APRIL 15, 2007

Spotlight on TIPS Trainer, Miguel Rodriquez

Educating Customers on Responsible Drinking
At Coors Brewing, Puerto Rico, we have a genuine commitment to provide our community with the necessary tools by training TIPS to servers in the alcohol service industry. Our mission is to transmit the message of responsible service to the bartenders and servers. In this way, we contribute to the security of our country in the streets, by preventing accidents caused by drunk drivers. The incidence of car accidents due to drunk drivers is very high in Puerto Rico; it is our duty as responsible corporate citizens to diminish automobile fatalities. The public is very enthusiastic about TIPS training. Each time I train TIPS, there are additional requests from others who would like to become certied. Our local distributor, V. Suarez & Co., conducts business with around 5,000 accounts on the island. Through their network, we deliver the TIPS message at a variety of forums. We have trained TIPS to diverse groups within our community, such as: - Bartenders Associations - Universities - Sports Bars - Hotels - Restaurants Our efforts are aligned with the cooperative general strategies established by the organization holding the event. One of the priorities for Coors Brewing Company, Puerto Rico, is to conduct ourselves as a responsible corporate citizen and establish and execute policies of social character, which allow our enterprise to operate in accordance with the acceptable standards of each community. Some of our training tools include videos of the outcome of car accidents or simulations of car accidents caused by intoxicated drivers. During the training, we ask participants to relate their experiences with intoxicated consumers and determine which TIPS intervention strategy was used. We also foster group dynamics to obtain valuable information to use to create new intervention strategies. We make sure that all participants understand and internalize all material presented through a question and answer section. At the end of the day we have achieved the desired results: minds engrained with the benets of TIPS training and TIPS certication and the knowledge necessary to serve alcohol responsibly.

We train about 500 people annually on the island of Puerto Rico. As part of our corporate campaign, we train TIPS to all our staff members who work at relevant public events, especially those events frequented by young people. In the past, these popular public events had a bad record for leading to irresponsible alcohol consumption, which, in turn, led to many tragic highway deaths in Puerto Rico. At Coors Puerto Rico, our objective is to create memorable events for our young people and, at the same time, ensure that they enjoy themselves using good judgment and wisdom. Some of the popular activities for which we train TIPS are: - Las Fiestas de la Calle San Sebastin - Las Justas Intercollegiate games - Internacional Bartenders contest - City Festivals.

See more pictures of Miguels TIPS Training on the next page.

By Miguel Rodriguez, Training Manager at Coors Brewing, Puerto Rico Operations, and 4th year TIPS Trainer. Miguel has shared his TIPS training experience in bartending magazines, TV and print news media.

After training 35 bartenders and bar owners from the local Bar Association, the participants shared a cocktail hour and practiced what they had learned.

Miguel uses his laptop and LCD projector to show the TIPS On Premise Power Point, which he downloaded from his TIPS Training Portal and customized with his companys artwork.

Misspelled Names on Participant Cards

Trainers, check over all the names on the completed participant exams before you dismiss your session. If you cannot read the handwriting, WE will not be able to read the handwriting! To cut down on misspelled cards, which slows things down on our end and yours, take a few minutes to be sure the names are printed clearly on each scan sheet. Thank you! QUESTION: Why is it important to call for assistance if a guest is not cooperative? A B C D It allows you to continue to meet your other guests needs. It is not your job to deal with unruly guests. It sends a clear message to the guest that he or she is wrong. It shows other guests that inappropriate behavior wont be tolerated.

answer on bottom of last page

Annual Alcohol Responsibility Conference

August 22 - 24, 2007

3 Baltimore, MD

What Is This Conference All About?

HCI, provider of the TIPS program, has worked with people representing every perspective on alcohol issues. We interact with manufacturers, distributors, retailers, regulators, enforcers, insurers, attorneys, risk managers, servers, sellers and ultimately, consumers. If theres one thing weve learned during the 25+ years weve been doing this, its that creating a responsible environment around alcohol consumption requires all aspects of the community to be involved. We are hosting this conference as an unprecedented rst step in bringing all these groups together for constructive, positive interaction around how to create responsible communities.

Why Should I Attend This Conference?

If you have a desire to see responsible consumption, rather than prohibition, as the social norm for alcohol use, then you need to be at this conference. If you have found a successful way to create or promote responsible consumption of alcohol within your community, you need to be at this conference. If you are seeking successful ways to create or promote responsible consumption of alcohol within your community, you need to be at this conference. The bottom line is that its going to take all of us working together to gure out what really works and what doesnt when it comes to making intoxication and alcohol misuse a thing of the past. We want and need you at this conference to help get us started in this inaugural effort to bring all the players together.

What Will I Take Away From This Experience?

Select 7 out of over 40 breakout sessions during the conference to customize your conference experience. Network with people from every aspect of the alcohol issue. No other conference brings this many types of people together to discuss alcohol responsibility. Learn practical skills and strategies, in training, risk management, policy development, marketing and a host of other areas, that you can immediately implement. Engage in the campaign to end intoxication and alcohol misuse from a positive, responsibility-oriented perspective instead of a negative, prohibitionist-oriented perspective. Realize that you are not alone in believing that it is possible to create a society that enjoys alcohol legally and responsibly. Meet the people who are helping you to create that reality.

What Else Do I Need To Know?

You can view brief descriptions of all the sessions being offered on our web site at www.gettips.com/AARC/index.html. TIPS has been the leader in responsible alcohol service training for more than 25 years. We now invite you to participate in this groundbreaking event about creating the responsible communities we all want and need.

How Do I Register?
You can register online at www.gettips.com/AARC/index.html or complete the registration form on the last page of this brochure. If you register by May 25, 2007, you will receive the early registration discount which is $399 per person. After May 25, 2007, that fee is $499 per person.

Government Relations News

Arkansas has approved TIPS as a provider in its voluntary Responsible Vendor Program (RVP). Classroom programs approved for certication are On Premise, Off Premise, Concessions, and Gaming.
Pursuant to Arkansas state law, trainers can charge a maximum of $25.00 per participant for classroom RVP training. As reported last month, TIPS was disapproved as a provider in Clark and Washoe Counties of Nevada, pursuant to the new mandatory training law that will become effective on July 1, 2007. The Commission on Postsecondary Education arrived at this decision by applying a narrow interpretation of the regulation regarding the participant certication card. TIPS appealed for revision of this decision to the state attorney general; however, we were recently notied that the attorney general does not plan to intervene in this case. Trainers should conduct no commercial training in those counties. Trainers may train commercial programs in any other county in Nevada, or may train the University Program statewide, without regulatory oversight.

Pennsylvania has approved the Concessions and Gaming programs for use in their voluntary RAMP program.
We still have no word from Tennessee about the regulations for their voluntary Responsible Vendor Program (RVP) for off-premise beer establishments, which will be implemented on July 1, 2007. We will notify trainers promptly once we receive the new regulations.

Utah has approved both CAST (seller) and eTIPS (On Premise) for certication pursuant to their mandatory training
laws for sellers and servers, respectively. Trainers wishing to become eTIPS resellers should contact their Account Manager for details.

Washington commercial trainers are advised that there is a new state-specic exam. This is exam version 104, and it is available on your training portal at www.gettips.com. This change was made at the direction of the Washington state authorities.
Trainers should begin using exam 104 immediately. Washington commercial sessions (On, Concessions, Gaming, Social Functions) dated after April 30, 2007, MUST use exam 104. Sessions using exam version 103 dated after April 30, 2007, will not be processed.

ATTENTION ALL TRAINERS!!!

Do you know what the regulations are for the jurisdiction(s) youre training in? Do you know what the regulations are for the jurisdiction(s) your participants work in? If you dont, you should call us right away. If in doubt, dont take a chance call the TIPS Government Relations Department. A phone call now can prevent a big headache later. TIPS Government Relations Department 800-438-8477 Ext. 317 (Long Distance) 703-524-1200 Ext. 317 (Local) govrel@gettips.com (Email)

Icebreaker Exchange
TIPS Ph.D.
By Dee Mayfield, 1-yr. TIPS Trainer in Illinios
When I introduce my TIPS training sessions, I explain who I am and speak a little about my credentials and why I am teaching this topic. Then, I like to let my participants know what THEY can get out of the class. I explain that in my training groups people usually have differing amounts of experience serving alcohol. Some drink; some dont. Some are new at serving; some have served for a few years; and some have served for many, many years. Some may not even think there is anything new to learn. (I like to point that out verbally. We all know there are those in our audience who are secretly thinking they cant learn anything new; some even say so out loud. Why not bring it out in the open?) I think of alcohol serving experience in levels, as if they were levels of education. All of us probably at least have what I call a HIGH SCHOOL EDUCATION in alcohol and alcohol service. We may know that alcohol is a depressant, and we probably know what a REALLY intoxicated person acts like. Some of us have a bachelors equivalent in alcohol knowledge and service. Perhaps we drink, and we know how it feels to become intoxicated. We can recognize when others are becoming intoxicated, but we may not have the skills or the condence to intervene in situations involving over-consumption of alcohol. Still others, who have quite a number of years of experience, can recognize someone becoming intoxicated, can handle most situations involving intoxication, and knows some of the laws that govern them regarding alcohol service. These people would be considered to have a masters equivalent in alcohol service. I know some of you here today have quite a bit more experience serving alcohol than I do. However, in todays TIPS class, we want to take whatever experiences and knowledge each of you already has and present the laws that govern you as a server of alcohol. We will observe some behaviors, practice some intervention skills, and supply you with information so that ALL of you will have what I call a Ph.D. in Alcohol Service.

Yes - thats right - a Ph.D.

For me, Ph.D. has a special meaning today. You KNOW what an intoxicated person looks like. You KNOW how different factors affect different people. You understand the legal responsibilities you take on as a server. You KNOW what to do, and you have the condence to do it, when an incident involving irresponsible alcohol consumption occurs. Yes, with all the experiences you will share today and all that I bring to the class -- well be moving everyone toward earning a Ph.D. today. Theres a reason Ive used Ph.D. Ph.D. stands for something very special. Its the essence of every TIPS class I train. Ph.D. stands for PREVENT, HANDLE, and DOCUMENT. Today, well review and practice skills to PREVENT serving underage individuals and to PREVENT people from becoming intoxicated. We will share and learn ways to HANDLE situations when someone IS or becomes intoxicated and when someone who is underage attempts to purchase alcohol. And, we will discover effective ways to DOCUMENT situations so that we can recall events at a later time and so that we can prove we are making a reasonable, responsible effort to handle underage and intoxicated individuals. Lets get started on your Ph.D. right now. Id like to learn a little about you -- and what experience you have in serving alcohol responsibly.

Send us your unique icebreaker! Email bignellj@gettips.com

The last printing of the On Premise manual is version 2.03. There were no content changes. The scan sheet has a new design. The corresponding Trainer Supplement is still version 2.02 and the current version of the Participant Exam questions is 2.01. All materials beginning with 2 as the version number are compatible, no matter what the extension numbers are.

Version Numbers

Bilingual Trainer List

We need more trainers on our bilingual trainer list. If you are comfortable training TIPS in multiple languages, contact your account manager.

When you send more than one session in the same envelope, separate your sessions with rubber bands or paperclips so that no session gets overlooked. Do not put checks or money orders between the session documents. Paperclip the check or money order to the Session Register or enclose it in a marked envelope.

Sending in Multiple Sessions

Note to Trainers:
Did you know that if you participated in a TIPS Commercial Train-the-Trainer Workshop you are qualied to train ALL of the TIPS programs, including TIPS for the University, Off-Premise, On-Premise, Gaming, Concessions, Social Functions, Seniors, and TIPS for the Workplace? All you need to do in order to train a particular TIPS program is purchase the corresponding trainer kit and participant manuals.

TPAN MEMBERSHIP PASSES 3,000 MARK!

We are pleased to announce that TPAN membership passed the 3,000 mark on April 4th, fullling a critical objective set when the network was created in 2005. With this objective now met we look forward to the future, our next 3,000 members, and communicating with elected ofcials, regulators, and agency staff on issues critical to the future of the TIPS program. To all our TPAN members we say Thank You. We couldnt have done it without your support. If you havent joined TPAN yet you still may. Just send an email with the word Join to action@gettips.com.

Michael Marcantonio (MA) 22-yr Trnr: 324 trained

Chris Owensby (TN) 2-yr Trainer: 127 trained

Christopher Phillips (TN) 7yr Trainer: 115 trained

Jamie Briesch (MO) 2-yr Trainer: 114 trained

John Berry (FL) 1-yr Trnr: 104 trained

Answer: (A) It allows you to continue to meet your other guests needs.