welcome to

LESSON 3: COLONIALISM, WAR AND CYBERSPACE

DESIGN INVESTIGATION & CULTURE

Lecturer
Itamar Medeiros (Brazil)
BA in Industrial Design;
PgDip in Information Design;
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MSc In Design.

DESIGN INVESTIGATION & CULTURE

Expertise
Multimedia/Web Design,
Photography, Information Design
and Human-Computer Interaction.
LESSON 03:

LESSON 3: COLONIALISM, WAR AND CYBERSPACE

CULTURE LECTURE
learning outcome

Student will learn about the main

periods of western culture,
understanding its history from both an
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artistic and technological background.

DESIGN INVESTIGATION & CULTURE

LESSON 03:

LESSON 3: COLONIALISM, WAR AND CYBERSPACE

CULTURE LECTURE
content

An overview of some technological and

sociological trends, from the Industrial
Revolution period until today.
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DESIGN INVESTIGATION & CULTURE

Some forecasts of the development of
society in the near future.
CULTURE

LESSON 3: COLONIALISM, WAR AND CYBERSPACE

what is it?

A set of learned beliefs, values and

behaviors the members of a society
share about their way of life.

Anthropologists use the term to refer to /29

the universal human capacity to

DESIGN INVESTIGATION & CULTURE

classify experiences, and to encode
and communicate them
symbolically.
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DESIGN INVESTIGATION & CULTURE LESSON 3: COLONIALISM, WAR AND CYBERSPACE

 /29

DESIGN INVESTIGATION & CULTURE LESSON 3: COLONIALISM, WAR AND CYBERSPACE

CULTURE

LESSON 3: COLONIALISM, WAR AND CYBERSPACE

what is it?

technology culture
dress beliefs /29
work values
entertain behaviors

DESIGN INVESTIGATION & CULTURE

communicate
CULTURE

LESSON 3: COLONIALISM, WAR AND CYBERSPACE

industrial revolution

A dramatic change in the ways

people earned money and made
goods that began in England around
the mid-1800s.
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People went from making goods in

DESIGN INVESTIGATION & CULTURE

their own homes with simple tools
to making them in large-scale
factories with complicated machinery.
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DESIGN INVESTIGATION & CULTURE LESSON 3: COLONIALISM, WAR AND CYBERSPACE

INDUSTRIAL REVOLUTION

LESSON 3: COLONIALISM, WAR AND CYBERSPACE

social implications

As a result, many rural regions

became more urban as cities grew
rapidly around the new industrial
activity.
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DESIGN INVESTIGATION & CULTURE

INDUSTRIAL REVOLUTION

LESSON 3: COLONIALISM, WAR AND CYBERSPACE

social implications

The mass migration of rural families into

urban areas saw the growth of bad
living conditions in cities, long
work hours without the traditional
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agricultural breaks (such as after
harvest or in mid winter), a rise in

DESIGN INVESTIGATION & CULTURE

child labor (the children received
less pay and benefits than adults)
and the rise of nationalism in most
of Europe
INDUSTRIAL REVOLUTION

LESSON 3: COLONIALISM, WAR AND CYBERSPACE

social implications

The application of steam power to the

industrial processes of in several
sectors of industrial, such as printing,
for example, supported a massive
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expansion of newspaper and
popular book publishing, which

DESIGN INVESTIGATION & CULTURE

reinforced rising literacy and
demands for mass political
participation.
INDUSTRIAL REVOLUTION

LESSON 3: COLONIALISM, WAR AND CYBERSPACE

social implications

In the United Kingdom, the Reform Act

1832 addressed the concentration
of population in districts with almost
no representation in Parliament,
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expanding the electorate, leading to
the founding of modern political

DESIGN INVESTIGATION & CULTURE

parties and initiating a series of
reforms which would continue into the
20th century.
INDUSTRIAL REVOLUTION

LESSON 3: COLONIALISM, WAR AND CYBERSPACE

economic implications

With the development of large-scale

production, manufactured goods
become cheaper.

Cheaper goods now are accessible to

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a larger portion of society

DESIGN INVESTIGATION & CULTURE

(e.g.: workers)
INDUSTRIAL REVOLUTION

LESSON 3: COLONIALISM, WAR AND CYBERSPACE

economic implications

Industrialists realized that they could

make more revenues by selling
more products with a reduced
profit margin, therefore, lowering the /29

prices of goods.

DESIGN INVESTIGATION & CULTURE

Now, they need to expand their market
and have access to a larger amount
of raw materials.
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DESIGN INVESTIGATION & CULTURE LESSON 3: COLONIALISM, WAR AND CYBERSPACE

INDUSTRIAL REVOLUTION

LESSON 3: COLONIALISM, WAR AND CYBERSPACE

second colonial cycle

The industrialized countries started a

colonial expansion, in order to
guarantee their access to bigger
markets and to larger amounts of raw /29

materials.

DESIGN INVESTIGATION & CULTURE

That territorial expansion led, inevitably,
to a series of conflicts between
nations.
INDUSTRIAL REVOLUTION

LESSON 3: COLONIALISM, WAR AND CYBERSPACE

the world wars begin

The local conflicts keep on escalating,

leading to worldwide conflicts.

The wars the occurred in the 20th /29

century fueled the investment of

DESIGN INVESTIGATION & CULTURE

warfare technology.
THAT MEAN WAR

LESSON 3: COLONIALISM, WAR AND CYBERSPACE

from tactical to practical

Several ordinary life products were

invented with military purposes:

Medicine /29

Morphine

DESIGN INVESTIGATION & CULTURE

Antibiotics
Ultra-sound

Communications
Sattelites
Computer