JUDY EASTMAN

612-812-0958 jjeastman@2z.net Minnetonka, MN 55305

Key Areas of Expertise 15+ years sales management, Developed global business and market strategies upstream and downstream Designed budgets and marketing plans marketing New product launch branding, planning and Cross disciplinary leadership execution 5 Year / 10 Year Plan development Developed KOL relationships Managed complete product lifecycle Managed 3-7 product and senior product marketing managers and support staff Class I, II, III Medical devices Managed 25-75 distributor sales people Business and market analysis and execution Therapeutic markets: Pediatrics, pulmonology, cardiology, urology, gynecology Technologies/medical specialties: cardiac monitors, ventilators, urology and cardiac catheters, urologic stents, pacing leads/pacemakers, wound care, infection control, urologic implants, office diagnostics, surgery, endoscopy.

Professional Experience
iFusion Strategies, LLC Minnetonka, MN
Privately held company developing methods of delivering critical information to medical professionals .

2009-Present

Principal/Product Development A partnership developing an IT-driven surgical instrument training program for medical device company sales teams and their surgeon-customers. It provides solutions for critical downstream training and compliance challenges for companies seeking best practices. Magellan Medical Technology Consultants, Minneapolis, MN
Full service consulting company providing programs and strategies to the Life Sciences industry

2008-2009

Business Development Director

Project examples: Incidence/Prevalence Studies-infection Control/ Clinical Support/ Reimbursement Project Design/ Market Assessment/Product Assessment/Customer Satisfaction/ Clinical Research Account Management/Surgical Procedure Training Program Development

Initiated new client database, including dashboard proposal tracking system and needs assessments, product pipeline, statements of work and project contracts. Edited branding initiatives including website, positioning statements, trade show initiatives and corporate brochure; created the corporate trademarked tagline. Identified, negotiated and planned projects worth $5.3M in less than 18 months. Provided account management for 3 existing clinical projects valued at $5M ensuring objectives were met resulting in project extensions valued at $400K. JJE Enterprises, LLC, Minnetonka, MN
Privately held project management and business consulting to B2C companies

1998-2008

Principal Consultant
Examples: Ice Sculpture Designs: Operations, promotional planning and execution, advertising, budget and cost analysis, bookkeeping, billing, product tracking, delivery analysis, customer feedback, trade show support. 06-08 contract Ideal Health/Synergy Worldwide: Distributor Nutritional Product Sales; Regional Training and Coaching Center; Promotional Programs: ex: TV infomercial advertising development, sales script development, tradeshow promotion, database development. 98-07 contract & commission Gallagher, Gosseen, Faller & Crowley Ltd: Medical Records Research-trial preparation 06-07 contract Presenting It Marketing Services: Business development, business plan development, financial planning, market analysis, profit and pricing analysis 06-07 contract

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Alliance ISP Solutions: contract development and franchisee support; new ISP partner training technical support and setup 05 contract ZNet Internet Service Provider: Business/strategy development, sales, promotions, planning. 98-00 contract

Created and implemented 5 year business plans for 3 start-up companies positioning them to achieve profitability. Z Net, Presenting It, Ice Sculpture Designs Plans included profitability/pricing models, staff and sales growth projections, budget development, profit projections and market and competitive analyses. Increased sales by 18% through development of marketing promotional plans and integrating a customer satisfaction feedback process. Reduced costs by 5% by driving manufacturing, brand development, promotion and delivery efficiencies through inventory tracking systems, promotional program analysis, budget tracking and a streamlined billing processes. Consulted to new and existing web hosting and internet service franchisees; developed contract agreements, provided new business development support and business start-up technical support.
Alliance ISP Solutions

Provided document research services for defense trial preparation of 2 multi-million dollar corporate liability suits. Gallagher, Gosseen, Faller & Crowley Ltd. Med Amicus, Inc., Plymouth, MN
Publicly held $7.2MM cardiology catheter, lead and gynecology diagnostics manufacturing company

1996-1998

Officer/VP Sales and Marketing Drove company profitability/ROI increases in less than 2 years by refocusing organization strategy, eliminating underperforming business line and redirecting human capitol. Increased sales by 10% by expanding customer base using total quality processes and establishing VOC metrics. Increased market share by 14%, sales by 42% and average selling price by 12% through independent distributors by developing and driving brand identity and new product launch activities. Led strategic planning, creation, P&L development and implementation of 5 Year Plan. Medtronic, Inc., Fridley, MN 1993-1996
$150M division of a $1.2Bil Cardiology/Neurology company providing implantable pacing technologies for cardiac management

Marketing Director Contributed key business strategies to the 10 year global strategic plan. Corporation became the industry leader with 60% market share. Managed 5 product marketing managers and support staff responsible for bringing 7 new products through development to launch improving company trending to 11% CAGR. Integrated lean total quality methods and VOC metrics into upstream marketing and crossdisciplinary product development teams. Identified new product concepts through global key opinion leaders' (KOLs) collaboration, integrating unique country policies and regulations, quality requirements and technology needs. Created and published a tool for product marketing staff development called the Marketing Competencies Guide through an HR and training department collaboration. Pfizer/American Medical Systems, Inc., Minnetonka, MN
$80M Urology division of Pfizer specializing in treatments for impotence/ incontinence/ urologic diseases

1989-1993

Product Manager/Marketing Director Produced a new revenue stream by directing a matrix team that established a new division and its technology. Established brand identity and delivered products to market leading a team of 3 product marketing managers and support staff. Identified and conducted due diligence on 21 potential acquisitions. Created pipeline expansion revenue within 3 years by identifying, negotiating and closing technology licensing contracts for 3 acquisitions.

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Expanded operations integrating a Class II manufacturing business with an existing Class III facility in less than 18 months. Pfizer Corporate project team member for late stage plan development, positioning and marketing of Viagra to Urologists and patients.

Education and Training

University St. Thomas MMBA University of Minnesota Global Business Management/Principles of Marketing Coursework University of Chicago- Kellogg School of Management Global Business Management/Marketing Coursework University of Michigan Strategic Market Planning Minnesota State University BS Education Minneapolis, MN Minneapolis, MN Chicago, IL Ann Arbor, MI Moorhead, MN

Related Professional Development

Statistical Process Control Medtronic, Inc. Quality Function Deployment Training - Medtronic, Inc. Sales/Marketing Executives International (SMEI) & Market Smart Academy: Social Media Strategy/Planning/ Brand Playbook Development The Strategic Planning / Sales Planning Financial Management for Non-Financial Managers Medical Coding Updates Professional Selling Skills III/ Fortune Group Sales Management Developing a Marketing Plan TQI Program Facilitator Training

Publication
BPH Diagnostic and Treatment Guidelines AHCPR (AHRQ) Panel Member US Department of Health and Human Services

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