Professional Documents
Culture Documents
PUBLISHING IN TAIWAN
By Teri Tan
aiwan is big on literary works and original picture books. It is also a major rights market, especially for American and European bestsellers. Not surprisingly, frenetic rights selling and buying activities are a prom-
inent feature of the Taipei International Book Exhibition. But this barely scratches the surface. PW turns to insidersfive of the most accomplished publishers in townfor an assessment of the industrys current situation, as well as its challenges and future.
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Book Republic
(bookrep.com.tw) Anyone flipping through Book Republics 2011 catalogue would be impressed by the many big-name authors: Jostein Gaarder, Khaled Hosseini, Markus Zusak, Philippe Claudel, Frank Schatzing, Philip Pullman, Bryce Courtenay, and Neil Gaiman, to name a few. A history buff, president John Kuo has definitely chosen wide (and wise) for his target audience. In the past, translations accounted for nearly 70% of our publishing program, but this figure is going to be lower now that we have more originals
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Bookman
(bookman.com.tw) When the founder (and chairman) is an adjunct professor of translation as well as CEO of the Taiwan Association of Translation and Interpretation, talk invariably turns to translations. For Jerome Su, making foreign literary gems available in Chinese is a passion. He and his team have just translated John Banvilles The Book of Evidence, Ghosts, and Athena. We also published his Christine Falls, The Silver Swan, The Lemur, and Elegy for April, written under his pseudonym, Benjamin Black. Mikey Walshs Gypsy Boy and a Korean bestseller, Mr. Hong Who Becomes an English Genius, are in the works. Last year, Su added 60 new titles to the catalogue; 80 are planned for this year. At his three bookstores in Taipei, Kaohsiung, and Taichung, imported books fill the shelves. A bookstore is like a library. Graduate students, professors, and researchers visit our stores to browse through books. Nothing beats having the physical book, even in this Internet age. Each store stocks around 8,000 to 10,000 titles and, unlike other retailers, most remain on the shelves for a very long time. Bestsellers for 2010/2011 are mostly English languagelearning material, including Charlottes Web, which is marketed as a reading text in Taiwan. Demand for childrens books in English is growing as more childrenand
parentsare buying touch-and-feel playbooks, story books, and movie tie-in titles. Twenty years ago, when the focus was on cramming for exams instead of reading for pleasure, few wanted to import childrens books. We were then the first to bring in Eric Carle and, for a mere 500 copies, we had exclusive distributorship. Today, a 5,000-copy order would not be sufficient to earn that kind of privilege. Not surprisingly, Su has established two imprints to tap into these growing markets: Cherry Press for childrens books and Simple Press for self-study books on English languagelearning with Chinese instruction. With more elective courses held in English and teachers referring to English textbooks even when teaching in Chinese, Su says, Bookman is holding its own in the market. Furthermore, since we import key texts in bulk and have reprint rights to some of the more expensive titles, we can offer them at around 50% to 70% of the original price. Thus, we are able to compete with the more affordable pricing of e-books. Another Bookman affiliate, B.K. Norton, is a commission agent for about 40 overseas publishers, two-thirds of which are American houses and university presses. Many of these publishers have seen their sales increase two- or threefold within a couple of years.
(readingtimes.com.tw) The big banner draped over the China Times office buildings facade reveals that Haruki Murakami is huge in Taiwan, and that China Times publishes his latest work, 1Q84. We have sold more than 400,000 copies of the three volumes of 1Q84 since its launch 22 months ago, says president Amy Mo, who also counts Dan Brown among her top authors. More than two million copies of Browns novels have been sold, including 200,000 copies of The Lost Symbol. Other recent bestsellers include Dong-seon Parks Simple Thinking about Blood Type (80,000 copies sold), Steven Levitts Super Freakonomics (35,000 copies), Will Bowens Complaint Free Relationships, and David Liebermans Get Anyone to Do Anything and Never Feel Powerless. Parks book, a cute and entertaining comic about blood types, is very popular back in Korea, where his illustrations now decorate a whole range of iPhone skins, Mo says. That such a book sells so well in Taiwan is really surprising. Zhong-liang Lous debut book, Telling When You Will Fall Sick, is another sleeper hit and has sold above 100,000 copies. Using Chinese astrology to predict when one would fall sick, the author became an overnight sensation when he correctly foretold the health of several local politicians and artists. Sales of two other titlesShi-ying Chus A Story of Unlearning, about the authors charitable trips abroad, and Jong-lang Lius Under-
China Times
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ment for different platforms will continue, as will our effort to enhance Cits presence and coverage in the pan-Chinese market, says Yeh. Its current 150 apps (of which 95% are for iOS) will be doubled by year-end, and there have been
many successes. Aside from its Grimm Press apps (see story on page 40), there are travel guides (Tokyo Travel, Taiwan Travel in 72 Hours), an apps portal (to create various special-interest Web colonies), e-Reading Now (Taiwans first
Commonwealth Publishing
(bookzone.com.tw) Commonwealth has been introducing important Western thinkers, economists, and scientists to Taiwan readers
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of the Tiger Mother has sold in excess of 55,000 copies, and local author Stanley Yens You Can Be Different and Education Should Be Different have chalked up sales of more than 74,000 and 130,000 copies respectively. For fiction, new titles such as Nicole Krausss Great House, John Ver-
dons Think of a Number, David Mitchells The Thousand Autumns of Jacob De Zoet, and Helen Simonsons Major Pettigrews Last Stand are expected to sell well upon release. Nearly 70% of Commonwealths 2010 list is translated, with more U.S. and Japanese titles slated for this year. Childrens books, around 60 in all, account for onethird of its new catalogue. Kat Falls Dark Life and the Horrible Science series are among the new releases. As for exports, Cheong has been doing
such episodes as The Man Behind the Book, Toward the Completion of a Poem, and The Untrammeled Traveler, the seriespoignantly and artistically filmeduncovers the stories behind each writers creative thoughts and processes. Says Liao, Moving from print to other media, especially e-books, is inevitable for any publishing house, including us. Even though we have yet to launch any e-books, we are building the necessary groundwork for this new segment. Meanwhile, we endeavor to produce good print books and great documentaries.
Grimm Press
Flaneur
(flaneur.tw) Some major changes have taken place at Flaneur. It now operates as two distinct business units, Flaneur Culture Lab (for books) and Fisfisa (for documentaries). It also has a new CEO, Mei-li Liao, with impressive industry credentials, who has already built up a marketing team to take Flaneur to new heights. Today, its offerings are more broad-based than ever, clearly reflected in Flaneurs recent bestsellers: Yann Arthus-Bertrands Home,
(grimmpress.com.tw) Grimms e-reader Tellybear, selling for $320 and launched in November, has been a success with kids and parents alike. Its ease of use is one major selling point: any three-year-old, which is the target market, can operate it by himself or herself. Then there are our electronic
A screenshot of electronic picture book (ePB) One Pizza, One Penny from Grimm Press
picture books, or ePBs, which are highly animated and visually captivating. Kids can easily use the device for an hour and read about 10 titles, says founder and publisher K.T. Hao, whose Tellybear comes with 100 Grimm titles. I firmly believe that children should have their own electronic reading device, and through the process of creating it we keep one question in mind: how to make it attractive and user-friendly to kids. Meanwhile, sales of Grimm ePBs on Apples App Store (U.S.) have been growing steadily since the first title
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The Very Hungry Caterpillar and Brown Bear, Brown Bear, What Do You See? continue to be popular. The same goes for novelty titles for under-three, such as Taro Gomis Where Is the Fish? One of Changs big moves this year is to extend her publishing program to cater for 12-year-oldswith originals by Chinese writers such as I Kept My Dad in the Fish Tank and The Emperor Is a Fish and adding more novelty titles for ages up to three, such as Tullets Un Livre and Yonezus Moving Blocks and Rainbow Chameleon. Declining sales is a hard truth, but our Bookstart project, conducted since 2006, is doing well in Taiwan, and sales of our titles for children under three are increasing every year.
Linking Publishing
(linkingbooks.com.tw) Publisher and editorial director Linden Lin says introducing foreign writers such as French authors to Taiwan is one of our missions. He has translated Marcel Proust, Claude Lvi-Strauss, Antonin Artaud, Diderot, Marivaux, Samuel Beckett, Marguerite Duras, and Christian Jacq. Jacqs Imhotep and Et lEgypte svilla trilogy will be out soon. In recent months, we have also introduced young French illustrators such as Olivier Tallec, Sandra Poirot Cherif and Nathalie Choux, he says. For his contributions, France awarded Lin the Order of Arts and Literature early this year. Lins team has just launched Tim
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The Secret. Rhonda Byrne. Your Own Worst Enemy. Kenneth W. Christian.
The Girl Who Kicked the Hornets Nest. Stieg Larsson. Eat, Pray, Love Elizabeth Gilbert. The Lost Symbol. Dan Brown.
The Girl With the Dragon Tattoo. Stieg Larsson. Breaking Dawn. Stephenie Meyer.
The Girl Who Played with Fire. Stieg Larsson. Eclipse. Stephenie Meyer. New Moon. Stephenie Meyer.
T.T
SOURCE: BOOKS.COM.TW.
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Locus Publishing
(locuspublishing.com) Illustrator/author Jimmy Liao is Locuss indisputable star, having published 40 of his titles since 2000. His latest, Dont Worry, Be Happy, was out in February. Spains Barbara Fiore Edition has picked it up along with My Little Perfect World and Jimmy Liao: A Collection. He has been published in 12 foreign languages, including English, French, German, Japanese, and Italian, says owner Rex How. Besides Jimmy Liao, Locus boasts
quite a long roster of well-known local authors. Chinlun Lee, a London Royal College of Art graduate, for instance, has produced works such as No. 39 Animal Surgery and Paw in the Surgery. Her newest, Every Day Is a Good Day, was published two months ago. Then there is Miaoju Chang with her humorous and intuitive observations in Fax Diaries, My Life in Seattle, and the Du-ji Private
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Yuan-Liou
www.PubMatch.com
The FIRST Comprehensive International Rights Network For the Publishing Industry
(ylib.com) This is the home of Percy Jackson (and Carter and Sadie Kane) in Taiwan. So popular is Rick Riordans mythical world that five Percy Jackson and the Olympians titles, with sales totaling 460,000 copies, are among Yuan-Lious 2010/2011 bestsellers. The first title of the sequel series, the Heroes of Olympus, released in July, has already sold more than 42,000 copies. Also on the bestseller list is Tina Seeligs What I Wish I Knew When I Was 20. We are working on Porters The Price of Everything, Bakers Final Jeopardy, Bolaos Savage Detectives, and Jacobsons Finkler Question, says Max Lin, director of research, development and rights. Speedand, of course, qualitycounts a lot in this business. For instance, for Jim Rogers A Gift to My Children, we managed to get our edition out ahead of the English original and have sold 100,000 copies of it. So it should not come as a surprise that translations take up about half of