I. Intro A.

What is retention preservation of the after effects of experience and learning that makes recalling or recognition possible. B. Who is the audience retain students who have visited the site before we want them to come back later in life when they are having nancial issues. C. What is our goal statement to increase retention by creating an active and benecial resource that is applicable towards all stages of life. II. Analyze site A. How site is organized before you login> 5 categories: money tips, general info, brief overview of site. after login> learning modules (interactive); nancial calculators; links to social media; option to write messages to other people B. What we like george washington character adds tone and personality. mood/tone is fun before login/modules idea of nancial tools------ inspires mobile app C. What we do not like not personal because prole is not evident/ no online presence no search bar, cannot nd info you need/ no organization + ow no human connection/ feel isolated/ only an assignment too complex- audio unnecessary/ too slow (longer than 5 secs to load) no benet for user III. Mobile App A. Why an app is benecial save time + increase productivity ATT: 72% small businesses (2-50 empl) use mobile apps 62% said mobile apps for saving time 59% increased productivity 29% cost saving 11& apps are cool access no longer issue- anytime, anywhere versatile- each app includes rich set of data, services this generation is used to instant access of info + managing do-it-yourself apps should build user engagement build loyalty bc when you actively d/l an app, there is a good chance you will use B. Goal encourage students to leverage the tech they use in daily lives to solve real-world problems; embracing digital life of student.

C. App will include: calculators: net worth, 401(k) savings, roth IRA or traditional IRA, emergency savings, student budget monthly budget builder- alerts to phone mobile checking account balance; archive; you type in when you buy something, automatically calculates it for you examples: chase mobile, mint.com --different than chase because it educates student to budget their own money, as opposed to bank doing it automatically. if it is connected to bank, it wont be as trustworthy. connected to your prole on website currency- study abroad graph/chart user input, supplements website, simple tool, everyone can use it. IV. Comment system/ feedback they are the life blood of the site, and with them, the content becomes standard, boring and static. its important bc original content gets tested, rened, and extended most valuable part of a blog is comment section, usually if one person has a question, so do many others. this is a great place for renders to ask, answer questions and provide own tips and tricks that you may have no had time to cover in your blog bradley hess, Bloggertalk article writer module like blog, comment section will keep content alive, create interaction service providers- social media integration -DISQUS> real time, connected communities V. Prole statistics about prole/avatars connected to mobile app- dropbox xcell spreads structure: budget, nancial info, life stages, money tips, calculators, nancial headlines, link to modules VI. Newsletter direct marketing allows business to have direct communication to user>> seeks to drive a specic call to action 2010 d.m. account for 8.3% total gross domestic product 1.4 million DM employees in US email used by 94% marketers, while 86% use direct mail dm positive results can be viewed instantly news, upcoming events, contact info for general info inexpensive to design and send, around the clock display ads> people visiting rose 24.5% between 2010&2011, emaketing static banner, popup, video, oating unit google- 49% of spending on internet linked to search 1st thing you see on google

wets tastebuds of audience stickyngers- birthday coupons, positive situation

VII. Conclusion DAVID wireframes for app and prole examps of apps- emily h examps of proles- emily g comment newsletter inforgraphic: what works vs what doesnt infographic (att info)