Creativity ka Karmayudh 2010

Here's what you actually have to do..... 1) Brand Exhibition: Each of the 6 sections will have to put up a stall in CM Basement exhibiting their section as a full-fledged brand. You get to design your very own promotional campaign. This can include (and may not be limited to) the following: Brand Name Tagline Brand Logo Posters containing photos, images, cartoons, sketches- basically anything under the sun that is suitable to be aired on national TV. Advertisements or Promotional videos- enacted by members or pre recorded videos. A Team Mascot ala Shera for the Commonwealth Games 2) Live Promotion: You have successfully designed your promotion strategy. Now its time to get down to business. Promote your brand during your team matches in a fashion that will put the Kingfishers and Saharas to shame. The minimum we expect from you is a team flag bearing your brand logo and a jingle we can associate with your team with. Do whatever it takes to win this Karmayudh. 3) Online Promotion: Use the most powerful tool available to managers. No, not the license to blab, were talking about the internet. Shoot mailers and create blogs promoting your brand or tearing apart another. Everythings fair in Love and Warand at CKK, we LOVE WAR!!!! We will closely monitor the responses you receive for your posts and blogs and the popularity of these will be evaluated accordingly. Whats in it for me??? Well, this is as good a live project as it gets, where you can build a brand from scratch and compete with others in the same market. There are also some exciting cash prizes to be won FIRST PRIZE: Rs 1500 SECOND PRIZE: Rs 1000 And of course, theres tons of fame at stake too!!! TIMELINES: Evaluations of teams Brand Exhibition shall take place at CM Basement on Wednesday 25 August 2010.

Evaluation of On-field promotion and Online Campaign shall be done on a continuing basis throughout KoK (ongoing event organised by Sports Committee) REGISTRATION & RULES: The event is open for all 6 sections (PGHR, PGIM, 4 PGPM sections) 1. The CR of every section will co-ordinate the campaign starting from 12th August 2009 2. Every class shall have a designated team of 5 members for handling the campaign, but maximum members from the class are expected to be on the field for cheering their team. The CRs are to register their teams latest by Wednesday 11:59:59 pm by sending a mail on marquity@mdi.ac.in which should include name of the CR and 5 core team members 3. Any profanity/vulgar comments at any stage of the campaign, including during cheering, will lead to disqualification 4. Only one entry from each section is allowed 5. Any observed damage/encroachment done to any competitors designated space shall invite disqualification 6. This contest is open for students from PG10 only

Note: We expect teams to showcase creativity, concept, originality, and most importantly their spirit in this campaign. Teams will be evaluated on the basis of these criteria.

For any queries, please contact: Manish Dhamankar Gautam Jadhav Arjun Mehra 9891767113 9711191223 9582511580