1.

0 Executive summary Maybe to sell an ice cream product is a common thing or familiar for nowadays, so many business people open their ice cream business everywhere with their own ice cream characteristic. But in our business we try to make it different in the way to serve this ice cream to be more tempting for costumer to buy where is still rarely used in our market location. Ice cream corner will sell the types of ice cream which is made by basic ingredients of potato and also soy milk. And to make it more tempting is that we serve it with many kind of toping on it poured with many kinds of flavor syrup or liquid milk according to costumer tastes. The ice cream that we provide is suitable to be enjoyed by all people including children, it's all because we use the composition of natural ingredients. Our principle is to provide good service to our customers. A drive-through business will be developed and implemented in the place that we rent around the campus University Utara Malaysia, exactly is in the building called varsitymall. Other product which will be incorporated into the business including snacks and soft drinks.

1.1 Objectives 1. To construct a drive-through building ( 2m x 3m) on existing place that we rent to the manager operational of Varsitymall University Utara Malaysia. 2. To produce net profit at least RM 90000 by the third year of operation 3. To sell unique kind of ice cream made by potato and soy milk sprinkled with various types of toping on it 4. To sell other product also such as snacks and soft drinks 1.2 Mission Ice Cream Island will produce and sell a delicious potato and soy milk ice cream sprinkled with various types of toping to costumer in the UUM campus. The retail costumer will be UUM students and it staffs and also people surround the campus and this ice cream is suitable to be consuming with all circles of people. 1.3 Keys to success 1. Will be the first kind of business which is selling this kind of ice cream based on its ingredient and the way how we serve it to the costumer.
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2. The business will be located in the Varsitymall UUM where the mall is usually visited by students of UUM for they relax or where they seek pleasure for a moment after their oncampus activity. Beside that Varsitymall also a strategic place because it usually passed by those people as a liaison between one place to another. 3. Product quality will include ice cream made from natural materials are potatoes and soy milk sprinkled by different kinds of delicious toping. 4. Weather in UUM also supported, because the temperature is not too cold and the state in a fairly hot day, coupled with the bustle of people at the UUM campus that could make them frequent thirst by day. So that it becomes something quite profitable for the sale of our products.

2.0 Company summary Ice Cream Island will be known for selling potato and ice cream with various type of toping on it. Located in Varsitymall University Utara Malaysia. Other products will include snacks and soft drinks.

2.1 Company ownership Ice Cream Island will be owned by Nurul Hidayah as sole proprietorship 2.2 Company locations and facilities Ice Cream Island will be located in varsity mall University Utara Malaysia. In this mall already exist some facilities such as parking area, other shops (bookstore, minimarket) restaurant etc. And also there are another kind of stands like burger stand, toast stand, accessories etc. This site is designed for the trade, so it is very strategic and suitable location in the selection to run our business. 2.3 Strengthens Sell types of ice cream with unique way of serving which is still rarely use in other enterprise here High quality product with natural ingredient Moderate price with higher taste kind of dessert.

2.4 Weaknesses Lack various product types sales

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Hard to achieve desire profit during cool or cold weather

3.0 The purpose of business plan The purposes of the business plan is to get funding for start-up company from the Majelis Amanah Rakyat (MARA) for ice cream business, and sell them to retail costumer.

3.1 Start-up company Start up cost will be approximately RM9000 which will include facility construction such as ice cream stand market, inventory, other equipment, and also other expenses relating to startup business. The table bellow will explain more detail information regarding business asset, expenses, investment, and also liabilities (loan).

Table : start-up Startup requirement Start-up expenses: Consultants Insurance Location rent per month Other Total start-up expenses Start-up asset needed: Start-up inventory Cash balance on starting date Other current asset Total current asset Long term asset Total asset Total requirement

RM100 RM100 RM150 RM4150 RM4500

RM2000 RM1000 RM0 RM3000 RM1500 RM4500 RM9000

Funding: (investment capital) Investor1 Own capital Total investment

RM0 RM4500 RM4500

Start-up chart

10000 9000 8000 7000 6000 5000 4000 3000 2000 1000 0 aset expenses loans investment

4.0 Product description A major product that we sell is an ice cream with basic ingredient of potato and soy milk. We serve it more interesting, this ice cream will be placed in a bowl after that we topped it with many types of topping that costumer can choose 4 kind of this topping by themselves according to their tastes. The kinds of toping like fresh fruit such as strawberries, mango, lychee, kiwi, raspberries. And also another kind of toping such as coconut jelly, peanuts, chocolate chips, wafers, chocolate candy, dry dates, colorful sprinkles and many more. And for the finishing touch we poured it with many kind of flavor syrup or liquid milk according to costumer order.

4.1 Sourcing Ice Cream Island will purchase its ingredient product from Natural Health Products Sdn Bhd. And for the inventory that we needed will buy from Malaysia food machinery supplier called Euroasia Food equipments located in Penang. 4.2 Future product We plan to multiply the kinds of toping and also do product development in increasing the number of types of ice cream, providing a more creative way, so that our companies stay competitive from time to time.
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5.0 Market summary analysis 5.1 Costumer (target market) UUM Student (degree, master, PhD students) because our product is suitable for all circles of people. UUM Staff Visitor Ice Cream Island will target the low to mid income consumers who want to have a high quality dessert for moderate prices. 5.2 Competitors Type of ice cream we sell has not been sold by other merchants. but there are also some of the sellers there that sell the type of ice cream cones sold by some stores like the following: Unimart kopersi UUM.Bhd Other existing retail minimarket surround varsitymall

6.0 Strategy and implementation summary Ice Cream Island plans to grow slowly in a period of one year, to be able to develop products in terms types of ice cream, and also other kinds of desserts.

6.1 Marketing strategy Ice cream island overall strategy will be to create an image of ice cream with high quality which is made by natural ingredient. The business will be held in the traffic area of UUM campus, costumer will be getting an advertisement through fliers and also from grand opening of this ice dream island. 6.1.1 Pricing strategy: Ice cream Medium Large : RM3.00 : RM4.00

Soft drinks Depending on the price of capital. We will take advantage of 20% from its basic price.

Snacks Depending on the price of capital. We will take advantage of 20% from its basic price. Product will be sold on cash basis only 6.1.2 Promotion strategy Costumer will be know about our business through fliers Ice cream island will be give a coupon that will give the benefit to costumer which is they can get free one of ice cream if they have purchased our products ten times. Promoting product for an introductory price when grand opening.

6.1.3 Distribution Strategy The product will be selling on the spot to the costumer at our stand in varsitymall UUM

6.2 Sales strategy Sales strategy will be directly linked to the marketing programs since all sales will be through the business facility only 6.2.1 Sales forecast Consumer sales will start in January 2011 (or sooner if the construction completed before target date). Sales forecast for the first six months will be shown on the diagram below. As we noted that the primary sales will be held during peak warm weather. Sales monthly

12000 10000 8000 6000 snack & drinks 4000 2000 0 ice cream

7.0 Management and organizational structure 7.1 Profile Enterprise Enterprise name Owner Registration number Business own as Types of business Bank : Ice Cream Island : Nurul Hidayah : On progress : Sole proprietorship : Ice cream (dissert) retail : Bank Islam Malaysia Bhd

7.2 Organizational chart

Enterprise owner

Supervisor

Shop Assistant 1

Shop assistant 2

Shop assistant 3

7.3 Business need assessment Ms. Haslinda will serve as consultant on volunteer basis. She already experience about food stand retail in Alor Star since 2005 she handling about the marketing and the food chain on her business and also familiar with this kind of business aspect and management. She also will advise us about the designed for our business stand/lot. And also will landscaping the layout and business marketing to our business.

7.4 Work mechanism and shop layout

Ice cream machine/ ice cream maker Proceed Softdrinks & snacks shelf
in a bowl

Enter door for assistat shop

Toping shelf cashier

UPFRONT

Guest table Guest table Guest table

Guest table

Guest table

We also make 5 of guest table to make our costumer more confortable

8.0 Financial plan 8.1 Beginning cost Building / stand construction Ice cream machine & other inventory Cash deposit hold Consultant Other Total start up cost 8.2 Personnel plan Monthly personnel cost estimate are included in the following table. The amount of monthly payment for assistant below we calculate it in a year amount(x12) Table personnel plan 2011 Assistant ( for each assistant) Supervisor ( one supervisor only) Owner RM6000 RM6600 RM0 2012 RM6240 RM6960 RM0 2013 RM6720 RM7200 RM0 : RM1500 : RM2000 : RM1000 : RM 100 : RM 1400 RM 6000

8.3 Operation fixed cost a year Salary expense Rent expense (150x12) Spending for product sale Insurance (100x12) Depreciation& maintenance cost Other Total fixed cost : RM 24600 : RM 1800 : RM 58240 : RM 1200 : RM : RM 400 700

RM 86940

Detail information in spending cost product (cost of goods sold) Per day Ice cream potato powder Soy milk Various types of toping:
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Per year 16 rm x360 =RM 5760 45 rm x360 =RM16200

4kg x 4rm =RM16 15lt x 3rm =RM45

Strawberries Coconut jelly Raspberry Lychee Kiwi Peanuts Chocolate chips Wafers Dry dates Sprinkles Others(sugar,milk,etc) Snacks & soft drinks Total spending cost

1kg x10rm =RM10 1kg x 7rm =RM7 1kg x 7rm =RM7 1kg x 10rm =RM10 1kg x 10rm =RM10 1kg x 5rm =RM5 1kg x 7rm =RM7 1kg x 5rm =RM5 1kg x 7rm =RM7 1kg x 5rm =RM5

10 rm x 360=RM 3600 7rmx360 =RM 2520 7rmx360 =RM 2520 10rmx360 =RM 3600 10rmx360 =RM 3600 5rmx360 =RM 1800 7rmx360 =RM 2520 5rmx360 =RM 1800 7rmx360 =RM 2520 5rmx360 =RM 1800 =RM 2000 =RM 8000 =RM 58240

8.4 Important assumption Monthly sales are largest indicators for business. There are some seasonal variation with the months of march through September being the highest sales month. As already we explain in sales forecast before this section. Table general assumption: 2011 Interest rate Tax 10% 20% 2012 10% 20% 2013 10% 20%

Table loan repayment: Amount Interest rate Period Method of payment Year 1 2 3 : RM9000 : 10% : 3 years : fixed interest rate Interest rate 300 300 300
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Principle 3000 3000 3000

Amount to pay 3300 3300 3300

Balance 6000 3000 -

8.5 Projected profit and loss We expect profit around 25000 in a year one 30000 for the next year and 35000 for the third year of operation. Table profit and loss Ice cream island Pro-forma profit and loss 2011-2013 2011 Sales (Cost of goods sold) Gross profit (Expenses) Salary Rent Insurance Depreciation & maintenance Other expenses (24600) (1800) (1200) (400) (700) (28700) 34850 300 34360 (6910) 27440 (25680) (1800) (1200) (400) (770) (29850) 39736 300 39436 (7887.2) 31548.8 (27360) (1800) (1200) (400) (847) (31607) 44937.6 300 44637.6 (8927.5) 35709 121500 (58240) 63260 2012 133650 (64064) 69586 2013 147015 (70470.4) 76544.6

Total operating expenses Total profit before interest Interest payment

Total profit before tax Tax (20%)

Net Profit

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8.6 Projected cash flow Table cash flow Ice cream island cash flow 2011-2013 2011 Cash received: Own capital Loan Sales Total cash Cash spending: Cost of goods sold Beginning cost project construction Loan payment to MARA Total cash spending before expenses Expenditure: Salary Rent Insurance Depreciation & maintenance Other expenses (24600) (1800) (1200) (400) (700) (28700) (6910) (103150) (25680) (1800) (1200) (400) (770) (29850) (7887.2) (99277.2) (27360) (1800) (1200) (400) (847) (31607) (8927.5) (102074.5) (58240) (6000) (3300) (67540) (58240) (3300) (61540) (58240) (3300) (61540) 4500 9000 121500 135.000 133650 133650 147015 147015 2012 2013

Total operating expenses Tax Total all cash spending after expenses & tax Surplus / Deficit: Surplus Opening balance End balance

31850 31850

34372.8 31850 66222.8

44940.5 66222.8 111163.3

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