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Antivirus or anti-virus software is used to prevent, detect, and remove malware, including but not limited to computer viruses, computer worm, Trojan horses, spyware and adware. The software used for the prevention and removal of such threats, rather than computer security implemented by software methods.
A variety of strategies are typically employed. Signature-based detection involves searching for known patterns of data within executable code. However, it is possible for a computer to be infected with new malware for which no signature is yet known. To counter such so-called zero-day threats. Heuristics can be used. One type of heuristic approach, generic signatures, can identify new viruses or variants of existing viruses by looking for known malicious code, or slight variations of such code, in files.
Powerful macros used in word processor applications, such as Microsoft Word, presented a risk. Virus writers could use the macros to write viruses embedded within documents. This meant that computers could now also be at risk from infection by opening documents with hidden attached macros.
Later email programs, in particular Microsoft's Outlook Express and Outlook, were vulnerable to viruses embedded in the email body itself. A user's computer could be infected by just opening or previewing a message. As always-on broadband connections became the norm, and more and more viruses were
released, it became essential to update virus checkers more and more frequently. Even then, a new zero-day virus could become widespread before antivirus companies released an update to protect against it. Antivirus software can impair a computer's performance. Inexperienced users may also have trouble understanding the prompts and decisions that antivirus software presents them with. An incorrect decision may lead to a security breach. If the antivirus software employs heuristic detection, success depends on achieving the right balance between false positives and false negatives. False positives can be as destructive as false negatives. Finally antivirus software generally runs at the highly trusted kernel level of the operating system, creating a potential avenue of attack.
There is an increase of competitors in the anti-virus industry. There is a chance of penetration of foreign competitors in the antivirus industry. There is a change in the antivirus technology.
PRIMARY OBJECTIVE
To Study on Comparative Analysis of Antivirus Industry.
SECONDARY OBJECTIVES
To understanding of competitors perception and their capabilities. To identify competitors current strategies. To find out the level of customers satisfaction with respect to various brands in Antivirus industry To determine the various factors that influence dealers & customers in choosing the antivirus brands.
WHAT IS MARKETING?
Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.
DEFINITIONS:
Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. KOTLER.
Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably.
-THE CHARTERED INSTITUTE OF MARKETING (CIM).
The right product, in the right place, at the right time, at the right price. -ADCOCK.
DEFINITION OF COMPETITORS:
Any person or entity which is a rival against another. In business, a company in the same industry or a similar industry which offers a similar product or service. The presence of one or more competitors can reduce the prices of goods and services as the companies attempt to gain a large market share. Competition also requires companies to become more efficient in order to reduce cost. EXAMPLES: Kaspersky, Norton, McAfee etc are competitors.
PHASES
DESCRIPTION
Unbiased identification of your companys unique strength (i.e. that is the things your company does better than the competitors).
Systematic identification of high-growth opportunities within a market; intelligence-gathering on competitors behaviour and strategies.
Careful analysis of potential responses to competitive threats, with focus on long-term cause-and-effect scenario planning.
MARKETING MIX:
Marketing decisions generally fall into the following four controllable categories:
These four P's are the parameters that the marketing manager can control, subject to the internal and external constraints of the marketing environment. The goal is to make decisions that center the four P's on the customers in the target market in order to create perceived value and generate a positive response. Product Decisions: The term "product" refers to tangible, physical products as well as services. Here are some examples of the product decisions to be made:
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Pricing strategy (skim, penetration, etc.) Suggested retail price Volume discounts and wholesale pricing Cash and early payment discounts Seasonal pricing Price flexibility Price discrimination
Distribution (Place) Decisions: Distribution is about getting the products to the customer. Some examples of distribution decisions include:
Distribution channels Market coverage (inclusive, selective, or exclusive distribution) Specific channel members Inventory management Warehousing Distribution centers Order processing Transportation Reverse logistics
Promotion Decisions: In the context of the marketing mix, promotion represents the various aspects of marketing communication, that is, the communication of information about the product with the goal of generating a positive customer response. Marketing communication decisions include:
Promotional strategy (push, pull, etc.) Advertising Personal selling & sales force Sales promotions Public relations & publicity Marketing communications budget
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COMPANY HISTORY OF KASPERSKY: Kaspersky Lab is a computer security company, co-founded by Natalia Kasperskaya and Eugene Kaspersky in 1997, that offers antivirus, anti-spyware, anti-spam, and anti-intrusion products. Kaspersky Lab is a privately held company headquartered in Moscow, Russia with regional offices in Germany, France, the Netherlands, the UK, Poland, Romania, Sweden, Japan, China, Korea and the United States. Kaspersky Anti-Virus engine also powers products or solutions by other security vendors, such as Check Point, Bluecoat, Juniper Networks, Sybari (now acquired by Microsoft), Netintelligence, GFI Software, F-Secure, Borderware, FrontBridge, G-Data, Netasq, and others. More than 120 companies are licensing technology from Kaspersky, which makes it one of the most widely used antivirus engines in the industry. Kaspersky products are widely used in Eastern Europe and Asia, but have not been strongly marketed in North America and Western Europe. Kaspersky products consist of Kaspersky Internet Security, Kaspersky Anti-Virus, and Kaspersky Mobile Security. In 2005, Kaspersky gained recognition for discovering a virus that infects Apple iPods.
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COMPANY PROFILE:
: PRIVATE : COMPUTER SOFTWARE, SECURITY SOFTWARE. : MOSCOW, RUSSIA (1997) : EUGENE KASPERSKY : MOSCOW, RUSSIA : WORLDWIDE : EUGENE KASPERSKY (CEO) NATALIA KASPERSKY (CHAIRPERSON) : KASPERSKY ANTIVIRUS KASPERSKY INTERNET SECURITY KASPERSKY MOBILE SECURITY KASPERSKY PURE KASPERSKY OPEN SPACE SECURITY INTEGRATED SECURITY : US $480 MILLION (2009) : US $67.3MILLION 69 %( 2006) : OVER 2,000 (MARCH 2010) : Kaspersky.com
PRODUCTS
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MANAGEMENT TEAM
: Eugene Kaspersky (CEO) Petr merkulov (CPO) Roger Wilson (Vice President, marketing) Eugene buyakin (COO) Stephen Orenberg (CSO) Garry Kondakov (Vice President, Emerging Markets) Nikolay Grebennikov (CTO) David Eggers (CFO) Andrey Tikhonov (CIO) Tatyana Solovyeva (Vice-President, Human Resources) Harry Cheung (Managing Director, Kaspersky Lab AsiaPacific) Susumu Kagayama (Managing Director, Kaspersky Lab Japan).
PRODUCT PROFILE:
FOR HOME USERS: Kaspersky Lab's products for home and home office are specifically designed to provide hassle-free and quality protection.
Kaspersky PURE Kaspersky Internet Security 2011 Kaspersky Internet Security Special Ferrari Edition New! Kaspersky Anti-Virus 2011 Kaspersky Anti-Virus 2011 for Mac Kaspersky Mobile Security Kaspersky Password Manager Kaspersky KryptoStorage
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FOR SMALL BUSINESS USERS: Looks after your security so you can look after your business. Kaspersky Small Office Security is a solution created with your small office in mind. Kaspersky Small Office Security
FOR BUSINESS USERS: Our business solutions provide world-class anti-malware protection and offer a new, High Value approach to business IT security for companies of all sizes. Kaspersky Work Space Security Kaspersky Business Space Security Kaspersky Enterprise Space Security Kaspersky Total Space Security Kaspersky Endpoint Security for Smartphone Kaspersky Anti-Virus Second Opinion Solution Kaspersky Security for File Server Kaspersky Anti-Virus for Storage Kaspersky Security for Mail Server Kaspersky Anti-Spam for Linux Kaspersky Security for Internet Gateway
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FOUNDED FOUNDER(S)
PRODUCTS
PROFILE OF NORTON:
DEVELOPERS OPERATING SYSTEM Windows XP), TYPE LICENSE WEBSITE : Symantec Corporation : Microsoft Windows (Windows 7, Windows Vista, and Windows XP, Mac OS, Linux. : Antivirus : Proprietary : Symantec.Com/Norton/Antivirus
PRODUCT PROFILE:
There are many products which vary in prize and features.
All-In-One Security Compare Norton 360 Version 5.0 Rs. 1,434.99
Comprehensive, easy-to-use protection for your computer, your identity and your files 1 year protection for 1 PC
Select
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Select
Rs. 3,084.99
Comprehensive, easy-to-use protection for your computer, your identity and your files 1 year protection for up to 3 PCs
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COMPANY PROFILE:
DATE OF ESTABLISHMENT REVENUE MARKET CAP 1992 US $1.31 billion (year ending December 2007) US $ 5.65 billion
ADDRESS
BRANCHES
Australia, Austria, Belgium, Brazil, Canada, Caribbean, Chile, China, Costa Rica, Cyprus, Czech Republic, Denmark, East Europe, El Salvador, Finland, France, Germany, Greece, Guatemala, Hong Kong, India, Ireland, Israel, Italy, Japan, Korea, Luxembourg, Malaysia, Malta, Mexico, Middle East, Netherlands, New Zealand, Norway, Panama, Philippines, Poland, Portugal, Singapore, Slovakia, South Africa, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, United Kingdom and United States David DeWalt - CEO and President Keith Krzeminski - Chief Accounting Officer and SVP, Finance - McAfee, Inc Christopher Bolin - Chief Technology Officer and Executive Vice President David Milam - Chief Marketing Officer and Executive Vice President Richard J. Decker - Chief Information Officer Mark Cochran - General Counsel and Executive Vice President Michael DeCesare - Executive Vice President of
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MANAGEMENT TEAM
Worldwide Sales Roger King - Executive Vice President of Worldwide Channel Operations Joseph Gabbert - Executive Vice President of Human Resources David Welsh - Executive Vice President (Corporate Strategy and Business Development) Mike Dalton - President (Europe, Middle East and Africa (EMEA) region) Takahiro Kato - President (Japan) Steve Redman President (Asia Pacific) Todd Gebhart - SVP and General Manager (CSB) Dennis Omanoff - SVP (Worldwide Manufacturing) Chris Kenworthy - SVP (Worldwide Marketing) George Kurtz - SVP (Enterprise Business) OVERVIEW McAfee offers intrusion prevention and security risk management software. It delivers proactive and proven solutions and services that secure systems and networks around the world. The company caters to the requirements of home users, businesses, the public sector and service providers. It secures systems and networks from known and as yet undiscovered threats worldwide. Its India division, McAfee India Centre (MIC) is located in Bangalore. The company received the prestigious Frost & Sullivan Award for strategic technology innovation in mobile security. Its product, Secure Internet Gateway received the Best Buy Recognition from SC Magazine. Gartner, Inc. placed the company in the Leaders Quadrant in its "Magic Quadrant for Endpoint Protection Platforms". The company provides a culture of achievement and innovation. It also encourages fresh thinking and originality and organizes training and development programmes for its employees. It strives to create a cooperative, healthy and safe workplace. McAfee Software promotes work-life balance and a corporate culture that encourages flexible work arrangements.
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PRODUCT PROFILE:
BY BUSINESS SIZE Small Business: Buy Online Download Trials Renew Subscription Mid-Sized Enterprise: McAfee Total Protection for Secure Business Buy Online Download Trials McAfee Secure in 15 Large Enterprise: McAfee ePolicy Orchestrator Product Downloads
BY PRODUCT FAMILY Data Protection Integrated Suites Data Loss Prevention Endpoint Encryption Removable Media Security Email & Web Security Integrated Suites Email Security Web Security Endpoint Protection Endpoint Protection Suites SaaS Endpoint Protection Suites Individual Endpoint Products Server Security
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Mobile Security Network Security Firewall Network Access Control Network Behavior Analysis Network Intrusion Prevention Risk & Compliance Integrated Suites Compliance Risk Management Security-as-a-Service Integrated Suites SaaS Email Protection SaaS Vulnerability Management SaaS Web Protection Security Management ePolicy Orchestrator (ePO)
BY BUSINESS/TECHNOLOGY Compliance EMEA Regulations North American Regulations PCI DSS Compliance Policy Lifecycle Management Critical Infrastructure Regulatory Compliance and IT Security Securing Control Systems Securing the Smart Grid Database Security
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Risk Management Managing Change Managing the New Perimeter Risk Visibility Secure Mobility Secure Enterprise Mobility Secure Mobility for Consumers Secure Mobility Solutions for Device Manufacturers Secure Mobility Solutions for Service Providers
BY INDUSTRY Financial Services Healthcare Risk & Vulnerability Management Securing Medical Devices Securing Protected Health Information at Rest Securing Protected Health Information in Motion Public Sector Cloud Computing & Virtualization Data Governance & Device Control Government Situational Awareness State & Local Government Retail Security & Compliance for Point-of-Sale (POS) Systems Telecommunications Cloud Security Services Securing Telecommunications Networks
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Since its inception in 1988, Trend Micro has pioneered innovative technologies and services that protect users against threats on new and emerging platforms and devices. As the newest platform change, cloud computing, revolutionizes the way people share and make access to digital information, Trend Micro is prepared. By extending Trend security to virtualized and cloud-computing environments, businesses and consumers can securely take advantage of new technologies in the public or private cloud.
COMPANY PROFILE:
Founded: Headquarters: Management: : 1988, United States :Tokyo, Japan : Eva Chen, CEO & Co-Founder Mahendra Negi, COO & CFO Steve Chang, Chairman & Founder : 4,846 : Tokyo Stock Exchange 4704 : US $1.085 billion
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PRODUCT PROFILE:
Home & Home Office Products
Titanium Maximum Security Titanium Internet Security Titanium Antivirus+ Smart Surfing for Mac Titanium Internet Security for Netbooks
Small Business Products Worry-Free Business Security Advanced Worry-Free Business Security Standard Worry-Free Business Security Services Hosted Email Security InterScan VirusWall NeatSuite for SMB Worry-Free Remote Manager
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COMPANY HISTORY:
Quick Heal Technologies a leading provider of Internet Security tools. Since 1993, Quick Heal Technologies has been actively involved in Research and Development of anti-virus software and has been at the forefront of providing robust security solutions. Quick Heal Technologies has established Quick Heal product family as industry benchmark for computer security. Serving millions of users worldwide, Quick Heal Technologies employs more than 350 people in eighteen branch offices in India. Quick Heal Technologies also operates through a network of dealers and channel partners in more than 50 countries worldwide. Red Herring has named Quick Heal amongst worlds top 100 private technology companies. Quick Heal best internet security software, now track your stolen laptop with laptop tracking software, best virus protection antispam software, top antivirus software 2011.
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MISSION:
To learn and implement new better technologies and processes in our software and business solutions development. Continously adapting processes and service delivery to match customers expectations. Provide customer with value for money and innovative solutions. Creating contributing atmosphere encouraging creativity, innovation and excellence, so facilitate professional growth and fulfill career aspirations. Bringing a difference to lives of people and letting them experience the Quickheal way of doing business.
VISION:
The most trusted brand in India. Company of choice for employees and business partners to work with. Trusted security technology service provider partner to India state and central government. As the technology leader, we will define the future of defense from cyberspace.
COMPANY PROFILE:
COMPANY NAME FOUNDED ON CEO, CHAIRMAN & MANAGING DIRECTOR CTO & TECHNICAL DIRECTOR INDEPENDENT DIRECTOR : Sanjay katkar. : Sumir chadha. : Kailash katkar : Quick Heal technology Pvt Ltd. : March 1993
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HEAD OFFICE ADDRESS: QUICKHEAL TECHNOLOGIES PVT LTD 603 Mayfair Towers II, Wakdewadi, Shivajinagar, pune-411005. info@quickheal.com http://www.quickheal.com
COMPANY ADDRESS: QUICKHEAL TECHNOLOGY PVT LTD NO 8/46 Govindan street, West Mambalam, Chennai-600033.
Research & Development Centre: Company : Quick Heal Technologies (P) Ltd. Address : 501, The Metropolitan, Wakdewadi, Shivajinagar. City : Pune Pincode : 411005 State : Maharashtra Country : India Website : http://www.quickheal.com
International Support Centre: Company : Quick Heal Technologies (P) Ltd. Address : Office No. 101, Shree Sai Narayan Apartment, Ganjave Chowk, Navi Peth, Opposite Patrakar Bhavan, LBS Road City : Pune Pincode : 411030 State : Maharashtra Country : India Fax : +91-020-41402805 Email : support@quickheal.com Website : http://www.quickheal.com
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International Sales Office Company : Quick Heal Technologies (P) Ltd. Address : 603 Mayfair Towers II, Wakdewadi, Shivajinagar. City : Pune Pincode : 411005. State : Maharashtra Country : India Phone : +91-020-41060400 Fax : +91-020-41060401 Email : globalsales@quickheal.co.in Website : http://www.quickheal.com TYPE NO. OF EMPLOYEES : PROPRIETORSHIP : 7200
AWARDS:
Checkmark is a prestigious certification given by West Coasts Labs UK, an International organization. The Checkmark certificate endorses the high quality.
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Checkmark is a prestigious certification given by West Coasts Labs UK, an International organization. The Checkmark certificate endorses the high quality.
Quick Heal won the CRN Channel Champions Survey 2010 in the AntiVirus (Consumer) category conducted by CRN Magazine.
Quick Heal Technologies was ranked 16th on the list with phenomenal growth of 244% in last three years.
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Quick Heal Technologies, leading Internet Security software provider from India, has been announced a Red Herring 100 Asia 2009 Winner.
Quick Heal Technologies, India's leading antivirus software provider was chosen to be the recipient of the most coveted Indian business award in the SME segment under the category of ICE & ITeS.
Quick Heal bagged No. 1 at the DQ Channels India's Channels' Choice Awards.
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TECHNOLOGY PARTNERS:
Quick Heal is a Microsoft Gold Certified Partner, and this partnership gives Quick Heal an opportunity to build a close working relationship with Microsoft.
Quick Heal offers its customers the most advance firewall technology from Agnitum to protect their PCs against most Internet threats.
INTEL the world leader in silicon innovation develops technologies, products and initiatives to continually advance how people work and live. Quick Heal is an Intel Software Partner and its products are optimized for Intel architecture.
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QuantumLink Communications Pvt. Ltd. (QLC) is the developers of the best-selling email server PostMaster. They have integrated Quick Heal ScanAPI in their email server application to provide their customers with virus protection for their email system.
Goto Software from France is a developer of Vade Retro Anti-Spam Mail filter Technology. Goto provides their technology services to Internet Service Providers and OEM. Quick Heal has integrated their Vade Retro Anti-Spam API in its Quick Heal Internet Security product range.
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1.Quick Heal AntiVirus Pro 2011: Price: Rs.999.00 System Requirements : Platforms Windows 2000 Professional Windows XP Home/Professional Windows XP Professional 64-bit Windows Vista Home Basic/Home Premium/Business/Enterprise/Ultimate (32-bit and 64-bit) Windows 7 Starter/Home Basic/Home Premium/Professional/Enterprise/Ultimate (32-bit and 64-bit)
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2.Quick Heal Internet Security 2011: Price: Rs.1349.00 System Requirements : Platforms Windows 2000 Professional Windows XP Home/Professional Windows XP Professional 64-bit Windows Vista Home Basic/Home Premium/Business/Enterprise/Ultimate (32-bit and 64-bit) Windows 7 Starter/Home Basic/Home Premium/Professional/Enterprise/Ultimate (32-bit and 64-bit)
3.Quick Heal Total Security 2011: PRICE RS 1821.00 System Requirements : Platforms Windows 2000 Professional Windows XP Home/Professional Windows XP Professional 64-bit Windows Vista Home Basic/Home Premium/Business/Enterprise/Ultimate (32-bit and 64-bit) Windows 7 Starter/Home Basic/Home Premium/Professional/Enterprise/Ultimate (32-bit and 64-bit) 4.Quick Heal PCTuner 2.1: List Price: Rs.799.00 Discount: Rs.100.00 Price: Rs.699.00 System Requirements Microsoft Windows XP (32-bit or 64-bit) with SP 1 or above Microsoft Windows Vista (32-bit or 64-bit) Microsoft Windows 7 (32-bit or 64-bit) Cannot be installed on Server Operating System Minimum Hardware Requirements 256 MB or higher RAM 100 MB of free hard disk space DVD-ROM/CD-ROM drive
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1.Quick Heal AntiVirus Pro 2011: PRICE RS 999.00 System Requirements : Platforms Windows 2000 Professional Windows XP Home/Professional Windows XP Professional 64-bit Windows Vista Home Basic/Home Premium/Business/Enterprise/Ultimate (32-bit and 64-bit) Windows 7 Starter/Home Basic/Home Premium/Professional/Enterprise/Ultimate (32-bit and 64-bit)
2.Quick Heal Internet Security 2011 PRICE RS 1349.00 System Requirements : Platforms Windows 2000 Professional Windows XP Home/Professional Windows XP Professional 64-bit Windows Vista Home Basic/Home Premium/Business/Enterprise/Ultimate (32-bit and 64-bit) Windows 7 Starter/Home Basic/Home Premium/Professional/Enterprise/Ultimate (32-bit and 64-bit)
3.Quick Heal Total Security 2011 PRICE RS 1821.00 System Requirements : Platforms Windows 2000 Professional Windows XP Home/Professional Windows XP Professional 64-bit Windows Vista Home Basic/Home Premium/Business/Enterprise/Ultimate (32-bit and 64-bit) Windows 7 Starter/Home Basic/Home Premium/Professional/Enterprise/Ultimate
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4.Quick Heal AntiVirus 2011 Server Edition PRICE RS 1890.00 System Requirements : Platforms Windows 2000 Server/Advanced Server Windows 2003 Web/Standard/Enterprise (32-bit and 64-bit) Windows Server 2008 Web/Standard/Enterprise (32-bit and 64bit) Windows Server 2008 R2 Web/Standard/Enterprise (64-bit) Supported Terminal Servers: Microsoft Terminal running on Windows 2000 Server Microsoft Terminal running on Windows 2003 Server Microsoft Terminal running on Windows 2008 Server
5.Quick Heal Admin Console 4.5 System Requirements : Platforms Microsoft Windows 2000 Professional/Server/Advanced Server Microsoft Windows XP Professional (32bit or 64-bit) Microsoft Windows Server 2003 Web/Standard/Enterprise (32-bit or 64bit) Microsoft Windows Vista Home Basic/Home Premium/Business/Enterprise/Ultimate (32-bit or 64-bit) Microsoft Windows 2008 Server Web/Standard/Enterprise (32-bit or 64bit) Microsoft Windows 7 Home Basic/Home Premium/Professional/Enterprise/Ultimate (32-bit or 64-bit) Microsoft Windows 2008 Server R2 Web/Standard/Enterprise (64-bit)
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6.Quick Heal Mobile Security: Mobile Phone Requirements: To use Quick Heal Mobile Security, your mobile phone should meet the following requirements: Windows Mobile 6.1 (Standard / Professional) or Windows Mobile 6.0 (Standard / Professional) or Windows Mobile 5.0 (Smartphone / Pocket PC) 10 MB of free storage memory on your mobile phone 5 MB of free program memory on your mobile phone For Microsoft Windows XP 300 MHz or higher processor For Windows Vista and Windows 7 1 GHz or higher processor
5.Quick Heal Mobile Security: Mobile Phone Requirements: To use Quick Heal Mobile Security, your mobile phone should meet the following requirements: Windows Mobile 6.1 (Standard / Professional) or Windows Mobile 6.0 (Standard / Professional) or Windows Mobile 5.0 (Smartphone / Pocket PC) 10 MB of free storage memory on your mobile phone 5 MB of free program memory on your mobile phone
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CORPORATE USERS:
Quick Heal offers specialized security solutions designed for enterprise and corporate users. These products combine high performance with exceptional ease of use and outstanding design. 1.Quick Heal Admin Console 4.5: System Requirements : Platforms Microsoft Windows 2000 Professional/Server/Advanced Server Microsoft Windows XP Professional (32-bit or 64-bit) Microsoft Windows Server 2003 Web/Standard/Enterprise (32-bit or 64-bit) Microsoft Windows Vista Home Basic/Home Premium/Business/Enterprise/Ultimate (32-bit or 64-bit) Microsoft Windows 2008 Server Web/Standard/Enterprise (32-bit or 64-bit) Microsoft Windows 7 Home Basic/Home Premium/Professional/Enterprise/Ultimate (32-bit or 64-bit) Microsoft Windows 2008 Server R2 Web/Standard/Enterprise (64-bit)
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2.Quick Heal AntiVirus 2011 Server Edition: PRICE 1890.00 System Requirements : Platforms Windows 2000 Server/Advanced Server Windows 2003 Web/Standard/Enterprise (32-bit and 64-bit) Windows Server 2008 Web/Standard/Enterprise (32-bit and 64-bit) Windows Server 2008 R2 Web/Standard/Enterprise (32-bit and 64-bit) Supported Terminal Servers: Microsoft Terminal running on Windows 2000 Server Microsoft Terminal running on Windows 2003 Server Microsoft Terminal running on Windows 2008 Server
3.Quick Heal for Linux: PRICE RS 2850.00 System Requirements : Platforms Redhat Linux 8.0 and above, SuSe Linux 7.2 Mandrake 8.0 and above.
4.Quick Heal for Novell Netware: System Requirements : Platforms Novell Netware Server 4.11
5.Quick Heal Mail Protection for Linux: System Requirements : Platforms Redhat Linux 8.0 and above, SuSe Linux 7.2 and, Mandrake 8.0 and above. Mail Servers: Sendmail, Qmail, Postfix, Exim, PostMaster etc.
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6.Quick Heal Mail Protection for Windows: System Requirements : Platforms Microsoft Windows 2000 series (Service Pack 3 or above) Microsoft Windows XP Professional Microsoft Windows 2003 Series Mail Servers: PostMaster, SpearMail, MDaemon etc.
7.Quick Heal Exchange Protection: System Requirements : Platforms Microsoft Windows 2000 Server (Service Pack 3 or above) Microsoft Windows 2000 Advance Server (Service Pack 3 or above) Microsoft Windows Server Standard 2003 (Service Pack 1 or above) Microsoft Windows Server Enterprise 2003 (Service Pack 1 or above) Mail Servers Exchange Server 2000 with Service Pack 3 Exchange Server 2003
8.Quick Heal Mobile Security: Mobile Phone Requirements: To use Quick Heal Mobile Security, your mobile phone should meet the following requirements: Windows Mobile 6.1 (Standard / Professional) or Windows Mobile 6.0 (Standard / Professional) or Windows Mobile 5.0 (Smartphone / Pocket PC) 10 MB of free storage memory on your mobile phone 5 MB of free program memory on your mobile phone
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Exploratory research, which structures and identifies new problems. Constructive research, which develops solutions to a problem. Empirical research, which tests the feasibility of a solution using empirical evidence.
TYPE OF RESEARCH
Descriptive Research Design. Descriptive research, also known as statistical research, describes data and characteristics about the population or phenomenon being studied. Descriptive research answers the questions who, what, where, when and how...
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SOURCE OF INFORMATION
PRIMARY RESEARCH:
Data observed or collected directly from first-hand experience (collection of data that does not
exist yet). Through survey using questionnaire SECONDARY RESEARCH: Secondary research (also known as desk research) involves the summary, collation and/or synthesis of existing research rather than primary research, where data is collected from, for example, research subjects or experiments. Through company resources and internet.
QUESTIONNAIRE A questionnaire is a research instrument consisting of a series of questions and other prompts for the purpose of gathering information from respondents. Questionnaires are an inexpensive way to gather data from a potentially large number of respondents. Often they are the only feasible way to reach a number of reviewers large enough to allow statistically analysis of the results. A well-designed questionnaire that is used effectively can gather information on both the overall performance of the test system as well as information on specific components of the system. If the questionnaire includes demographic questions on the participants, they can be used to correlate performance and satisfaction with the test system among different groups of users.
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2. Chi-Square Test: It is applied in statistics to the test the significance of association between two attributes.
Weighted Average = (x1 w1 + x2 w2.. + xn wn) / (w1 + w2. . + wn) = i = 1 to n (xi wi) / i = 1 to n wi
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SAMPLE: Sampling is that part of statistical practice concerned with the selection of a subset of individuals from within a population to yield some knowledge about the whole population, especially for the purposes of making predictions based on statistical inference. SAMPLE SIZE: The survey was carried out among 50 dealers. The target group was contacted and opinions of the respondents were received with the help of questionnaire. SAMPLING UNIT: The survey is conducted mainly in the area in Chennai. SAMPLING PERIOD: The survey is conducted during the period May-June 2011.
SAMPLING TECHNIQUE:
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48
49
PERCENTAGE 48%
50 45 40 35 30 25 20 15 10 5 0
40%
10% 2%
KASPERSKY NORTON QUICKHEAL OTHERS
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TABLE 11.2 TABLE SHOWS REASON FOR BEST SALE OF ANTIVIRUS PARTICULARS Brand name Price Quality TOTAL INFERENCE: From the above table it is found that 26% of the respondents say reason for best sale of anti-virus is because of price and 22% of them says brand name. NO.OF RESPONDENTS 11 13 10 50 % OF RESPONDENTS 36 44 20 100
PERCENTAGE
QUALITY 20%
PRICE 44%
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TABLE 11.3 TABLE SHOWS WHICH ANTIVIRUS VENDOR PROVIDES BEST MARGIN PRICING FOR DEALERS. PARTICULARS Kaspersky Norton QuickHeal Others TOTAL INFERENCE: The above table indicates that 48% of margin price is given by Norton. NO.OF RESPONDENTS 23 24 2 1 50 % OF RESPONDENTS 46 48 4 2 100
CHART 11.3 CHART SHOWS WHICH ANTIVIRUS VENDOR PROVIDES BEST MARGIN PRICING FOR DEALERS
PERCENTAGE
50 45 40 35 30 25 20 15 10 5 0
46%
48%
4%
2% OTHERS
KASPERSKY
NORTON
QUICKHEAL
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TABLE 11.4 TABLE SHOWS TRAINING GIVEN BY ANTIVIRUS VENDOR PARTICULARS Yes No TOTAL INFERENCE: From the above table it is clear that 45% of antivirus vendors are not providing any training to the dealers and 10% is providing training. NO.OF RESPONDENTS 5 45 50 % OF RESPONDENTS 10 90 100
NO
90%
YES
10%
20
40
60
80
100
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TABLE 11.5 TABLE SHOWS TYPE OF TRAINING GIVEN BY THE ANTIVIRUS VENDOR TO THE DEALERS PARTICULARS Theoretical training Practical training TOTAL INFERENCE: The above table indicates that 58% of antivirus vendors providing practical training and 42% of them providing theoretical training. NO.OF RESPONDENTS 21 29 50 % OF RESPONDENTS 42 58 100
CHART 11.5 CHART SHOWS TYPE OF TRAINING GIVEN BY THE ANTIVIRUS VENDOR TO THE DEALERS
PERCENTAGE
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TABLE 11.6 TABLE SHOWS THE PRODUCT PERFORMANCE PARTICULARS KASPERSKY NORTON QUICKHEAL OTHERS TOTAL INFERENCE: From the table it is inferred that 32% of the respondent feels norton providing best product performance and second is kaspersky with 30%. NO.OF RESPONDENTS 15 16 11 8 50 % OF RESPONDENTS 30 32 22 16 100
35 30 25 20 15 10 5 0
30%
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TABLE 11.7 TABLE SHOWING CUSTOMER DEMAND FOR THE PRODUCT. PARTICULARS KASPERSKY NORTON QUICKHEAL MCAFEE TOTAL INFERENCE: From the table it is found that 36% of respondent prefer kaspersky and 30% of them prefer Norton. NO.OF RESPONDENTS 18 15 7 10 50 % OF RESPONDENTS 36 30 14 20 100
PERCENTAGE
MCAFEE 20% KASPERSKY 36% QUICKHEAL 14%
NORTON 30%
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TABLE 11.8 TABLE SHOWING THE OCCUPATION OF END USER PARTICULARS GOVERNMENT PRIVATE HOME MAKER STUDENT TOTAL INFERENCE: From the table it is found that 40% of IT workers buying anti-virus software and the second highest is government employees with 36%. NO.OF RESPONDENTS 18 20 5 7 50 % OF RESPONDENTS 36 40 10 14 100
PERCENTAGE
STUDENT 14% HOME MAKER 10% GOVERNMENT 36%
PRIVATE 40%
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TABLE 11.9 TABLE SHOWING THE USE OF ANTIVIRUS PARTICULARS YES NO TOTAL INFERENCE: From the above table it is inferred that 76% of respondents using anti-virus software and 24% of them not using it. NO.OF RESPONDENTS 38 12 50 % OF RESPONDENTS 76 24 100
PERCENTAGE
NO 24%
YES 76%
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TABLE 11.10 TABLE SHOWING PREFERENCE OF CUSTOMER PARTICULARS KASPERSKY NORTON QUICKHEAL OTHERS TOTAL INFERENCE: From the table it is found that 44% of respondents prefer kaspersky and 36% of them prefer Norton. NO.OF RESPONDENTS 22 18 5 5 50 % OF RESPONDENTS 44 36 10 10 100
PERCENTAGE
60 40 20 0
10%
KASPERSKY
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TABLE 11.11 TABLE SHOWING THE NEED OF ANTIVIRUS PARTICULARS YES NO TOTAL INFERENCE: The table indicates that 86% of respondents need antivirus and 14% of respondents does not need antivirus. NO.OF RESPONDENTS 43 7 50 % OF RESPONDENTS 86 14 100
PERCENTAGE
NO
14%
YES
86%
20
40
60
80
100
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TABLE 11.12 TABLE SHOWING SOURCE OF INFORMATION DELIVERED PARTICULARS COMPUTER VENDOR RADIO NEWSPAPER INTERNET COLLEAGUE TOTAL INFERENCE: From the table it is found that 30% of information delivered from computer vendors and by internet and 18% of the information is passed by colleague. NO.OF RESPONDENTS 15 6 5 15 9 50 % OF RESPONDENTS 30 12 10 30 18 100
PERCENTAGE
COMPUTER VENDOR 30% COLLEAGUE 18% RADIO 12%
INTERNET 30%
NEWSPAPER 10%
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TABLE 11.13 TABLE SHOWING CLASSIFICATION BASED ON VARIOUS OFFERS PARTICULARS DISCOUNT GIFT EXTENDED WARRANTY NONE TOTAL INFERENCE: From the table it is inferred that 34% of the respondents need discount while purchasing the anti-virus software and 30% of them doesnt need any offers. NO.OF RESPONDENTS 17 5 13 15 50 % OF RESPONDENTS 34 10 26 30 100
NONE, 30
DISCOUNT, 34
EXTENDED WARRANTY, 26
GIFT, 10
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TABLE 11.14 TABLE SHOWING PRICING DECISION OF CUSTOMERS PARTICULARS BELOW 400 RS 401-600 RS 601-900 ABOVE 900 TOTAL INFERENCE: From the table it is found that 42% of respondents willing to spend Rs 401-600 for buying anti-virus and 30% of the respondents buying in the range of Rs 601-900. NO.OF RESPONDENTS 5 21 15 9 50 % OF RESPONDENTS 10 42 30 18 100
45 40 35 30 25 20 15 10 5 0 BELOW 400
Rs 401-600
Rs601-900
ABOVE 900
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TABLE 11.15 TABLE SHOWS THE CUSTOMER PREFERENCE IN BUYING ANTIVIRUS VERSIONS. PARTICULARS HOME USER CORPORATE BUSINESS SMALL BUSINESS TOTAL INFERENCE: From the table it is found that 44% of the respondents prefer corporate business version of anti-virus and 36% of the respondents prefer home user version in anti-virus. NO.OF RESPONDENTS 18 22 10 50 % OF RESPONDENTS 36 44 20 100
CHART 11.15 CHART SHOWS THE CUSTOMER PREFERENCE IN BUYING ANTIVIRUS VERSIONS.
PERCENTAGE
SMALL BUSINESS 20%
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CHI-SQUARE ANALYSIS
RELATIONSHIP BETWEEN LEVEL OF SATISFACTION AND MARKETING SUPPORT PROVIDED BY THE ANTI-VIRUS VENDORS: LEVEL OF SATISFACTION BRANDS HIGHLY SATISFIED SATISFIED DISSATISFIED TOTAL
6 6 5 17
7 5 6 18
5 5 5 15
18 16 16 50
NULL HYPOTHESIS (HO) There is close relationship between marketing support given
by the anti-virus vendors and the satisfaction level of the dealers.
O 6 7 5 6 5
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5 5 6 5 50
CHI-SQUARE RESULT:
Calculated chi-square value = 0.0320 Degree of freedom = (3-1) (3-1)=4 Table value =9.488 Level of significant = Sig. At 5% level
CONCLUSION:
From the above analysis we conclude that there is close relationship between marketing support given by the anti-virus vendors and the satisfaction level of the dealers. According to the respondent level of satisfaction in marketing support is provided by kaspersky.
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PARAMETERS
Wi
Xi
Wi Xi
Wi Xi/ Wi 3.6
RANK
PRODUCT 5 PERFORMANCE PRICING REFERENCES MARKETING SCHEMES AFTER SALES SUPPORT TOTAL 4 3 2
11
55
14 6 9
56 12 18
1 4 3
10
10
0.6
15
50
CONCLUSION:
From the weighted average method we found that pricing is ranked first and the customer priority in buying anti-virus software is based on pricing and second comes product performance.
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From the study 48% of the bestselling brand is kaspersky. 26% of respondents is buying an antivirus product because of price rate. 48% of margin price is providing by Norton to their dealers. 90% of antivirus vendors are not providing any training to the dealers. 32% of product performance is given by Norton. 16% of product performance is given by Quickheal. 44% of customer prefer kaspersky antivirus. From the study it is known that about 30% of the respondents came to know about the antivirus through internet. 34% of the respondents prefer discount. 44% of respondents buying corporate business package of antivirus.
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WEAKNESS: In current scenario there is a rapid change in technology which lacks in quick updates. Low performance in few antivirus brands which spoil the existing antivirus industry. High pricing by competitors fluctuate others sales. Lack in product Promotion. OPPORTUNITIES: New Technology will open windows for antivirus market. The need of the product is essential across globe. Growth of new small business and IT companies will increase its sales volume. Entry of foreign companies in India will result in robust economic growth. Increase in computer users will increase the sales volume. Media is giving huge support. The market shows a seasonal behaviour for some brands. The seasonal changes by computer vendors are offers discounts price in computer sale etc. THREATS: The Microsoft is going to step in to the antivirus market which is a threat to all other antivirus industries. Hacking the software from internet and pirates are some of the major threats. The variation in pricing strategy is followed by many vendors so there is a chance of new entrant in the market. Day by Day new bugs are created so its a challenging threat for the antivirus industries.
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OPPORTUNITIES: As its giving Radio advertisement in Chennai it can have more chances of increasing the market shares in Chennai. If Quickheal concentrates on more IT hubs, its having greater chance of long term projects (tie up with IT companies). India is having largest software exporters, so business opportunities are enormous.
THREATS: Though Quickheal are in global market they having high threats with global giants (McAfee, Symantec and kaspersky). Having high price is another threat, as they deal competitively.
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STRENGTH: Low price compared to other competitors. Example: kaspersky internet security = Rs 503/ McAfee internet security = Rs 987/ Quickheal internet security = Rs 974/ High channel network. Many different products are available based on the environment like Home business, corporate, schools & colleges. Many test like pilot and beta test are conducted so quality is high. Jackiechan is the spokesperson for kaspersky, who is celebrity person so there will be a great reach to people. WEAKNESS: Based on the information got from peer groups n students, kaspersky as poor performance. Even though globally served they concentrate only on hifi customers in advertisement. Compared to Symantec the products available are less.
OPPORTUNITY: There is an opportunity to produce many new brands and products for various kinds of users. THREATS: Brand pull and customer marketing is low.
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WEAKNESS: Long reaction times to virus outbreaks. Number updates low. Known usually only for gateway level protection. No behavioral capabilities in the solutions. Bad quality of support services. Unbalanced revenue spilt. OPPORTUNITIES: Deep relation with Cisco. Investment in policy compliance and vulnerability assessment solutions as well as services. THREATS: Microsofts entry to the market. Increased competition in the gateway market.
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According to assumption the company should improve advertisement technologies. As Quickheal not having target consumers in advertising, they are not reaching the people properly. The company should concentrate on price to get more customers and also consider the price with its competitors. According to assumption Quickheal can make tie up with IT hubs, computer manufacturing companies (merger) for its extra stability like Norton, trend micro which is having tie up with yahoo, Cisco, Hp etc. The company should give more offers for its survival in the market. The company should provide more margins to its dealers because its a fresher in the market compared to leading competitors in the market. According to assumption QuickHeal can concentrate on its promotional part like packaging, advertisement and distributions. Quickheal can give practical or theoretical training to the dealers for their better understanding of how QuickHeal antivirus is performing and dealers can help their customers.
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BIBILOGRAPHY
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WEBLIOGRAPHY
WWW.GOOGLE.COM WWW.WIKIPEDIA.COM. WWW.SCRIBD.COM. WWW.MANAGEMENT PARADISE.COM
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1. What are the Antivirus brands available in Chennai? Do you know about the brand named Quickheal antivirus? Ans: 2. Which is the best selling Antivirus brand in Chennai? a) Kaspersky b) Norton c)Quickheal Others please specify ________ 3. What is the reason for the best sale of the above chosen Antivirus? Please rate (scale: 1-high, 2-neutral, and 3-low) PARAMETERS RANKING Price Brand name Quality
4. Which Antivirus vendor offers the best margin price for dealers? a) Kaspersky b) Norton c)Quickheal Others please specify ________ 5. Are there any specific training given by any Antivirus vendor so as to provide better customer support? a) YES b) NO 6. If yes, what type of training Antivirus vendors providing you? a) Theoretical training b) practical training
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8.Are you satisfied with the overall marketing support provided by the Antivirus vendor? Please rate.
LEVEL OF SATISFACTION AV BRANDS KASPERSKY NORTON QUICKHEAL MCAFEE OTHERS HIGHLY SATISFIED SATISFIED DISSATISFIED
12. If NO, do you think antivirus is not important for protecting your computer? a) Yes b) No 13. Do you feel your computer is protected by your antivirus brand? a) Yes b) No 14. Kindly rank below mentioned parameters on the basis of priority for buying antivirus? (Scale: 5-Highest, 4-high, 3-Average, 2-Low, 1-Lowest)
Parameters Pricing Product Performance & Availability After Sales Support Marketing- Schemes, Advertisements etc. References ( friends, shop owner) Ranking
15. By which media you come to know about antivirus brands? a) Computer vendor b) Radio c) Newspaper d) Internet e) Colleague. 16. Are there any schemes which motivated you to buy the product? a) Discount b) Gift c) Extended warranty d) None Others please specify_______ 17. How much are you willing to pay for a best antivirus? a) Below 400 b) Rs401-600 c) Rs601-900 d) Above 900 18. Are you buying the right version that suits your need? a) Home(end user) b) corporate business c) small business Others please specify________
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1) Which are the AV brands available in the city? Details about anti Virus Company in city (Office location, employee details etc. Ans: 2) Which is the best selling AV product at your end? Why? Ans:3) Which AV vendor offers the best pricing for end users & best margin to dealers? Ans:4) Are there any specific training given by AV vendors so as to provide the better customer support. Ans:5) Are you satisfied with the overall marketing support provided by AV vendors? Ans:6) Overall, According to you, which is the best AV product available in the market? Net Quickheal Kaspersky EScan Protector Trend Micro
Parameters Product performance Pricing (Margin ) Company support ( advt, free bies etc) Post Sales Service (support) Customers demand
Symantec
McAfee
Customer Satisfaction Survey- Anti Virus Industry in India Name:Age: Mobile No: Occupation:Email id:-
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Address:City:No of Computers:Q1.) Do you use Anti Virus Software? A.) B.) If Yes, which is the current Anti Virus you are using? _______________________ If No, Do you think Anti Virus is not important for protecting your computer? YES No
Q2.) Kindly rank below mentioned parameters on the basis of priority for buying Anti Virus? (Scale: 5Highest, 4- High, 3- Average, 2- Low, 1- Lowest) Parameters Pricing Product Performance & Availability After Sales Support Marketing- Schemes, Advertisements etc. References ( friends, shop owner) Ranking
Q3.) Via which medium did you came to know about anti virus brands? Computer Vendor Radio News Paper Internet Colleague
Others Please specify.__________________________ Q4.) How much are you willing to pay for a best Anti Virus? Rs. 400 - 600 Rs. 600 - 900 Rs. 900 - 1400 Rs. 1400 2000
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