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SAMPLING IN RESEARCH

Dr Manu Varghese M BHMS, MD (Hom)

INTRODUCTION

Sampling in daily life


Blood chemistry studies are done with a few drops (samples) of blood Quality of grain is assessed by checking few sample grains taken from the sack Taste assessment in kitchen also use sampling

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TERMS AND DEFINITIONS

Population- all items which fall in the purview of enquiry Sample - A portion chosen from population Sample size - number of units in sample Sampling units constituents of population to be sampled and cannot be further subdivded for sampling
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TERMS AND DEFINITIONS

Sampling frame -list identifying each sampling unit Eg. voters list Statistics - character of sample Parameter - character of population

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SAMPLING WHY?

Complete enumeration impossible if population is infinite Results required in short time Area of survey wide Resources for survey limited in respect of money and trained persons

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PRINCIPLES OF SAMPLING

Principle of statistical regularity Principle of inertia of large numbers Principle of validity Principle of optimisation

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ERRORS

Sampling error discrepency between parameter and ite estimates due to sampling process Non sampling error- Errors while collecting information

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TYPES OF SAMPLING

Random (Probability ) Sampling Judgment (Non probability) sampling Mixed Sampling

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TYPES OF RANDOM SAMPLING


Simple random sampling Systematic sampling Stratified random sampling Cluster sampling

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Simple Random Sampling


Why?

Basic building block of sampling Sample from a homogeneous group of units How? Physically make draws at random of the units under study -lottery method Computer selection methods: Random tables

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Systematic Sampling
Why? Easy Can be very efficient depending on the structure of the population How? Get a random start in the population Sample every kth unit for some chosen number k

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Stratified Random Sampling


Why? For administrative convenience To improve efficiency Estimates may be required for each stratum How? Independent simple random samples are chosen Within each stratum
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Cluster Sampling
Why? Convenience and cost The frame or list of population units may be Defined only for the clusters and not the units How? Take a simple random sample of clusters and Measure all units in the cluster
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Two-Stage Sampling
Why? Cost and convenience Lack of a complete frame How? Take either a simple random sample or an unequal Probability sample of primary units and then within a Primary take a simple random sample of secondary units

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Stratified two-stage cluster sampling


Strata Geographical areas First stage units Smaller areas within the larger areas Second stage units Households Clusters All individuals in the household
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NON PROBABILITY(JUDGEMENT) SAMPLING


This method is mainly used for Opinion surveys; Market research survey of the Performance of their new car -sample was all new car purchasers. Bias and prejudices shadows results

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THANK YOU

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