Professional Documents
Culture Documents
Maggie Weaver Canada-Ontario Export Forum coef@iecanada.com $ $ $ $ $ $ Step 1: Export readiness diagnostics Step 2: Guides to exporting Step 3: Preliminary market research Step 4: Export plan Step 5: Practical issues Step 6: Your key supporters
Step 2: Guides to Exporting Getting Ready to Export Guide http://www.ontarioexports.com (under Resources General Information)
Ministry of Economic Development & Trade (MEDT). Particularly Part 1: Planning your export strategy (48 pages, PDF). Part 2: Export resources is now out-of-date, but the Appendix at the end includes sample documents. Available as a single PDF, as a printed document, and as a CDROM. (Note a new edition is due shortly.)
Canadian Exporting for Dummies Export Development Canada (EDC) Order at http://www.edc.ca/english/publications_11934.htm Exporting for Small Business in Canada http://www.rbcroyalbank.com/business/definitiveguide/exporting.html
RBCRoyal Bank. Tips on how to get started; Online exporting; Ready? Set? Export!; Dollars and sense of exporting; Are you export-able?; Export financing & assistance directory; Exporting strategy workbook.
Regional Markets of the United States Exporting to India Exporting to China http://www.edc.ca/english/publications_brochures.htm (registration required)
Export Development Canada.
Step 3: Preliminary market research Key Export Markets by Country http://www.ontarioexports.com (under Thinking About Exporting)
MEDT. For each Ontarios most important target countries, lists suggested market opportunities, as well as useful links.
Canadas International Market Access Report (CIMAR) http://www.tradecommissioner.gc.ca (under Doing Business Abroad, click on Related Resources)
FAITC. The CIMAR Executive Summary (PDF) outlines foreign market access issues by region and country. The CIMAR Trade & Investment Barriers Database is searchable by keyword, sector, product code and market, and provides information on foreign trade & investment barriers.
http://www.ats-sea.agr.gc.ca/info/info-eng.htm
Agri-Food Trade Service. Customize the page so that you receive updates as new market reports are published.
Stat-USA Reports http://www.ic.gc.ca/trade (under Trade, click on International Market Research Reports)
US Dept Commerce. Reports include Industry Sector Analysis ISA reports similar to InfoExport reports but usually for narrower sectors; International Market Insight IMI reports brief reports on specific issues such as new legislation; entries from CIA World Factbook; and Country Commercial Guides. Additional reports available at http://www.stat-usa.gov (under NTDB, for a fee). NB No reports for USA.
Country Commercial Guides http://www.ic.gc.ca/trade (under Trade, click on International Market Research Reports)
US Commercial Service. Sections include Leading Sectors for U.S. Exports and Investments and Trade Regulations, Customs and Standards. Written by the staff of U.S. Embassies, no Guide for USA.
Step 4: Export Plan The Elements of Your Export Plan Page 12 of the Step By Step Guide Devising an Export Plan http://www.bdc.ca/en/my_project/Projects/articles/exporting_plan.htm
Business Development Bank of Canada.
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Silvera & Sons (food product) http://www.bplans.com/coffee_export_business_plan/ Gruzen Watch (manufactured product) http://www.bplans.com/export_watch_manufacturer_business_plan/ D.A.P. Exports (manufactured products) http://www.bplans.com/export_automobile_parts_business_plan/
Visigoth Imports Inc (export import brokerage) http://www.bplans.com/import_export_business_plan/ $ FAS Online (food product) Export planning template http://www.fas.usda.gov/agexport/export_plan/ (click on Downloads) http://www.fas.usda.gov/agx/basics/appendixa.pdf $ Tiny Tims Ginseng Company (agricultural product) http://smallbusinessbc.ca/pdf/sample_primary.pdf $ YouCan Adventures (tourism) http://smallbusinessbc.ca/pdf/sample_other2.pdf $ The Import Export Coach (wood & building products) US$20 http://www.importexportcoach.com/market_1.htm $ The Import Export Coach (giftware) US$20 http://www.importexportcoach.com/market_2.htm (Other business plans involving international markets may be found at http://www.bplans.com ) $
In-person sources of assistance: MEDT, International Trade Branch Staff Directory http://www.ontarioexports.com (under About Us)
MEDT. Individual staff members are responsible for particular regions, and for the US also for important industry sectors.
1-888-576-4444 Telephone help from CanadaBusiness.ca Skills development: New Exporters to Border States (NEBS) http://www.ontarioexports.com (under Preparing to Export, click on New Exporters)
MEDT, International Trade Branch. A practical, hands-on introduction to the basics of exporting to the United States. For companies with little or no experience in exporting, the program is operated by International Trade Branch in co-operation with the Canadian Consulates in Buffalo and Detroit. This is offered as both a field trip to Buffalo or Detroit, and virtually as a teleconference The Calendar of Events gives the upcoming schedule for NEBS, seminars, in-bound missions and important tradeshows (click on Trade Events, on the website main page).
PROFIT Food Export seminar http://www.omafra.gov.on.ca (click on Food, then on Marketing, Trade, Export)
Ont. Min Agriculture, Food & Rural Affairs. A similar program to NEBS, offered to food companies. Once or twice a year contact goexport@omafra.gov.on.ca for upcoming dates.
More advanced export programs: All the COEF partners offer export counselling simply call the phone number provided in the COEF Passport, and explain your business sector and target market. Partner agencies often have staff specializing in particular industries or sectors, and in particular target market regions. Some examples of specific programs & services offered are: Virtual Trade Commissioner http://www.tradecommissioner.gc.ca (right hand frame)
FAITC. Registered businesses receive customized trade leads etc. from trade commissioners abroad.
Business Development Bank of Canada. Market Xpansion LoanTM is to finance expenses related to market expansion. This loan, which can be up to $50,000, can be amortized over a period of up to six years, and no principal payments are required in the first 12 months. The loan can be repaid in 10 semi-annual instalments; all or part of the loan can be paid off at any time without penalty.
Summary: $ Step 1: Export readiness diagnostic $ Step 2: Key web sources $ Step 3: Preliminary market research $ Step 4: Export plan $ Step 5: Practical issues now try the Diagnostic again! $ Step 6: Your key supporters
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