SUMMARY

Two and half years of experience in Analytics and Market research with expertise in various
statistical, business intelligence, data mining and predictive modeling techniques coupled
with progressively responsible management experience including strategic planning, client
handling, team building, training, resource management, project execution and delivery.

CORE COMPETENCIES

Econometrics, Statistics, Market Research and Analytics, Business Intelligence, Data Mining,
Multivariate techniques, SPSS, SAS, Curve Expert, Ms Access and Advanced MS-Excel .

PROFESSIONAL EXPERIENCE

1., INDIA
Consultant (21-10-2004 to till date)

 Executed and delivered 9 Sales Force Analysis and market research projects for 4
leading global Pharmaceutical majors; all projects ended with client delights. Directly
interacted with the clients from US and Europe.

 Major technical contributor in > 5 other projects involving multi-disciplinary teams.

 Project experience in Sales Force Survey, Promotional Response Modeling and Carry
over Effect, Optimization, Global Key Performance Indicators - Tracking and
Benchmarking to aid in best practice sharing, Developing Dashboards for huge
financial and sales force data for key countries as weekly and monthly reports.

 Provided actionable business insights to Pharma majors directly contributing to their

strategic planning, marketing effectiveness and thereby revenues.
 Acknowledged as an asset to the organization for winning and retaining clients
through dedication, hard wok and commitment.

2., Bangalore, INDIA

Research Associate (Dec 2003 – Sept. 2004)

• Spearheaded the data analysis team that studied the Awareness and Impact of
Biodiversity in Karnataka.
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 • Activities ranged from designing a study, data screening, analysis, reporting to the
funding agency.

3. Bangalore, INDIA

Senior Research Fellow (Sept 2002 – Sept 2003)

 Provided the technical inputs for the economic aspects of the study, in a multidisciplinary
project that dealt with socioeconomic aspects of finger millet in Karnataka

 Drafted the questionnaires for primary data collection, executed data collection,
screened data and analyzed the same for a project funded by McKnight foundation.

EDUCATIONAL QUALIFICATION

AWARDS RECEIVED

 ICAR-Junior Research Fellowship during Masters Programme

 University fellowship for under graduation

PROJECT MANAGEMENT SKILLS

• Writing business proposals

• Preparation of Questionnaire & Schedules used for data collection

• Presentation of findings through business reports & research papers

• Solid experience in project execution using cutting edge Quantitative Techniques

widely used in Business Research and Analytics using different statistical software

• Proven ability to improve individual and team performance to drive business

results

• Recognized ability to communicate well with in, across teams and clients

TRAININGS

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 • Base SAS & SAS stat, provided by PharmARC Analytic Solutions, Bangalore, for a
period of two weeks, January 2005.

• “Globalization of Dairy Industry in India: Application of Forecasting Techniques”

University of Agricultural Sciences, Bangalore, August 2004.

• Risk Assessment in drought rice, University of Agricultural Sciences, Bangalore,

July 2003.

• Econometrics Applications in Natural Resource Economics Using SPSS and

LIMDEP Software, University of Agricultural Sciences, Bangalore, November 2001.

SOFTWARE SKILLS

 Solid experience in SPSS, Curve Expert and MS Office package

 Hands of experience in data mining, data preparation and analysis using SAS Base
and SAS Stat

PERSONAL STRENGTHS

Possess strong analytical capability, critical thinking, attention to details and error free
execution; Quick learner; Professionally trained verbal, written and interpersonal
communication skills; Flexible, adaptable and have excellent understanding of people;
Dedicated and loyal; Enjoy working in teams; Comfortable with multi-tasks and
timelines.

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