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OUR LEADERSHIP

vanguard / van grd


a group of people leading the way in new developments or ideas

JOE Kelly, Executive Vice President Vanguard doesnt just take on an issue we are leaders on issues. Our relationships and depth of experiences in the areas of health, education, environment and other social causes make us stand out to prospective clients.

BRENDA Foster, Vice President, Account Services Vanguard is about more than the client/consultant relationship. We believe in the issues we promote, and we get right in the trenches with the experts and advocates who are fighting for a better world. We pride ourselves in identifying innovative strategies and adapting them to fit the needs of our nonprofit, government, and grassroots partners.

Dear Distinguished Panel of 2012 PRWeek Awards: Social change doesnt happen at the top of a tower it happens on the ground. Thats why, nearly 25 years after Vanguard Communications founding, we still embrace the grassroots as the key to successful social good initiatives. Certainly the way we reach audiences continues to evolve sometimes on a daily basisbut our talented, dedicated staff understands that communities will always provide fuel for innovation and the evolution of our communications approaches and our business.

DEANNA Troust, Vice President, Creative Services No matter the mediumdigital, print, broadcastengaging, culturallysensitive products are vital to the success of any effort. Our five design awards in the last year point to the level of care that we take in building campaigns and designing products for our clients.

We spend a lot of time with our audiences, gaining a deep, personal understanding of the issues. We learn about cultural influences and the reality of their lives. We investigate local offerings and and as community members. Then, we give voice to these diverse perspectives, amplifying passion for the cause and generating a harmonious tone for social change. supports, and we design our strategies and messages to speak to them as individuals, as families,

TRACY FERRELL, Vice President, Operations & Human Resources Simply put Vanguard is unique. Our corporate culture inspires our diverse workforce to be value-driven, collaborative and inventive for our clients. We also maintain a competitive benefits package to keep our employees healthy and happy.

Despite the weak economy, Vanguard Communications social change expertise remains in high demand. In times of economic and social struggle, we find that even more people, organizations when others are struggling financially to keep their doors open. In 2011, we are projecting a 40% and issues need our help. We have been fortunate to experience tremendous growth during a time increase in revenue over 2010. That builds on the 33% increase we generated in 2010 over 2009. Yet, our agency and our staff still finds time to give hundreds of hours per year in volunteer services for the communities and issues we care about. I believe our staff s personal commitment to the social causes we champion is the core of our success.

Why Vanguard? 1. Our sustained industry and issues leadership 2. Our innovations in all we do from client services to staff rewards 3. Our tremendous growth in 2010 and 2011 4. Our phenomenal results for change-making clients 5. Our diverse talent and their long-term dedication to our company and our mission 6. Our commitment to communicating for social change across the country and in our own community the Washington, DC metro area
At Vanguard, innovation is a core value. Thats why in 2010 we created the Innovators Award to recognize staff who envision a new way of doing business or fresh approach to a proven strategy. Our most recent honoree was a communications assistant who recommended that we reinvigorate our popular training curriculum with Prezi presentations. This non-linear, zoomable presentation format has added an active, new dimension to our face-to-face trainings and Webinars. And, our clients love the new format!

innovation |inv sh n
imagination coupled with hard work and execution

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