4.

0 HOW TO USE OUR LOGOS IRON MARK FORMATS

ARTWORK FORMATS
These files have been created to ensure
that the Iron Mark can be reproduced
across the wide range of materials that
VCC produces.

The Iron Mark is available in CMYK,

grayscale, PMS (Pantone© Matching
System) and line-art artwork.

The CMYK version is the preferred CMYK LARGE USE CMYK SMALL USE GRAYSCALE LARGE USE GRAYSCALE SMALL USE
Iron Mark artwork and should Use this artwork when printing 4 colour Use this artwork when printing 4 colour Use this artwork when printing in black Use this artwork when printing in black
be used whenever possible. from cyan, magenta, yellow and black. from cyan, magenta, yellow and black. ONLY – it must not be reproduced in any ONLY – it must not be reproduced in
For printing to PDF see notes on left. other colour. For printing to PDF see notes any other colour.
SIZING on left.

There are two different sizes of Iron

SIZE: 40MM AND ABOVE SIZE: BELOW 40MM SIZE: 40MM AND ABOVE SIZE: BELOW 40MM
Mark artwork:
FILE NAME: VCC_CMYK_L.eps FILE NAME: VCC_CMYK_S.eps FILE NAME: VCC_GREY_L.eps FILE NAME: VCC_GREY_S.eps
• large use files have been drawn with
the high level of detail required when
viewing at a large size.

• small use files have been simplified so

that they reproduce better at smaller
sizes while remaining visually consistent
with the ‘large use’ Iron Mark.

For CMYK and GRAYSCALE the ‘large

use’ should be used above 40mm, and the
‘small use’ below 40mm.
ON-SCREEN LARGE USE ON-SCREEN SMALL USE PMS SMALL USE LINE ART
For ON-SCREEN the ‘large use’ should Use this artwork for large sizes both Use this artwork for small sizes both Use this artwork when only two colours This should only be used when
be used if the Iron Mark will appear on-screen and in standard office on-screen (web banner/masthead) are available. The Iron Mark prints from production techniques prohibit the
above 40mm in print, or is being used applications (e.g. PowerPoint or Microsoft or in standard office applications. black and Pantone® 072. use of tints, e.g. debossing /stitching.
Word). It must NOT be used for high It must NOT be used for high resolution
at a large size on screen. For most
resolution print production. print production.
situations the ‘small use’ will appropriate.
SIZE: BETWEEN 40MM AND 210MM SIZE: BELOW 40MM SIZE: BELOW 40MM SIZE: AS APPROPRIATE
The PMS version only comes in
FILE NAME: VCC_SCREEN_L.jpg FILE NAME: VCC_SCREEN_S.jpg FILE NAME: VCC_PMS_S.eps FILE NAME: VCC_LINE.eps
‘small use’ given where it will be used.

The LINE ART file can be scaled

to any size above its minimum size.

When making PDF’s from QuarkXPress®

always print as a PostScript File (.ps) and
then use Acrobat Distiller to distill the file.

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4.1 HOW TO USE OUR LOGOS IRON MARK COLOUR USAGE METAL BADGES
Etched, debossed or engraved
Fixings must not be inside the clear zone

1 CMYK
This artwork is to print out of cyan,
magenta, yellow and black only. Do
not integrate any other colour into
the artwork or change the colour
balance. This is the preferred Iron
Mark artwork and should be used
whenever possible. RUBBER PATCHES
Black or transparent
2 PMS Iron Mark must stand proud of the label
This artwork can only print from the 1 2 3 Stitching4 must not be inside the clear zone
two colours specified in the artwork:
black and Pantone© 072. When
checking proofs, always be mindful
of the fit between the two colours.
This artwork should only be used
when using the CMYK version would
be prohibitively expensive.

3 GREYSCALE
This version should only be printed
in single colour black. Do not use it SUEDE PATCHES
as the basis of duotones or tritones. Embossed or printed in darker tone of the suede colour
Stitching must not be inside the clear zone
The only exception to this is when it
is used to create shaded etching in 5 5 5 5
glass or metal.

4 ON SCREEN
This artwork is created in RGB
(optimised for on-screen use). It
should not be altered in any way.
ACCEPTABLE BACKGROUND COLOURS
5 LINE ART
This artwork should only be
SEWN TAB/LABEL
used when production techniques
Darker tone of the label colour
prohibit the use of halftones, this will (a lighter tone if label is very dark)
predominantly be in merchandising.

Unlike all other versions, it should be

used to create subtle tone-on-tone
effects. This can be achieved with
colour or production techniques such
as blind embossing, etching and spot
On white On off-white Oncolour
UV varnishing.

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SEWN TAB/LABEL
4.2 HOW TO USE OUR LOGOS IRON MARK EXCLUSION ZONE & MINIMUM SIZE

PREFERRED CLEAR SPACE

This space applies particularly to how
other design elements, (secondary logos, X X
X X
descriptive text, taglines, etc.) are positioned
in relationship to the Iron Mark. This clear
space is especially important for multi-brand
environments.

1 For CYMK, GRAYSCALE, PMS, X X X X

ON-SCREEN the preferred clear zone is X X X
equal to the width of the Iron Mark.

2 For LINE ART the preferred clear zone is

1 2
equal to half the width of the Iron Mark.

MINIMUM CLEAR SPACE

In some situations the preferred space will be
difficult to apply very literally without making
X X X X
the Iron Mark too small for the format (on a
swing-tag for example). In such cases the
minimum clear space will be a useful guide.
Always attempt to keep as much clear space
around the Iron Mark as possible.

3 For CYMK, GRAYSCALE, PMS,

ON-SCREEN the minimum clear zone
is equal to a third of the width of the X X X X X X X X X X X
Iron Mark.

3 4
4 For LINE ART the clear zone is equal
to a quarter of the width of the Iron Mark.

MINIMUM SIZE
5 The CYMK, GRAYSCALE, PMS,
ON-SCREEN Iron Marks must not be The Line Art may be reproduced below
reproduced smaller than 12mm across. this size for some merchandise applications
This is an absolute minimum and where as long as accurate production tests prove
that the final impression will be suitably
possible it should be reproduced at a
12mm 10mm professional and premium.
large size.

6 The LINE ART Iron Mark must not be 5

6
reproduced smaller than 10mm across.

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4.3 HOW TO USE OUR LOGOS IRON MARK INCORRECT USAGE

While most of these examples feature the

CMYK version, many of these principles apply
across all the artworks.

1 Do not rotate the Iron Mark. ANOTHER

2 Do not use the Iron Mark as

LOGO
a repeat pattern.

3 Do not squash or stretch the Iron Mark.

1 2 3 4 5

4 Do not violate the minimum clear space.

5 Do not crop the Iron Mark, or use any part

of it in isolation.

6 Do not position ‘for life’ underneath.

7 Do not add any elements to the Iron A sponsored event

Mark in order to create other logos

Dealer Name
or sub-brands. The only exception is the
official Volvo Cars artwork. for life Selected
6 7 7 Used Cars 7 8
8 When using the PMS version, ensure that
the special colour is correct.

9 Do not use the Iron Mark on dark

backgrounds without sufficient contrast.

10 Do not use on visually complicated

or cluttered backgrounds.

11 Do not fill the inside of the Iron Mark

with a different colour to the outside.
9 10 10 11 11

12 Do not add decorative borders or use

holding shapes that could appear to
be part of the Iron Mark design.

13 Do not use a tint of the Iron Mark as

a watermark or decorative device.

14 Do not reproduce the line art in a colour

on white, or create too much contrast with
the background.

15 Do not reverse the grayscale version 12 13 14 15 16

out of a background.

16 Do not print the grayscale version

in any colour other than black.

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