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The Right to Vote, Sold Separatelysocietal understandings of gender are learned through sex-typed Roles Commentary on Social Gender

behaviours which people

Commercial Summary The Commercial for Hasbro Rose Pedal Cottage was released by Playskool in 2008. In this disturbing video, the enterprise dramatically illustrates how a young female child should behave, and thus what is expected as the social norm for her gender. The narrator uses these phrases to describe the pretend cottage, Finally a place she can call her own, a place where she can decorate and entertain her imagination...Where her dreams have room to grow. The commercial then goes on to demonstrate the young girl designing the cottage, cooking, cleaning, doing laundry and nursing a baby doll to sleep. The Mother of the child then comes into the picture, impressed with her childs sense, sensibility, and the gender role her daughter has embodied as a feminine toddler in western culture. Comments This piece incontrovertibly demonstrates how western culture socializes gender roles into the population at a very young age. It is through media such as this, that young children learn what is acceptable of their gender. These representations leave little room for modification if one does not feel they belong mutually exclusive to a gender. Furthermore, it is through this rigid belief system that young adolescence feel ashamed and develop identity uncertainties when they do not fit this mantle. I believe that gender roles in our society result mostly from social constructivism; roles are fabricated within cultures in response to the social implications placed upon the individual. [1] This relates to Wood and Eaglys article discussed in class;

Anthropology
October 8th 2011

display in social interactions.[2] In the case of this commercial, the sex-typed behaviours that females should be eliciting are preparing food and doing the laundry, which entertain her imagination according to the advertisement. For whom you might ask? Presumably the male, presuming the female is heterosexual, and presuming they have discarded all other females are ambitions. This is also coupled with Gingrichs genetically article that programmed to be homemakers and not venture off into the dangerous trenches, thus directly reinforcing sex-typed world. Gringrich behaviours.[3] argues that men are Furthermore, our culture places additional biologically driven to restrictions on gender throughbrut force, hunt use language. She and him maintain the debatably and fight in animals orthodox views that only two genders are recognized in our culture. In Navajo culture, there are four different genders; female, male and two types of nadleehe, meaning the changed. Of these two types, there are feminine men, and masculine women.[4] These roles are assumed entirely on the basis of the type of work the individual undertakes, not on sexual orientation. In an article for Greenleft by Mary Merkenich, she interviewed members of the Navajo society who believed that besides biological sex, humans have a social sex role, which is completely culturally based.... Instead of being ridiculed by society, nadleehe individuals actually have a special status as being more inspired then other genders and are highly respected within their community.[5] In conclusion, to avoid suppression of gender and identity, western culture must first modify their rigid belief system of gender, and in turn we must work to reduce the exposure of young children to the heavily bias representations of gender, Article by Andrew Nicholson such as this advertisement.

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