Professional Documents
Culture Documents
The PEST analysis takes a look at the external environment that the organisation is in. It quite simply asks us to consider the political, economic, social and technical influences on an organisation. This is sometimes called STEP and can even including environmental and legal considerations. Below is an exemplar analysis of Coca-Cola
71057810.doc
71057810.doc
71057810.doc
PEST analysis exercise Create a PEST analysis of an organisation. You will need to find information by researching the web sites and news articles about the one of the following organisations. Choose from: www.ebay.com British Airways Post Office Argos Kellogs Nokia Yahoo Your college
POLITICAL government agendas for performance, targets and funding ECONOMIC changes in employment, increased regional competition, independent training providers SOCIAL changing aspirations of students, life-long learning, shorter careers TECHNOLOGICAL computers, internet, e-learning learn anywhere PEST ANALYSIS Political Economic Social Technologica l
71057810.doc