Professional Documents
Culture Documents
our mission
core values & purpose
Johnson Publishing
is committed to celebrating the tapestry of the Black experience by delivering trusted brands and products that inform, entertain, engage, inspire and enhance people of all ages who are committed to our shared journey.
our approach
creating integrated solutions
we elevate
our clients brands and engage consumers by using our trusted Iconic Brands and access to a diverse Black audience.
johnsonpublishingco
strategic alliances
consumer products
To be the most admired voice for inspirational and thought-provoking Black perspectives that celebrate the realities of our collective community and culture.
brand positioning
Celebrating Black culture
To be the most reliable and credible go-to-source offering a unique Black perspective on the latest news and entertainment.
brand positioning
Informing the Black community
our audience
the Celebration Issue 2of 8
POWER150
POWER150
insight
CHRIS ROCK
audience
female/male: average age: average HHI: children in HH: married: home ownership: 62.5%/37.5% 37.8 $53,643 49.8% 32.8% 53.3%
rate base
1,250,000
I read EBONY because it is inspirational and encouraging. I like everything about EBONY! Reading this magazine always gives me the insight on what our Black Community is doing--their accomplishments, life trials, tribulations and celebrations.
readership
12,000,000
Source: Starcom 2006 Microsite Study. (c) Starcom Worldwide, 2007. All Rights Reserved and JPC Online Advisory Panel (11/2008) Experian
whats new
new brand positioning integrated extensions & web site expanded editorial content & synergy
redesign
ouraudience
jet demographics & circulation
audience
female/male: average age: average HHI: children in HH: married: home ownership: 60%/40% 37 $51,271 52.6% 35.2% 52.8%
insight
I read JET because it addresses issues and topics that are relevant to me. I would describe JETs personality as convenient, credible, current and creative. I trust the articles in JET.
rate base
whats new
new brand positioning
900,000
| readership 9,700,000
Source: Starcom 2006 Microsite Study. (c) Starcom Worldwide, 2007. All Rights Reserved and JPC Online Advisory Panel (11/2008) Experian
ouraudience
(formerly ebonyjet.com)
audience
female/male: 54%/46% age: 24-49: (60%) attended grad college: 63.8% children: 50.6% homeowner: 50.4%
DEC /JAN
WHATS ONLINE IN
Ebonyjet.com, the daily online magazine, brings a unique perspective to politics, arts and the expressions of Black culture that influence the world. Log on to ebonyjet.com. A new experience is just a click away. CULTURE
HIGH NOTES
Find groundbreaking talent in surprising places. No cover necessary.
site metrics
monthly monthly average average uniques: 400,000+ page views: 2 million session: 3.2 Minutes # pages viewed: 4
VOICES
SPORTS
insight
Ebony.com is my official online magazine. I check it out daily because the articles are interesting and thoughtprovoking. I love Ebony.com because it has a GLOBAL feel. I enjoy using the Ebony.com site because I can watch cool classic EBONY & JET footage and the writers have a unique perspective.
OUR FAVORITE BLOGS
Media Assassin, Shadow and Act, AfroBella, Timbuktu Chronicleswhich outside-the-inside Web space will be next?
THE SKYBOX
From the track to the field to the ring, new takes on our favorite pastimes.
POLITICS
25
strategic alliances
entertainment partnerships
EBONY and JET strategic alliances provide an opportunity to further engage consumers across media extensions to create multi-platform offerings. We have used our entertainment partnerships to develop bigger and better integrated solutions for our clients. We have established partnerships with BET, Code Black Entertainment, TV One and YouTube. In 2009, we announced a new partnership with the Gospel Music Channel television network to develop a series of television, magazine and online cross-promotional initiatives.
She is poised
to advise her family and friends on how her community is fairing in this economy.
He is passionate
to learn about subjects that speak to him technology, politics, auto and sports.
She is empowered
to respond to todays blog postings on how to look her best and how beauty comes from within.
informed, involved and invested in improving their lives and the lives of people around them. Johnson Publishing Company can connect you to the true power
integratedsolutions
ebony branded opportunities
EBONY fashion fair
Spring 2010 (January - May) and Fall 2010 (September December)
EBONY FASHION FAIR, the world's largest traveling fashion show celebrates 52 years with its 2010/11 tour. The show is presented by EBONY magazine, the No. 1 Black magazine in the world, and hosted by reputable charitable organizations across the country. It is characterized by its glamour, elegance and beauty and has all of the energy of a Broadway production. The show will reveal exciting new designs from the best of the best in fashion and it will reach more than 55,000 Black women in various cities during the tour.
THE TASTE OF EBONY was created to celebrate the contributions that people of color have made to the world of culinary arts. The first culinary extravaganza featured the leading Black chefs from across the globe, the finest Black restaurants and other Black food industry experts from around the country. This multi-medium platform further serves as a catalyst for people of color, particularly a younger generation, to view the many facets of the food industry as a viable path toward pursuing culinary careers. More than 600 Black tastemakers sample delectable dishes prepared by the featured chefs and restaurants amid a festive atmosphere.
Each year Ebony features 150 power brokers whose accomplishments help to define the breadth and depth of the Black experience. EBONY Power 150 (formerly the 100+ Most Influential Black Americans) features some of the most influential Blacks who transcend in their positions and command a widespread national influence. The EBONY Power 150 Awards Event recognizes power-players and showcases these individuals in their respective fields. Sponsors can partner with this event and honor these individuals in connection with the in-book special section, which celebrates the Whos Who in Black America.
integratedsolutions
ebony or jet
financialmakeover
A celebrity financial expert will speak to readers via content about managing their daily budgets, bank accounts, portfolios, etc. The culmination of the in-book series includes the expert hosting an exclusive financial seminar for readers.
makeyourplan
Readers will receive helpful content that outlines ways that they can organize their homes and their lives and practice time management. This program will highlight common scenarios that Black families experience. For example, the time management scenario might highlight ways to organize a hectic schedule that is full of parenting duties, exercise classes, sorority and church meetings, etc.
beauty&health
Designed to be a tool of motivation to celebrate personal wellness, readers will receive quick interesting tips and information on beauty, health and style. This program will also offer quick solutions for scenarios such as how to transform a day to night look. From a health perspective, it will speak directly to women of color with key reminders such as the top ten questions to ask your doctor, the types of doctors you should be visiting in your 20s, 30s, 40s, etc.
familyentertainment
Readers will receive exciting ideas on entertaining guests or family such as entertainment at home, traveling or hosting family and friends. This program will highlight opportunities that celebrate the Black experience at key times of the year (family reunions, Kwanzaa, Black music month). Another example is Girls Night Out with a cultural twist. We will highlight two to three cities and showcase Black-owned businesses (restaurants, art galleries) that would constitute a great evening of fun.
integratedsolutions
ebony or jet
mydrive
Readers will be invited to participate in an exclusive ride and drive event at a select barbershop in one of the top A-A markets (Chicago, Atlanta, DC). Automobile advertisers can sponsor a ride and drive event to showcase their 2010/2011 models. This is an opportunity to discuss the future of the product lines and allow readers to get up close and personal with a few vehicles. Readers will become drivers in a matter of minutes as they experience new vehicles first hand.
home
As readers research and explore options to make their homes more comfortable and cost effectiveas it relates to maintenancethey will be invited to send in photos of their homes. Five winners will receive $100 gift cards to purchase eco-friendly dcor, furnishings and necessities.
travel
Readers will be exposed to a travel series highlighting the best affordable destinations for couples and families. Each content offering will highlight tips and destinations. It will have a partnering digital component with more in-depth travel assistance.
e.s.c.a.p.e
Historically Black College and University campuses are transformed into a day spa, allowing students to relax and rejuvenate during exam time. This EBONY tour offers mini-seminars, interactive games, free massages, manicures, gift bags with advertiser samples and EBONY magazines to 10,000 students during the annual tour.
integratedsolutions
ebony & jet community
celebration of families
Courtesy of African Festival of the Arts
EBONY & JET will travel to three major events/festivals that reach a minimum of 10,000 people to execute an EBONY/JET family pavilion which will include raffle giveaways, signage, surveys, data capture and sampling. EBONY & JET will host a mini-home display which will incorporate participating sponsors.
integrationopportunities
customization
extensions
in-book digital promotions events entertainment direct mail sampling/coupons consumer products
unique assets
licensing photo archives consumer research original content subscriber mailing list
magazine advertising
ebony rates | dates | specs
National Rate Card #72 Effective January 2010
4/color covers
1 time run
3x = 2% Disc
2% Disc 2nd or 3rd cover 4th cover 66,702 81,113 65,368 79,491
6x = 5% Disc
5% Disc 63,367 77,057
9x = 7% Disc
7% Disc 62,033 75,435
4/color interior
1 time run
Inside Page 2/3 Page 1/2 Page 1/3 Page 1/6 Page Digest Page Checkerboard Page 60,844 50,701 40,752 27,990 13,994 47,233 45,187
3x = 2% Disc
59,627 49,687 39,937 27,430 13,714 46,288 44,283
6x = 5% Disc
57,802 48,166 38,714 26,591 13,294 44,871 42,928
9x = 7% Disc
56,585 47,152 37,899 26,031 13,014 43,927 42,024
2/color interior
1 time run
Inside Page 2/3 Page 1/2 Page 1/3 Page 1/6 Page Digest Page Checkerboard Page 51,121 42,704 34,875 23,516 11,763 39,477 38,369
3x = 2% Disc
50,099 41,850 34,178 23,046 11,528 38,687 37,602
6x = 5% Disc
48,565 40,569 33,131 22,340 11,175 37,503 36,451
9x = 7% Disc
47,543 39,715 32,434 21,870 10,940 36,714 35,683
3x = 2% Disc
44,137 37,810 27,592 18,455 9,195 31,725 30,347 1,840
6x = 5% Disc
42,786 36,653 26,747 17,890 8,914 30,753 29,418 1,784
9x = 7% Disc
41,885 35,881 26,184 17,514 8,726 30,106 28,798 1,747
magazine advertising
ebony editorial calendar
Materials Editorial Theme Issue On Sale Space
dec 09/ jan10 feb march april may june july aug sept oct nov dec 10/ jan11
12/1/2009
9/30/2009
10/5/2009
Power 150
1/12/2010
11/16/2009
11/20/2009
2/9/2010
12/15/2009
12/21/2009
3/9/2010
1/15/2010
1/20/2010
4/13/2010
2/15/2010
2/22/2010
Mommy Power
5/11/2010
3/15/2010
3/22/2010
6/15/2010
4/15/2010
4/20/2010
Power of Family
7/13/2010
5/17/2010
5/21/2010
8/17/2010
6/15/2010
6/21/2010
9/14/2010
7/15/2010
7/20/2010
Power of Faith
10/12/2010
8/16/2010
8/20/2010
11/16/2010
9/15/2010
9/20/2010
Power 150
* Materials for in-book promotions are due five weeks prior to close date. * Regional materials are due one week prior to national close dates.
magazine advertising
ebony mechanical requirements | shipping
full page
live 7.625 x 10 trim 8.125 x 10.5 bleed 8.375 x 10.75 live 4.625 x 6.875
digest page
trim 5.125 x 7.375 bleed 5.375 x 7.625
2 page spread
trim 16.25 X 10.5 bleed 16.5 X 10.75
1/6 page
2.25 x 5 (non bleed) Gutter safety (spread) .25 each page
PDF X1a or native files with all supporting files, fonts, etc. Provide a proof made from the final version of the provided file. A proof is required for every ad and must meet GATF/SWOP standards. If files are received without proof, one will be generated from the provided file. A production charge of $30 will be added to your invoice for this service.
All unclaimed files are destroyed after 13 months. For additional information, contact our
Send CD/DVD with 1 GATF/SWOP proof to: Johnson Publishing Co., Inc., Advertising Production 820 S. Michigan Avenue, Chicago, IL 60605
magazine advertising
jet rates | dates | specs
National rate card #42 Effective January 2010
4/color covers
1-time run
2nd or 3rd cover 4th cover 33,367 39,592
13x = 4%
32,032 38,008
26x = 6%
31,365 37,216
39x = 8%
30,698 36,425
52x = 10%
30,030 35,633
13x = 4%
20,888 15,670
26x = 6%
20,453 15,344
39x = 8%
20,017 15,017
52x = 10%
19,582 14,691
2/color interior
1-time run
full page 1/2 page 26,826 20,115
13x = 4%
25,753 19,310
26x = 6%
25,216 18,908
39x = 8%
24,680 18,506
52x = 10%
24,143 18,104
4/color interior
1-time run
full page 1/2 page 30,334 22,763
13x = 4%
29,121 21,852
26x = 6%
28,514 21,397
39x = 8%
27,907 20,942
52x = 10%
27,301 20,487
magazine advertising
ebony & jet print policies and procedures
Circulation Shortfalls Shortfalls must be claimed in writing within
one year from ABC audit (white sheet): If audit release date is August 2009, you may claim shortfall credit by or before August 2010 audit.
Rates JPC will begin all card rates at the one time
(1x) rate level and will make adjustments semi-annually to reflect actual advertiser frequency level.
Production Costs Advertising production costs are non-commissionable and do not earn any discounts.
magazine advertising
jet editorial calendar
* Materials for in-book promotions are due five weeks prior to close date. * Regional materials are due one week prior to national close dates.
Issue
1/11/10 1/18/10 1/25-2/1/10 2/8/10 2/15/10 2/22-3/1/10 3/8/10 3/15/10 3/22-29/10 4/5/10 4/12/10 4/19-26/10 5/3/10 5/10/10 5/17-24/10 5/31/10 6/7/10 6/14-21/10 6/28/10 7/5/10 7/12-19/10 7/26/10 8/2/10 8/9-16/10 8/23/10 8/30/10 9/6-13/10 9/20/10 9/27/10 10/4-11/10 10/18/10 10/25/10 11/1-8/10 11/15/10 11/22/10 11/29-12/6/10 12/13/10 12/20/10 12/27/10-1/3/11
Closes
12/21/09 12/28/09 1/14/10 1/18/10 1/25/10 2/1/10 2/15/10 2/22/10 3/1/10 3/15/10 3/22/10 3/29/10 4/12/10 4/19/10 4/26/10 5/10/10 5/17/10 5/24/10 6/7/10 6/14/10 6/21/10 7/5/10 7/12/10 7/19/10 8/2/10 8/9/10 8/16/10 8/30/10 9/6/10 9/13/10 9/27/10 10/4/10 10/11/10 10/25/10 11/1/10 11/8/10 11/22/10 11/29/10 12/6/10
On-Sale
1/4/10 1/11/10 1/18/10 2/1/10 2/8/10 2/15/10 3/1/10 3/8/10 3/15/10 3/29/10 4/5/10 4/12/10 4/26/10 5/3/10 5/10/10 5/24/10 5/31/10 6/7/10 6/21/10 6/28/10 7/5/10 7/18/10 7/26/10 8/2/10 8/16/10 8/23/10 8/30/10 9/13/10 9/20/10 9/27/10 10/11/10 10/18/10 10/25/10 11/8/10 11/15/10 11/22/10 12/6/10 12/13/10 12/20/10
Auto/Wellness
Womens Issue
Green | Technology
Travel
magazine advertising
jet mechanical requirements | shipping
full page
live 4-5/8 x 6-7/8 trim 5-1/8 x 7-3/8 bleed 5-3/8 x 7-5/8
Send CD/DVD with 1 GATF/SWOP proof to: Johnson Publishing Co., Inc., Advertising Production 820 S. Michigan Avenue, Chicago, IL 60605
Ad Material The following high-resolution digital files are accepted: PDF X1a or native files with all supporting files, fonts, etc. Provide a proof made from the final version of the provided file. A proof is required for every ad and must meet GATF/SWOP standards. If files are received without proof, one will be generated from the provided file. A production charge of $30 will be added to your invoice for this service.
All unclaimed files are destroyed after 13 months. For additional information, contact our
2 page spread
live 9-3/4 x 6-7/8 trim 10-1/4 x 7-3/8 bleed 10-1/2 x 7-5/8
digital advertising
ebony.com rates | specs
Branding impressions
Reach all Web site users using the following standard ad units:
wide skyscraper small skyscraper leaderboard medium rectangle large rectangle banner
160 x 600 120 x 600 728 x 90 300 x 250 336 x 280 468 x 60
$25 cpm $25 cpm $23 cpm $35 cpm $35 cpm $25 cpm
300 x 225
$45 cpm
Newsletter sponsorships
Available on request Exclusive Sponsorship opportunity includes:
leaderboard 728 x 90
Available on request:
Custom Editorial Sponsored Content Custom Game Development Dedicated E-mail Blast
$10,000
digital advertising
to the left from the 300x250 ad placement within the pages of EBONY.com Expanding panel should not exceed 600x500 pixels in total, banner inclusive.
Late Creative
EBONY.com will not guarantee the start date for late creative.
Rejecting Creative
Johnson Publishing Company reserves the right to approve all ad creative that will run on EBONY.com. EBONY.com reserves the right to reject any creative that does not follow EBONY.com specifications.
Unacceptable formats:
Window Ad, Commercial Break, Wallpaper Ad, VideoClip Ad File Size: 100KB Max File Types: Flash 4, Flash 5, Flash 6, Flash 7 Video Specifications
Horizontal panel
Panel will expand downwards from the 728x90 ad placement within the pages of EBONY.com. Drop Down/ Peel Back panel should not exceed 728x200 pixels in total, banner inclusive.
Large Box
Panel will expand downwards and/or
contact
rwhaley-smith@johnsonpublishing.com
Latoria Bouie-Henderson
John Shelby
Sherry Bailey
sbailey@johnsonpublishing.com
820 S. Michigan Avenue, Chicago, Illinois 60605 | Office (312) 322-9200 | Fax (312) 322-0178
Edoris Head
ehead@johnsonpublishing.com
Shawn-nee Noriega
snoriega@johnsonpublishing.com
Sharon Corbin
scorbin@johnsonpublishing.com
1270 Avenue of the Americas, Suite 1705, New York, New York 10020 | Office (212) 397-4500 | Fax (212) 757-8497
Nijole Yutkowitz
nyutkowitz@johnsonpublishing.com
Tanya Hines
thines@johnsonpublishing.com