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Keywords
The Concept of a Keyword Hierarchy for the Site
The TDC for 2009 introduces the term "Keyword Hierarchy" to describe the relationship between the main keyword (the theme) and its subsidiary keywords (category). It uses a tree analogy to present the various types of keywords and their relationship to each other. The 2008 challenge had this idea, but it was more subtle and did not have the name. Keyword Hierarchies allow us to define the separation of Market, Niche and Micro-Niche Keywords
Keyword Research
The ultimate goal of research (from the Market Samurai 2009 case study on their site): "is that we are hopefully left with a set of Gold Nugget keywords. These keywords are relevant, have good levels of traffic, acceptable levels of competition and a high level of commerciality."
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Total Searches and SEOT are searches per day. SEOT is approximately 41% of the total searches. As stated above SEOT is the expected number of hits for the number one SERP result for this keyword. So, if you optimized your page into the first position then those searches would be yours. SEOC is a page count. Since you have used 80 on the initial selection, this screen is already significantly focused. Further filtering here on an SEOC of 50,000 max should produce the initial KW list. The TDC2008 Case Study: SEOT = 80 and SEOC < 30k. Michelle Mac Phearson (Crowd Mountain Steal This Niche videos) adds setting SEOT = 100 and PBR = 10. PBR was not part of the tool during the 2008 TDC. These setting provide a more focused search by looking fro slightly higher search volumes (SEOT) and a more relevant search (PBR). You end up starting from a stronger position. However, it could also include stiffer competition. From 2009 TDC Theme Keyword Lesson (day???)
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Another measure added in a later release of Market Samurai and referenced in one of their training videos is an SEOV of $30 to limit the list to sites that have a significant chance of generating income. SEOV provides a measure of commerciality (commercial viability) for the corresponding site. Summarized, the above material looks like this:
Source 30DC 2008 30DC 2009 Michelle MacPhearson 30dc 2009 forum SEOT >=80 >=80 >=100 >=300 SEOC <= 30k <= 30k <= 100k <= 50k PBR N/A 15% 10% < 1,000 SEOTC N/A SEOV N/A $30
My thought is to start with the recommended settings in the post and then lower it (200 then 100) during the analysis if the keyword yield at each level is not sufficient for further consideration. If you can't find any at 100 you likely won't find any at all.
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Heres their step-by-step strategy (using the example above). This process is from a Noble Samurai blog post (link?) referencing the Commission Blueprint product: The first thing to look for is whether more than one competitor has a Y (a Yes) in ALL of the YAH, Title, URL, Desc & Head columns. If there is more than one site, we should pass on this keyword and move into the next one. 1. If no (and for this keyword its a no), we then need to look at the Page rank of the each of the websites (PR column) and make sure that there are at least two sites with a Page Rank of 3 or below (low authority) in the top 10. In this case (in their article), there are. In fact, 8 of them fall into this category. Page Rank = 0 = none and 10 = unbeatable. 2. We then need to look at the number of backlinks that each of these pages have pointing to them (BLP) and check that there are two sites with less than 50. End quote
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