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Beverly Hills Comp Sales

October 6, 2011

Prepared especially for:


265 S Camden Dr Beverly Hills, CA 90212

Prepared by:
Test Agent Lic #1234567, ABR,CNHS,IRES No office 4 123 Little Rock Suite 500 Miami, FL 33185 Office: 3025551213 Mobile: 3025551213 Fax: 3015555555 Home: 3025551213 Email: michelle.evans@homes.com

October 6, 2011 265 S Camden Dr Beverly Hills, CA 90212

We appreciate the opportunity to present our marketing plan and analysis to you. The real estate market is changing everyday. Weve put together this comparative market analysis to give you the most up-to-date information available about what is happening in your market area. Some of the properties included in this analysis vary in size and amenities in comparison to your home. To account for these differences weve gone the extra step and included an adjusted market analysis for you, along with a standard statistical analysis. This adjusted market analysis will more accurately indicate a price range in todays market place based on factors like the neighborhood you live in, the actual size of your home, and its specific amenities. This comparative market analysis will provide you with the information necessary to indicate an appropriate price range for your property in todays market. It is very important that we price your home correctly and get your home in "showcase" condition. There are many competing homes on the market, all at different price ranges. Buyers understandably are very selective. The best-looking and competitively priced homes will attract the most qualified buyers. The following pages outline our analysis of the current market conditions, the market value of your home, and our plan to market your home to the widest possible audience in the quickest amount of time. Thank you again for this opportunity. We look forward to a successful partnership. Sincerely, Test Agent Lic #1234567, ABR,CNHS,IRES

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Presented By

Test Agent
Lic #1234567, ABR,CNHS,IRES

Our Company
We have been conducting business in the local area for many years. We have and continue to work hard to gain the respect of these many distinguished communities. This recognition is built upon a respect for our clients and neighbors. We hope your experience with us will further this reputation of personalized service and client satisfaction. Our company is comprised of people who live and work in the surrounding communities. We have personal knowledge of each neighborhoods nature, and growth possibilities. Based on this we hope to find the perfect fit for you and your family. Every community is different. Whether your focus is schools, shopping, transportation, or recreational facilities our associates will draw upon their knowledge of the local areas to find the ideal property to meet your needs. We supplement this high-touch philosophy, with a high tech edge. We have quick access to local MLS computers and software to help us analyze local market conditions. If you are one of the growing number of real estate investors, our commercial division is more than capable to provide our clients with commercial and income property opportunities. Our best asset is our people. Our dedicated and talented staff of professionals will make every effort to make sure your transaction goes as smoothly as possible. We understand that we need to earn your business. We hope the level of detail found within this Comparative Market Analysis helps you with your decision making process. We want to do as much as possible to give you the information you need to price and market your most valuable asset - your home.

Prepared by Test Agent

Lic #1234567, ABR,CNHS,IRES


Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

Comparative Market Analysis Explanation


The remainder of this presentation contains information that will enable us to compare your home to others like it in the market place. This comparison will help us decide the fair market value for your home in the current market. Once we have decided on a price and tested it, changing market conditions may require adjustments to the price to remain competitive. This comparison is called a comparative market analysis (CMA). It uses the most current and reliable information from the Multiple Listing Service (MLS), real estate firms, and title companies in this community. The homes included in this analysis are a sampling of properties in the area that are currently for sale or that have recently sold. They provide us a base line from which to begin our comparison. Other factors considered in this comparison are square footage, location, amenities, the physical condition of your property, and the effects of any existing financing on your home. At times, the term "fair market value" causes confusion. The definition has three basic parts particular house current condition time frame (usually 30 to 90 days). Put simply, fair market value is the price at which a home will sell within a reasonable amount of time. This CMA will allow us to figure, using the above information, the fair market value for your home. Remember this is just an estimation and the price could vary up or down depending on the motivation of the buyer, seller and any fluctuations in the market.

Prepared by Test Agent

Lic #1234567, ABR,CNHS,IRES


Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

Prepared by Test Agent

Lic #1234567, ABR,CNHS,IRES


Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

265 S Camden Dr Beverly Hills, CA 90212

City/Area: Beverly Hills Sq. Ft.: Beds: Baths: Remarks: 4,850 5

Listing Price: Year/Age: 1924 Lot Size: School District:

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Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

Adjustments for Subject

Subject Property Details


City/Area: Sq. Ft.: Beds: Year/Age: Lot Size: School District: Listing Price: Baths:

Adjustments:

Description

+ /- Values

Adjustments Summary:
Subject List Price: Total Adjustments: Total Adjusted Price: % Change:

$0 Field10

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Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

Properties Recently Sold

1704 Ambassador Ave


City/Area: Beverly Hills, CA 90210 Beds: 5 Baths: 5 Sq. Ft.: 4,205 Year/Age: 1934 Lot Size: 11890 Map Code: 592D6 Census:

MLS#: S595859 List Price: $2,799,000 Sold Price: $2,450,000 $/Sq. Ft.: List Date: 11/12/2009 Sold Date: 01/06/2010 Expired Date: DOM/MT: 55

Interior Features: Fireplace: Y; Remarks: Classic Colonial with large living room, Formal Dinning Room & Butlers Pantry, Family Room, Maids quarters. All Bedrooms have private baths - 3 up one down- One bedroom is used as office with all wood paneling - A real Charmer!!-Located North of Sunset

School Information:
District:
BEVERLY HILLS UNIFIED

Neighborhood Information:
Median Income: Avg. Income w/Children: Household w/Children: Married Households: Avg. Age:
K - 12 6 5,297 19.2 to 1 $18,394 24.4% 62.0% 30.0% 1146 N/A $212,730 $458,732 35.7% 76.3% 46 96.3% 65.4% 61

Grade Range: Schools: Student Enrollment: Student Teacher Ratio: Expenditures per Student: Private School Enrollment: Students to 4 Year College: Students to 2 Year College: Avg SAT Score: Avg ACT Score:

Adult HS Grads: Adult College Grads: Avg. Age of Housing: Owner Occupied Housing:

92.6%

Prepared by Test Agent

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Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

Properties Recently Sold

502 N Sierra Dr
City/Area: Beverly Hills, CA 90210 Beds: 5 Baths: 7 Sq. Ft.: 5,192 Year/Age: 1939 Lot Size: 11936 Map Code: 592G7 Census:

MLS#: F1825380 List Price: $3,000,000 Sold Price: $3,125,000 $/Sq. Ft.: List Date: 11/06/2009 Sold Date: 01/26/2010 Expired Date: DOM/MT: 14

Interior Features: Fireplace: Y; Remarks: This 1939 Beverly Hills flats property has uncharacteristically large square footage on an estate sized lot just over a quarter acre. Adjacent to the parkway greenbelt, privacy is created with latticework and lush, mature landscaping. The aura of the 40s is reminiscent in the formal dining room from the wall treatment to the lighting fixtures and the overstated crown molding. A stately formal living room has a marble surround fireplace and peg and groove floors. The family room is oversized with a large wet bar, fireplace and French doors leading out to a courtyard and pool. The kitchen has a center island and the breakfast room opens to the courtyard. Upstairs, each bedroom has its own large bathroom and the master has his and hers bath suites. The backyard is graced with a Versailles-like gazebo next to the pool and spa, and an outdoor kitchen adjacent to the two car garage. Turn a small half basement into a secret wine cellar and turn this large home into a prized estate!

School Information:
District:
BEVERLY HILLS UNIFIED

Neighborhood Information:
Median Income: Avg. Income w/Children: Household w/Children: Married Households: Avg. Age:
K - 12 6 5,297 19.2 to 1 $18,394 24.4% 62.0% 30.0% 1146 N/A $212,730 $416,431 32.7% 75.6% 47 91.5% 58.0% 45

Grade Range: Schools: Student Enrollment: Student Teacher Ratio: Expenditures per Student: Private School Enrollment: Students to 4 Year College: Students to 2 Year College: Avg SAT Score: Avg ACT Score:

Adult HS Grads: Adult College Grads: Avg. Age of Housing: Owner Occupied Housing:

94.0%

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Lic #1234567, ABR,CNHS,IRES


Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

Properties Recently Sold

1465 Donhill Dr
City/Area: Beverly Hills, CA 90210 Beds: 5 Baths: 4 Sq. Ft.: 4,514 Year/Age: 1974 Lot Size: 0 Map Code: 592E5 Census:

MLS#: FR2064490 List Price: $3,195,000 Sold Price: $3,195,000 $/Sq. Ft.: List Date: 11/27/2006 Sold Date: 10/10/2007 Expired Date: DOM/MT: 332

Interior Features: Fireplace: N; Remarks: Archetectural Home by Marshall Lewis.Sit on over an acre of lush grnds grounds + privacy.Once celebrity owned,5 bed 4 baths,lrg mstr ste (1 on first floor)2 master closets + master baths. Walls of glass and vaulted ceilings.Lrg liv.rm & great rm.& dining rm- All have views of city lights and trees.Updated kit,hwd flrs.Luxurious Hi-tech media rm

School Information:
District:
LOS ANGELES UNIFIED

Neighborhood Information:
Median Income: Avg. Income w/Children: Household w/Children: Married Households: Avg. Age:
K - 12 837 727,319 21.4 to 1 $13,407 15.5% 33.0% 41.0% 868 210 $167,846 $353,698 29.9% 62.5% 46 97.2% 70.8% 35

Grade Range: Schools: Student Enrollment: Student Teacher Ratio: Expenditures per Student: Private School Enrollment: Students to 4 Year College: Students to 2 Year College: Avg SAT Score: Avg ACT Score:

Adult HS Grads: Adult College Grads: Avg. Age of Housing: Owner Occupied Housing:

92.4%

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Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

Properties Recently Sold

265 S Camden Dr
City/Area: Beverly Hills, CA 90212 Beds: 5 Baths: 5 Sq. Ft.: 4,850 Year/Age: 1992 Lot Size: 8576 Map Code: 632F2 Census:

MLS#: S654158 List Price: $3,299,000 Sold Price: $2,850,000 $/Sq. Ft.: List Date: 04/05/2011 Sold Date: 06/01/2011 Expired Date: DOM/MT: 28

Interior Features: Appliances: 6 Burner Cooktop, Bar Ice Maker, Cooktop - Gas, Dishwasher, Double Oven, Dryer, Freezer, Garbage Disposal, Ice Maker, Microwave, Refrigerator, Self Cleaning Oven, Trash Compactor, Vented Exhaust Fan, Washer, Water Filter - Owned, Water Purifier - Owned; Bathroom Description: Double Shower, Double Vanity(s), Dual Entry (Jack and Jill) Bath, Granite Vanity(s), Linen Closet, Skylight(s), Tub With Jets; Bedroom Features: Master Suite, Walk-In Closet; Cooling: Zoned HVAC; Dining Area: Family Kitchen, Formal Dining Rm; Disability Access: None; Doors & Windows: Casement Windows, Double Pane Windows, Energy Efficient Windows, French Doors, Skylights, Sliding Glass Door(s), Wood Frame Windows; Fireplace Description: Gas Log Fireplace; Fireplace Fuel: Uses Gas Only; Fireplace Location: Family Room, Living Room, Master Bedroom; Floors: Carpet - Partial, Hardwood - Partial; Heat: Zoned HVAC; Kitchen Description: Gourmet Kitchen, Granite Counters, Island, Remodeled; Living Room Desc: Living Room, Sunken; Misc Interior: Recessed Lighting; Rooms: Attic, Basement - Crawl Space, Butler`s Pantry, Jack & Jill, Laundry Area; Security Description: Fire Sprinklers, Intercom, Security System - Owned; Stories: Two Levels; Fireplace: Y; Remarks: Rare opportunity to own this pristine corner residence on an oversized parcel. It is close to downtown shopping while being perfectly positioned in the middle of a neighborhood. This home is meticulously cared for and features hardwood flooring, granite, professionally decorated interiors, dual HVAC units, and much more. The Gourmet Kitchen features Sub-Zero referigerator/freezor, Wolf six-burner range, Thermador ovens, granite countertops, and a butlers pantry. The Master Suite features a fireplace, full granite bath, and his/her dressing closets. The gardens are fully landscaped and there is room for a pool in the rear yard.

School Information:
District:
BEVERLY HILLS UNIFIED

Neighborhood Information:
Median Income: Avg. Income w/Children: Household w/Children: Married Households: Avg. Age:
K - 12 6 5,297 19.2 to 1 $18,394 24.4% 62.0% 30.0% 1146 N/A $78,444 $170,637 22.3% 36.5% 41 98.2% 68.9% 56

Grade Range: Schools: Student Enrollment: Student Teacher Ratio: Expenditures per Student: Private School Enrollment: Students to 4 Year College: Students to 2 Year College: Avg SAT Score: Avg ACT Score:

Adult HS Grads: Adult College Grads: Avg. Age of Housing: Owner Occupied Housing:

33.1%

Prepared by Test Agent

Lic #1234567, ABR,CNHS,IRES


Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

Properties Recently Sold

Subject Property List Price: Sold Price: $2,450,000 Address: 265 S Camden Dr City: Beverly Hills Bedrooms: 5 Bathrooms: 5 Square Ft.: 4850 Lot Size: 11890 Census Tract: List Date: Sold Date: Expired Date: D.O.M.: MLS # 55 S595859 14 F1825380 332 FR2064490 0/12/2009 0/6/2010 0/6/2009 0/26/2010 0/27/2006 0/10/2007 11936 0 4,205 5,192 4,514 5 7 4 5 5 1704 Ambassador Ave $3,125,000 502 N Sierra Dr $3,195,000 1465 Donhill Dr $2,799,000 $3,000,000 $3,195,000

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Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

Properties Recently Sold

Subject Property List Price: Sold Price: $2,850,000 Address: 265 S Camden Dr City: Beverly Hills Bedrooms: 5 Bathrooms: 5 Square Ft.: 4850 Lot Size: 8576 Census Tract: List Date: Sold Date: Expired Date: D.O.M.: MLS # 28 S654158 0/5/2011 0/1/2011 4,850 5 265 S Camden Dr $3,299,000

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Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

Map of Comparable Properties

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Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

Comparable Properties Map Listing Index


Order #
1 2 3 4

Address
1704 Ambassador Ave 502 N Sierra Dr 1465 Donhill Dr 265 S Camden Dr

Date Listed
11/12/2009 11/6/2009 11/27/2006 4/5/2011

Listing Price
$2,799,000 $3,000,000 $3,195,000 $3,299,000

Prepared by Test Agent

Lic #1234567, ABR,CNHS,IRES


Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

Comparable Property Statistics


Sold Properties
Number of Listings Lowest Sold Price Average Sold Price Highest Sold Price Average Price/SqFt Average DOM 4 $2,450,000 $2,905,000 $3,195,000 $619 107

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Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

Summary of Comparable Properties


Address Beds Baths DOM SqFt List Price Sold Price Sold Date

Sold Properties
1704 Ambassador Ave 502 N Sierra Dr 1465 Donhill Dr 265 S Camden Dr 5 5 5 5 5 7 4 5 55 14 332 28 4,205 5,192 4,514 4,850 $2,799,000 $3,000,000 $3,195,000 $3,299,000 $2,450,000 $3,125,000 $3,195,000 $2,850,000 01/06/2010 01/26/2010 10/10/2007 06/01/2011

Averages

107

4,690

$3,073,250

$2,905,000

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Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

Summary Analysis

Listing Category Lowest Price


Sold Total Averages $2,450,000 $2,450,000

Highest Price Average Price


$3,195,000 $3,195,000 $2,905,000 $2,905,000

$/SqFt
$619 $619

DOM
107 107

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Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

Adjustments for Sold Listings


Property Information:
Address: MLS#: 1704 Ambassador Ave S595859 List Price: $2,799,000 DOM: List Date: Sold Date: Sq Ft: 55 0/12/2009 0/6/2010 4,205

Map Code: 592D6 Beds: 5

Sold Price: $2,450,000 Baths: 5

Adjustments:

Property Description
5 5 4205 11890 1934

Subject Description

+ /-

Values

Beds Baths SqFt LotSize Age

5 4850 $375,390

1924

Adjustments Summary:
Total Adjustments: Actual Sold Price: Adjusted Sold Price: % Change: $375,390 $2,450,000 $2,825,390 15.3%

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Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

Checklist for Moving


Moving can be a busy time with many small yet important tasks to complete. You want to make sure all of your belongings arrive safely at your new home, the mail is forwarded, and the lights are turned on. This checklist will help keep you organized as you prepare your move.

Before Moving
Change of address notices: Post Office. Banks, Credit Cards, other monthly bills. Insurance - new locations for fire and auto. Subscriptions. Friends, Relatives. (Remember some of these need several weeks notice.) Utility Companies: Gas, water, electricity, telephone, fuel. Turn them off at your current home and on at your new home. Dont forget to ask for refunds if you made any advance deposits. Finances: Find a new bank if necessary. Arrange check-cashing and coordinate credit references. Medical Records: Get referrals for doctors, dentists, and veterinarian. Obtain any necessary prescriptions, x-rays, eyeglasses, medical records, and birth Records. Packing: If using a moving company, check for: insurance coverage, payment schedule, other shipping documents, arrival day, labor, and prep work to be accomplished beforehand. If you are moving, have plenty of boxes and wrap on hand. Pack as much as possible in advance, dont wait until moving day. Empty and clean freezer and refrigerator.

Moving Day
Transportation: Prepare for the needs of small children and animals. What will they do while you are packing and how will they get to your new home? Double check: When the house is empty, but before the moving truck door closes, double check closets, attics, back yard, and any other storage locations to make sure they are empty. Important Items: Carry jewelry and documents yourself or send them registered mail. Money: You should carry enough cash or travelers checks to cover your move and expenses until you reach your new home. Keys: Leave old house keys with a neighbor or your real estate professional.
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Checklist for Moving


At Your New Home
Utilities: Check that your gas, electricity, water, and telephone have been turned on. Check pilot lights on stove, water heater, and furnace. Automobile: Have your address changed on your drivers license. If you have moved to a new state have the car registered within 5 days to prevent penalties. Apply for a new drivers license. Remember to: Register children in new school. Locate new doctor, dentist, etc.

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Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

Marketing Planner
Date Task
Sign listing papers Input listing into the MLS Order for sale sign for property Advertise in local newspaper and on web site Create flyers and other marketing materials Hold open house Review pricing strategy

Completed

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The Importance of Intelligent Pricing

A competitively priced home will attract a high percentage of prospective buyers. The Intelligent Pricing Pyramid above demonstrates that a home priced at market value will attract a greater percentage of prospective buyers than a home price above market value. The higher above market value the home is priced, the fewer prospective buyers. A home priced below market value will typically attract the greatest percentage of prospective buyers. The further below market value the home is priced, the more prospective buyers.

Prepared by Test Agent

Lic #1234567, ABR,CNHS,IRES


Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

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