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Objectives
BUSINESS COMMUNICATION
MGT 269
TOPIC 1 INTRODUCTION

Explain why effective communication is important in organizations and how it can help you succeed in business. Describe how organizations share information internally and externally. List and define the six phases of the communication process.

Objectives
Identify different types of communication barriers. Discuss the guidelines for overcoming communication barriers.

WHAT IS BUSINESS?
A Business is an organization;
A collection of persons Structure and, processes That function together to achieve one or more goals

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COMMUNICATION
Definition;
Process of giving, receiving and exchanging information, opinions or ideas Effective communication occurs when individuals achieve a shared understanding Stimulate other people to take certain actions, or encourage others to think in new ways.

BUSINESS COMMUNICATION
Definition;
Occur within/outside an organization Through formal or informal channel Involved speaking and listening, reading and writing, the process and barriers in communicating Integrates all the managerial functions of management (POLC)

5 characteristics of effective business communication

Provide practical information Give facts rather than vague impressions Present information in a concise, efficient manner Clarify expectations and responsibilities Offer compelling, persuasive arguments and recommendation

ORGANIZATIONAL BENEFITS
Increase productivity Anticipate problems Make decisions Coordinate workflow Supervise others Develop relationships Promote products Shape impressions Understand needs of stakeholders
** WHAT IS CHANGING IN BUSINESS COMMUNICATION?
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FORMAL COMMUNICATION
Official chain of command Information flows upward, downward and horizontally across the formal organization

Use technology responsibly

Formal Internal Communication

Downward
Supervisor

INFORMAL COMMUNICATION
Known as Grapevine Information contain a mix of business and personal messages of facts, opinions and assumptions. 4 types of grapevines : Single strand Gossip Probability Clusters

Upward
Supervisor

Staff

Staff

Horizontal
Department Department

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VERBAL COMMUNICATION
Usage of words arranged in meaningful patterns
Face to face, meeting, telephone and ect

TYPES OF COMMUNICATION
Intrapersonal Interpersonal between 2 people Small group Public communication by 1 or more to a large group of people Mass to large, wide spread audience via technology

NON VERBAL COMMUNICATION

Communicate without speaking;
Cues, gestures and postures Facial expressions Vocal, personal appearance (Apparel and grooming), touching behavior Time and space

METHODS OF COMMUNICATION
Written Oral Visual Symbolic gestures Multimedia
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COMMUNICATION PROCESS
6 FEEDBACK 5 RECEIVER SENDER

2 ENCODE - Transform ideas Into message 3 CHANNEL

4 DECODE - Interpret message

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BARRIERS TO COMMUNICATION
Perceptual and language different Listening not concentrate Emotions fear, anger Non-verbal signals Pre-judgements knowledge, experience Relationship not good Physical distraction noise, bad connection Too many information Closed and inadequate communication climate
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Perceptual differences

HOW TO OVERCOME THE BARRIERS

Minimizing distraction Open communication climate Choose proper channel and medium Learn about your receiver Facilitate feedback Create KISSable communication (Keep It Short and Simple) + Accurate, Brief, Clear
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GUIDELINES TO BECOMING A GOOD COMMUNICATOR

1. Adopt an audience-centered approach. 2. Foster open communication. 3. Create clean, efficient messages. 4. Be ethical in your communications.
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AUDIENCE-CENTERED APPROACH
Always make your message meaningful to your audience. Learn all you can about your audience. Use common sense and imagination to project yourself into the audiences position

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TRAITS OF GOOD COMMUNICATORS

Perceptive In Control Credible Congenial Precise

THE END

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