INDUSTRY PROFILE

The mutual fund industry is a lot like the film star of the finance business. Though it is perhaps the smallest segment of the industry, it is also the most glamorous in that it is a young industry where there are changes in the rules of the game everyday, and there are constant shifts and upheavals. The mutual fund is structured around a fairly simple concept, the mitigation of risk through the spreading of investments across multiple entities, which is achieved by the pooling of a number of small investments into a large bucket. Yet it has been the subject of perhaps the most elaborate and prolonged regulatory effort in the history of the country. A little history: The mutual fund industry started in India in a small way with the UTI Act creating what was effectively a small savings division within the RBI. Over a period of 25 years this grew fairly successfully and gave investors a good return, and therefore in 1989, as the next logical step, public sector banks and financial institutions were allowed to float mutual funds and their success 1

emboldened the government to allow the private sector to foray into this area. The initial years of the industry also saw the emerging years of the Indian equity market, when a number of mistakes were made and hence the mutual fund schemes, which invested in lesser-known stocks and at very high levels, became loss leaders for retail investors. From those days to today the retail investor, for whom the mutual fund is actually intended, has not yet returned to the industry in a big way. But to be fair, the industry too has focused on brining in the large investor, so that it can create a significant base corpus, which can make the retail investor feel more secure. The Indian MF industry has Rs 5.67 lakh crore of assets under management. As per data released by Association of Mutual Funds in India, the asset base of all mutual fund combined has risen by 7.32% in April, the first month of the current fiscal. As of now, there are 33 fund houses in the country including 16 joint ventures and 3 whollyowned foreign asset managers. According to a recent McKinsey report, the total AUM of the Indian mutual fund industry could grow to $350-440 billion by 2012, expanding 33% annually. While the revenue and profit (PAT) pools of Indian AMCs are pegged at $542 million and $220 million respectively, it is at par with fund houses in developed economies. Operating profits for AMCs in India, as a percentage of average assets under management, were at 32 basis points in 2006-07, while the number was 12 bps in UK, 17 bps in Germany and 18 bps in the US, in the same time frame.

Major players in Indian mutual fund industry and their AUM

No. of Mutual Fund Name ABN AMRO M F AIG GlobalM F SBI Mutual Fund Birla Mutual Fund BOB Mutual Fund Canara Robeco Mutual Fund DBS Chola Mutual Fund Deutsche Mutual Fund DSP Merrill Lynch Mutual Fund Escorts Mutual Fund Fidelity Mutual Fund Franklin Templeton Investments HDFC Mutual Fund HSBC Mutual Fund ICICI Prudential Mutual Fund ING Mutual Fund JPMorgan Mutual Fund Kotak Mahindra Mutual Fund LIC Mutual Fund Lotus India Mutual Fund Morgan Stanley Mutual Fund PRINCIPAL Mutual Fund Quantum Mutual Fund Reliance Mutual Fund Sahara Mutual Fund Mirae asset mutual fund Sundaram Mutual Fund Tata Mutual Fund Taurus Mutual Fund UTI Mutual Fund Schemes* 337 54 177 343 22 54 80 187 211 26 39 230 371 221 431 262 9 185 112 216 3 151 6 345 45 255 219 389 14 315
As on Corpus

July 31, 2008 July 31, 2008 July 31, 2008 July 31, 2008 July 31, 2008 July 31, 2008 July 31, 2008 July 31, 2008 Feb 29, 2008 Feb 29, 2008 Mar 31, 2008 July 31, 2008 July 31, 2008 July 31, 2008 July 31, 2008 July 31, 2008 July 31, 2008 July 31, 2008 July 31, 2008 July 31, 2008 July 31, 2008 July 31, 2008 July 31, 2008 July 31, 2008 July 31, 2008 July 31, 2008 July 31, 2008 July 31, 2008 July 31, 2008 July 31, 2008

7803 3513 29151.00 37497.00 56.00 4576.00 1853.00 10792.00 19483.00 177.00 7464.00 24441.00 50,752.00 16,385.00 55,161.00 7091.00 3054.00 18,782.00 17,499.00 7831.00 2,814.00 11,359.00 66.00 84,564.00 175.00 2546.00 11,898.00 20,443.00 289.00 46,120.00

Top of Form Bottom of Form HISTORY OF MUTUAL FUND The mutual fund industry in India started in 1963 with the formation of Unit Trust of India, at the initiative of the Government of India and Reserve Bank. The history of mutual funds in India can be broadly divided into four distinct phases: -

First Phase 1964-87

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An Act of Parliament established Unit Trust of India (UTI) on 1963. It was set up by the Reserve Bank of India and functioned under the Regulatory and administrative control of the Reserve Bank of India. In 1978 UTI was de-linked from the RBI and the Industrial Development Bank of India (IDBI) took over the regulatory and administrative control in place of RBI. The first scheme launched by UTI was Unit Scheme 1964. At the end of 1988 UTI had Rs.6,700 crores of assets under management.

Second Phase 1987-1993 (Entry of Public Sector Funds)

1987 marked the entry of non- UTI, public sector mutual funds set up by public sector banks and Life Insurance Corporation of India (LIC) and General Insurance Corporation of India (GIC). SBI Mutual Fund was the first non- UTI Mutual Fund established in June 1987 followed by Can bank Mutual Fund (Dec 87), Punjab National Bank Mutual Fund (Aug 89), Indian Bank Mutual Fund (Nov 89), Bank of India (Jun 90), Bank of Baroda Mutual Fund (Oct 92). LIC established its mutual fund in June 1989 while GIC had set up its mutual fund in December 1990. At the end of 1993, the mutual fund industry had assets under management of Rs.47,004 crores.

Third Phase 1993-2003 (Entry of Private Sector Funds)

With the entry of private sector funds in 1993, a new era started in the Indian mutual fund industry, giving the Indian investors a wider choice of fund families. Also, 1993 was the year in which the first Mutual Fund Regulations came into being, under which all mutual funds, except UTI were to be registered and governed. The erstwhile Kothari Pioneer (now merged with Franklin Templeton) was the first private sector mutual fund registered in July 1993.

Fourth Phase since February 2003

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In February 2003, following the repeal of the Unit Trust of India Act 1963 UTI was bifurcated into two separate entities. One is the Specified Undertaking of the Unit Trust of India with assets under management of Rs.29,835 crores as at the end of January 2003, representing broadly, the assets of US 64 scheme, assured return and certain other schemes. The Specified Undertaking of Unit Trust of India, functioning under an administrator and under the rules framed by Government of India and does not come under the purview of the Mutual Fund Regulations. The second is the UTI Mutual Fund Ltd, sponsored by SBI, PNB, BOB and LIC. It is registered with SEBI and functions under the Mutual Fund Regulations. With the bifurcation of the erstwhile UTI which had in March 2000 more than Rs.76,000 crores of assets under management and with the setting up of a UTI Mutual Fund, conforming to the SEBI Mutual Fund Regulations, and with recent mergers taking place among different private sector funds, the mutual fund industry has entered its current phase of consolidation and growth. As at the end of September, 2004, there were 29 funds, which manage assets of Rs.153108 crores under 421 schemes.

GROWTH IN ASSETS UNDER MANAGEMENT 5

ECONOMIC ENVIRONMENT
6

GROWTH OF MUTUAL FUND INDUSTRY IN INDIA

While the Indian mutual fund industry has grown in size by about 320% from March, 1993 (Rs. 470 billion) to December, 2004 (Rs. 1505 billion) in terms of AUM, the AUM of the sector excluding UTI has grown over 8 times from Rs. 152 billion in March 1999 to $ 148 billion as at March 2008. Though India is a minor player in the global mutual fund industry, its AUM as a proportion of the global AUM has steadily increased and has doubled over its levels in 1999. The growth rate of Indian mutual fund industry has been increasing for the last few years. It was approximately 0.12% in the year of 1999 and it is noticed 0.25% in 2004 in terms of AUM as percentage of global AUM.

Some facts for the growth of mutual funds in India

100% growth in the last 6 years. Number of foreign AMCs is in the queue to enter the Indian markets. Our saving rate is over 23%, highest in the world. Only channelizing these savings in mutual funds sector is required. We have approximately 29 mutual funds which is much less than US having more than 800. There is a big scope for expansion. Mutual fund can penetrate rurals like the Indian insurance industry with simple and limited products. SEBI allowing the MF's to launch commodity mutual funds. Emphasis on better corporate governance. Trying to curb the late trading practices. Introduction of Financial Planners who can provide need based advice.

Recent trends in mutual fund industry

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The most important trend in the mutual fund industry is the aggressive expansion of the foreign owned mutual fund companies and the decline of the companies floated by the nationalized banks and smaller private sector players. Many nationalized banks got into the mutual fund business in the early nineties and got off to a start due to the stock market boom was prevailing. These banks did not really understand the mutual fund business and they just viewed it as another kind of banking activity. Few hired specialized staff and generally chose to transfer staff from the parent organizations. The performance of most of the schemes floated by these funds was not good. Some schemes had offered guaranteed returns and their parent organizations had to bail out these AMCs by paying large amounts of money as a difference between the guaranteed and actual returns. The service levels were also very bad. Most of these AMCs have not been able to retain staff, float new schemes etc. TECHNOLOGICAL ENVIRONMENT

IMPACT OF TECHNOLOGY Mutual fund, during the last one decade brought out several innovations in their products and is offering value added services to their investors. Some of the value added services that are being offered are: Electronic fund transfer facility. Investment and re-purchase facility through internet. Added features like accident insurance cover, mediclaim etc. Holding the investment in electronic form, doing away with the traditional form of unit certificates. Cheque writing facilities. Systematic withdrawal and deposit facility.

ONLINE MUTUAL FUND TRADING 8

The innovation the industry saw was in the field of distribution to make it more easily accessible to an ever increasing number of investors across the country. For the first time in India the mutual fund start using the automated trading, clearing and settlement system of stock exchanges for sale and repurchase of open-ended dematerialized mutual fund units. Systematic Investment Plan (SIP) and Systematic Withdrawal Plan (SWP) were options introduced which have come in very handy for the investor to maximize their returns from their investments. SIP ensures that there is a regular investment that the investor makes on specified dates making his purchases to spread out reducing the effect of the short term volatility of markets. SWP was designed to ensure that investors who wanted a regular income or cash flow from their investments were able to do so with a pre-defined automated form. Today the SW facility has come in handy for the investors to reduce their taxes.

LEGAL AND POLITICAL ENVIRONMENT

ASSOCIATION OF MUTUAL FUNDS IN INDIA (AMFI) With the increase in mutual fund players in India, a need for mutual fund association in India was generated to function as a non-profit organization. Association of Mutual Funds in India (AMFI) was incorporated on 22nd August 1995. AMFI is an apex body of all Asset Management Companies (AMC), which has been registered with SEBI. Till date all the AMCs are that have launched mutual fund schemes are its members. It functions under the supervision and guidelines of board of directors. AMFI has brought down the Indian Mutual Fund Industry to a professional and healthy market with ethical lines enhancing and maintaining standards. It follows the principle of both protecting and promoting the interest of mutual funds as well as their unit holders. It has been a forum where mutual funds have been able to present their views, debate and participate in creating their own regulatory framework. The association was 9

created originally as a body that would lobby with the regulator to ensure that the fund viewpoint was heard. Today, it is usually the body that is consulted on matters long before regulations are framed, and it often initiates many regulatory changes that prevent malpractices that emerge from time to time. AMFI works through a number of committees, some of which are standing committees to address areas where there is a need for constant vigil and improvements and other which are adhoc committees constituted to address specific issues. These committees consist of industry professionals from among the member mutual funds. There is now some thought that AMFI should become a self-regulatory organization since it has worked so effectively as an industry body.

OBJECTIVES: To define and maintain high professional and ethical standards in all areas of operation of mutual fund industry To recommend and promote best business practices and code of conduct to be followed by members and others engaged in the activities of mutual fund and asset management including agencies connected or involved in the field of capital markets and financial services. To interact with the Securities and Exchange Board of India (SEBI) and to represent to SEBI on all matters concerning the mutual fund industry. To represent to the Government, Reserve Bank of India and other bodies on all matters relating to the Mutual Fund Industry. To develop a cadre of well trained Agent distributors and to implement a programme of training and certification for all intermediaries and other engaged in 10

the industry. To undertake nation wide investor awareness programme so as to promote proper understanding of the concept and working of mutual funds. To disseminate information on Mutual Fund Industry and to undertake studies and research directly and/or in association with other bodies.

MEMBERS OF AMFI:
Bank Sponsored Joint Ventures - Predominantly Indian Canara Robeco Asset Management Company Limited SBI Funds Management Private Limited Others Baroda Pioneer Asset Management Company Limited UTI Asset Management Company Ltd Institutions Private Sector Indian Benchmark Asset Management Company Pvt. Ltd. DBS Cholamandalam Asset Management Ltd. Deutsche Asset Management (India) Pvt. Ltd. Edelweiss Asset Management Limited Escorts Asset Management Limited IDFC Asset Management Company Private Limited JM Financial Asset Management Private Limited Kotak Mahindra Asset Management Company Limited(KMAMCL) 11

Quantum Asset Management Co. Private Ltd. Reliance Capital Asset Management Ltd. Sahara Asset Management Company Private Limited Tata Asset Management Limited Taurus Asset Management Company Limited Foreign AIG Global Asset Management Company (India) Pvt. Ltd. FIL Fund Management Private Limited Franklin Templeton Asset Management (India) Private Limited Mirae Asset Global Investment Management (India) Pvt. Ltd.

Joint Ventures - Predominantly Indian Birla Sun Life Asset Management Company Limited DSP Merrill Lynch Fund Managers Limited HDFC Asset Management Company Limited ICICI Prudential Asset Mgmt.Company Limited Sundaram BNP Paribas Asset Management Company Limited

Joint Ventures - Predominantly Foreign ABN AMRO Asset Management (India) Pvt. Ltd. Bharti AXA Investment Managers Private Limited HSBC Asset Management (India) Private Ltd. ING Investment Management (India) Pvt. Ltd. JPMorgan Asset Management India Pvt. Ltd. Lotus India Asset Management Co. Private Ltd 12

REGULATORY MEASURES BY SEBI Like Banking & Insurance up to the nineties of the last century, Mutual Fund industry in India was set up and functioned exclusively in the state monopoly represented by the Unit Trust of India. This monopoly was diluted in the eighties by allowing nationalized banks and insurance companies (LIC & GIC) to set up their institutions under the Indian Trusts Act to transact mutual fund business, allowing the Indian investor the option to choose between different service providers. Unit Trust was a statutory corporation governed by its own incorporating act. There was no separate regulatory authority up to the time SEBI was made a statutory authority in 1992. but it was only in the year 1993, when a government took a policy decision to deregulate Indian Economy from government control and to transform it market oriented, that the industry was opened to competition from private and foreign players. By the year 2000 there came to be established in the market 34 mutual funds offerings a variety of about 550 schemes.

SECURITIES AND EXCHANGE BOARD OF INDIA (MUTUAL FUNDS) REGULATIONS, 1996 The fast growing industry is regulated by Securities and Exchange Board of India (SEBI) since inception of SEBI as a statutory body. SEBI initially formulated SECURITIES AND EXCHANGE BOARD OF INDIA (MUTUAL FUNDS) REGULATIONS, 1993 providing detailed procedure for establishment, registration, constitution, management of trustees, asset management company, about schemes/products to be designed, about investment of funds collected, general obligation of MFs, about inspection, audit etc. based on experience gained and feedback received from the market SEBI revised the guidelines of 1993 and issued fresh guidelines in 1996 titled SECURITIES AND EXCHANGE BOARD OF INDIA (MUTUAL FUNDS) REGULATIONS, 1996. The said regulations as amended from time to time are in force even today.

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REGISTRATION OF MUTUAL FUND: Application for registration 1. An application for registration of a mutual fund shall be made to the Board in Form A by the sponsor. Application fee to accompany the application 2. Every application for registration under regulation 3 shall be accompanied by nonrefundable application fee as specified in the Second Schedule. Application to conform to the requirements 3. An application which is not complete in all respects shall be liable to be rejected: Provided that, before rejecting any such application, the applicant shall be given an opportunity to complete such formalities within such time as may be specified by the Board. Furnishing information 4. The Board may require the sponsor to furnish such further information or clarification as may be required by it. Eligibility criteria 5. For the purpose of grant of a certificate of registration, the applicant has to fulfill the following, namely : (a) the sponsor should have a sound track record and general reputation of fairness and integrity in all his business transactions. Explanation : For the purposes of this clause sound track record shall mean the sponsor should, (i) be carrying on business in financial services for a period of not less than five years; and (ii) the networth is positive in all the immediately preceding five years; and (iii) the networth in the immediately preceding year is more than the capital contribution of the sponsor in the asset management company; and 14

(iv) the sponsor has profits after providing for depreciation, interest and tax in three out of the immediately preceding five years, including the fifth year; (b) in the case of an existing mutual fund, such fund is in the form of a trust and the trust deed has been approved by the Board; (c) the sponsor has contributed or contributes at least 40% to the net worth of the asset management company: Provided that any person who holds 40% or more of the net worth of an asset management company shall be deemed to be a sponsor and will be required to fulfill the eligibility criteria specified in these regulations; (d) the sponsor or any of its directors or the principal officer to be employed by the mutual fund should not have been guilty of fraud or has not been convicted of an offence involving moral turpitude or has not been found guilty of any economic offence; (e) appointment of trustees to act as trustees for the mutual fund in accordance with the provisions of the regulations; (f) appointment of asset management company to manage the mutual fund and operate the scheme of such funds in accordance with the provisions of these regulations; (g) appointment of a custodian in order to keep custody of the securities 10[or gold and gold related instruments and carry out the custodian activities as may be authorized by the trustees. Consideration of application 8. The Board, may on receipt of all information decide the application.

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Grant of Certificate of Registration 9. The Board may register the mutual fund and grant a certificate in Form B on the applicant paying the registration fee as specified in Second Schedule. Terms and conditions of registration 10. The registration granted to a mutual fund under regulation 9, shall be subject to the following terms and conditions: (a) the trustees, the sponsor, the asset management company and the custodian shall comply with the provisions of these regulations; (b) the mutual fund shall forthwith inform the Board, if any information or particulars previously submitted to the Board was misleading or false in any material respect; (c) the mutual fund shall forthwith inform the Board, of any material change in the information or particulars previously furnished, which have a bearing on the registration granted by it; (d) payment of fees as specified in the regulations and the Second Schedule. Rejection of application 11. Where the sponsor does not satisfy the eligibility criteria mentioned in regulation 7, the Board may reject the application and inform the applicant of the same. Payment of annual service fee: 12. A mutual fund shall pay before the 15th April each year a service fee as specified in the Second Schedule for every financial year from the year following the year of registration: Provided that the Board may, on being satisfied with the reasons for the delay permit the mutual fund to pay the service fee at any time before the expiry of two months from the commencement of the financial year to which such fee relates.

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Failure to pay annual service fee 13. The Board may not permit a mutual fund who has not paid service fee to launch any scheme.

CONSTITUTION AND MANAGEMENT OF ASSET MANAGEMENT COMPANY AND CUSTODIAN Application by an asset management company
14. (1) The application for the approval of the asset management company shall be made in Form D. (2) The provisions of regulations 5, 6 and 8 shall, so far as may be, apply to the application made under sub-regulation (1) as they apply to the application for registration of a mutual fund.

Appointment of an asset management company

15. (1) The sponsor or, if so authorised by the trust deed, the trustee, shall appoint an asset management company, which has been approved by the Board under subregulation(2) of regulation 21. (2) The appointment of an asset management company can be terminated by majority of the trustees or by seventy-five per cent of the unitholders of the scheme. (3) Any change in the appointment of the asset management company shall be subject to prior approval of the Board and the unitholders.

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Eligibility criteria for appointment of asset management company 16. (1) For grant of approval of the asset management company the applicant has to fulfill the following : (a) in case the asset management company is an existing asset management company it has a sound track record, general reputation and fairness in transactions. Explanation: For the purpose of this clause sound track record shall mean the net worth and the profitability of the asset management company; (aa) the asset management company is a fit and proper person; (b) the directors of the asset management company are persons having adequate professional experience in finance and financial services related field and not found guilty of moral turpitude or convicted of any economic offence or violation of any securities laws; (c) the key personnel of the asset management company 27[have not been found guilty of moral turpitude or convicted of economic offence or violation of securities laws or worked for any asset management company or mutual fund or any intermediary
29[during

the period when its] registration has been suspended or cancelled at any

time by the Board; (d) the board of directors of such asset management company has at least fifty per cent directors, who are not associate of, or associated in any manner with, the sponsor or any of its subsidiaries or the trustees; (e) the Chairman of the asset management company is not a trustee of any mutual fund; (f) the asset management company has a networth of not less than rupees ten crores : Provided that an asset management company already granted approval under the provisions of Securities and Exchange Board of India (Mutual Funds) Regulations, 1993 shall within a period of twelve months from the date of notification of these regulations increase its networth to rupees ten crores : Provided [further] that the period specified in the first proviso may be extended in appropriate cases by the Board up to three years for reasons to be recorded in writing :

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Provided further that no new schemes shall be allowed to be launched or managed by such asset management company till the networth has been raised to rupees ten crores. Explanation : For the purposes of this clause, networth means the aggregate of the paid up capital and free reserves of the asset management company after deducting therefrom miscellaneous expenditure to the extent not written off or adjusted or deferred revenue expenditure, intangible assets and accumulated losses. (2) The Board may, after considering an application with reference to the matters specified in sub-regulation (1), grant approval to the asset management company. Terms and conditions to be complied with 17. The approval granted under sub-regulation (2) of regulation 21 shall be subject to the following conditions, namely: (a) any director of the asset management company shall not hold the office of the director in another asset management company unless such person is an independent director referred to in clause (d) of sub-regulation (1) of regulation 21 and approval of the Board of asset management company of which such person is a director, has been obtained; (b) the asset management company shall forthwith inform the Board of any material change in the information or particulars previously furnished, which have a bearing on the approval granted by it; (c) no appointment of a director of an asset management company shall be made without prior approval of the trustees; (d) the asset management company undertakes to comply with these regulations; (e) no change in the controlling interest of the asset management company shall be made unless, (i) prior approval of the trustees and the Board is obtained; (ii) a written communication about the proposed change is sent to each unitholder and an advertisement is given in one English daily newspaper having nationwide circulation and in a newspaper published in the language of the 19

region where the Head Office of the mutual fund is situated; and (iii) the unit holders are given an option to exit on the prevailing Net Asset Value without any exit load;] (f) the asset management company shall furnish such information and documents to the trustees as and when required by the trustees. Procedure where approval is not granted 18. Where an application made under regulation 19 for grant of approval does not satisfy the eligibility criteria laid down in regulation 21, the Board may reject the application. Restrictions on business activities of the asset management company 19. The asset management company shall (1) not act as a trustee of any mutual fund; (2) not undertake any other business activities except activities in the nature of portfolio management services,] management and advisory services to offshore funds, pension funds, provident funds, venture capital funds, management of insurance funds, financial consultancy and exchange of research on commercial basis if any of such activities are not in conflict with the activities of the mutual fund : Provided that the asset management company may itself or through its subsidiaries undertake such activities if it satisfies the Board that the key personnel of the asset management company, the systems, back office, bank and securities accounts are segregated activity-wise and there exist systems to prohibit access to inside information of various activities : Provided further that asset management company shall meet capital adequacy requirements, if any, separately for each such activity and obtain separate approval, if necessary under the relevant regulations. (3) The asset management company shall not invest in any of its schemes unless full disclosure of its intention to invest has been made in the offer documents 34[in case of schemes launched after the notification of these regulations : 20

Provided that an asset management company shall not be entitled to charge any fees on its investment in that scheme.

Asset management company and its obligations

20. (1) The asset management company shall take all reasonable steps and exercise due diligence to ensure that the investment of funds pertaining to any scheme is not contrary to the provisions of these regulations and the trust deed. (2) The asset management company shall exercise due diligence and care in all its investment decisions as would be exercised by other persons engaged in the same business. (3) The asset management company shall be responsible for the acts of commission or omission by its employees or the persons whose services have been procured by the asset management company. (4) The asset management company shall submit to the trustees quarterly reports of each year on its activities and the compliance with these regulations. (5) The trustees at the request of the asset management company may terminate the assignment of the asset management company at any time: Provided that such termination shall become effective only after the trustees have accepted the termination of assignment and communicated their decision in writing to the asset management company. (6) Notwithstanding anything contained in any contract or agreement or termination, the asset management company or its directors or other officers shall not be absolved of liability to the mutual fund for their acts of commission or omission, while holding such position or office. (6A) The Chief Executive Officer (whatever his designation may be) of the asset 21

management company shall ensure that the mutual fund complies with all the provisions of these regulations and the guidelines or circulars issued in relation thereto from time to time and that the investments made by the fund managers are in the interest of the unit holders and shall also be responsible for the overall risk management function of the mutual fund. Explanation.For the purpose of this sub-regulation, the words these regulations shall mean and include the Securities and Exchange Board of India (Mutual Funds) Regulations, 1996 as amended from time to time. (6B) The fund managers (whatever the designation may be) shall ensure that the funds of the schemes are invested to achieve the objectives of the scheme and in the interest of the unit holders. (7) (a) An asset management company shall not through any broker associated with the sponsor, purchase or sell securities, which is average of 5 per cent or more of the aggregate purchases and sale of securities made by the mutual fund in all its schemes : Provided that for the purpose of this sub-regulation, the aggregate purchase and sale of securities shall exclude sale and distribution of units issued by the mutual fund : Provided further that the aforesaid limit of 5 per cent shall apply for a block of any three months. (b) An asset management company shall not purchase or sell securities through any broker [other than a broker referred to in clause (a) of sub-regulation (7) which is average of 5 per cent or more of the aggregate purchases and sale of securities made by the mutual fund in all its schemes, unless the asset management company has recorded in writing the justification for exceeding the limit of 5 per cent and reports of all such investments are sent to the trustees on a quarterly basis : Provided that the aforesaid limit shall apply for a block of three months. (8) An asset management company shall not utilize the services of the sponsor or any of its associates, employees or their relatives, for the purpose of any securities transaction and distribution and sale of securities : 22

Provided that an asset management company may utilize such services if disclosure to that effect is made to the unit holders and the brokerage or commission paid is also disclosed in the half-yearly annual accounts of the mutual fund : Provided further that the mutual funds shall disclose at the time of declaring half yearly and yearly results : (i) any underwriting obligations undertaken by the schemes of the mutual funds with respect to issue of securities associate companies, (ii) devolvement, if any, (iii) subscription by the schemes in the issues lead managed by associate companies, (iv) subscription to any issue of equity or debt on private placement basis where the sponsor or its associate companies have acted as arranger or manager. (9) The asset management company shall file with the trustees the details of transactions in securities by the key personnel of the asset management company in their own name or on behalf of the asset management company and shall also report to the Board, as and when required by the Board. (10) In case the asset management company enters into any securities transactions with any of its associates a report to that effect shall be sent to the trustees at its next meeting. (11) In case any company has invested more than 5 per cent of the net asset value of a scheme, the investment made by that scheme or by any other scheme of the same mutual fund in that company or its subsidiaries shall be brought to the notice of the trustees by the asset management company and be disclosed in the half-yearly and annual accounts of the respective schemes with justification for such investment
40[provided

the latter

investment has been made within one year of the date of the former investment calculated on either side. (12) The asset management company shall file with the trustees and the Board (a) detailed bio-data of all its directors along with their interest in other companies 23

within fifteen days of their appointment; (b) any change in the interests of directors every six months; and (c) a quarterly report to the trustees giving details and adequate justification about the purchase and sale of the securities of the group companies of the sponsor or the asset management company, as the case may be, by the mutual fund during the said quarter. (13) Each director of the asset management company shall file the details of his transactions of dealing in securities with the trustees on a quarterly basis in accordance with guidelines issued by the Board. (14) The asset management company shall not appoint any person as key personnel who has been found guilty of any economic offence or involved in violation of securities laws. (15) The asset management company shall appoint registrars and share transfer agents who are registered with the Board: Provided if the work relating to the transfer of units is processed in-house, the charges at competitive market rates may be debited to the scheme and for rates higher than the competitive market rates, prior approval of the trustees shall be obtained and reasons for charging higher rates shall be disclosed in the annual accounts. (16) The asset management company shall abide by the Code of Conduct as specified in the Fifth Schedule. Appointment of custodian 21. (1) The mutual fund shall appoint a Custodian to carry out the custodial services for the schemes of the fund and sent intimation of the same to the Board within fifteen days of the appointment of the Custodian: Provided that in case of a gold exchange traded fund scheme, the assets of the scheme being gold or gold related instruments may be kept in custody of a bank which is registered as a custodian with the Board. 24

(2) No custodian in which the sponsor or its associates hold 50 per cent or more of the voting rights of the share capital of the custodian or where 50 per cent or more of the directors of the custodian represent the interest of the sponsor or its associates shall act as custodian for a mutual fund constituted by the same sponsor or any of its associates or subsidiary company.

Agreement with custodian 22. The mutual fund shall enter into a custodian agreement with the custodian, which shall contain the clauses which are necessary for the efficient and orderly conduct of the affairs of the custodian: Provided that the agreement, the service contract, terms and appointment of the custodian shall be entered into with the prior approval of the trustees.

CHARACTERISTICS OF MUTUAL FUNDS

The ownership is in the hands of the investors who have pooled in their funds. It is managed by a team of investment professionals and other service providers. The pool of funds is invested in a portfolio of marketable investments. The investors share is denominated by units whose value is called as Net Asset Value (NAV) which changes everyday. The investment portfolio is created according to the stated investment objectives of the fund. ADVANTAGES OF MUTUAL FUNDS The advantages of mutual funds are given below: -

Portfolio Diversification
Mutual funds invest in a number of companies. This diversification reduces the risk because it happens very rarely that all the stocks decline at the same time and in the same proportion. So this is the main advantage of mutual funds.

Professional Management
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Mutual funds provide the services of experienced and skilled professionals, assisted by investment research team that analysis the performance and prospects of companies and select the suitable investments to achieve the objectives of the scheme.

Low Costs
Mutual funds are a relatively less expensive way to invest as compare to directly investing in a capital markets because of less amount of brokerage and other fees.

Liquidity
This is the main advantage of mutual fund, that is whenever an investor needs money he can easily get redemption, which is not possible in most of other options of investment. In open-ended schemes of mutual fund, the investor gets the money back at net asset value and on the other hand in close-ended schemes the units can be sold in a stock exchange at a prevailing market price.

Transparency
In mutual fund, investors get full information of the value of their investment, the proportion of money invested in each class of assets and the fund managers investment strategy

Flexibility
Flexibility is also the main advantage of mutual fund. Through this investors can systematically invest or withdraw funds according to their needs and convenience like regular investment plans, regular withdrawal plans, dividend reinvestment plans etc.

Convenient Administration
Investing in a mutual fund reduces paperwork and helps investors to avoid many problems like bad deliveries, delayed payments and follow up with brokers and companies. Mutual funds save time and make investing easy.

Affordability
Investors individually may lack sufficient funds to invest in high-grade stocks. A mutual fund because of its large corpus allows even a small investor to take the benefit of its investment strategy. 26

Well Regulated
All mutual funds are registered with SEBI and they function with in the provisions of strict regulations designed to protect the interest of investors. The operations of mutual funds are regularly monitored by SEBI.

DISADVANTAGES OF MUTUAL FUNDS Mutual funds have their following drawbacks:

No Guarantees
No investment is risk free. If the entire stock market declines in value, the value of mutual fund shares will go down as well, no matter how balanced the portfolio. Investors encounter fewer risks when they invest in mutual funds than when they buy and sell stocks on their own. However, anyone who invests through mutual fund runs the risk of losing the money.

Fees and Commissions

All funds charge administrative fees to cover their day to day expenses. Some funds also charge sales commissions or loads to compensate brokers, financial consultants, or financial planners. Even if you dont use a broker or other financial advisor, you will pay a sales commission if you buy shares in a Load Fund.

Taxes
During a typical year, most actively managed mutual funds sell anywhere from 20 to 70 percent of the securities in their portfolios. If your fund makes a profit on its sales, you will pay taxes on the income you receive, even you reinvest the money you made.

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Management Risk
When you invest in mutual fund, you depend on fund manager to make the right decisions regarding the funds portfolio. If the manager does not perform as well as you had hoped, you might not make as much money on your investment as you expected. Of course, if you invest in index funds, you forego management risk because these funds do not employ managers.

STRUCTURE OF MUTUAL FUND There are many entities involved and the diagram below illustrates the structure of mutual funds: -

Structure of Mutual Funds

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SEBI
The regulation of mutual funds operating in India falls under the preview of authority of the Securities and Exchange Board of India (SEBI). Any person proposing to set up a mutual fund in India is required under the SEBI (Mutual Funds) Regulations, 1996 to be registered with the SEBI.

Sponsor
The sponsor should contribute at least 40% to the net worth of the AMC. However, if any person holds 40% or more of the net worth of an AMC shall be deemed to be a sponsor and will be required to fulfill the eligibility criteria in the Mutual Fund Regulations. The sponsor or any of its directors or the principal officer employed by the mutual fund should not be guilty of fraud or guilty of any economic offence.

Trustees
The mutual fund is required to have an independent Board of Trustees, i.e. two third of the trustees should be independent persons who are not associated with the sponsors in any manner. An AMC or any of its officers or employees are not eligible to act as a trustee of any mutual fund. The trustees are responsible for - inter alia ensuring that the AMC has all its systems in place, all key personnel, auditors, registrar etc. have been appointed prior to the launch of any scheme.

Asset Management Company

The sponsors or the trustees are required to appoint an AMC to manage the assets of the mutual fund. Under the mutual fund regulations, the applicant must satisfy certain eligibility criteria in order to qualify to register with SEBI as an AMC. The sponsor must have at least 40% stake in the AMC. The chairman of the AMC is not a trustee of any mutual fund. The AMC should have and must at all times maintain a minimum net worth of Cr. 100 million. The director of the AMC should be a person having adequate professional experience. The board of directors of such AMC has at least 50% directors who are not associate of or associated in any manner with the sponsor or any of its subsidiaries or the trustees. 29

The Transfer Agents

The transfer agent is contracted by the AMC and is responsible for maintaining the register of investors / unit holders and every day settlements of purchases and redemption of units. The role of a transfer agent is to collect data from distributors relating to daily purchases and redemption of units.

Custodian
The mutual fund is required, under the Mutual Fund Regulations, to appoint a custodian to carry out the custodial services for the schemes of the fund. Only institutions with substantial organizational strength, service capability in terms of computerization and other infrastructure facilities are approved to act as custodians. The custodian must be totally delinked from the AMC and must be registered with SEBI.

Unit Holders
They are the parties to whom the mutual fund is sold. They are ultimate beneficiary of the income earned by the mutual funds.

TYPES OF MUTUAL FUND SCHEMES In India, there are many companies, both public and private that are engaged in the trading of mutual funds. Wide varieties of Mutual Fund Schemes exist to cater to the needs such as financial position, risk tolerance and return expectations etc. Investment can be made either in the debt Securities or equity .The table below gives an overview into the existing types of schemes in the Industry.

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TYPES OF MUTUAL FUND SCHEME

By structure

By Investment Objectives

Other Schemes

Open-ended Schemes

Debt Schemes

Equity Schemes

Tax saving fund

Close Ended Schemes Interval Schemes

MM Mutual fund FMP

Large cap fund

Sector specific fund

Mid cap Fund

Index Schemes

Other Debt Schemes

Small cap fund

Any Other Equity Fund

Generally two options are available for every scheme regarding dividend payout and growth option. By opting for growth option an investor can have the benefit of longterm growth in the stock market on the other side by opting for the dividend option an investor can maintain his liquidity by receiving dividend time to time. Some time 31

people refer dividend option as dividend fund and growth fund. Generally decisions regarding declaration of the dividend depend upon the performance of stock market and performance of the fund. OPTION REGARDING DIVIDEND

Dividend

Growth

Payout

Reinvested

Systematic Investment Plan (SIP) Systematic investment plan is like Recurring Deposit in which investor invests in the particular scheme on regular intervals. In the case it is convenient for salaried class and middle-income group. In this case on regular interval units of specified amount is created. An investor can make payment by regular payments by issuing cheques, post dated cheques, ECS, standing Mandate etc. SIP can be started in the any open-ended fund if there is provision of it. There are some entry and exit load barriers for discontinuation and redemption of the fund before the said period.

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According to Structure Open Ended Funds

An open ended fund is one that is available for subscription all through the year. These do not have a fixed maturity. Investors can conveniently buy and sell units at Net Asset Value (NAV) related prices. The key feature of open ended schemes is liquidity.

Close Ended Funds

A close ended fund has a stipulated maturity period which generally ranging from 3 to 15 years. The fund is open for subscription only during a specified period. Investors can invest in the scheme at the same time of the initial public issue and thereafter they can buy and sell the units of the scheme on the stock exchanges where they are listed. In order to provide an exit route to the investors, some close ended funds give an option of selling back the units to the mutual fund through periodic repurchase at NAV related prices.

Interval Funds
Interval funds combine the features of open ended and close ended schemes. They are open for sales or redemption during pre-determined intervals at their NAV.

According to Investment Objective: Growth Funds

The aim of growth funds is to provide capital appreciation over the medium to long term. Such schemes normally invest a majority of their corpus in equities. It has been proven that returns from stocks are much better than the other investments had over the long term. Growth schemes are ideal for investors having a long term outlook seeking growth over a period of time.

Income Funds
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The aim of the income funds is to provide regular and steady income to investors. Such schemes generally invest in fixed income securities such as bonds, corporate debentures and government securities. Income funds are ideal for capital stability and regular income.

Balanced Funds
The aim of balanced funds is to provide both growth and regular income. Such schemes periodically distribute a part of their earning and invest both in equities and fixed income securities in the proportion indicated in their offer documents. In a rising stock market, the NAV of these schemes may not normally keep pace or fall equally when the market falls. These are ideal for investors looking for a combination of income and moderate growth.

Money Market Funds

The main aim of money market funds is to provide easy liquidity, preservation of capital and moderate income. These schemes generally invest in safe short term instruments such as treasury bills, certificates of deposit, commercial paper and inter bank call money. Returns on these schemes may fluctuate depending upon the interest rates prevailing in the market. These are ideal for corporate and individual investors as a means to park their surplus funds for short periods.

Other Schemes Tax Saving Schemes

These schemes offer tax rebates to the investors under specific provisions of the Indian Income Tax laws as the government offers tax incentives for investment in specified avenues. Investments made in Equity Linked Saving Schemes (ELSS) and Pension Schemes are allowed as deduction u/s 88 of the Income Tax Act, 1961. The Act also provides opportunities to investors to save capital gains.

Special Schemes:
Index Schemes

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Index funds attempt to replicate the performance of a particular index such as the BSE Sensex or the NSE 50.

Sector Specific Schemes

Sector funds are those which invest exclusively in a specified industry or a group of industries or various segments such as A group shares or initial public offerings.

Bond Schemes
It seeks investment in bonds, debentures and debt related instrument to generate regular income flow.

FREQUENTLY USED TERMS

Advisor - Is employed by a mutual fund organization to give professional advice on
the funds investments and to supervise the management of its asset. Diversification The policy of spreading investments among a range of different securities to reduce the risk.

Net Asset Value (NAV) - Net Asset Value is the market value of the assets of the
scheme minus its liabilities. The per unit NAV is the net asset value of the scheme divided by the number of units outstanding on the Valuation Date.

Sales Price - Is the price you pay when you invest in a scheme. Also called Offer
Price. It may include a sales load.

Repurchase Price - Is the price at which a close-ended scheme repurchases its

units and it may include a back-end load. This is also called Bid Price.

Redemption Price - Is the price at which open-ended schemes repurchase their

units and close-ended schemes redeem their units on maturity. Such prices are NAV related.

Sales Load - Is a charge collected by a scheme when it sells the units. Also called
Front-end load. Schemes that do not charge a load are called No Load schemes. 35

ULIPS
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PLATFORMS OF LIFE INSURANCE- UNIT LINKED INSURANCE PLANS

World over , insurance come in different forms and shapes . although the generic names may find similar , the difference in product features makes one wonder about the basis on which these products are designed .With insurance market opened up , Indian customer has suddenly found himself in a market place where he is bombarded with a lot of jargon as well as marketing gimmicks with a very little knowledge of what is happening . This module is aimed at clarifying these underlying concepts and simplifying the different products available in the market. We have many products like Endowment , Whole life , Money back etc. All these products are based on following basic platforms or structures viz. Traditional Life Universal Life or Unit Linked Policies

3.1 TRADITIONAL LIFE AN OVERVIEW

The basic and widely used form of design is known as Traditional Life Platform. It is based on the concept of sharing . Each of the policy holder contributes his contribution (premium) into the common large fund is managed by the company on behalf of the policy holders. Administration of that common fund in the interest of everybody was entrusted to the insurance company .It was the responsibility of the company to administer schemes for benefit of the policyholders. Policyholders played a very passive roll . In the course of time , the same concept of sharing and a common fund was extended to different areas like saving , investment etc.

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3.1.1 FEATURES OF TL :
This is the simplest way of designing product as far as concerned. He has no other responsibility but to pay the premium regularly. Company is responsible for the protection as well as maximization of the policyholders funds. There is a common fund where in all the premiums paid are accumulated. Expenses incurred as well as claims paid are then taken out of this fund. Companies carry out the valuation of the fund periodically to ascertain the position. It is also a practice to increase the minimum possible guarantee under a policy every year in the form of declaring and attaching bonuses to the sum assured on the basis of this valuation. Declaration of bonuses is not mandatory . Based on the end objective , companies may offer different plans like saving plans, investment plans etc.(e.g. Endowment , SPWLIP) It helps to maintain a smooth growth and protects against the vagaries of the market. In other words it minimizes the risk of investments for an average individual. He shares his risk with a group of like-minded individuals. ULIP is the Product Innovation of the conventional Insurance product. With the decline in the popularity of traditional Insurance products & changing Investor needs in terms of life protection, periodicity, returns & liquidity, it was need of the hour to have an Instrument that offers all these features bundled into one. A Unit Link Insurance Policy (ULIP) is one in which the customer is provided with a life insurance cover and the premium paid is invested in either debt or equity products or a combination of the two. In other words, it enables the buyer to secure some protection for his family in the event of his untimely death and at the same time provides him an opportunity to earn a return on his premium paid. In the event of the insured person's untimely death, his nominees would normally receive an amount that is the higher of the sum assured or the value of the units (investments).

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To put it simply, ULIP attempts to fulfill investment needs of an investor with protection/insurance needs of an insurance seeker. It saves the investor/insuranceseeker the hassles of managing and tracking a portfolio or products. More importantly ULIPs offer investors the opportunity to select a product which matches their risk profile. Unit Linked Insurance Plans came into play in the 1960s and became very popular in Western Europe and Americas. In India The first unit linked Insurance Plan , popularly known as ULIP Unit Linked Insurance Plan in India was brought out by Unit Trust Of India in the year 1971 by entering into a group insurance arrangement with LIC o provide for life cover to the investors , while UTI , as a mutual was taking care of investing the unit holders money in the capital market and giving them a fair return . Subsequently in the year 1989 , another Unit Linked Product was launched by the LIC Mutual Fund called by the name of DHANARAKSHA which was more or less on the line of ULIP of UTI . Thereafter LIC itself came out with a Unit Linked Insurance Product known by name BIMA PLUS in the year 2001-02 . Presently a number of private life insurance companies have launched Unit Linked Insurance Products with a variety of new features.

TYPES OF ULIP
There are various unit linked insurance plans available in the market. However, the key ones are pension, children, group and capital guarantee plans. The pension plans come with two variations with and without life cover and are meant for people who want to generate returns for their sunset years.

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The children plans, on the other hand, are aimed at taking care of their educational and other needs.. Apart from unit-linked plans for individuals, group unit linked plans are also available in the market. The Group linked plans are basically designed for employers who want to offer certain benefits for their employees such as gratuity, superannuation and leave encashment. The other important category of ULIPs is capital guarantee plans. The plan promises the policyholder that at least the premium paid will be returned at maturity. But the guaranteed amount is payable only when the policy's maturity value is below the total premium paid by the individual till maturity. However, the guarantee is not provided on the actual premium paid but only on that portion of the premium that is net of expenses (mortality, sales and marketing, administration). How ULIPs work ULIPs work on the lines of mutual funds. The premium paid by the client (less any charge) is used to buy units in various funds (aggressive, balanced or conservative) floated by the insurance companies. Units are bought according to the plan chosen by the policyholder. On every additional premium, more units are allotted to his fund. The policyholder can also switch among the funds as and when he desires. While some companies allow any number of free switches to the policyholder, some restrict the number to just three or four. If the number is exceeded, a certain charge is levied. Individuals can also make additional investments (besides premium) from time to time to increase the savings component in their plan. This facility is termed "top-up". The money parked in a ULIP plan is returned either on the insured's death or in the event of maturity of the policy. In case of the insured person's untimely death, the amount that the beneficiary is paid is the higher of the sum assured (insurance cover) or the value of the units (investments). However, some schemes pay the sum assured plus the prevailing value of the investments. ULIP - KEY FEATURES

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Premiums paid can be single, regular or variable. The payment period too can be regular or variable. The risk cover can be increased or decreased. As in all insurance policies, the risk charge (mortality rate) varies with age. The maturity benefit is not typically a fixed amount and the maturity period can be advanced or extended. Investments can be made in gilt funds, balanced funds, money market funds, growth funds or bonds. The policyholder can switch between schemes, for instance, balanced to debt or gilt to equity, etc. The maturity benefit is the net asset value of the units. The costs in ULIP are higher because there is a life insurance component in it as well, in addition to the investment component. Insurance companies have the discretion to decide on their investment portfolios. Being transparent the policyholder gets the entire episode on the performance of his fund. ULIP products are exempted from tax and they provide life insurance. Provides capital appreciation. Investor gets an option to choose among debt, balanced and equity funds.

USP of ULIPS
Insurance cover plus savings ULIPs serve the purpose of providing life insurance combined with savings at market-linked returns. To that extent, ULIPS can be termed as a two-in-one plan in terms of giving an individual the twin benefits of life insurance plus savings. Multiple investment options ULIPS offer a lot more variety than traditional life insurance plans. So there are multiple options at the individuals disposal. ULIPS generally come in three broad variants: Aggressive ULIPS (which can typically invest 80%-100% in equities, balance in debt) Balanced ULIPS (can typically invest around 40%-60% in equities) 41

Conservative ULIPS (can typically invest upto 20% in equities) Although this is how the ULIP options are generally designed, the exact debt/equity allocations may vary across insurance companies. Individuals can opt for a variant based on their risk profile. Flexibility The flexibility with which individuals can switch between the ULIP variants to capitalise on investment opportunities across the equity and debt markets is what distinguishes it from other instruments. Some insurance companies allow a certain number of free switches. Switching also helps individuals on another front. They can shift from an Aggressive to a Balanced or a Conservative ULIP as they approach retirement. This is a reflection of the change in their risk appetite as they grow older. Works like an SIP Rupee cost-averaging is another important benefit associated with ULIPS. With an SIP, individuals invest their monies regularly over time intervals of a month/quarter and dont have to worry about timing the stock markets.

HURDLES OF ULIP
NO STANDARDIZATION All the costs are levied in ways that do not lend to standardisation. If one company calculates administration cost by a formula, another levies a flat rate. If one company allows a range of the sum assured (SA), another allows only a multiple of the premium. There was also the problem of a varying cost structure with age LACK OF FLEXIBILITY IN LIFE COVER ULIP is known to be more flexible in nature than the traditional plans and, on most counts, they are. However, some insurance companies do not allow the individual to fix the life cover that he needs. These rely on a multiplier that is fixed by the insurer OVERSTATING THE YIELD Insurance companies work on illustrations. They are allowed to show you how much your annual premium will be worth if it grew at 10 per cent per annum. 42

But there are costs, so each company also gives a post-cost return at the 10 per cent illustration, calling it the yield. some companies were not including the mortality cost while calculating the yield. This amounts to overstating the yield. INTERNALLY MADE SALES ILLUSTRATION During the process of collecting information, it was found that the sales benefit illustration shown was not conforming to the Insurance Regulatory and Development Authority (Irda) format. in many locations30 per cent return illustrations are still rampant NOT ALL SHOW THE BENCHMARK RETURN To talk about returns without pegging them to a benchmark is misleading the customer. Though most companies use Sensex, BSE 100 or the Nifty as the benchmark, or the measuring rod of performance, some companies are not using any benchmark at all. EARLY EXIT OPTIONS The Ulip product works over the long term. The earlier the exit, the worse off is the investor since he ends up redeeming a high-front-load product and is then encouraged to move into another higher cost product at that stage. An early exit also takes away the benefit of compounding from insured. CREEPING COSTS Since the investors are now more aware than before and have begun to ask for costs, some companies have found a way to answer that without disclosing too much. People are now asking how much of the premium will go to work. There are plans that are able to say 92 per cent will be invested, that is, will have a front load of just 8 per cent. What they do not say is the much higher policy administration cost that is tucked away inside (adjusted from the fund value).

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COMPARISON BETWEEN ULIPS AND MUTUAL FUNDS

44

COMPARISON BETWEEN ULIPS AND MUTUAL FUNDS:

Unit Linked Insurance Policies (ULIPs) as an investment avenue are closest to mutual funds in terms of their structure and functioning. As is the case with mutual funds, investors in ULIPs are allotted units by the insurance company and a net asset value (NAV) is declared for the same on a daily basis. Similarly ULIP investors have the option of investing across various schemes similar to the ones found in the mutual funds domain, i.e. diversified equity funds, balanced funds and debt funds to name a few. Generally speaking, ULIPs can be termed as mutual fund schemes with an insurance component. However it should not be construed that barring the insurance element there is nothing differentiating mutual funds from ULIPs.

Points of difference between the two:

1. Mode of investment/ investment amounts Mutual fund investors have the option of either making lump sum investments or investing using the systematic investment plan (SIP) route which entails commitments over longer time horizons. The minimum investment amounts are laid out by the fund house. ULIP investors also have the choice of investing in a lump sum (single premium) or using the conventional route, i.e. making premium payments on an annual, halfyearly, quarterly or monthly basis. In ULIPs, determining the premium paid is often the starting point for the investment activity. This is in stark contrast to conventional insurance plans where the sum assured is the starting point and premiums to be paid are determined thereafter. 45

ULIP investors also have the flexibility to alter the premium amounts during the policy's tenure. For example an individual with access to surplus funds can enhance the contribution thereby ensuring that his surplus funds are gainfully invested; conversely an individual faced with a liquidity crunch has the option of paying a lower amount (the difference being adjusted in the accumulated value of his ULIP). The freedom to modify premium payments at one's convenience clearly gives ULIP investors an edge over their mutual fund counterparts. 2. Expenses In mutual fund investments, expenses charged for various activities like fund management, sales and marketing, administration among others are subject to predetermined upper limits as prescribed by the Securities and Exchange Board of India. For example equity-oriented funds can charge their investors a maximum of 2.5% per annum on a recurring basis for all their expenses; any expense above the prescribed limit is borne by the fund house and not the investors. Similarly funds also charge their investors entry and exit loads (in most cases, either is applicable). Entry loads are charged at the timing of making an investment while the exit load is charged at the time of sale. Insurance companies have a free hand in levying expenses on their ULIP products with no upper limits being prescribed by the regulator, i.e. the Insurance Regulatory and Development Authority. This explains the complex and at times 'unwieldy' expense structures on ULIP offerings. The only restraint placed is that insurers are required to notify the regulator of all the expenses that will be charged on their ULIP offerings. Expenses can have far-reaching consequences on investors since higher expenses translate into lower amounts being invested and a smaller corpus being accumulated. 46

ULIP-related expenses have been dealt with in detail in the article "Understanding ULIP expenses". 3. Portfolio disclosure Mutual fund houses are required to statutorily declare their portfolios on a quarterly basis, albeit most fund houses do so on a monthly basis. Investors get the opportunity to see where their monies are being invested and how they have been managed by studying the portfolio. There is lack of consensus on whether ULIPs are required to disclose their portfolios. During our interactions with leading insurers we came across divergent views on this issue. While one school of thought believes that disclosing portfolios on a quarterly basis is mandatory, the other believes that there is no legal obligation to do so and that insurers are required to disclose their portfolios only on demand. Some insurance companies do declare their portfolios on a monthly/quarterly basis. However the lack of transparency in ULIP investments could be a cause for concern considering that the amount invested in insurance policies is essentially meant to provide for contingencies and for long-term needs like retirement; regular portfolio disclosures on the other hand can enable investors to make timely investment decisions.

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4. Flexibility in altering the asset allocation As was stated earlier, offerings in both the mutual funds segment and ULIPs segment are largely comparable. For example plans that invest their entire corpus in equities (diversified equity funds), a 60:40 allotment in equity and debt instruments (balanced funds) and those investing only in debt instruments (debt funds) can be found in both ULIPs and mutual funds. If a mutual fund investor in a diversified equity fund wishes to shift his corpus into a debt from the same fund house, he could have to bear an exit load and/or entry load. On the other hand most insurance companies permit their ULIP inventors to shift investments across various plans/asset classes either at a nominal or no cost (usually, a couple of switches are allowed free of charge every year and a cost has to be borne for additional switches). Effectively the ULIP investor is given the option to invest across asset classes as per his convenience in a cost-effective manner. This can prove to be very useful for investors, for example in a bull market when the ULIP investor's equity component has appreciated, he can book profits by simply transferring the requisite amount to a debt-oriented plan. 5. Tax benefits ULIP investments qualify for deductions under Section 80C of the Income Tax Act. This holds good, irrespective of the nature of the plan chosen by the investor. On the other hand in the mutual funds domain, only investments in tax-saving funds (also referred to as equity-linked savings schemes) are eligible for Section 80C benefits.

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Maturity proceeds from ULIPs are tax free. In case of equity-oriented funds (for example diversified equity funds, balanced funds), if the investments are held for a period over 12 months, the gains are tax free; conversely investments sold within a 12-month period attract short-term capital gains tax @ 10%. Similarly, debt-oriented funds attract a long-term capital gains tax @ 10%, while a short-term capital gain is taxed at the investor's marginal tax rate. Despite the seemingly similar structures evidently both mutual funds and ULIPs have their unique set of advantages to offer. As always, it is vital for investors to be aware of the nuances in both offerings and make informed decisions.

Investing in ulips? Remember

The high returns (above 20 per cent) are definitely not sustainable over a long term, as they have been generated during the biggest bull run in recent stock market history. The free hand given to ULIPs might prove risky if the timing of exit happens to coincide with a bearish market phase, because of the inherently high equity component of these schemes. While a debt-oriented ULIP scheme might be superior to a debt option in a conventional mutual fund due to tax concessions that insurance companies enjoy, such tax incentives may not last. Look beyond NAVs The appreciation in the net asset value (NAV) of ULIPs barely indicate the actual returns earned on your investment. The various charges on your policy are deducted either directly from premiums before investing in units or collected on a monthly basis by knocking off units. 49

Either way, the charges do not affect the NAV; but the number of units in your account suffers. You might have access to daily NAVs but your real returns may be substantially lower. A rough calculation shows that if our investments earn a 12 per cent annualised return over a 20-year period in a growth fund, when measured by the change in NAV, the real pre- tax returns might be only 9 per cent. The shorter the term, the lower the real returns.

How charges dent returns An initial allocation charge is deducted from our premiums for selling, marketing and broker commissions. These charges could be as high as 65 per cent of the first year premiums. Premium allocation charges are usually very high (5-65 per cent) in the first couple of years, but taper off later. The high initial charges mainly go towards funding agent commissions, which could be as high as 40 per cent of the initial premium as per IRDA (Insurance Regulatory and Development Authority) regulations. The charges are higher for a linked plan than a non-linked plan, as the former require lot more servicing than the latter, such as regular disclosure of investments, switches, re-direction of premiums, withdrawals, and so on. Insurance companies have the discretion to structure their expenses structure whereas a mutual fund does not have that luxury. The expense ratios in their case cannot exceed 2.5 per cent for an equity plan and 2.25 per cent for a debt plan respectively. The lack of regulation on the expense front works to the detriment of investors in ULIPs.

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The front-loading of charges does have an impact on overall returns as we lose out on the compounding benefit. Insurance companies explain that charges get evened out over a long term. Thus we are forced to stay with the plan for a longer tenure to even out the effect of initial charges as the shorter the tenure, the lower our real returns. If we want to withdraw from the plan, you lose out, as you will have to pay withdrawal charges up to a certain number of years. In effect, when we lock in our money in a ULIP, despite the promise of flexibility and liquidity, we are stuck with one fund management style. This is all the more reason to look for an established track record before committing our hard-earned money. Evaluate alternative options As an investor we have to evaluate alternative options that give superior returns before considering ULIPs.Insurance companies argue that comparing ULIPs with mutual funds is like comparing oranges with apples, as the objectives are different for both the products. Most ULIPs give us the choice of a minimum investment cover so that we can direct maximum premiums towards investments. Thus, both ULIPs and mutual funds target the same customers. If risk cover is your primary objective, pure insurance plans are less expensive. When we choose a mutual fund, we look for an established track record of three to five years of consistent returns across various market cycles to judge a fund's performance. It is early days for insurance companies on this score; investing substantially in linked plans might not be advisable at this juncture.

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Try top-ups Insurance companies allow us to make lump-sum investments in excess of the regular premiums. These top-ups are charged at a much lower rate usually one to two per cent. The expenses incurred on a top-up including agent commissions are much lower than regular premiums. Some companies also give a credit on top-ups. For instance, if you pay in Rs 100 as a top up, the actual allocation to units will be Rs 101. If you keep the regular premiums to the minimum and increase your top ups, you can save up on charges, enhancing returns in the long run. Reduce life cover The price of the life cover attached to a ULIP is higher than a normal term plan. Risk charges are charged on a daily or monthly basis depending on the daily amount at risk. Rates are not locked and are charged on a one-year renewal basis. Our life cover charges would depend on the accumulation in your investment account. As accumulation increases, the amount at risk for the insurance company decreases. However, with increasing age, the cost per Rs 1,000 sum assured increases, effectively increasing your overall insurance costs. A lower life cover could yield better returns.

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Stay away from riders Any riders, such as accident rider or critical illness rider, are also charged on a oneyear renewal basis. Opting for these riders with a plain insurance cover could provide better value for money. ULIP's as an investment is a very good vehicle for wealth creation ,but way Unit Linked Insurance schemes are sold by insurance company representative's and insurance advisors is not correct. ULIP's usually have following charges built into it : a) Up-front Charges b) Mortality Charges ( Charges for providing the risk cover for life) c) Administrative Charges d) Fund Management Charges Mutual Fund's have the following charges : a) Up-front charges ( Marketing, Advertising, distributors fee etc.) b) Fund Management Charges ( expenses for managing your fund)

A few aspects of investing in ULIPs versus mutual funds.

Liquidity ULIPs score low on liquidity. According to guidelines of the Insurance Regulatory and Development Authority (IRDA), ULIPs have a minimum term of five years and a minimum lockin of three years. You can make partial withdrawals after three years. The surrender value of a ULIP is low in the initial years, since the insurer deducts a

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large part of your premium as marketing and distribution costs. ULIPs are essentially long-term products that make sense only if your time horizon is 10 to 20 years. Mutual fund investments, on the other hand, can be redeemed at any time, barring ELSS (equity-linked savings schemes). Exit loads, if applicable , are generally for six months to a year in equity funds. So mutual funds score substantially higher on liquidity. Tax efficiency ULIPs are often pitched as tax-efficient , because your investment is eligible for exemption under Section 80C of the Income Tax Act (subject to a limit of Rs 1 lakh). But investments in ELSS schemes of mutual funds are also eligible for exemption under the same section .Besides the premium, the maturity amount in ULIPs is also tax-free , irrespective of whether the investment was in a balanced or debt plan. So they do have an edge on mutual funds, as debt funds are taxed at 10% without indexation benefits, and 20% with indexation benefits. The point, though, is that if you invest in a debt plan through a ULIP, despite its tax-efficiency your post-tax returns will be low, because of high front-end costs. Debt mutual funds dont charge such costs. Expenses Insurance agents get high commissions for ULIPs, and they get them in the initial years, not staggered over the term. So the insurer recovers most charges from you in the initial years, as it risks a loss if the policy lapses. Typically , insurers levy enormous selling charges, averaging more than 20% of the first years premium, and dropping to 10% and 7.5% in subsequent years. (And this is after investors balked when charges were as high as 65%!) Compare this with mutual funds fees of 2.25% on entry, uniform for all schemes. Different ULIPs have varying charges, often not made clear to investors. 54

For instance, an agent who sells you a ULIP may get 25% of your first years premium, 10% in the second year, 7.5% in the third and fourth year and 5% thereafter. If your annual premium is Rs 10,000 and the agents commission in the first year is 25%, it means only Rs 7,500 of your money is invested in the first year. So even if the NAV of the fund rises, say 20%, that year, your portfolio would be worth only Rs 9,000much lower than the Rs 10,000 you paid. On the other hand, if you invest Rs 10,000 in an equity scheme with a 2.25% entry load, Rs 225 is deducted , and the rest is invested. If the schemes NAV rises 20%, your portfolio is worth Rs 11,730. This shows how ULIPs work out expensive for investors. Deduct the cost of a term policy from the mutual fund returns, and youre still left with a sizeable difference.

55

56

Chapter 2
SBI Mutual Fund Company Profile Awards & Achievements Products Major Funds of SBI Mutual Fund

57

STATE BANK OF INDIA MUTUAL FUND Proven Skills in Wealth Generation

SBI Mutual Fund is Indias largest bank sponsored mutual fund and has an enviable track record in judicious investments and consistent wealth creation. The fund traces its lineage to SBI - Indias largest banking enterprise. The institution has grown immensely since its inception and today it is India's largest bank, patronised by over 80% of the top corporate houses of the country. SBI Mutual Fund is a joint venture between the State Bank of India and Socit Gnrale Asset Management, one of the worlds leading fund management companies that manages over US$ 500 Billion worldwide.

58

Exploiting expertise, compounding growth

In twenty years of operation, the fund has launched 38 schemes and successfully redeemed fifteen of them. In the process it has rewarded its investors handsomely with consistently high returns. A total of over 5.4 million investors have reposed their faith in the wealth generation expertise of the Mutual Fund. Schemes of the Mutual fund have consistently outperformed benchmark indices and have emerged as the preferred investment for millions of investors and HNIs. Today, the fund manages over Rs. 31,794 crores of assets and has a diverse profile of investors actively parking their investments across 36 active schemes. The fund serves this vast family of investors by reaching out to them through network of over 130 points of acceptance, 28 investor service centers, 46 investor service desks and 56 district organisers. SBI Mutual is the first bank-sponsored fund to launch an offshore fund Resurgent India Opportunities Fund. Growth through innovation and stable investment policies is the SBI MF credo.

59

KEY PERSONNEL:
Mr. Achal K. Gupta Managing Director & Chief Executive Office Mr. C A Santosh Chief Manager - Customer Service. Mr. Didier Turpin Dy. Chief Executive Officer Ms. Aparna Nirgude Chief Risk Officer Mr. Ashwini Kumar Jain Chief Operating Officer Mr. Ashutosh P Vaidya Company Secretary & Compliance Officer Mr. Sanjay Sinha Chief Investment Officer Mr. Parijat Agrawal Head Fixed Income

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Awards and achievements:

SBI Mutual Fund (SBIMF) has been the proud recipient of the:

ICRA Online Award - 8 times

The Lipper Award (Year 20052006)

CNBC TV - 18 Crisil Mutual Fund of the Year Award 2007

CNBC AWAAZ CONSUMER AWARDS 2007

PRODUCTS

EQUITY FUNDS:
The investments of these schemes will predominantly be in the stock markets and endeavor will be to provide investors the opportunity to benefit from the higher returns which stock markets can provide. However they are also exposed to the volatility and attendant risks of stock markets and hence should be chosen only by 61

such investors who have high risk taking capacities and are willing to think long term. Equity Funds include diversified Equity Funds, Sectoral Funds and Index Funds. Diversified Equity Funds invest in various stocks across different sectors while sectoral funds which are specialized Equity Funds restrict their investments only to shares of a particular sector and hence, are riskier than Diversified Equity Funds. Index Funds invest passively only in the stocks of a particular index and the performance of such funds move with the movements of the index Magnum COMMA Fund Magnum Equity Fund Magnum Global Fund Magnum Index Fund Magnum MidCap Fund Magnum Multicap Fund Magnum Multiplier Plus 1993 Magnum Sector Funds Umbrella MSFU - Emerging Businesses Fund MSFU - IT Fund MSFU - Pharma Fund MSFU - Contra Fund MSFU - FMCG Fund SBI Arbitrage Opportunities Fund SBI Blue chip Fund SBI Infrastructure Fund - Series I SBI Magnum Taxgain Scheme 1993 SBI ONE India Fund SBI TAX ADVANTAGE FUND - SERIES I

62

DEBT SCHEMES Debt Funds invest only in debt instruments such as Corporate Bonds, Government Securities and Money Market instruments either completely avoiding any investments in the stock markets as in Income Funds or Gilt Funds or having a small exposure to equities as in Monthly Income Plans or Children's Plan. Hence they are safer than equity funds. At the same time the expected returns from debt funds would be lower. Such investments are advisable for the risk-averse investor and as a part of the investment portfolio for other investors. Magnum Children`s Benefit Plan Magnum Gilt Fund Magnum Gilt Fund (Long Term) Magnum Gilt Fund (Short Term) Magnum Income Fund

Magnum Income Plus Fund Magnum Income Plus Fund (Saving Plan) Magnum Income Plus Fund (Investment Plan) Magnum Insta Cash Fund Magnum InstaCash Fund -Liquid Floater Plan Magnum Institutional Income Fund Magnum Monthly Income Plan Magnum Monthly Income Plan Floater Magnum NRI Investment Fund SBI Capital Protection Oriented Fund - Series I SBI Premier Liquid Fund

63

BALANCED SCHEMES Magnum Balanced Fund invest in a mix of equity and debt investments. Hence they are less risky than equity funds, but at the same time provide commensurately lower returns. They provide a good investment opportunity to investors who do not wish to be completely exposed to equity markets, but is looking for higher returns than those provided by debt funds. Magnum Balanced Fund Magnum NRI Investment Fund - FlexiAsset Plan

64

MAJOR FUNDS OF SBI MF

(EQUITY FUND) Investment Objective The objective of the scheme would be to generate opportunities for growth along with possibility of consistent returns by investing predominantly in a portfolio of stocks of companies engaged in the commodity business within the following sectors - Oil& Gas, Metals, Materials & Agriculture and in debt & money market instruments Asset Allocation Instrument Equity and equity related instruments of commodity based companies Foreign Securities/ADRs/GDRs of commodity based companies Fixed/Floating Rate Debt instruments including derivatives Money Market instruments* % of Portfolio of Plan A & B within 65% 100% 0% - 10% 0% - 30% 0% - 30% Risk Profile High High Medium Low

65

Scheme Highlights 1.An open-ended equity scheme investing in stocks of commodity based companies. 2.Minimum Investment Rs. 5000 and in multiples of Rs. 1000 Dividend and Growth options available.Reinvestment and payout facility available. 3.Dividends will be completely tax-free. Long term capital gains to be completely tax-free. STT would be at the rate of 0.20% at the time of repurchase. Minimum Application Rs. 5000 and in multiples of Rs. 1000 1. An open-ended equity scheme investing in stocks of commodity based companies 2.Minimum Investment Rs. 5000 and in multiples of Rs. 1000 Dividend and Growth options available.Reinvestment and payout facility available. 3.Dividends will be completely tax-free. Long term capital gains to be completely tax-free. STT would be at the rate of 0.20% at the time of repurchase Entry Load Exit Load Investments below Rs. Investments below Rs. 5 crore, exit within 6 months from 5 crores-2.25% Investments of Rs.5 the date of allotment 1%, Investments below Rs. 5 crore, exit between 6 months & 12 months from the date of 12 months from the date of allotment Nil, Investments of Rs. 5 crore and above Nil SIP Rs.500/month - 12 months Rs.1000/month - 6months, Rs.1500/quarter - 12 months A minimum of Rs. 500 can be withdrawn every month or quarter by indicating in the application form or by issuing advance instructions to the Registrars at any time.

crores and above - NIL allotment 0.5%, Investments below Rs. 5 crore, exit after

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(DEBT FUND)

Investment Objective
The objective of the scheme is to provide the investors an opportunity to earn, in accordance with their requirements, through capital gains or through regular dividends, returns that would be higher than the returns offered by comparable investment avenues through investment in debt & money market securities.

Asset Allocation Instrument Corporate debentures & Bonds/PSU/FI/Govt. Guaranteed Bonds / Other including Securitised Debt Securitized Debt Government Securities Cash & Call Money Money Market Instruments Units of other mutual funds Not more than 10% of in debt Upto 90% Upto 25% Upto 25% Upto 5% Low High Medium Mediom Low Upto 90% High % of Portfolio of Plan A & B Risk Profile

67

Scheme Highlights 1.Open ended Debt Scheme 2. Following Plans are available to the investors :(A) Growth Plan (B) Dividend Plan (C) Bonus Plan (D) Floating Rate Plan Options available under Floating Rate Plan Short Term (Growth, Dividend & Weekly Dividend)Long Term (Regular (Dividend & Growth) Long Term (Institutional (Dividend & Growth) 2. The Plans will invest their entire corpus in high quality debt (Corporate debentures, PSU/FI/Govt guaranteed bonds), Govt securities and money market instruments (commercial paper, certificates of deposit, T-bills, bills rediscounting, repos, short-term bank deposits, etc). There shall be no investment in equity. 3. The Growth Plan / Option will give returns through capital gains only. No dividends shall be declared under this Plan. The Dividend Plan will endeavour to declare regular dividends every half year, depending on the NAV at that point of time. The Dividend Option in Floating Rate Short Term Plan will endeavour to declare dividends on a monthly basis while the dividend option under the Floating Rate Plan Long Term (Regular and Institutional) Plan will declare dividends on a quarterly basis. 4 Switchover between the Plans at NAV. :Also, switchover facility at the NAV related prices to other openend schemes of SBI Mutual Fund is available. This facility of switchover to other schemes is not available to NRIs and FIIs

68

Entry Load Nil

Exit Load Up Rs. 50 lacs : 0.5%; upto 6 months. Above Rs. 50

lacs : Nil SIP SWP Rs.500/month - 12 months Investors have the facility to switchover between the Rs.1000/month - 6months Rs.1500/quarter - 12 months Plans at NAV. Also, switchover facility at the NAV related prices to other openend schemes of SBI Mutual Fund is available. This facility of switchover to other schemes is not available to NRIs and FIIs

69

Magnum Balanced Fund Investment Objective To provide investors long term capital appreciation along with the liquidity of an open-ended scheme by investing in a mix of debt and equity. The scheme will invest in a diversified portfolio of equities of high growth companies and balance the risk through investing the rest in a relatively safe portfolio of debt. Asset Allocation Instrument Equities Debt Instruments like debentures, bonds,khokhas, etc. Securitized Debt Money Market Instruments Scheme Highlights 1.An open-ended scheme investing in a mix of debt and equity instruments. Investors get the benefit of high expected-returns of equity investments with the safety of debt investments in one scheme. 2. On an ongoing basis, magnums will be allotted at an entry load of 2.25% to the NAV. 3. Scheme open for Resident Indians, Trusts, Indian Corporates, on a fully repatriable basis for NRIs and, Overseas Corporate Bodies. 4. Facility to reinvest dividend proceeds into the scheme at NAV available. 5. Switchover facility to any other open-ended schemes of SBI Mutual Fund at 70 % of Portfolio of Plan A & B At least 50% Up to 40% Not more than 10% of investments in debt Balance Medium to High Low Risk Profile Medium to High

NAV related prices. 6. The scheme will declare NAV, Sale and repurchase price on a daily basis. 7. Nomination facility available for individuals applying on their behalf either singly or jointly upto three.

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72

RESEARCH METHODOLOGY

OBJECTIVES:
To study about the mutual funds industry. To study the approach of investors towards mutual funds and ulips. To study the behavior of the investors whether they prefer mutual funds or ulips?

SCOPE OF THE STUDY:

Subject matter is related to the investors approach towards mutual funds and ulips. People of age between 20 to 60 Area limited to Chandigarh. Demographics include names, age, qualification, occupation, marital status and annual income.

STEPS OF RESEARCH DESIGN:

Define the information needed:This first step states that what is the information that is actually required. Information in this case we require is that what is the approach of investors while investing their money in mutual funds and ulips e.g. what do they consider while deciding as to invest in which of the two i.e mutual funds or ulips. Also, it studies the extent to which the investors are aware of the various costs that one bears while making any investment. So, the information sought and information generated is only possible after defining the information needed. Design the research: A research design is a framework or blueprint for conducting the research project. It details the procedures necessary for obtaining the information needed to solve research problems. In this project, the research design is explorative in nature. 73

Specify the scaling procedures:- Scaling involves creating a this purpose. Construct and pretest a questionnaire:-

continuum on which

measured objects are located. Both nominal and interval scales have been used for A questionnaire is a formalized set of

questions for obtaining information from respondents. Where as pretesting refers to the testing of the questionnaire on a small sample of respondents in order to identify and eliminate potential problems.

Population All the clients of State bank of India and State bank of Patiala who are investing money in mutual funds and ulips, both. Sample Unit Investors and non-investors. Sample Size This study involves 50 respondents. Sampling Technique: The sample size has been taken by non-random convenience sampling technique Data Collection: Data has been collected both from primary as well as secondary sources as described below: Primary sources Primary data was obtained through questionnaires filled by people and through direct communication with respondents in the form of Interview. Secondary sources The secondary sources of data were taken from the various websites , books, journals reports, articles etc. This mainly provided information about the mutual fund and ulips industry in India.

Plan for data analysis : Analysis of data is planned with the help of mean, chisquare technique and analysis of variance.

74

LIMITATIONS:
No study is free from limitations. The limitations of this study can be: Sample size taken is small and may not be sufficient to predict the results with 100% accuracy. The result is based on primary and secondary data that has its own limitations. The study only covers the area of Chandigarh that may not be applicable to other areas.

75

76

COMPARATIVE ANALYSIS OF MUTUAL FUNDS AND ULIPS : What do investors prefer? Do you invest in Mutual Funds ? response Frequenc Yes No total y 19 31 50 Percentage 62% 38% 100

38% yes no 62%

INTERPRETATION: 62% of the people invest in mutual funds.

If not, then what other option(s) do you prefer to invest? Fixed deposits Recurring deposits If others, please specify. Options Fixed deposits Post office schemes frequency 11 9 percentages 45.83 37.5 77 post office schemes

Recurring deposits Total Others: 7 .

4 24

16.66 100

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what is the mode of information that you use for insurance companies?
a) Advertisement b) Agents c) Seminar d) Work shops

Options Advertisements Agents Seminar Workshop total

Frequency 22 12 7 9 50

percentage 44% 24% 14% 18% 100

expected frequency= 50/4= 12.5 options Advertisements Agents Seminar Workshop Total Frequency 22 12 7 9 50 (observedexpected 9.5 -.5 -5.5 -3.5 (observedexpected) 90.25 .25 30.25 12.25 133 (observedexpected)/e 7.22 .02 2.42 .98 10.64

chi square= observed-expected = 10.64 expected at 3 degree of freedom, df(3)=7.815, thus the calculated value is greater than the table value. Hence, H0 is rejected

79

18% 44% 14% 24% advertisement agents seminar workshops

Interpretation: It means that all the modes of information are not the same. Advertisement is more popular

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In which sector do you prefer to invest your money? Options Frequenc Percentages 54 46 100

y Government sector 27 Private sector 23 total 50

frequency

46% 54%

government sector private sector

Options Government

Frequency 27

Observedexpected 2 -2 -2

(Observedexpected) 4 4 8

(observedexpected)/e 0.16 0.16 0.32

sector Private sector 23 total 50

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chi square= observed-expected = 0.32 expected At df(1), the table value is 3.841 which is greater than the calculated value. Hence, H0 is accepted. . Interpretation: People prefer both the sectors equally.

At which rate do you want your investment to grow?

options Steadily At an average rate fast total

frequency 17 13 20 50

percentages 34 26 40 100

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frequency

40%

34%

steadily at an average rate fast

26%

interpretation: 40% of the respondents want their investments to grow fastly

83

Which factor do you consider before investing in mutual fund or Ulips (tick) Options Safety of principal Low risk Higher returns Maturity period Terms and conditions Total frequency 14 15 14 4 3 50 percentages 28 30 28 8 6 100

frequency

8%

6%

28%

safety of principal low risk high returns

28% 30%

maturity period terms and conditions

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Options Safety of principal Low risk Higher returns Maturity period Terms and

frequency Observed14 15 14 4 3 expected 4 5 4 -6 -7

(Observedexpected) 16 25 16 36 49

(observedexpected)/e 1.6 2.5 1.6 3.6 4.9 chi square=

conditions total 50 expected = 14.2

142 expected

14.2

observed-

at df(4), the table value is 9.488 which is less than the calculated value. Hence , H0 is rejected Interpretation: people prefer low risk as the most important factor before investing in mutual funds or ulips.

85

Imagine that stock market drops immediately after you invest in it then what will you do?

Options Wait and watch Invest more in it

frequency 26 16

Withdraw your money 8

frequency

32%

16% withdraw your money wait and watch invest more in it 52%

Interpretation: 26% of the respondents will wait and watch even if the share market drops.

Do you have any other investment/insurance policy?

Options

frequency

Percentages
86

Yes No total

34 16 50
frequency

68 32 100

32% Yes No 68%

Interpretation: 68 % of the people had bought other investment policies.

How often do you monitor your investment?

Options Daily Monthly frequency 15 25

Occasionally 10

87

frequency

20%

30% daily monthly occasionally 50%

Options Daily Monthly Occasionally

frequency 15 25 10

total

50

Percentages 30 50 20 100

Interpretation: It shows that most of

the people .i.e. 50% prefer monitoring their investment on monthly basis. 20% of the people monitor their investment occasionally. Do you invest your money in share market?

Annual Income Below 1,50,000 1,50,0002,50,000 2,50,0004,00,000 Above 4,00,000 88

Total

Share Market

No 12
Yes

3 4 7

3 6 9

6 13 19

24 26 50

Total

3 15

Annual income Below 1,50,000 1,50,0002,50,000 2,50,0004,00,000 Above 4,00,000

Frequency(yes) Observed3 4 6 13 expected -3.5 -2.5 -.5 6.5

(Observedexpected) 12.25 6.25 0.25 42.25

(observedexpected)/e 1.884 0.961 0.038 6.5

total

26

61

9.383

Expected=26/4= 6.5 chi square= observed-expected = 9.383 expected

at df(3), the table value is 7.815 which is less than the calculated value. Hence, H0 is rejected. Interpretation: it states that with the rise in income, the percentage of people investing in share market also increases.

What percentage of your income do you invest? Options Frequenc y 0- 5% 26 5-10% 13 10-15% 11 total 50 percentages 52 26 22 100

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frequency

22% upto 5% 52% 26% 5-10% 10% % above

Options 0-5 5-10 10-15 total

Frequency 26 13 11 50

Mv 2.5 7.5 12.5

Dx=MV-7.5/5 -1 0 1

FdX -26 0 11 -15

MEAN= 7.5+ -15/20 * 5= 6% INTERPRETATION: people invest around 6% of their income.

90

How long have you been investing in mutual funds Options Frequenc Percentages 44 34 12 100

y 1-5 years 22 5-10 years 17 10-15 years 11 total 50

frequency

22% 44% 1-5 years 5-10 years 10-15 years 34%

Options

Frequenc

Observedexpected 2.67 0.67 3.33

(Observedexpected) 7.1289 0.4489 11.0889 18.6667

(observedexpected)/e 1.126 0.0709 1.751 2.9479

y 1-5 years 9 5-10 years 7 10-15 3 years total 19

91

chi square= observed-expected = 2.9479 expected at df(2), the table value is 5.991 which is greater than the calculated value. Hence, H0 is accepted. Interpretation: This shows that people normally tend to invest for longer term. Theres not much of a difference between the various time periods.

In the past, you have invested mostly in (choose one):

options
Savings A/cs & PO schemes Mutual funds investing in bonds Mutual funds investing in stocks Balanced mutual funds Individual stocks & bonds Ulips Other instruments like real estate, gold

total

frequency 18 6 3 1 5 4 13 50

Percentages 36 12 6 2 10 8 26 100

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frequency

Savings A/cs & PO schemes Mutual funds investing in bonds Mutual funds investing in stocks Balanced mutual funds Individual stocks & bonds Ulips

18% 6% 50% 3% 1% 5% 4% 13%

Other instruments like real estate, gold

Interpretation: In the past maximum percentage of the respondents i.e 36% of the
respondents have invested in saving a/cs and pos.

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You would describe your financial situation as being:

Very unstable. Moderately stable. Very stable

Somewhat unstable. Stable.

Options (X) Very unstable(1) Somewhat unstable(2) Moderately stable(3) Stable(4) Very stable(5) total

Frequency ( ) 11 12 9 10 8 50

X 11 24 27 40 40 142

x 11 48 81 160 200 500

Sample mean = Fx = 142 = 2.84 f 50

Standard deviation, = x - x

= 2.675

Standard error = standard deviation = n 7.07

2.675 = 0.3783

Z= Xs - Xp= 2.84-3= 0.4229 S.E 0.3783

SINCE THE CALCULATED VALUE IS LESSER THAN THE TABLE VALUE AT (.05) i.e 1.96, Ho is accepted. 94

INTERPRETATION: the financial situation is moderately stable.

Your comfort level in making investment decisions can best be described as:

options Low Moderate high total

frequency 14 18 12 50

Percentages 32 41 27 100
frequency

27%

32% Low Moderate high 41%

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INTERPRETATION: 41% of the respondents are moderately comfortable in

making investment decisions. If in the near future if you ever plan to invest in your money in any of the mutual fund company, which would be your choice? Options Sbi mutual fund HDFC mutual fund Reliance mutual fund ABN AMRO mutual fund others total frequency 7 8 14 11 10 50 percentages 14 16 28 22 20 100

frequency

20%

14% 16%

Sbi mutual fund HDFC mutual fund Reliance mutual fund ABN AMRO mutual fund

22% 28%

others

96

Options Sbi mutual fund HDFC mutual fund Reliance mutual fund ABN AMRO mutual fund others total

Frequency (O) (O7 8 14 11 10 50 E) -3 -2 4 1 0 0

(OE) 9 4 16 1 0 30

(O-E)/E 0.9 0.4 1.6 0.1 3.0

chi square= observed-expected = 3.0 expected At df(4), the table value is 9.488 which is greater than the calculated value. Hence, H0 is accepted. Interpretation: People mostly prefer all the brands equally for their future investments.

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DEMOGRAPHICS

58% of people belong to 25-35 age group and on the other hand only 17% of people belong to above 40 age group. 17% of the people are under graduate. 52% of the people are graduates, and 31% of the people are post graduates. 55% of the people are married 45% of the people are unmarried. 31% of the people are having their own business. 31% of the people are salaried. 25% are professionals. 8% are housewives. 5% are retired. 24% of the people belong to below 1,50,000 income group. 36% of the people belong to1,50,000 2,50,000 income group. 33% of the people belong to 2,50,000 4,00,000 income group. Only 7% of the people belong to above 4,00,000 income group.

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99

A mutual fund is the ideal investment vehicle for todays complex and modern financial scenario. Markets for equity shares, bonds and other fixes income instruments, real estate, derivatives and other assets have become mature and information driven. Today each and every person is fully aware of every kind of investment proposal. Everybody wants to invest money, which entitled of low risk, high returns and easy redemption. In my opinion before investing in mutual funds, one should be fully aware of each and everything. At the same time Ulips as an investment avenue is good for people who has interest in staying for a longer period of time, that is around 10 years and above. Also in the coming times, Ulips will grow faster. Ulips are actually being publicized more and also the other traditional endowment policies are becoming unattractive because of lower interest rate. It is good for people who were investing in ULIP policies of insurance companies as their investments earn them a better return than the other policies.

FINDINGS
Highest number of investors comes from the salaried class.
100

Highest number of investors comes from the age group of 25-35. Most of the people have been investing their money n the share market belong to Rs.400000 and above income group. Mostly investors prefer monitoring their investment on monthly basis. Most of the people invest upto 6% of their annual income in mutual funds. Most of the people between the age group of 25 35 invest their money in share market.

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RECOMMENDATIONS
The performance of the mutual fund depends on the previous years Net Asset Value of the fund. All schemes are doing well. But the future is uncertain. So, the AMC (Asset under Management Companies) should take the following steps: The people do not want to take risk. The AMC should launch more diversified funds so that the risk becomes minimum. This will lure more and more people to invest in mutual funds. The expectation of the people from the mutual funds is high. So, the portfolio of the fund should be prepared taking into consideration the expectations of the people. Try tp reduce fund charges, administration charges and other charges which helps to invest more funds in the security market and earn good returns. Diffferent campaigns should be launched to educate people regarding mutual funds. companies should give regular dividends as it depicts profitability. Mutual funds should concentrate on differentiating the portfolio of their MF than their competitors MF Companies should give handsome brokerage to brokers so that they get attracted towards distribution of the funds.

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BIBLIOGRAPHY
www.amfiindia.com www.principalindia.com www.investorsguide.com www.moneycontrol.com www.mutualfundsindia.com
www.sbimf.com www.sebi.co.in

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