Russia B2C E-Commerce Report 2011

September 2011
Provided by RESEARCH ON INTERNATIONAL MARKETS
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September 2011

Publication Date September 2011 Language English Format PDF & PowerPoint Number of Pages/Charts 52 Covered Countries Russia Price Single User License:
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Russia B2C E-Commerce Report 2011

Key Findings
Covering Trends, Sales, Shares, Products, Users / Shoppers and Players
ne of the key features of Russias market is the limited number of domestic retailers, O with online shopping still not being a priority. n 2010, Moscow and St. Petersburg were the most important areas for B2C E-Commerce, I accounting for approximately 60% of total online sales in Russia. Household Electronics was the most popular B2C E-Commerce category in 2010, followed by Computers, Notebooks & Supplier and Clothing & Shoes. tkonos.ru, Ozon.ru, KupiVIP and Holodilnik.ru are leading B2C E-Commerce players in Russia. U rivate shopping is a main trend in Russian B2C E-Commerce, including players such as KupiVIP P which sells designer clothes.

Company and Product Information

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Russia B2C E-Commerce Report 2011

Table of Contents
1. Management Summary 2. Trends
B2C E-Commerce Trends, 2011 mpact of E-Commerce on Retailing, 2010 I hare of Moscow and St. Petersburg on B2C ES Commerce Sales and Online Shoppers, in %, 2010 ayment Methods among leading E-Commerce Sites, P in %, 2008-2010. esearch Methods of Online Shoppers in Moscow R and St. Petersburg, in %, April 2011 nternet and Broadband Trends, 2010 I ost popular Internet Activities of Internet Users, M by Age Group, in %, December 2010 obile Internet Trends, 2010 M ocial Networking Usage, August 2010; incl. Top 10 S Countries for Social Networking ranked by Time spent per Visitor, August 2010 rends about Social Networks and Private Shopping, T 2011 elivery Methods used in B2C E-Commerce in D Moscow and St. Petersburg in %, April 2011 uture Growth Trends for the B2C E-Commerce F Market, 2011-2015

5. Products
reakdown of B2C E-Commerce Sales, by Type of B Products, in %, 2010 roducts purchased online, in % of Online Shoppers, P 2010 roducts purchased online, by Gender, in % of Online P Shoppers, 2010 roduct/Services purchased online, in % of Internet P Sales, 2010 onthly Online Revenue per Product Category, M in RUB million, 2010 umber of daily Orders per Product Category, 2010 N reakdown of B2C E-Commerce Sales in Moscow and B St. Petersburg by Product Categories, in %, April 2011 reakdown of expensive Sales within B2C B E-Commerce in Moscow and St. Petersburg by Product Category, in %, April 2011

6. Users / Shoppers
evelopment of Internet Users 18+ (millions) and D Share of Country Population (in %), 2006-2014f evelopment of Internet Users (millions) and Share D of Country Population (in %), 2011 & 2015f nternet Penetration by Age Groups, in %, 2010 I enetration of Internet Users in CEE countries, P as % of the adult Population, July 2010 opulation in CEE Countries who have ever shopped P on the Internet, in %, 2009 hare of Online Shoppers on Internet Users S by Region, in %, May 2011 hare of Online Shoppers on the adult Population S by Region, in %, May 2011

3. Sales
2C E-Commerce Sales and Mail-Order Sales, B in EUR billion, 2006-2010 reakdown of the B2C E-Commerce Sales by Region, B in %, April 2011 evel of average Consumption (in 6 Months) for B2C L E-Commerce, by Region, in RUB, 2011

4. Shares
2C E-Commerce Share of Total Retail and Mail-Order B Sales, in %, 2009-2010

7. Players
op 30 Online-Shops, ranked by B2C E-Commerce T Sales, in RUB billion, 2010 acts about Utkonos.ru F acts about Ozon.ru F acts about Kupivip.ru F acts about Holodilnik.ru F

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Russia B2C E-Commerce Report 2011

Samples
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts you make the decisions
Shares

Trends

Sales

Products

Users / Shoppers

Players

The number of Internet users in Russia reached 51 million in 2011, accounting for 45% of the total population.
Russia: Development of Internet Users 18+ (millions) and Share of Country Population (in %), 2006-2014f
100 56% 80 45% 34% 60 19% 40 22 2006 26 2007 23% 28% 39 32 45 39% 51 57 50% 70 63 40%

62%

60%

20%

20

0% 2008 2009 2010 2011 2012 2013 2014

Number of Internet Users

Percentage of Country Population

Note: Ages 18+ Source: FOM, 2010

% of population

in millions

38

RESEARCH ON INTERNATIONAL MARKETS

We deliver the facts you make the decisions
Shares

Trends

Sales

Products

Users / Shoppers

Players

Furthermore, KupiVIP is a Russian private shopping club with online sales of RUB 2.4 billion in 2010.
Russia: Facts about Kupivip.ru
Name of Company Homepage Vertical Integration Business Model Product Range B2C E-Commerce Revenue/Financials KupiVIP www.kupivip.ru Retailer Private Shopping Club Fashion RUB 2.4 billion (2010)

Others

KupiVIP.ru was founded by Oskar Hartmann in 2008. The company raised over $31 million in several rounds of venture capital funding from Accel Partners, Mangrove Capital, ABRT and Arlan as well as several European angel investors Oliver Jung and Klaus Hommels. In 2011, The company closed another USD 55 million funding round with Balderton, Bessemer Venture Partners and Russian Partners.

Source: Company homepages, business reports, business and company databases, journals, company registries, news portals, industry and trade associations; Forbes, April 2011

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Russia B2C E-Commerce Report 2011

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