SAP CRM Rapid-Deployment Solution

Miranda Tumlin, SAP Customer Line of Business October 05, 2011

Agenda

Customer Issues and Business Needs Rapid-Deployment: Pre-configured SAP CRM software and services Rapid-Deployment: Packages & Methodology

Customer Success

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Customer Issues and Business Needs

Customer Issues and Business Needs 1/2

As a result of the current economic environment, companies are:

Carefully managing their budgets for IT investments

Looking for investments with fast ROI and low risk The common perceptions regarding the SAP Customer Relationship Management (SAP CRM) application are that: It is too expensive It takes too long to implement

Implementation of the SAP CRM rapiddeployment solution

targets emerging customer requirements and mitigates the common perceptions of SAP CRM.

2011 SAP AG. All rights reserved.

Customer Issues and Business Needs 2/2

Customer requirements:
Secure and enhance market share, prices, and margin Strengthen marketing, sales, and service effectiveness

Integrate processes between field and back office

High, efficient automation of relevant business processes

Customer issues:
IT budget constraints and priorities Limited IT resources for extensive blueprinting Require rapid response times to highly dynamic market conditions

Customer questions:
Which CRM solution fits my budget, is easy to use, fast to deploy
but highly integrated, flexible, and scalable?

What is the right implementation methodology?

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Rapid-Deployment: Pre-configured SAP CRM software and services

Preconfigured CRM Software and Services Enabling Rapid Deployment

SAP brings together software and services in a new offering that gives you compelling CRM functionality quickly and affordably

Preconfigured
SAP CRM Rapid Deployment Solution

software to eliminate guesswork delivery in as little as eight weeks* affordable, flexibly priced solution, with multiple deployment options

Rapid

Marketing

Sales

Service

An

Best Practices

Consulting

ERP Integration

A clear

path to your full CRM vision

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Immediate Value From Pre-configured Content You Get What You Need to Run Your Business Out-of-the-box
Sales Performance Management Sales Planning & Forecasting Account & Contact Management

Sales Analytics

Customer
Sales Contracts Management Activity Management

Quotation Management Order Capture

Opportunity Management

Value Adding
Powerful solution for Sales, Service and Marketing delivered out-of-the-box based on leading SAP CRM 7.0 Enhancement Package 1 Start fast, with whats most important, and expand later Seamless access to SAP ERP back-office information*

Quick and Lean

Clearly defined scope Includes pre-configuration content and knowledge transfer to key users Fast-track implementation methodology Enables you to go live in as little as 8 weeks**

Cost-effective
Flexible pricing only pay for what you need Attractive fixed-price services

Reduced resource requirement from Business and IT

2011 SAP AG. All rights reserved.

Rapid-Deployment: Packages & Methodology

Sales, Service, and Marketing Functionality That Helps You Achieve Your CRM Vision

SAP has worked steadily to fill out its CRM offering, resulting in end-to-end process integration support that no longer comes at the expense of missing CRM functionality.
- Forrester

Marketing

Sales

Service

Lean Campaign Management

(incl. Segmentation and External List Management)

Lead Opportunity and Management Pipeline Performance Management

Integrated ERP Order and Quotation Management

Lead Management

Interaction Center Service Request Management

(incl. Knowledge Articles)

Foundation
Account and Contact Management, Activity Management, Integration with customers SAP ERP system or master data import for CRM standalone deployment
CRM Interactive Reporting

2011 SAP AG. All rights reserved.

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Additional Packages

Business Communications Management (BCM)

Sybase Mobility
Mobile sales solution for iPad, iPhone, Blackberry and Windows Mobile

Computer-Telephony Integration with SAP CRM Includes standard BCM reporting Live in as little as 5 weeks

Includes standard sales analytics

Live in as little as 11 weeks

2011 SAP AG. All rights reserved.

11

SAP CRM Rapid-Deployment Solution

Project Plan
0 1 2 3

Steps
Discover Start
Project management/setup

Deploy Deploy

Run Run

Communicate the Value

Solution Activation

End user training

Qualify Prospect Project Kick-Off and Options refinement workshop (onsite*) Options Realization Hand over solution

Communicate the Scope

Key User Training (onsite*)

Sign-off solution

Secure Agreement Installation check Test Solution Go-Live Support/Activities (partly onsite*)

Data management

Post Go-Live Support

Switch to Production

SAP involvement
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Customer involvement
12

Customer Success Stories

Customers Are Already Succeeding with SAP CRM RapidDeployment Solutions

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14

Customers Are Already Succeeding with SAP CRM RapidDeployment Solutions

2011 SAP AG. All rights reserved.

15

Thank You!

Contact information: Miranda Tumlin Practice Manager, Customer Line of Business Miranda.tumlin@sap.com