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Introduction to mobile number portability system

Mobile number portability means you can keep your existing mobile telephone number when you change your service provider. Mobile number portability is simply keeping your mobile phone number when moving from your existing service provider to a new provider. It means you will use the services and features offered by your new provider and not take your existing service and its features with you.

Introduction of companies

Bharti Airtel formerly known as Bharti Tele-Ventures LTD (BTVL) is the largest cellular service provider in India, with more than 110 million subscribers. With this, Bharti is now the worlds third-largest, single-country mobile operator and sixth-largest integrated telecom operator. It also offers fixed line services and broadband services. It offers its TELECOM services under the Airtel brand and is headed by Sunil Bharti Mittal. The company also provides telephone services and Internet access over DSL in 14 circles. It also acts as a carrier for national and international long distance communication services. In 2009 Airtel has also launched its services in Sri Lanka.

Reliance Communications, formerly known as Reliance Infocomm, along with Reliance Telecom and Flag Telecom, is part of Reliance Communications Ventures. It is the second largest mobile operator in India, based on number of subscribers. According to National Stock Exchange data, Anil Dhirubhai Ambani controls 66.77 per cent of the company, which accounts for more than 1.36 billion shares. It is the flagship company of the Reliance-Anil Dhirubhai Ambani Group, comprising of power (Reliance Energy), financial services (Reliance Capital) and telecom initiatives of the Reliance ADAG.

Bharat Sanchar Nigam Limited (known as BSNL, India Communications Corporation Limited) is a state-owned telecommunication company in India. BSNL is the fourth largest cellular service provider, with over 53.96 million customers and the largest land line telephone provider in India. BSNL is India's oldest and largest Communication Service Provider. BSNL launched 3G services in 11 cities of country in 2nd march 2009.MTNL which operates in Mumbai and Delhi first launched 3G services in these cities.

Vodafone Essar, formally known as Hutchison Essar is a cellular operator in India that covers 23 telecom circles in India based in Mumbai. Vodafone Essar is owned by Vodafone 67% and Essar Group 33%. It is the Third largest mobile phone operator in terms of revenue behind Bharti Airtel, and third largest in terms of customers. As of June 31, 2009, Vodafone India has 18.8% customer market share and 20.7% revenue market share.

Idea Cellular is owned by Aditya Birla Group. Idea Cellular is a wireless telephony company operating in all the 22 telecom circles in India based in Mumbai. It is the 5rd largest GSM company in India behind, Airtel, Reliance, Vodafone, and BSNL. Idea Cellular won the GSM Association Award for "Best Billing and Customer Care Solution" for 2 consecutive years.

TATA DOCOMO is a Tata Teleservices Limited's (TTSL) cellular service provider on the GSM platform-arising out of the Tata Group's strategic joint venture with Japanese telecom giant NTT Docomo in November 2008. Tata Teleservices has received a pan-India license to operate GSM telecom services, under the brand "TATA DOCOMO" and has also been allotted spectrum

in 18 telecom Circles. TTSL has already rolled out its services in various circles. It has become very popular with its one second pulse especially in semi-urban and rural areas.

Research objectives

i. ii.

To know acceptability of Mobile Number Portability System to customer. Comparative Survey on Brand loyalty of Mobile service providers among Management Students

Research methodology

Data Sources Both primary data and secondary data were used for the study. i. ii. Primary data: were collected by survey method. Questionnaire was administered by contacting each respondent personally. Secondary data were collected form internet.

Geographical Scope First year MBA students of ICM- IMK Poojappura. Sampling Plan i. ii. Sample Size: A sample size of 48 respondents was taken for the study. Sampling Method: Probability, random sampling was used.

Data analysis and interpretation

CUSTOMER PERSPECTIVE
Q.1. Which cellular service do you use?

Service Provider Airtel Reliance Vodafone BSNL Tata Docomo Idea Total

Users 8 2 2 10 3 5 30

Exhibit-1
Idea 17% Tata Docomo 10%

Airtel 27%

BSNL 33%

Reliance 6% Vodafone 7%

Q.2. Satisfied with Current Service Provider?

Q.2. Are you with the your current provider?

Yes No

21 9

satisfied services of service

Exhibit-2
Are you satisfied with current service provider
No 30%

Yes 70%

Q.3. Would you like to change your service provider?

Prefer to Change? Yes No Exhibit-3

Response 13 17

Preference to change
No 57% Yes 43%

Q.4 (A) Why will you change your service provider?

REASON FOR CHANGE Flexibility to change service provider Low switching cost

NEEDED 2 2

Low tariffs of other providers More Value added service by other provider Worst service of Current provider

2 7 0

Reason for change Exhibit-4

Worst service of Current provider Flexibility to change 0% service provider 16%

More Value added service by other 54%

Low switching cost 15%

Low tariffs of other providers 15%

(B) Which service provider will you opt to switch?

Service Provider Airtel Reliance Vodafone BSNL Tata Docomo Total

Users 3 1 1 1 5 11

Service provider you will switch Exhibit-5

Airtel 27% Tata Docomo 46% Reliance 9% Vodafone 9%

BSNL 9%

Analysis of variance (ANOVA)

Hypothesis: There is no significant difference between the services provided by the service providers listed which affects the brand loyalty. Loyalty index Will Will not change change 3 5 5 5 1 1 2 3 0 2 0 3 11 19

Service provider Airtel BSNL Reliance Idea Vodaphone Tata Docomo Total

Total 8 10 2 5 2 3 30

ANOVA table
( )

No

Sources of variation Between row factors Error Total

Sum of squares 28 9 37

1 2 3

Degrees of freedom 5 6 11

Mean sum of square Vb=5.6 Ve=1.5

F value

Inference Table value F=3.11

Vb/Ve=3.73

F>F so the null hypothesis is rejected there is a significant difference between the null
hypothesis is rejected. There is significant difference between the services provided by the service providers that in turn affect the brand loyalty.

Questionnaire (Customer)
Topic: Comparative Survey on Brand loyalty of Mobile service providers among Management Students Dear Sir/Madam, We are students of 1st Year MBA in Institute of Cooperative Management, Poojappura, Trivandrum. We request you to spare sometime to consider the following questionnaire. The intention of this project is purely academic; all information provided by you will be kept strictly confidential. Be as truthful as you can. Thank you for your co-operation. Q.1. which cellular service do you use? Airtel BSNL Reliance !dea Vodafone TATA DOCOMO Others specify . Uninor VIRGIN AIRCEL

Q.2. Are you satisfied with the services of your current service provider? Yes No

Q.3. Would you like to change your service provider, if given a chance to change it without changing your mobile number? (Mobile Number Portability System) Yes No (A) If yes, why will you change your service provider? More Value Added Services by other providers Flexibility to change Service Provider without changing Cell Number Low switching cost Low tariffs of other providers Others specify .. (B) Which service provider will you opt to switch? Airtel BSNL Uninor Reliance !dea VIRGIN Vodafone TATA DOCOMO AIRCEL