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Brand equity is a process of activities done by Hero honda India to create a different image for the product in the consumer market through name or symbol and different set of functions done or performed. The company selects the best possible sources to execute this function smoothly by the help of efficient workforce which mainly includes marketing research team, sales and distribution network, etc. The different activities done by Hero corp ltd to promote their products in the Indian market are as follows:
V} DISCOUNTS:
In this process the company has given trade discount when the consumer purchases Hero honda products. It is generally done to attract the consumers to buy the products.
KEY COMPONENTS OF BRAND EQUITY A} DIFFERENTATION: It measures the degree to which HERO CORP
different brand from its competitors. is seen as a
B} ENERGY: It measures the HERO HONDA sense of momentum in the consumer market. C} RELEVANCE: It measures the breadth of Hero corp brand appeal. D} ESTEEM: It measures how well Hero corp is regarded and respected as brand among
the customers.
E} KNOWLEDGE: