats www.facebook.com/ystats

Eastern Europe B2C E-Commerce Report 2011

Table of Contents (3 of 8) Poland (Top Country)
1. Management Summary 2. Trends
2C E-Commerce Sales Trends B rinciples of good E-Commerce, 2011 P xpansion of E-Commerce, 2011 E ablets and Smartphones Trends, 2011 T 2C E-Commerce Delivery Trends, 2011 B ogistic Companies used by Internet Shops, L in %, 2009 op Online Payment Companies by Internet Shop Use, T in %, 2009 vailability and Popularity of Payment Methods in A Internet Shops, in %, 2009 ustomer Spending on B2C E-Commerce, in %, 2009 C nline Activities of Internet Users, in %, April 2010 O enetration of Mobile Phone Owners, and Penetration P for Mobile Media Usage among Mobile Phone Owners; Poland compared to the UK, Spain and France, in %, 2010 obile Internet Users, in % of the Population, M 2007-2010 nternet Usage via mobile Phones, by Age Groups, I in %, 2010

5. Products
ost popular Product Categories in B2C E-Commerce, M in %, 2010 ypes of Goods and Services bought online, by Age T Groups, in %, 2010

6. Users / Shoppers
evelopment of Internet Users (millions) and its D Percentage of Country Population, 2006-2010 ndividuals in Europe using the Internet, by Country, I in %, 2008-2010 ercentage of Households in the EU with Internet P Access / Broadband Connections in %, 2008-2010 otal Broadband Subscribers, compared to Germany, T USA and the OECD, 2006-2010 otal Broadband Subscribers per 100 Inhabitants, T compared to Germany, USA and the OECD Average, 2006-2010 roadband Subscribers, by Access Technology B compared to the OECD Average in %, 2010 nline Shoppers by Age Groups, compared to O EU27 Average, in %, 2010 enetration of Online Shoppers, by Age Group P and Gender, in % of Population, 2010 enetration of Online Shoppers, compared to EU27 P Average, in %, 2006-2010 U Comparison of Online Shopper Penetration, E in % of Population, 2010 requency of Shopping on the Internet, in %, 2009 F nline Shoppers by Age Groups, in millions, 2009 O nline Shoppers by Gender, in %, 2008 & 2010 O

3. Sales
2C E-Commerce Sales, in PLN billion, 2001-2010 B 2C E-Commerce Sales, in EUR billion, 2010 & 2015f B 2C E-Commerce Sales, in PLN billion, 2010 & 2011f B 2C E-Commerce Sales per Household, compared to B Italy and Spain, in EUR, 2010

7. Players 4. Shares
2C E-Commerce Share on total Retail Sales, in %, B 2006-2010 eading B2C E-Commerce Sites, ranked by B2C L E-Commerce Sales, in PLN billion, 2010 acts about Allegro.pl F acts about Neo24.pl F acts about Electro.pl F ews about Integer.pl, 2011 N ews about Merlin.pl, 2011 N

yStats.com GmbH & Co. KG Behringstr. 28a, 22765 Hamburg

Telefon: Fax:

+49 (0) 40 - 39 90 68 50 +49 (0) 40 - 39 90 68 51

info@ystats.com www.ystats.com

www.twitter.com/ystats www.facebook.com/ystats

Eastern Europe B2C E-Commerce Report 2011

Table of Contents (4 of 8) Hungary (Top Country)
1. Management Summary 2. Trends
2C E-Commerce Trends B 2C E-Commerce Gender Trends, 2010 B referred Online Payment Method, in %, 2010 P nline Payment Trends, 2011 O nternet and Telecommunication Trends, 2010 I roup Shopping Trends, 2011 G ost popular Offer Categories at leading Group M Shopping Sites, May 2011 obile Internet Access Penetration in Europe, M by Country, in %, 2010 obile Payment Trends, 2010 M

6. Users / Shoppers
nternet Users (millions) and Percentage of Country I Population, 2004-2010 enetration of Internet Users in CEE Countries, P as % of the adult Population, July 2010 ndividuals in Europe using the Internet, by Country, I in %, 2008-2010 nternet and Broadband Household Penetration, I by Households, in %, 2008-2010 otal Broadband Subscribers, compared to Germany, T USA and the OECD, 2006-2010 roadband Subscribers per 100 Inhabitants, B compared to Germany, USA and the OECD Average, 2006-2010 roadband Subscribers, by Access Technology, B compared to the OECD Average in %, 2010 enetration of Online Shoppers, compared to P EU27 Average, in %, 2006-2010

3. Sales
2C E-Commerce Sales, in HUF billion, 2005-2011f B

U Comparison of Online Shopper Penetration, E in % of Population, 2010 nternet Shoppers by Age Groups, compared to I EU27 Average, in %, 2010

4. Shares
2C E-Commerce Share on total Retail Sales, in %, B 2005-2011f

7. Players
2C E-Commerce Players, 2010 B eading B2C E-Commerce Players; L by Unique Visitors and Audience Reach, July 2011 acts about Bookline.hu F acts about Edigital.hu F acts about Libri.hu F onthly Turnover of leading Group Shopping Sites, M in HUF million, May 2011 verage Price of Offers at leading Group Shopping A Sites, in HUF, May 2011

5. Products
ost popular Product Categories in B2C E-Commerce, M in %, 2010

yStats.com GmbH & Co. KG Behringstr. 28a, 22765 Hamburg

Telefon: Fax:

+49 (0) 40 - 39 90 68 50 +49 (0) 40 - 39 90 68 51

info@ystats.com www.ystats.com

www.twitter.com/ystats www.facebook.com/ystats

Eastern Europe B2C E-Commerce Report 2011

Table of Contents (5 of 8) Czech Republic (Top Country)
1. Management Summary 2. Trends
2C E-Commerce Trends, 2010 B ttitude of Consumers regarding Online Shopping, A in %, 2010 nline Stores compared with Online Auctions, in %, O 2010: Reasons for purchasing Online, encountered Problems, the most popular Payment Method, the most popular Products nline Shopping Payment Methods Usage, O by Gender and Age, in %, 2010 nternet and Telecommunication Trends, 2010 I obile Internet Access Penetration in Europe, M by Country, in %, 2010 obile Payment Trends, 2011 M

6. Users / Shoppers
umber of Internet Users (millions) and Share (%) N of Country Population, 2005-2010 ndividuals in Europe using the Internet, by Country, I in %, 2008-2010 nternet and Broadband Household Penetration, I by Households, in %, 2008-2010 otal Broadband Subscribers per 100 Inhabitants, T compared to Germany, USA and the OECD Average, 2006-2010 roadband Subscribers, by Access Technology, B compared to the OECD Average in %, 2010 umber of Internet Shoppers (millions) and Share N of Country Population (%), 2005-2010 hare of Respondents who have ever shopped S on the Internet, in %, 2010 hare of Internet Shoppers, compared to the EU27 S Average, in %, 2005-2010 nline Shopper Penetration by Age Groups, O in %, 2010 enetration of Online Shoppers, by Age Group P and Gender, in % of Population, 2010 U Comparison of Online Shopper Penetration, E in % of Population, 2010

3. Sales
2C E-Commerce Sales, in CZK billion, 2006-2010 B

4. Shares
2C E-Commerce Share of Total Retail Sales, in %, B 2006-2010

7. Players
evenues of selected Top Players in B2C R E-Commerce, in EUR million, 2009 op E-Commerce Sites (incl. Auctions & Market T Places), by monthly Visitors, August 2010 acts about Alza.cz F acts about Kasa.cz F acts about Mall.cz F

5. Products
ypes of Goods ordered online, in % of Online T Shoppers Age 16+, 12 Months to Q2 2010 ypes of Goods ordered online by Gender, in % of T Online Shoppers Age 16+, 12 Months to Q2 2010 ypes of Goods and Services bought online, T by Age Groups, in %, 12 Months to Q2 2010

yStats.com GmbH & Co. KG Behringstr. 28a, 22765 Hamburg

Telefon: Fax:

+49 (0) 40 - 39 90 68 50 +49 (0) 40 - 39 90 68 51

info@ystats.com www.ystats.com

www.twitter.com/ystats www.facebook.com/ystats

Eastern Europe B2C E-Commerce Report 2011

Table of Contents (6 of 8) Slovakia (Top Country)
1. Management Summary 2. Trends
2C E-Commerce Trends, 2010 B ttitude of Internet Users about Online Shopping, A in %, 2010 omparison of Online Shops and Online Auctions, C in %, 2010: Reasons for purchasing Online, Encountered Problems, most popular Payment Methods, most popular Products hare of Consumers who use Cash on Delivery S for B2C E-Commerce, in %, 2010 obile Internet Access Penetration in Europe, M by Country, in %, 2010 nternet Usage via mobile Phones, by Age Groups, I in %, 2010

6. Users / Shoppers
nternet Users (millions) and Share of Country I Population, 2005, 2006 & 2010 enetration of Internet Users in CEE countries, P as % of the adult Population, July 2010 ndividuals in Europe using the Internet, by Country, I in %, 2008-2010 nternet and Broadband Household Penetration, I by Households, in %, 2008-2010 otal Broadband Subscribers, compared to Germany, T USA and the OECD Average, 2006-2010 otal Broadband Subscribers per 100 Inhabitants, T compared to Germany, USA and the OECD Average, 2006-2010 roadband Subscribers, by Access Technology B compared to the OECD Average in %, 2010 hare of Internet Users, who ever shopped online, S in %, 2010 enetration of Internet Shoppers, comp. to EU27 P Average, in %, 2006-2010 U Comparison of Online Shopper Penetration, E in % of Population, 2010 nline Shoppers by Age Groups, O compared to EU27 Average, in %, 2010

3. Sales
2C E-Commerce Sales, in EUR million, 2009 & 2010 B

4. Shares
2C E-Commerce Share on total Retail Sales, in %, B 2009 & 2010

enetration of Online Shoppers, by Age Group P and Gender, in % of Population, 2010

7. Players
eading B2C E-Commerce Players; by Unique Visitors L and Audience Reach, July 2011 acts about Mall.sk F acts about Alza.sk F acts about Hej.sk F

5. Products
roducts purchased Online, in %, Q1 2010 P

yStats.com GmbH & Co. KG Behringstr. 28a, 22765 Hamburg

Telefon: Fax:

+49 (0) 40 - 39 90 68 50 +49 (0) 40 - 39 90 68 51

info@ystats.com www.ystats.com

www.twitter.com/ystats www.facebook.com/ystats

Eastern Europe B2C E-Commerce Report 2011

Table of Contents (7 of 8) Additional Eastern European Countries
1. Albania
Development of Internet Users and its Percentage of Country Population 2007, 2009 & 2010 News about Vodafone

5. Estonia
Internet Users (millions) and Percentage of Country Population, 2006, 2007 & 2010 Development of Fixed and Mobile Broadband Subscribers 2009 & 2012f Online Activities of Internet Users, in % of Individuals, 2010 Major Product Categories in B2C E-Commerce, in % of Individuals, 2010 Frequency of Online Shopping, in %, 2009 Online Shoppers by Age Groups, in %, 2010 Penetration of Online Shoppers, by Age Group and Gender, in % of Population, 2010 Share of Online Shoppers on the total Population, in %, 2006-2010 Top 3 Online Shops, by Percentage of Shoppers that use the Shop most often, in %, 2009 Top 3 Auction Sites, by Percentage of Shoppers that use the Site most often, in %, 2009

2. Bosnia-Herzegovina
Development of Internet Users (millions) and its Percentage of Country Population 2006, 2007 & 2010

3. Bulgaria
Development of Internet Users (millions) and its Percentage of Country Population 2006 & 2010 Internet Activities of Internet Users, in %, 2010 Online Activities of Internet Users, in % of Individuals, 2010 Effects of the Economic Crisis on E-Commerce Online Shoppers by Age Groups, in %, 2010 Penetration of Online Shoppers, by Age Group and Gender, in % of Population, 2010 Share of Online Shoppers on the total Population, in %, 2006-2010

6. Greece
Development of Internet Users and its Percentage of Country Population 2000 & 2010 Internet Activities, in % of Online Shoppers, 2010 Online Activities of Internet Users, in % of Individuals, 2010

4. Croatia
Internet Users (millions) and Percentage of Country Population, 2004, 2006 & 2010 Online Activities of Internet Users, in % of Individuals, 2010 Online Shoppers by Age Groups, in %, 2010 Penetration of Online Shoppers, by Age Group and Gender, in % of Population, 2010 Major Product Categories in B2C E-Commerce, in % of Individuals, 2010

Development of B2C E-Commerce Sales, in EUR billion, 2009 & 2010 B2C E-Commerce Product Categories, in % of Online Shoppers, 2010 Major Product Categories in B2C E-Commerce, in % of Individuals, 2010 Online Shoppers by Age Groups, in %, 2010 Penetration of Online Shoppers, by Age Group and Gender, in % of Population, 2010 Share of Online Shoppers on the total Population, in %, 2006-2010

yStats.com GmbH & Co. KG Behringstr. 28a, 22765 Hamburg

Telefon: Fax:

+49 (0) 40 - 39 90 68 50 +49 (0) 40 - 39 90 68 51

info@ystats.com www.ystats.com

www.twitter.com/ystats www.facebook.com/ystats

Eastern Europe B2C E-Commerce Report 2011

Table of Contents (8 of 8) Additional Eastern European Countries
7. Latvia
Internet Users (millions) and Percentage of Country Population, 2006, 2007 & 2010 Online Activities of Internet Users, in % of Individuals, 2010 Major Product Categories in B2C E-Commerce, in % of Individuals, 2010 Online Shoppers by Age Groups, in %, 2010 Penetration of Online Shoppers, by Age Group and Gender, in % of Population, 2010 Share of Online Shoppers on the total Population, in %, 2006-2009

10. Romania
Online Activities of Internet Users, in % of Individuals, 2010 Major Product Categories in B2C E-Commerce, in % of Individuals, 2010 Online Shoppers by Age Groups, in %, 2010 Penetration of Online Shoppers, by Age Group and Gender, in % of Population, 2010 Share of Online Shoppers on the total Population, in %, 2006 & 2010

11. Slovenia 8. Lithuania

Internet Users (millions) and Percentage of Country Population, 2005, 2006 & 2010 Online Activities of Internet Users, in % of Individuals, 2010 Major Product Categories in B2C E-Commerce, in % of Individuals, 2010 Online Shoppers by Age Groups, in %, 2010 Penetration of Online Shoppers, by Age Group and Gender, in % of Population, 2010 Share of Online Shoppers on the total Population, in %, 2006-2010 Internet Users (millions) and Percentage of Country Population, 2006, 2007 & 2010 Online Activities of Internet Users, in % of Individuals, 2010 Major Product Categories in B2C E-Commerce, in % of Individuals, 2010 Online Shoppers by Age Groups, in %, 2010 Penetration of Online Shoppers, by Age Group and Gender, in % of Population, 2010 Share of Online Shoppers on the total Population, in %, 2006-2010 Penetration of Online Shoppers, by Age Group and Gender, in % of Population, 2010 Share of Online Shoppers on the total Population, in %, 2006-2010

9. Macedonia
Online Activities of Internet Users, in % of Individuals, 2010 Share of Online Shoppers on the total Population, in %, 2008-2010 Share of Online Shoppers on the total Population, in %, 2006-2010

yStats.com GmbH & Co. KG Behringstr. 28a, 22765 Hamburg

Telefon: Fax:

+49 (0) 40 - 39 90 68 50 +49 (0) 40 - 39 90 68 51

info@ystats.com www.ystats.com

www.twitter.com/ystats www.facebook.com/ystats

Eastern Europe B2C E-Commerce Report 2011

Samples
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts you make the decisions
Shares

RESEARCH ON INTERNATIONAL MARKETS

We deliver the facts you make the decisions
Shares

Trends

Sales

Products

Users / Shoppers

Players

Trends

Sales

Products

Users / Shoppers

Players

Furthermore, KupiVIP is a Russian private shopping club with online sales of RUB 2.4 billion in 2010.
Russia: Facts about Kupivip.ru
Name of Company Homepage Vertical Integration Business Model Product Range B2C E-Commerce Revenue/Financials KupiVIP www.kupivip.ru Retailer Private Shopping Club Fashion RUB 2.4 billion (2010)

In 2010, the Internet accounted for 33% of incoming distance selling orders in Ukraine.
Ukraine: Breakdown of Distance Sales, by Ordering Channel, in %, 2010
11% 1% Telephone (incl. Mobile) Internet Mail

Others

KupiVIP.ru was founded by Oskar Hartmann in 2008. The company raised over $31 million in several rounds of venture capital funding from Accel Partners, Mangrove Capital, ABRT and Arlan as well as several European angel investors Oliver Jung and Klaus Hommels. In 2011, The company closed another USD 55 million funding round with Balderton, Bessemer Venture Partners and Russian Partners.

Other

33% 55%

Source: Company homepages, business reports, business and company databases, journals, company registries, news portals, industry and trade associations; Forbes, April 2011

Source: UDMA, 2011

60

72

RESEARCH ON INTERNATIONAL MARKETS

We deliver the facts you make the decisions
Shares

RESEARCH ON INTERNATIONAL MARKETS

We deliver the facts you make the decisions
Shares
Users / Shoppers Players

Trends

Sales

Products

Trends

Sales

Products

Users / Shoppers

Players

Clothes, Sports Goods (14%) were the leading product category in B2C E-Commerce in Poland in 2010, followed by Household Goods.
Poland: Most popular Product Categories in B2C E-Commerce, in %, 2010
Clothes, Sports Goods Household Goods Books/Magazines/E-Learning Material Food/Groceries Films/Music Electronic Equipment Computer Software Tickets for Events Computer Hardware Films/Music, delivered or upgraded online Books/Magazines, delivered or upgraded online Computer Software, delivered or upgraded online Shares/Financial Services/Insurance Other Types of Goods or Services
0%
Note: Percentage of Individuals Source: Eurostat, May 2011

In 2010, 13% of the population in Hungary aged 25-34 ordered Books/Magazines/E-learning Material online.
Hungary: Types of Goods and Services bought online, by Age Groups, in %, 2010
Total Books/Magazines/E-learning Material Clothes, Sports Goods Tickets for Events Films/Music, Books online delivered Household Goods Computer Software (incl. Video Games) Electronic Equipment Films/Music Computer Hardware Computer Software online delivered Food/Groceries 8 5 5 4 4 3 3 3 2 2 1 1 5 16-24 10 9 5 5 2 4 3 6 3 2 1 0 5 25-34 13 11 9 6 8 4 5 6 3 2 2 2 7 35-44 11 7 6 6 5 4 3 4 3 2 1 1 6 45-54 8 4 5 4 4 3 2 3 2 2 2 1 6 55-64 3 1 2 2 2 1 1 1 1 1 0 0 2 65-74 1 0 0 1 0 0 0 0 0 0 0 0 1

14% 13% 10% 6% 6% 6% 5% 5% 3% 3% 3% 3% 1% 2% 2% 4% 6% 8% 10% 12% 14% 16%

Shares/Financial Services/Insurance Other Types of Goods or Services

Note: The survey contains individuals having bought or ordered goods or services for private use over the Internet in the past Year; Percentage of individuals.
Source: Eurostat, January 2011

106

141

RESEARCH ON INTERNATIONAL MARKETS

We deliver the facts you make the decisions
Shares

RESEARCH ON INTERNATIONAL MARKETS

We deliver the facts you make the decisions
Shares

Trends

Sales

Products

Users / Shoppers

Players

Trends

Sales

Products

Users / Shoppers

Players

61% of Czech online shoppers paid by cash on delivery, and 34% preferred online banking transfers in 2010.
Czech Republic: Online Shopping Payment Methods Usage, by Gender and Age, in %, 2010
Provided credit or debit card details over the Internet Total 16+ Sex Males Females Age group 1624 2534 3544 4554 5564 6574 75+ 3,4 2,4 2,1 4,6 n/a n/a n/a 3,7 3,8 2,9 5,3 n/a n/a n/a 25,8 37,5 34,0 35,0 37,2 n/a n/a 62,4 60,7 65,1 57,7 51,4 57,9 n/a 22,1 19,9 20,9 22,5 28,1 34,7 69,9 1,5 1,3 1,3 n/a n/a n/a n/a 3,7 2,1 4,7 2,5 37,5 28,8 57,1 64,9 24,3 19,3 1,3 1,2 2,9 Provided prepaid account details over the Internet (e.g. PayPal) 3,6 Electronic bank transfer via Internet banking 33,5 Cash on delivery 60,8 Other payment method

Mall.sk was the leading B2C E-Commerce player in Slovakia in terms of unique visitors, reaching 520 thousand in July 2011.
Slovakia: Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, July 2011
Leading B2C E-Commerce Players by Unique Visitors (Users)

Leading B2C E-Commerce Players by Audience Reach

Cash payment

mall.sk

520

mall.sk

12,3

22,0

1,2
alza.sk 320

alza.sk

7,3

hej.sk

260

hej.sk

6,3

martinus.sk

240

martinus.sk

5,9

nay.sk

160

nay.sk

3,9

100

200

300 in thousand

400

500

600

6 in %

10

12

14

Note: Unique visitors (users) and audience reach only include visitors from the corresponding country per month;Selected online players with high traffic may not be included. Source: DoubleClick Ad Planner, August 2011

Source: Czech Statistical Office, 2010

164

211

yStats.com GmbH & Co. KG Behringstr. 28a, 22765 Hamburg

Telefon: Fax:

+49 (0) 40 - 39 90 68 50 +49 (0) 40 - 39 90 68 51

info@ystats.com www.ystats.com

www.twitter.com/ystats www.facebook.com/ystats

Eastern Europe B2C E-Commerce Report 2011

REPORT ORDER FORM Report Order Form
Place Your Order as Follows: Call us at + 49 40 39 90 68 50 Fax us at + 49 40 39 90 68 51 using the form below: Scan and Email us at inquiry@ystats.com using the form below:

Place your order now:

Please confirm the license type you require: Single User License Report Title Site License1 Publication Date Global Site License2 Price ()

An invoice will be sent to your company. Please complete your contact details.
Title: Mr/Mrs/Ms Last Name Job Title Company Email Address Telephone Number Fax Number Address City Country State/Province Post Code/ZIP First Name

All Forms must have a signature to confirm your order:

Signature

Where did you find us? Google/Search Engine Google Adwords/Online Advertising Article in Trade Journal Press Release Social Media Recommendation Others: ________________________

EU Companies must supply VAT No

Purchase Order No (if required)

Order Date

Note: Reports are provided in electronic PDF form. yStats.com will contact you in the future to provide our free newsletter or other mailings. If you do not wish to receive our newsletter or other mailings, you may advise us of this. Your contact information will not be sold to other organizations.
1 2

) Site Licenses, allowing all users within a given geographical location of an organization to access the report, are available for double the price. ) Global Site Licenses, allowing all worldwide users of an organization to access the report, are available for triple the price.

yStats.com GmbH & Co. KG Behringstr. 28a, 22765 Hamburg

Telefon: Fax:

+49 (0) 40 - 39 90 68 50 +49 (0) 40 - 39 90 68 51

info@ystats.com www.ystats.com

www.twitter.com/ystats www.facebook.com/ystats