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About Us

Unique Israeli Art

About Us
Artnova Studio & Galleries was established in 1989 and gave birth to the concept of an exclusive studio for artists to design and create Soft Art Paintings in a new technique developed in Israel by local artists. In the soft painting technique the artist uses synthetic acrylic fibers in a wide variety of shades (substituting the familiar oil or water based colors which artists use in a standard painting). For the purpose of rendering the image the artist makes shapes using these fibers, pieces of synthetic felt or burlap and colorful acrylic strings of different thicknesses, thus effectively painting with these materials to create their ideas. The special effects achieved with Soft Paintings are obtained using multidimensional harmony which has brought about a breakthrough in the process of creating original art. Soft Paintings in the Soft Art technique is the worlds only studio dedicated to the creation of Soft Paintings which are created exclusively by Arntovas talented artists.

www.artnova.co.il

Email: gallery@artnova.co.il

About Us
Replacing the painters brush the artist uses a needle to fasten the materials to the canvas which is either synthetic felt or burlap. The artist starts with a single needle and paints his work, using strings instead of the pencil, and fibers instead of colors. When the painting becomes thick with the layers of fiber the artist uses a special punch with a hundred needles to work the fiber in and this allows for complex shading of layer upon layer of fiber where variations in color is achieved through the shading and layering of the different colored fibers. The beauty of this technique is that at any time prior to finalizing their creation the artist can easily remove these fibers and continue working, without any waste of materials. Luxurious and soft, Soft Paintings with their clean lines, vibrant colors and varying textures provide a new concept in contemporary art. The special effects achieved with this unique technique are based in the creative process and the combination of layers of materials; the creation of new shades, transparencies, and forms which can not be achieved in any traditional method of painting. Because these works are all done free hand by the artist each work is an Original. Artnova is also the only studio that offers its services to artists who want to express their artistic works with reproductions in the exclusive Soft Painting technique. There are almost no restrictions on the size, softness, color and shape of the works that Artnovas artists can create. The paintings can either be frame ready, stretched on an internal hidden frame or made into tapestries which can be fixed on the wall with Velcro tape. Soft paintings are a perfect solution for large wall decorations, conclave and concave rounded walls, or for the cover and concealment of electrical cabinets and air conditioning vents. Soft paintings are a unique solution for places where frames are not feasible like entrance lobbies, conference rooms and halls, stairwells, ships, yachts, aircraft, and so on. In addition to being an artistic solution, Soft Painting is also an excellent acoustic solution. Insulation materials can be integrated into the painting itself and behind the painting making it an ideal solution for large spaces with acoustic problems. Artnovas Home Artist, the painter Johanan Herson, has a rich resume with many oil paintings and artworks of various kinds and materials, most recently metal works. Johanans Soft Paintings are based on emotion, intuition, sensuality, the combining of colors, shapes, and imagination. Johanans Soft Painting style is mostly figurative with a clear tendency to the abstract; very strong and very unique. Artnova has many fine artists who express their ideas in bright, bold, original works, whether they are figurative, abstract, reproductions, or landscapes. Viktoria Taelevskys passion is for Flowers, Landscapes and Abstract works; Elena Ympolsky favors the Israeli Folk Dancers, and Jewish Themes. Shai Mendel Shaked and Alycia Dighorka are the newest artists to the Artnova Studio and are creating many new works in the Soft Painting technique. Artnovas Main Studio & Gallery is located in Moshav Beit Nakofa, on Route 1 between Tel Aviv and Jerusalem; with additional Galleries in Jerusalem, Tel Aviv-Old Jaffa, and the Caesarea Port, offering you a very wide range of Unique Israeli Art Original Soft Paintings.

Beit Nekofa
1 Hasahked St. Tel: 02-5335996 Fax: 02-5335997 Cell: 054-2018888

Jerusalem
Jewish Quarter The Old City Tel: 02-6223442
Graphic designer | ShmulikNeto | 0526650960

Tel Aviv-Jaffa
1 Mazal Tale St. Old Jaffa Tel/Fax: 03-5180674

Caesarea Port
Port Tower Tel/Fax: 04-6263337

www.artnova.co.il

Email: gallery@artnova.co.il

Soft Paintings - The Soft Art Technique

Unique Israeli Art


Soft Paintings The Soft Art Technique
The special effects achieved with Soft Paintings are obtained using multidimensional harmony. A relatively new technique developed in Israel by local artists, has brought about a breakthrough in the process of creating original art. Soft Paintings in the Soft Art technique are created exclusively by Arntovas talented artists.

www.artnova.co.il

Email: gallery@artnova.co.il

Soft Paintings - The Soft Art Technique


In the soft painting technique the artist uses synthetic acrylic fibers in a wide variety of shades (substituting the familiar oil or water based colors which artists use in a standard painting). For the purpose of rendering the image the artist makes shapes using these fibers, pieces of synthetic felt or burlap and colorful acrylic strings of different thicknesses, thus effectively painting with these materials to create their ideas. Replacing the painters brush the artist uses a needle to fasten the materials to the canvas which is either synthetic felt or burlap. The artist starts with a single needle and paints his work, using strings instead of the pencil, and fibers instead of colors.

Beit Nekofa
1 Hasahked St. Tel: 02-5335996 Fax: 02-5335997 Cell: 054-2018888 When the painting becomes thick with the layers of fiber the artist uses a special punch with a hundred needles to work the fiber in and this allows for complex shading of layer upon layer of fiber where color is achieved through the various shading and layering of the different colored fibers. The beauty of this technique is that at any time prior to finalizing their creation the artist can easily remove these fibers and continue working, without any waste of materials. After the artist completes their work the canvas is backed with an industrial felt and placed in an press with 14,000 needles which completely compresses the work and pushes all of the fibers and materials into the fabric making an endurable and unique piece which is one of a kind. The special effects achieved with this unique technique are based in the creative process and the combination of layers of materials; the creation of new shades, transparencies, and forms which can not be achieved in any traditional method of painting. Because these works are all done free hand by the artist each work is an Original.

Jerusalem
Jewish Quarter The Old City Tel: 02-6223442
Graphic designer | ShmulikNeto | 0526650960

Tel Aviv-Jaffa
1 Mazal Tale St. Old Jaffa Tel/Fax: 03-5180674

Caesarea Port
Port Tower Tel/Fax: 04-6263337

www.artnova.co.il

Email: gallery@artnova.co.il

A celebration of Color, Art, and Design

Unique Israeli Art

A celebration of Color, Art, and Design


Soft painting offers you a unique solution to difficulties faced in interior design and in finding art solutions to fit the space for which they are intended. Soft paintings in the exclusive Soft Art technique by Artnova Studio will provide you with answers, whether it is in size, theme, color, or style.

www.artnova.co.il

Email: gallery@artnova.co.il

A celebration of Color, Art, and Design


The relationship between art and the space for which it is intended is substantially connected to the initial starting point for the creativity. The fine line between art and design gives Artnovas designers and artists the freedom to offer you unique and original artistic solutions tailored to the contemporary modern design style. Artnova will collaborate with you in artistic conception, giving you the perfect solution for the final interior design of the space. Luxurious and soft, Soft Paintings with their clean lines, vibrant colors and varying textures provide a new concept in contemporary art. Artnovas innovative techniques will allow you to make original statements, with expressive art works conveying feelings of spaciousness while complementing the existing dcor.

Beit Nekofa
1 Hasahked St. Tel: 02-5335996 Fax: 02-5335997 Cell: 054-2018888

Jerusalem
Jewish Quarter The Old City Tel: 02-6223442
Graphic designer | ShmulikNeto | 0526650960

Tel Aviv-Jaffa
1 Mazal Tale St. Old Jaffa Tel/Fax: 03-5180674

Caesarea Port
Port Tower Tel/Fax: 04-6263337

In addition to being an artistic solution, Soft Painting is also an excellent acoustic solution. Insulation materials can also be integrated into the painting itself and behind the painting making it an ideal solution for large spaces with acoustic problems. There are almost no restrictions on the size, softness, color and shape of the works that Artnovas artists can create for you. The paintings can either be frame ready, stretched on an internal hidden frame or made into tapestries which can be fixed on the wall with Velcro tape. Soft paintings are a perfect solution for large wall decorations, conclave and concave rounded walls, or for the cover and concealment of electrical cabinets and air conditioning vents. Soft paintings are a unique solution for living rooms, home offices, bedrooms, childrens rooms, dinning rooms, and where framed works are not feasible like entrance halls and stairwells. Artnovas Original Soft Art Paintings can be found in many private homes, and businesses in Israel and abroad.

www.artnova.co.il

Email: gallery@artnova.co.il

Artnovas Valued Customers

Unique Israeli Art

Artnovas Valued Customers


Artnovas works, (some of which are in museums) adorn thousands of private homes, aircraft, yachts, companies, offices, hotels, banks and public buildings worldwide. Artnovas clients can be found among public figures, businessmen, art collectors, galleries, public bodies, and a variety of different businesses.

www.artnova.co.il

Email: gallery@artnova.co.il

Artnovas Valued Customers


Since many of the pieces were purchased by private clients and public figures for obvious reasons we can not publish their names. We publish here a partial list of business customers only. Our Valued Customers: Private Customers: Various clients in Israel and abroad. Galleries & Museums: Moshe Castel Museum, Maale Adummim, Israel, Arte Gallery, Jerusalem, Blue and White Gallery, Jerusalem, Latent Gallery in Safed, Jewish Gallery in Safed, The Modern Art Museum in Rome, Italy, as well as galleries in Germany, the United States, Canada and South Africa.

Beit Nekofa
1 Hasahked St. Tel: 02-5335996 Fax: 02-5335997 Cell: 054-2018888 Public Offices: Prime Ministers Office, Ministry of Justice, Ministry of Trade and Industry, Ministry of Foreign Affairs, the Attorney General, Tel Aviv Exhibition Grounds, ICC Jerusalem, the Dan Region Association of Towns, Theater, Ramat Gan, Ben Gurion University, Ports Authority, Chief Rabbinate of Israel, Hadassah Hospital, Misgav Hospital and more. Companies and Businesses: Africa Israel, Arison Holdings, Ramat Gan Diamond Exchange, Dankner, Motorola, Buchman - Resin, Hephzibah, Pioneer, IEC, Richard Bint, Saipan, Visonic, Bay Networks, Teva, Bizcenter and many Law & Accounting firms. The First International Bank, United Mizrahi Bank, Bank Adanim, Bank Yahav, Jerusalem. Hotels & Accommodations: King David Hotel, Hilton Hotel, Plaza Hotel, Hotel Nirvana, Hotel Alexander, Hotel Eden, Hotel Sun, Neve Ilan Guest House, Guest House Business Hotel, Guest House Up Five, Ramat Rachel Guest House, Guest House Kiryat Hanavim, Yona House, Senior Living in Beer Sheva, Maccabi Care and more.

Jerusalem
Jewish Quarter The Old City Tel: 02-6223442
Graphic designer | ShmulikNeto | 0526650960

Tel Aviv-Jaffa
1 Mazal Tale St. Old Jaffa Tel/Fax: 03-5180674

Caesarea Port
Port Tower Tel/Fax: 04-6263337

www.artnova.co.il

Email: gallery@artnova.co.il

A celebration of Color, Art, Design & Architecture

Unique Israeli Art

A celebration of Color, Art, Design & Architecture


Soft painting is a unique solution to difficulties faced by architects and interior designers in finding art solutions to fit the space they are planning and designing. Soft paintings in the exclusive Soft Art technique by Artnova Studio will provide you with answers, whether it is in size, theme, color, or style.

www.artnova.co.il

Email: gallery@artnova.co.il

A celebration of Color, Art, Design & Architecture


The relationship between art and the space for which it is intended is substantially connected to the initial starting point for the creativity. The fine line between art and design gives Artnovas designers the freedom to offer designers and architects unique and original artistic solutions tailored to the contemporary modern design style. Artnovas designers collaborate with the designer or architect and artist in artistic conception, giving customers the perfect solution for the final interior design of the space. Luxurious and soft, Soft Paintings with their clean lines, vibrant colors and varying textures provide a new concept in contemporary art.

Beit Nekofa
1 Hasahked St. Tel: 02-5335996 Fax: 02-5335997 Cell: 054-2018888

Artnovas innovative techniques allow designers and architects to make original statements, with unique art works expressing feelings of spaciousness while complementing the existing architecture. In addition to being an artistic solution, Soft Painting is also an excellent acoustic solution. Insulation materials can be integrated into the painting itself and behind the painting making it an ideal solution for large spaces with acoustic problems. There are almost no restrictions on the size, softness, color and shape of the works that Artnovas artist can create for your client. The paintings can either be frame ready, stretched on an internal hidden frame or made into tapestries which can be fixed on the wall with Velcro tape. Soft paintings are a perfect solution for large wall decorations, conclave and concave rounded walls, or for the cover and concealment of electrical cabinets and air conditioning vents. Soft paintings are a unique solution for places where frames are not feasible like entrance lobbies, halls, stairwells, childrens rooms, ships, yachts, aircraft, and so on.

Jerusalem
Jewish Quarter The Old City Tel: 02-6223442
Graphic designer | ShmulikNeto | 0526650960

Tel Aviv-Jaffa
1 Mazal Tale St. Old Jaffa Tel/Fax: 03-5180674

Caesarea Port
Port Tower Tel/Fax: 04-6263337

www.artnova.co.il

Email: gallery@artnova.co.il

Art and Design for Companies, Organizations and Public Bodies

Unique Israeli Art


Art and Design for Companies, Organizations and Public Bodies
Soft painting is a unique solution to difficulties faced by companies, organizations and public bodies in finding art solutions. Soft paintings in the exclusive Soft Art technique by Artnova Studio will provide you with answers, whether it is in size, theme, color, or style.

www.artnova.co.il

Email: gallery@artnova.co.il

Art and Design for Companies, Organizations and Public Bodies


The relationship between art and the space for which it is intended is substantially connected to the initial starting point for the creativity. The fine line between art and design gives Artnovas designers the freedom to offer you unique and original artistic solutions tailored to your companys style. Artnovas designers will collaborate with the you and the artist in artistic conception, giving you the perfect solution for your companys needs. Luxurious and soft, Soft Paintings with their clean lines, vibrant colors and varying textures provide a new concept in contemporary art. Artnovas innovative techniques provide for artwork that will make original statements, while expressing feelings of spaciousness and complementing the existing architecture.

Beit Nekofa
1 Hasahked St. Tel: 02-5335996 Fax: 02-5335997 Cell: 054-2018888

Jerusalem
Jewish Quarter The Old City Tel: 02-6223442
Graphic designer | ShmulikNeto | 0526650960

In addition to being an artistic solution, Soft Painting is also an excellent acoustic solution. Insulation materials can be integrated into the painting itself and behind the painting making it an ideal solution for large spaces with acoustic problems. There are almost no restrictions on the size, softness, color and shape of the works that Artnovas artists can create for you. The paintings can either be frame ready, stretched on an internal hidden frame or made into tapestries which can be fixed on the wall with Velcro tape. Soft paintings are a perfect solution for large wall decorations, conclave and concave rounded walls, or for the cover and concealment of electrical cabinets and air conditioning vents. Soft paintings are a unique solution for places where frames are not feasible like entrance lobbies, conference rooms and halls, stairwells, ships, yachts, aircraft, and so on. Some of our valued clients: Prime Ministers Office, Ministry of Justice, Ministry of Trade and Industry, Ministry of Foreign Affairs, The Attorney General, Tel Aviv Exhibition Grounds, ICC Jerusalem, the Dan Region Association of Towns, Theater, Ramat Gan, Ben Gurion University, Ports Authority, Chief Rabbinate of Israel, Hadassah Hospital, Misgav Hospital, Africa Israel, Arison Holdings, Ramat Gan Diamond Exchange, Dankner, Motorola, Buchman - Resin, Hephzibah, Pioneer, IEC, First International Bank, United Mizrahi Bank, Bank Yahav, King David Hotel, Hilton Hotel, Plaza Hotel, Hotel Nirvana, Hotel Alexander, Neve Ilan Guest House, Guest House Business Hotel, Ramat Rachel Guest House, Senior Living Center, Beer Sheva, Maccabi Care Centers and more.

Tel Aviv-Jaffa
1 Mazal Tale St. Old Jaffa Tel/Fax: 03-5180674

Caesarea Port
Port Tower Tel/Fax: 04-6263337

www.artnova.co.il

Email: gallery@artnova.co.il

Art and Design for Yachts, Ships and Aircraft

Unique Israeli Art


Art and Design for Yachts, Ships and Aircraft
Soft painting is a unique solution to difficulties faced by yacht owners, owners of private planes, and ships in offering artistic solutions to suit the unique style of the craft. Soft paintings are a modern and contemporary answer to decorating places where it may be required to hang pictures without a frame because they are in motion such as airplanes, ships, and yachts.

www.artnova.co.il

Email: gallery@artnova.co.il

Art and Design for Yachts, Ships and Aircraft


Soft paintings in the exclusive Soft Art technique by Artnova Studio will provide you with answers, whether it is in size, theme, color, or style. The relationship between art and the space for which it is intended is substantially connected to the initial starting point for the creativity. The fine line between art and design gives Artnovas designers the freedom to offer you unique and original artistic solutions tailored to your style. Artnovas designers will collaborate with the you and the artist in artistic conception, giving you the perfect solution for your Yacht, Ship or Plane.

Beit Nekofa
1 Hasahked St. Tel: 02-5335996 Fax: 02-5335997 Cell: 054-2018888

Luxurious and soft, Soft Paintings with their clean lines, vibrant colors and varying textures provide a new concept in contemporary art while being functional as well. The Soft Paintings are backed with fabric and are perfect for insulation or concealment and can be fixed to the space with Velcro tape. The paintings are light and can be taken down quickly and easily and rolled for storage. Artnovas innovative techniques provide for artwork that will make original statements, while expressing feelings of spaciousness and complementing the existing structure. In addition to being an artistic solution, Soft Painting is also an excellent acoustic solution. Insulation materials can be integrated into the painting itself and behind the painting making it an ideal solution for large spaces with acoustic problems. Soft paintings are a perfect solution for large wall decorations, conclave and concave rounded walls, or for the cover and concealment of electrical cabinets and air conditioning vents. There are almost no restrictions on the size, softness, color and shape of the works that Artnovas artists can create for you.

Jerusalem
Jewish Quarter The Old City Tel: 02-6223442
Graphic designer | ShmulikNeto | 0526650960

Tel Aviv-Jaffa
1 Mazal Tale St. Old Jaffa Tel/Fax: 03-5180674

Caesarea Port
Port Tower Tel/Fax: 04-6263337

www.artnova.co.il

Email: gallery@artnova.co.il

A celebration of Color, Art, and Design for Synagogues

Unique Israeli Art


A celebration of Color, Art, and Design for Synagogues
According to Jewish tradition, it was customary to decorate and glorify the Jewish Synagogues with the best decorations and ornaments of the artists that were common at that time. Artnovas artists who specialize in creating contemporary Jewish works of art draw their inspiration from history, bible stories, and treasured popular Jewish motifs in order to continue the glory of the Jewish artistic heritage in synagogues in Israel and abroad.

www.artnova.co.il

Email: gallery@artnova.co.il

A celebration of Color, Art, and Design for Synagogues


The relationship between art and the space for which it is intended is substantially connected to the initial starting point for the creativity. The fine line between art and design gives Artnovas designers and artists the freedom to offer designers and architects unique and original artistic solutions tailored to the Synagogues unique feeling and style. Artnova will lead the collaboration with the designer or architect, the artist and the Synagogues committee, in artistic conception, thereby achieving the perfect solution for the final interior design of the Synagogue. Luxurious and soft, Soft Paintings with their clean lines, vibrant colors and varying textures provide a new concept in contemporary art. Artnovas innovative technique allows for original statements, with meaningful art works expressing feelings of spaciousness while complementing the existing architecture.

Beit Nekofa
1 Hasahked St. Tel: 02-5335996 Fax: 02-5335997 Cell: 054-2018888 In addition to being an artistic solution, Soft Painting is also an excellent acoustic solution. Insulation materials can be integrated into the painting itself and behind the painting making it an ideal solution for Synagogues with acoustic problems. There are almost no restrictions on the size, softness, color and shape of the works that Artnovas artist can create. The paintings can either be frame ready, stretched on an internal hidden frame, made into partitions or into tapestries which can be fixed on walls with Velcro tape. Soft paintings are a perfect solution for large wall decorations, conclave and concave rounded walls, or for the cover and concealment of electrical cabinets and air conditioning vents. Soft paintings are a unique solution for places where frames are not feasible. For over 20 years Artnova has been creating works of art for Synagogues in Israel and abroad. The works can be utilized as a curtain covering for the Holy Ark, to decorate the Pillars of the Cantor, for stage decoration, Wall Paintings and soft Partitions, as well as other special projects.

Jerusalem
Jewish Quarter The Old City Tel: 02-6223442
Graphic designer | ShmulikNeto | 0526650960

Tel Aviv-Jaffa
1 Mazal Tale St. Old Jaffa Tel/Fax: 03-5180674

Caesarea Port
Port Tower Tel/Fax: 04-6263337

www.artnova.co.il

Email: gallery@artnova.co.il

Original Israeli art as a gift for Holidays, and Special Occasions

Unique Israeli Art


Original Israeli art as a gift for Holidays, and Special Occasions
Artnova Studio & Galleries, is pleased to offer you to purchase Original Works by Israeli artists, a one of a kind original gift for the holidays and special occasions for your employees at attractive prices. Your employees will be very impressed when they receive an Original Soft Art Painting, from the Artnova Studio, which are the exclusive creators of paintings in the Soft Art technique. The paintings with their soft quality, textures and vibrant colors assist in renewing existing spaces, adding interest and beauty, and increasing the harmony of the space for which it is intended.

www.artnova.co.il

Email: gallery@artnova.co.il

Original Israeli art as a gift for Holidays, and Special Occasions


Artnovas works reveal the successful integration between design and art, through a rich world of art solutions, the blending of colors, styles, and themes. Soft painting is an innovative media of original modern art, where the artist uses colored synthetic acrylic fibers and various fabrics to express their ideas. The added value of the gift offered by us is the special attention given to each employee, the option to select a different gift for each employee so that all creations are a unique original work and also enabling your employee to exchange their piece at either of our Beit Nekufa, Jaffa, or Caesarea galleries. Another option is to purchase your employee credit granting them artistic creation in our galleries or online and we will double the worth of the credit voucher gifted by your Workers Committee. This way we are directly involved in the distribution of gifts to your employees making gift giving hassle free.

Buying gifts and the purchasing process for employees does not have to be a headache or involve large expense. We are pleased to offer you a rich selection and an effective range of Original Israeli art works at fair prices and in accordance with your budget.

Beit Nekofa
1 Hasahked St. Tel: 02-5335996 Fax: 02-5335997 Cell: 054-2018888

You can visit our web site to better see the wide range of works that we offer. We are convinced you will find here the perfect gift for your employees. We are aware that finding gifts for employees that everyone will be satisfied with is almost an impossible task, but with our creations you can be sure that your employees will be happy. If the work the employee receives was not to his taste or does not fit his style of home design all they need to do is come in to one of our galleries and exchange it for a piece that better suits their taste. An added value of our creations is that they are all produced in Israel by local artists. Artnova is proud to participate in the National Pride project Blue and White signifying that our works are created in Israel. Original art pieces are the best gifts you can give because they will last a lifetime and your employees will respect their importance. We all know that a piece of arts value will only increase over the years. Artnovas professional staff will be happy to serve you in every way possible.

Jerusalem
Jewish Quarter The Old City Tel: 02-6223442
Graphic designer | ShmulikNeto | 0526650960

Tel Aviv-Jaffa
1 Mazal Tale St. Old Jaffa Tel/Fax: 03-5180674

Caesarea Port
Port Tower Tel/Fax: 04-6263337 A gift with meaning A gift from the heart - Art is Gods gift to Man

www.artnova.co.il

Email: gallery@artnova.co.il

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