DE LA SALLE UNIVERSITY – DASMARIÑAS

COLLEGE OF INTERNATIONAL HOSPITALITY MANAGEMENT

TOURISM MANAGEMENT DEPARTMENT

AN
INSTITUTIONAL REPORT
ON
MAJAYJAY FALLS

IN PARTIAL FULFILLMENT OF THE

COURSE REQUIREMENTS IN TOUR 313 –
TOURISM PLANNING, DEVELOPMENT, AND CONTROL

PRESENTED TO:
MS. GRACE CELLA Z. REBUELTA

PRESENTED BY:
CANIEDO, KRISTINE GRACE T. SANARES, MARY GRACE O.
DON, MARIA DONNA E. SAURIN, DARCY J.
TAYAG, JOYCE BERNADETTE P. SAURIN, SHERYL J.
YDIA, ROVILYN R. PANTALEON, CAMILLE ANN B.
FRANCISCO, MARIA KRISSANDY RAZO, CRISTINA LYNN S.
P. CAISIP, MANNILYNE JOY D.

MARCH 2008
 TABLE OF CONTENTS

TITLE PAGE
TABLE OF CONTENTS
ACKNOWLWDGEMENTS

I. INTRODUCTION
A. NAME AND GENERAL LOCATION
B. INSTITUTIONAL PHILOSOPHY
C. MANAGEMENT
D. ORGANIZATIONAL CHART
E. FINANCE
II. SITE DESCRIPTION
A. GEOGRAPHICAL LOCATION
B. SIZE
C. BOUNDARIES
D. TOPOGRAPHY AND CLIMATE
III. SITE EVALUATION
A. VISIBILITY
B. ACCESSIBILITY
C. TRANSPORTATION MODE
D. ZONING
E. LANDMARKS
IV. FACILITIES
A. TYPE OF OPERATION
B. A LIST OF THE FACILITIES
C. PHYSICAL CONFIGURATION
 D. PROCESS OF REPAIR AND MAINTAINANCE
E. OTHER PRODUCTS AND SERVICES OFFERED

V. MARKET
A. SPECIFIC TARGET MARKET
B. COMPETITORS
C. MARKETING STRATEGIES
D. PROMOTIONAL ACTIVITIES
VI. ANALYSIS OF DATA
VII. CONCLUSION & RECOMMENDATIONS
VIII. ANNEXES, PICTURES, EXHIBITS, & CHARTS
IX. BIBLIOGRAPHY & RESOURCE PERSONS
I. INTRODUCTION
A. NAME AND GENERAL LOCATION
Taytay Falls, located at Barangay Gagalot, Majayjay, Laguna,
has one of the clearest flowing water we have yet seen. The
water flows from Mt. Banahaw, through the mountain's lush
and untouched forest which keeps the water clear even during
heavy rains. The water temperature is VERY cold even during
summer but, for people who are not used to cold water, they
can still take a swim for a few minutes before their teeth should
start to chatter.
One must hike about 15 minutes through a small path to
reach the falls. No way around this. And the hike is not for the
not-so-sure-footed either! The path is slippery at some sections
and is just a couple of feet from the almost-vertical side of the
mountain.
From Manila, take the South Luzon Tollway all the way from
Nichols entry to the south end. At the end of the tollway, take
the exit that points to Lucena and simply drive along this main
road until you reach the Sto. Tomas. Sto. Tomas has two
junctions, and one of which (the second) does not have any road
sign when we passed by. Anyway, on both juctions, you have to
take the road to the left (westward) toward Lucena. This will
take you to San Pablo, Laguna At San Pablo, head into town
(westward) and try to get to the road that goes to Liliw, Laguna
on the west side of San Pablo. You may have to ask locals at
San Pablo for directions.

Once you are out of San Pablo, simply follow the road up to
Rizal and then to Nagcarlan. Just before reaching the town
proper of Nagcarlan, you may want to ask for directions to find
the junction that leads to Liliw. Head for the town of Liliw then
to Majayjay.
 B. INSTITUTIONAL PHILOSOPHY
In view of this research, this destination that is
featured is regulated by the local government unit, and some
private sectors who wish to help the development of the site.
The local government unit has not yet established their
specific vision – mission statements. But, although their
vision – mission statement is not yet established, they have
set their goals for developing the “Imelda Falls.” One of
which is to cater to more tourists who come especially
during holidays and peak seasons.

C. MANAGEMENT
This falls is managed by the local government unit,
with funding from the World Bank and the Local
Development Authority.

D. ORGANIZATIONAL CHART
E. FINANCE
World Bank loan (45%) 10,280,112.67
World Bank grant (40%) 9,137,877.93
LLDA Grant (7.5%) 1,713,351.11
LGU Equity (7.5%) 1, 713,351.11

II. SITE DESCRIPTION

A. GEOGRAPHICAL LOCATION
Majayjay falls is located in barangay Taytay, in the
municipality of Majayjay in the province of Laguna. Nestled in
the eastern slopes of the majestic mount Banahaw, it is more
than 500 meters above the sea level. the village is located within
the mount Banahaw – San Cristobal protected landscape.
 B. SIZE
it has a total land area 143 hectares with a total population
of about 400 individuals. The village is approximately 120
kilometers from manila and around 50 kilometers from los
baños.
C. BOUNDARIES
D. TOPOGRAPHY AND CLIMATE
The major occupation in the municipality is farming. crops
grown includes all sorts of vegetables (string beans, bell pepper,
radish, tomato, bitter gourd), rice, and various kinds of fruit
trees. The place is quite ideal for agricultural production, with
its fertile volcanic soil and type 2 climate which has no dry
season with a very pronounced maximum rainfall from
November to January.

III. SITE EVALUATION

A. VISIBILITY

B. ACCESSIBILITY
From Manila, you actually have 2 routes to choose from.
The first route is via the South Luzon Tollway, and the other
route via the other side of Laguna de Bay through Rizal
province (known to some people as the backdoor route). We
could say that the two routes are almost the same in distance
from the boundaries of Manila. Perhaps, which route to take
would depend primarily on what part of Manila you are coming
from. If you are coming from the southern part of Manila, you
could take the South Luzon Tollway route, otherwise, you can
take the Rizal province route. You may want to note however
that the backdoor route is more scenic.
C. TRANSPORTATION MODE
You can reach the site by riding the scheduled trips of
jeepneys from 6am to 5pm. you also have the option to rent a
van for the day, or ride the tricycle to the entrance of the site.

D. ZONING
- - NOT AVAILABLE - -
E. LANDMARKS

BARANGAY MAJOR LANDMARK

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IV. FACILITIES
A. TYPE OF OPERATION
B. A LIST OF THE FACILITIES
1. tent rentals
 2. comfort rooms
3. private apartelles
4. trekking area
5. private parking lots
C. PHYSICAL CONFIGURATION
In overall view, the place is uncivilized yet breathtakingly
beautiful and relaxing. Anyone can’t just let the moment pass
without taking a deeper look into it.

D. PROCESS OF REPAIR AND MAINTAINANCE

There are workers hired including the contractors and
carpenters and janitors for maintaining the cleanliness and
orderliness of the place.

E. OTHER PRODUCTS AND SERVICES OFFERED

- - NOT AVAILABLE - -

V. MARKET
A. SPECIFIC TARGET MARKET
The specific target markets of this site are the mountaineers
who want to experience rock climbing and trekking. This is also
for the adventurous youths, and for anyone who has the
capability to explore the place.

B. COMPETITORS
1. Pagsanjan Falls
 C. MARKETING STRATEGIES
Both the long term and the short term plans are under
the process of being achieved.

D. PROMOTIONAL ACTIVITIES
Through the media, this site is promoted by the
movies and commercials being shot there. This is also
promoted through the websites.

VI. ANALYSIS OF DATA

STRENGTHS:
1. The crystal clear COLD water flowing from Mt. Banahaw.
2. A place for relaxation and recreation.
3. Camping site
4. Stress reducing environment.
WEAKNESSES:
1. Lack of electricity
2. Lack of accommodation
3. Lack of transportation
4. Lack of security personnel

OPPORTUNITIES:
1. To be known not only in the Philippines but also to the
neighboring countries.
2. Source of income for the local community
3. Source of medicinal plants and minerals.
THREATS:
 1. The threats of landslides and floods.
2. Can be an entry point for the bad people.
3. Insect and animal bites that can be harmful.

VII. CONCLUSION & RECOMMENDATIONS

1. The construction of cottages.
2. The construction of comfort rooms and dressing rooms.
3. Electricity supply for at least the cottages and comfort rooms.
4. Additional securities.
5. Proper implementation of rules and regulations for preserving
the natural beauty of the place.