Polytechnic University of the Philippines

College of Communication

Department of Broadcast Communication

Sta. Mesa, Manila Tel. Nos. 713-84-12/713-76-53

E-mail: coc.vpaa@pup.edu.ph

MEMORANDUM OF AGREEMENT

KNOW ALL MEN BY THESE PRESENTS:

This MEMORANDUM OF AGREEMENT (MOA) is entered into by and between:

The COLLEGE OF COMMUNICATION, POLYTECHNIC UNIVERSITY OF THE

PHILIPPINES located at Manila, herein represented by its president, DR. SAMUEL M.
SALVADOR, hereto referred as COC-PUP;

-and-

The LINGAP PANGKABATAAN INCORPORAED, located

in______________________________________, herein represented by MRS. Cathy L. Eder,
hereto referred as_________;

WITNESSETH:

WHEREAS, the Polytechnic University of the Philippines (PUP), College of Communication

(COC), through its Extension Service, aims to contribute to the society through the proper use of
its skills, as well as the promotion of the government programs, government agencies and related
concerns;

WHEREAS, the Environmental Management Bureau-Philippine Ozone Desk (EMB-POD),

Department of Environment and Natural Resources (DENR) pledges to support this Extension
Service of the College of Communication, PUP, through the provision of administrative support
that are necessary in the conduct of various developmental programs through the use of
communication expertise of the College for the POD

WHEREAS, PUP-COC and EMB-POD involvement and commitment will foster closeness,
camaraderie and familiarity between two parties, and will also strengthen the partnership in
building a good public image in the society;

WHEREAS, both COC and POD have deemed it advisable to establish an agreement
towards the fulfillment of the COC Extension Service;
 NOW, THEREFORE, for and in consideration of the foregoing premises, the parties to this
agreement do hereby mutually agree on the following:

A. The COC_PUP will help develop the existing COMMUNICATION PLAN on the POD’s
existing Public Awareness Campaign for CONSUMERS. This would include the following, which
were identified by both POD Officers and COC Extension Service Faculty Representative and
Student Staff writers:

1. Gathering of necessary data in developing the communication plan; and

2. Media planning such as deigning IEC materials and identifying most suitable media and
dissemination strategies for the project.
3. Implement and utilize communication strategies.

A. The Lingap pangkabataan inc., as the second party, has the following commitment to the
College of Communication, PUP:

1. Allow a maximum of three (3) persons at a time to use office facilities such as
computers, printers and other office equipments necessary for project documentation;
2. include the thirteen COC Extension Service Team during LPI meetings related to the
project;
3. Assure the other party of full support coordination, and participation of LPI staff on
activities relevant to the fulfillment of the project;
4. LPI will fully recognize and respect the effort of COC-PUP thus properly observe
copyright of both parties of the said intellectual property; and
5. Issue Certificates of Recognition to each of the thirteen-member Extension Service
Team, and to the college. Prof. Edna T. Bernabe-project consultant, Prof. Malaya B.
Abadilla-Project consultant, Leonard Paul Daniel D. Lucas- project director, Mark Harold
Villanueva-project assistant, Jennelyn Sota, Jessica Bables, Nasstaja Grizzele Carbonel,
Danico Padilla, Camille Marie Canosa, Carloe Tañgi, Jorife de Veyra, Rovel Tecson,
Jonathan Compendio jr., John Paolo Tarrobal and Krystel Asilo- writers,researchers
and campaign saff.

The timeframe for the project is as follows:

Activity (Target) Date of Completion

1. Meeting between PUP and EMB-POD; September 23, 2004
2. Issuance of identification cards of the Student October 1, 2004
Staff writers;
3. Gathering of data from EMB-POD and its October – November 2004
partner agencies;
4. Orientation on Ozone Science and National October 20, 2004
Response to Ozone depletion in DENR;
5. Completion of the content of the
Communication Plan
a. Situation Analysis November 2004
b. Communication Problem December 2004
c. Focused Audience December 2004
d. Communication Objectives December 2004
e. Communication Strategy January 2005
f. Networking February 2005
g. Operational Plan March 2005
h. Budget March 2005
i. Post Evaluation Scheme March 2005
6. Finalization of the Communication Plan March 2005

This agreement shall be effective for one year upon its execution by the Parties. Any
modification or amendment of the terms and conditions of this Agreement shall be mutually
agreed upon by the parties and shall be made writing duly signed by the Parties.

IN WITNESS WHEREOF, the parties have hereupon affixed their signatures:

DR. Robert F. Soriano

Dean

College of Communication

Prof. Edna T. Bernabe Prof. Malaya B. Abadilla

Chairperson Head Adviser, COM 203

Department of Broadcast Leonard Paul Daniel D. Lucas

Communication Program Director

 ACKNOWLEDGMENT

(REPUBLIC OF THE PHILIPPINES)

CITY OF MANILA )S.S.

BEFORE ME, a Notary Public for in and in City of Manila, appeared Dr. Samuel M. Salvador
with Community Tax Certificate No. __________, issued at Manila on _____________, and Engr.
Julian D. Amador, with Community Tax Certificate No. ___________, issued at ____________,
on ____________who are known to me and to be known to be the same persons executed the
foregoing Memorandum of Agreement consisting of four (4) pages including this page on which
the acknowledgment is written, and they acknowledged to me that the same is their free ad
voluntary act and deed.

IN WITNESS THEREOF, I have set my hands this ____ day of ___ 2005 in _________ and
affix my notarial seal.

Notary Public

Doc. No.______;

Page No.______;

Book No._____;

Series of 2005