CHAPTER-III

CONSUMER BEHAVIOUR-AN OVER VIEW CONSUMER BEHAVIOUR

Understanding the buying behavior of the target is the essential task of the marketing manager. Under the marketing concept, the consumer market consists of all individuals and households that buy and acquire the goods and service for personal consumption. Consumers vary tremendously in age, income, educational level, mobility patterns and taste. Marketers find it useful to distinguish different consumer group or segments and to develop products and services tailored to their needs.

In earlier times marketers could understand consumers through the daily experience of selling to them. But the growth in size of the firms and marketers has removed decision makers from direct contact with consumers Increasingly, managers had to turn to consumer research to help make decision for improving the product acceptability. A company that understand how consumers will respond to different product-features, price, advertising appeals and so on will have an enormous advantage over its competitors therefore. MEANING

The term consumer behavior can be defined as all psychological, social and physical behavior of potential customer as they become aware of, evaluate, purchase, consume and tells others about product and services. In other words buyer behavior the acts of individuals directly involved in obtaining and using economic goods. These acts are the results of sequence of decision made by the buyer. These decision are influence by various factors. Hence the consumer behavior is the process by which individual decide whether, what, when, where, how and from whom to purchase goods and services.

CHAPTER-V
TABLE: 1

BY AGE PROFILE:

AGE OF RESPONDENCES 18-28 28-38 38-48 48-58 58-68 TOTAL

THE NO.OF REESP 37 30 8 14 5 100

PERCENTAGE 37% 30% 8% 14% 5% 100%

INFERENCE:
From the above table, it is clear that 37% of the buyer belongs to the age group of 18-28 years followed by 28-38 years of the buyers 30% are using, 38-48 age groups 5%, and 48-58 Age groups 58-68 years age groups using 5%followed by Hero Honda bike purchasing most of Them are using.

CHAPTER-II

PROFILE OF HERO HONDA LIMITED:

HISTORY OF HERO HOND BIKES:

The term motor cycle usually refers to a self- propelled two wheeled vehicle most commonly powered by a gasoline fueled international combustion engine. The broad term also indicates MOPEDS, motorized bicycles that are fitted with pedals and have engines of less than 50 cubic centimeters (CC) displacement.

A motor cycle has a much heavier frame than a bicycle, the vehicle from which it was developed. People in many parts of the world use motor cycles for transportation or ride them for recreation and sport. Police department use motor cycles for pursuit and traffic control because these vehicles can be maneuvered easily through traffic. Most motor cycles call their machines Bikes, as some larger, specially built models are known as choppers,

Motor vehicle laws affect the operation of motor cycles as well as of automobiles and other type of vehicle. Most of the state provinces required cyclists to have a motor cycle operations license for which a person must pass a test. In some states and provinces, a motor cyclist needs only a regular drivers license. Many states and provinces required cyclists to wear safety helmets and goggles. Some U.S. and Canadian cities sponsor driving courses in motor cycle safety, and many high schools provide classroom instruction in motor cycles operation.

CONTENTS

CHAPTER NO.

TITLES
ACKNOWLEDGEMENT

PAGE NO.

LIST OF TABLES

LIST OF DIAGRAM

INTRODUCTION

CONSUMERBEHAVIOR - AN OVERVIWE DATA ANALYSIS AND INTERPRETION RESEACH AND METHODOLOGY PROFILE OF THE COMPANY FINDING, SUGGESTIONS AND CONCLUSION BIBLIOGRAPHY QUESTIONNAIRES