The ratio indicates what portion of sale revenue is left to the proprietors after all operating expenses are

met. The Net Profit Ratio is increased continuously from 74.48% to 58.28%. It is increased by more than 110%. It indicates that administrative expenses are highly decreased as compare to Net Profit.

18,612,474 31,934,828 58.28 %

GENERAL INFORMATION

============================================================

PROJECT PROFILE:============================================================ Name of the organization :Vimal Dairy limited Business Philosophy :There are different business philosophies to different companies. In like this Vimal also different philosophy from others. There are main two business philosophies in the business. To serve to interest to milk products. To provide quality product to the customer.

Name of the students:PATEL NIRALI L. (S.Y. B.B.A.)

Objective of the project work:To determine three main subjectso Marketing Management o Finance Management o Personnel Management

Institution in charge:SMT. S.B. PATEL INSTITUTE OF MANAGEMENT.

Duration:21/10/09 to 6/11/09

Report submitted to:NORTH GUJRAT UNIVERSITY, PATAN

 Academic year:2008 2009

HISTORY & DEVELOPMENT

Vimal Dairy Ltd. Establish on 30th June 1995. Under the name of Vimal Dairy there are many other companies besides Vimal Dairy Ltd. And jointly they are well known as vimal group. Vimal group of company consist of several other company they are:

1. VIMAL CABLES LTD. 2. VIMAL PUMPS PVT LTD. 3. VIMAL PAINTS 4. VIMAL DAIRY LTD. 5. VIMAL OIL & FOODS LTD. 6. VIMAL MICRONS

It has long history in the establishment. Vimal is a group of companies first of all Mr. Chandubhai I. Patel has started Vimal electric company as a partnership firm in 1978. This was first to manufactured capacitor, booster, and transformers.

The ancillary item of submersible pumps i.e. PVC winding wives and there core flat cable, were introduces in the market by forming a private limited company, under the name of Vimal cables limited.

There was a short of water for irrigation. They introduced submersible pumps in the market under the brand name of vimal group by forming a private limited company, under the name of Vimal pumps pvt. Ltd.

In 1989, they started vimal paint to manufacture different part of industry and decorative paints, by forming a partnership concern under the name of the vimal paints. Resin being the raw material for paints. They started manufacturing resin under vimal card. Alkyls resin is exported to various countries. In north Gujarat rapeseeds are available in bulk and consumption of addible oil is more in Gujarat looking to the heavy demand of refined oils, they introduce cotton seeds and reposed oil under the name of vimal oil & food ltd for the same. The company has come out with public issue in March 1994. One of the objects of the issues was to part finance the project for extraction and so TPD edible refined oil plant.

As we know that north Gujarat, especially mehsana is well known as major milk producer district in north Gujarat. There were great opportunities for forming a dairy in north Gujarat.

They manufacture process milk powder. The present capacity of the plant is to process two laces liters of milk per day. The company was also a plant for making powder from milk the capacity of the same being 10 MT per day. But the developing process does not and here. They had also entered in to micro mineral business. The company vizVimal microns limited started manufacturing of micro minerals in 1996.it is very clear that this group is still in progress.

HISTORY OF THE PRODUCT

Introduction:

India is the largest producer of milk producing more than 100 million tons of milk per annum. Yet, her per capita milk consumption is around 250 g per day. India has a population of more than 1 billion with diverse food habits, cultures, traditions and religions. Regional variations within the country can be mind boggling. On one hand, the country has plains with long tradition of milk production and consumption. On the other hand, there are forest and hilly regions with no tradition of dairying. Most of coastal belts also do not have much of dairy tradition.

Cow is holy for Hindus who make up more than 80 per cent of the population of India. Buffalo enjoys no such holy status. Cow slaughter is banned in many states of India. There are no restrictions on buffalo culling.

All this makes India a very complex dairy country.

Table 1.1 Projected growth rate of milk production and dairy products consumption Product Projected Growth Rate Projected Growth Rate Product Per cent per annum Milk production 3 Ghee 8 consumption Table Butter 10 consumption Paneer (cottage 10 cheese) Processed cheese 12 Dairy whiteners and condensed8 milk

Highlights

Milk production is growing at 3% per annum Per capita milk availability growing at only 1.5% per annum Ghee (clarified butter) consumption growing at 8% per annum Table Butter & cheese consumption growing at 10% per annum Demand for dairy products will soon exceed supply India will find it difficult to sustain dairy exports India will turn net importer of dairy products

HISTORY OF THE PRODUCT

Human population: 953 million (70 million dairy farmers) Milk production: 74.3 million tones (203.5 million lpd) Average annual growth rate (1995-2000): 5.6% Per capita milk availability: 214 g/day or 78 kg/year Milch animals: 57 million cows; 39 million buffaloes Milk yield per breed able bovine in-milk: 1,250 kg Cattle feed production (organized sector): 1.5 million tones Turnover of veterinary pharmaceuticals: Rs. 550 cores Dairy plants throughput: 20 mlpd Throughput as percentage of total milk output: 10 Value of output of milk group (1994-95)*: Rs. 50,051 crores Value of output of dairy industry**: Rs. 105,000 crores

CONTRIBUTION OF THE UNIT TO THE INDUSTRY

India is the number one country in milk production with an annual milk production of 74 Million Metric Tons. An average man who could get only 110 gm milk per day in the early 70s is now getting 210 gm milk per day. This is really a commendable achievement given the huge size of our country and population. These are the fruit of the integrated approach adopted for development of the dairy industry better known as the white revolution.

The contribution of Vimal Dairy Ltd. to the industry especially edible milk industry is just excellent. It is one of the very few edible milk companies. It is also provide good milk and milk products to the customers at cheap price and required quality. Vimal Dairy Ltd. has a big market share in the industry.

Amul dairy, Sagar dairy, Sardar dairy are the major competitor of the vimal dairy ltd. In mehsana sagar dairy, Sardar dairy, enjoy a very huge market share then vimal dairy. Sardar dairy and Sagar dairy is also situated in Mehsana. In compare with Vimal dairy, the Sagar dairy and Sardar dairy have the more the product in market. Sagar dairy enjoy huge market share then Sardar dairy and Vimal dairy. The existence of the competition in the market it will enable the customer to get dairy the product at the minimum price with good quality.

1. INDUSTRIAL PROFIL

INTRODUCTION
The dairy industry is recognized as one of the largest and most important of food industries. The dairy industry exists for one purpose to provide at a reasonable cost , milk, and, milk products that satisfied the consumer needs and fulfills his nutritional requirements. The industry means different things to different things to the different participants, the producer, the dairy handler and the consumer.

The word dairying was derived from the Middle English word deiris meaning is day or maid servants worked.darying now commotes a wide range of activities starting is the production of milk in the farm to the point it reaches the consumer in the form of liquid milk or as its products. The industries is linked together by a diverse field of disciplines such as dairy science, animal husbandry, crop husbandry and dairy engineering management science is applicable in each of these disciplines and integrates them to achieve the objective of providing milk to the consumer by making an optimum use of the earths renewable resources for production of milk.

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HISTORY OF PRODUCT
Today, India is 'The Oyster' of the global dairy industry. It offers opportunities galore to entrepreneurs worldwide, who wish to capitalize on one of the world's largest and fastest growing markets for milk and milk products. A bagful of 'pearls' awaits the international dairy processor in India. The Indian dairy industry is rapidly growing, trying to keep pace with the galloping progress around the world. As he expands his overseas operations to India many profitable options await him. He may transfer technology, sign joint ventures or use India as a sourcing center for regional exports. The liberalization of the Indian economy beckons to MNC's and foreign investors alike.

Central Dairy of Aarey Milk Colony - Goregaon commenced in 1950 beginning Dairy Industry in India.

AMUL Dairy ushered 'White Revolution' in 1956 from Anand. Dr. Kurien of AMUL is Living Legend of Dairy leading India to self sufficient in Milk & Milk products.

Long distance refrigerated rail-transport of milk from Anand to Bombay since 1945 Pasteurization and bottling of milk on a large scale for organized distribution was started at Aarey (1950), Calcutta (Haringhata, 1959), Delhi (1959), Worli (1961), Madras (1963) etc.

Establishment of Milk Plants under the Five-Year Plans for Dairy Development all over India. These were taken up with the dual object of increasing the national level of milk consumption and ensuing better returns to the primary milk producer. Their main aim was to produce more, better and cheaper milk. 11

The Government of India, realizing the importance of animal genetic resources, has established the National Bureau of Animal Genetic Resources (NBAGR) at Karnal, Haryana, in 1984.

Embryo Transfer (ET) technology allows the multiplication of elite livestock breeds at a much faster rate than any other option available

In the past 30 years, the annual production of compounded feed has gone up to 3 million tones from 40,000 tones New types of feeds have been developed, to improve the nutritive value of the traditional cattle diet. Indigenous remedies, based on herbal and ayurvedic formulations, are also being used extensively for disease control and as feed supplements/additives and as yield boosters. From an insignificant 200,000 liters per day (lpd) milk processing in 1951, the organized sector is presently handling some 20 million lpd in over 400 dairy plants.

12

PRESENT TENDS IN INDIA

Till about year 2000, India was not on the radar screen of most international dairy companies, since India was neither a major importer nor an exporter of dairy products. Through the 70s, 80s and 90s India used to take some milk powder and butter oil as aid. Exports from India were insignificantly small. From 2000 onwards, Indian dairy products, particularly milk powder, casein, whey products and ghee started making their presence felt in global markets. The decade of 2000-10 will be recorded in dairy history as the decade of exports. But the next decade will be different. Signs of change are already visible. India is finding it difficult to sustain exports. The day is not far when India will become a net importer of dairy products,particularly of dairy fats. Indias milk production will grow at about 3 per cent per annum in spite of difficulties due to stagnant livestock herd size and shortage of fodder. Due to increasing population, per capita availability of milk will increase by only about 1.5 per cent per annum. For an economy growing at about 8 per cent per annum, this increase in availability will be grossly inadequate

13

2. COMPANY PROFILE

14

===============================================================

INTRODUCTION:=============================================================== Name of the company:Vimal Dairy limited

Located at:o o o o Near Palavasna, Rail way crossing Highway, Mehsana-384 002

Address of Registered office :o o o o Vimal house 31, GIDC estate High way, Mehsana-384 002

Address of Corporate office :o o o o 1, National chamber 1st floor Opp. Mangal murti complex, Ashram road, Ahmedabad-300 009

Classification of industry:Medium scale industry

15

FORM OF ORGANIZATION & SIZE OF UNIT

The unit can be divided in to large scale, medium scale, small scale according to the capital employed and employees working in the company. VIMAL DAIRY LTD. uses power in production process and working in the company are approximately 40 to 50 and staff about 90. So from this point of view it can be said as medium scale unit.

There are many forms of business like sole traders firm, partner firm, co-operative firm; joint stock company, private company, limited company etc. The form of organization may be use of them. VIMAL DAIRY LTD. has been established as Limited company. That is the liability of shareholders is limited to the capital contribution by them. If the company is need of money that it can not ask for money from the shareholders which is greater than the face value of share.

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ORGANIZATION STRUCTURE

Managing Director

Director Mkg & Prod

Director Administration

Production Department

Marketing Department

Finance Department

Personnel Department

Company Secretary

Marketing In - Charge Chief Accountant Sales Supervisor Assistant Accountant

Assistant Secretary

Salesman

Quality Manager

Production Manager

Laboratory In charge

Maintenance in charge/ Purchase in charge

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EXISTING MANAGING BODY

DESIGNATION
Chairman Whole time Director Technical Director Marketing Manager General Manager Manager (Procurement) Production Manager Manager (R & D, D.C.) Company Secretary Chief Accountant Bankers

NAME :-Shri Chandubhai I. Patel :-Shri Jayeshbhai C. Patel :-Shri C.V. Patel :-Shri Dasharathbhai Patel :-Shri K.K. Soni :-Shri Vasudevbhai Patel :-Shri Dineshbhai Pandya :-Shri D.B. Patel :-Shri Jigneshbhai Maniyar :-Shri Mahendrabhai Patel 1. Dena bank 2. Mehsana district. Co-operative bank 3. Mehsana urban Co-operative bank

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3. PRODUCTION DEPARTMENT

19

INTRODUCTION
Production is sometimes defines as creation of utility or creation of want satisfying goods and services; man can not create matter nor can be restore matter. He can give them utility in precise. Production system means a combination of production design process assign and material flows. It also required out forecast production plans and performance reporting. Before starting production planning and forecasting is essential, so that is an affection of the available resources. In Vimal Dairy has a separate department for production. Only using automatic machine for production. Milk (raw material) is obtained from villages mainly from North Gujarat in villages there is milk collection center called mandali that collects the milk from villages there is a total 350 mandali in Gujarat.

ORGANIZATION STRUCTURE
20

OF PRODUCTION DEPARTMENT

SENIOR MANAGER

PRODUCTION MANAGER

OFFICER

SUPERIOR

PRODUCT LIST AND PRICE LIST

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OF EACH PRODUCT
A product mix is a set of al products and items that a particular seller offers for sale to buyers. The products mix of Vimal dairy ltd. contains main six products. They are as under: 1. Milk 2. Ghee 3. Butter 4. Butter milk 5. Milk powder 6. Cheese Vimal dairy ltd. sells their products with different brand name, Quantity, Price, and Packing. These products are as under with their brand name, quantity, and price.

1. Milk: Brand name

New vimal super pasteurized full cream milk Vimal gold pasteurized full cream milk Vimal pasteurized full cream milk Vimal shakti pasteurized standardized milk Vimal pasteurized standardized milk Must gold pasteurized standardized milk Must shakti pasteurized skimmed milk Vimal tazza pasteurized tined milk Vimal sathi pasteurized double toned milk Must sathi pasteurized skimmed milk Akik tazza pasteurized skimmed milk Akik gold pasteurized skimmed milk Akik shakti pasteurized full cream milk Miral pasteurized standardized milk Fresh n fit pasteurized standardized milk Vimal milk Vimal sathi pasteurized double toned milk Must shakti pasteurized skimmed milk Akik tazza pasteurized milk

Quantity
500 ml 500 ml 500 ml 500 ml 500 ml 500 ml 500 ml 500 ml 500 ml 500 ml 500 ml 500 ml 500 ml 500 ml 500 ml 200 ml 200 ml 200 ml 200 ml

Mrp.
12.50 12.00 12.00 11.50 11.50 11.00 11.00 11.00 11.50 10.50 10.50 10.00 10.50 11.50 11.00 05.50 06.50 06.00 5.00

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2. Ghee: Brand name

Vimal pure ghee Must pure ghee Vimal pure ghee

Quantity
15 kg. 15 kg. 200 gm.

Mrp.
3300 3000 44.00

3. Butter: Brand name

Vimal pasteurized white butter Must pasteurized butter

Quantity
20 kg. 1 kg.

Mrp.
2000 105

4. Butter milk Brand name

Vimal pasteurized butter milk Akik butter milk Dadhu dharas pasteurized butter milk

Quantity
500 ml. 500 ml. 500 ml.

Mrp.
5.00 4.00 4.30

5. Milk powder: Brand name

Vimalya instant milk mix Vimalya instant milk mix

Quantity
10 kg. 500 gm.

Mrp.
360 38

6. Cheese: Brand name

Vimal processed cheese

Quantity
1 kg.

Mrp.
275

MANUFACTURING PROCESS
23

OF EACH PRODUC

1. Production process milk powder

:-

Collect the milk in milk tank Pasteurize the milk in milk tank Give heat to the milk and sort Fat into the milk milk take into the powder plant Give 5 times heat to the milk With the help of e-operating milk Convert into condens After that milk convert in powder form Spray the powder with hit in powder tank Packing in 25 kgs bag Store & dispatch

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2. Production process of ghee

Collect the white butter Melting the white butter in Chan machine Charning the milk and make butter milk and lumps Sort out the butter milk and lumps into the cream Give heat to the lumps in ghee kettle Give 112 c heat to the lumps Ghee is ready in cooking kettle Give coldness to the ghee & Filter the ghee Clarification & testing Packing & dispatch

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3. Production process of white butter

Collect the cream Churning the cream in Chan machine

Remove the way into the cream Working on cream Tasting Packing Dispatch

same process is hear for making table butter but in table butter add two more ingredients salt and anoto vegetable colour because this table butter is use for directly for eating purpose thats why its call table butter. We can not use white butter for eating purpose it is use for making ghee .

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4. Production process of chess

Collect the pasteurized 3% fat milk Give 35 c heat to the milk Add culture in milk After that add enjaim raned (With the help of enjaim raned chess made in 1 hour) Sort out the butter milk and lumps Remove the butter milk Collect the lumps Than press it Store the chess in cold storage for 3 months Cut the chess in different size Packing dispatch

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PASTEURIZATION PROCESS OF MILK

Pasteurization is a well know process named after a legendary French scientist Louis Pasteur who had developed a process to preserve perishable foods like milk in the 18th century.

The modern process of pasteurized refers to heating milk and milk products to at least 72 Celsius for 15 seconds in order to destroy harmful organisms present in raw (nonpasteurized) milk. Thus, pasteurization makes milk and milk products safe for consumption and improves its keeping quality. You must have observed a layer of cream from an the surface of milk when it is stored undisturbed for 2-3 hours. This is because the fat present in the milk is lighter than the other constituents of milk. Moreover, fat in milk is present in the form of small fat globules. When they come together, they form a layer of fat, thus making them float.. Many times this is not desirable; because once the fat has formed a layer it is very difficult to mix it again with the rest of the milk. To solve this, a process has been developed which is know as Homogenization. Homogenization is a process of making different sized fat globules form in to a uniform homogeneous small size. Homogenized milk has increased whiteness so less milk is required to make tea and coffee. Homogenization gives a thicker consistency of milk. However, it is easy to digest.

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PASTEURIZED MILK

All types of milk process is same but in different milk different combination of Fat & SNF (solid not fat) which is denoted below. It will be set in laboratory. The SNF is set by the lactometer reading. The table of fat & SNF is below.

Particular
Whole milk Standardized milk Toned milk Double toned milk Skimmed milk

FAT
6.0 4.5 3.0 1.5 0.07

SNF
9.0 8.5 9.0 9.0 32

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DESCRIBE THE PRODUCT

W made it:ho
Manufactured by: Vimal Dairy Ltd. Nr. Palavasana Rly. Crossing Highway, Mehsana MMPO Reg. No. 5/1997

W hen it was made:Date of Mfg.

W it contains:hat
Vimal butter ingredients Milk fat salt, Annatto Color, milk fat : minimum 80-1 Vimal cheese ingredients Cheese, sodium citric Common salt and citric acid Vimal milk powder ingredients Milk and sugar Milk fat 20 kg, milk protein 20 gm, Carbohydrates 50 gm, minerals 5 gm. Vimal milk ingredients Milk fat Minimum SNF

30

Direction for use of vimal milk powder:For a glass (200 ml) of milk mix, heaped table spoon of lukewarm water and stir. add 3

Important:Pour contain of this pack in to a dry tin or container and replace the lid tightly. Store in a cool dry place.

Testing:
Vimal Dairy has a separate laboratory to test the nutrition value and level in the milk by 4-lab attendant. They also get ISO 9002 certificate that shows their accuracy in quality.

Laboratory and testing expenses:-

31/03/2008 1,66,019 Rs.

31/03/2007 2,04,661 Rs.

Testing chemical are Alcohol & Acid.

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COLLECTION OF MILK

Vimal dairy ltd. Collects the milk from villages mainly from North Gujarat in villages there is milk collection center called mandali that collects the milk from villages there is a total 350 mandali in Gujarat. From that collection centers the milk is taken to the cold storage center or chilling center, the chilling center keeps the milk under 4 c. temperature in cold storage. There is three cold storage in three cities Patan, Tharad, and Deesa. These cold storage centers collect the milk from mandali which comes under the coverage of 25 km. from the cold storage center, Ultimately, Vimal dairy ltd. Collects milk from cold storage center through insolated tankers. Other villages near to the Mehsana, from that the company directly collects milk in the company.

These chilling centers collect the milk per day as under:

Chilling center
Tarad Paten Deesa Total

Milk collection per day

40,000 liters 45,000 liters 30,000 liters 1,15,000 liters

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4. MARKETING DEPARTMENT

33

INTRODUCTION
Marketing is very important for any organization. If company has not marketing department so it is not sales its product. This type of organization structure is very important because when company has marketing department so it can easy to sale its product.

According to Philip Kotler, Marketing Management is the analysis, planning, implementation and control of programs designing to create build and maintain beneficial exchange with target buyers for the purpose of achieving organizational objectives.

According to American Marketing association that, Marketing Management is the process of planning and executing the conception pricing, promotion and distribution of ideas goods and services to create exchanges that satisfy individual and organizational objective.

Marketing management is an art and a science of choosing target market and getting, keeping and growing customer through creating, delivering and communication superior customer value.

It is accepted that ability to produce does not always guaranteed success ability to sell at a profit is a real test. In today competitive market, winning companies are those which delight the customers. It is always true that good companies satisfy needs of existing market, but great companies will create market. Vimal Dairy is exception in this function also. In Vimal dairy marketing is good and like company structure.

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ORGANIZATION STRUCTURE OF MARKETING DEPARTMENT

Board of Directors

Managing Directors

Marketing Manager

Brokers

In Vimal Dairy Ltd. marketing department consists of sales activities, Vimal Dairy deals with marketing activities of edible milks are directly supplied to brokers as per order received from them.

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PRODUCT PLANNING

Basic aim of producing a goods or services is to satisfy the needs and wants of the consumers and buyers in an effective manner. The company may achieve its organization goal by providing maximum satisfaction to the customers. This process can be achieved only through the process of product planning. The product is the most tangible and important key to success of marketing.

In Vimal Dairy Ltd. considers some points to how to make product planning very effectively. First of all they analyze the market demand for which kind of products consumers want. Market Departments studies consumers test and preferences. Company's main market is in Gujarat. So company considers the Guajarati people's wants so the company introduces their new products in Gujarat festivals. The last decision about product planning is taken by the top level management.

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PRICING POLICY

Price is the main factor of the product. Price is the marketing mix element that produces revenue. It is one of the most flexible elements also. No one choose price by any way. Companies handle pricing in a variety of the way. In small companys prices are obtain set by the companys boss. But in the large companies, pricing is handling by the division and product line manager. A Vimal Dairy has adopted competition cost based method of pricing. They select price of their product as nearest of its competitors product price.

Pricing fixation procedure is as under: Selecting the pricing objectives Determining demand Estimating cost Analyzing competitions cost price and offers Selecting pricing method Selecting the final price

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PRICING STRATEGY

PRODUCT Quality high

PRICE HIGH
1.PRIMIUM STRATEGY (milk powder & ghee) 4.OVER CHARGING STRATEGY (no product) 7.RIP-OFF STRATEGY (no product)

PRICE MEDIUM
2.HIGH VALUE STRATEGY (butter & milk powder) 5.MEDIUM VALUE STRATEGY (no product) 8.FALSE ECONOMY STRATEGY (no product)

PRICE LOW
3.SUPER VALUE STRATEGY (butter milk) 6.GOOD VALUE STRATEGY (no product)

Quality medium

Quality low

9.ECONOMY STRATEGY (no product)

PREMIUM STRATEGY:
Vimal dairy offers to their customer milk powder & ghee in high quality at a high price.

HIGH VALUE STRATEGY:

Vimal dairy offers their butter & milk products are some high quality product as products of their competitor company but they charge less. This help to attract quality.

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 SUPPER VALUE STRATEGY:

Vimal dairy offers their butter milk is same high quality but charge extremely less price.

QUALITY POLICY
Vimal dairy ltd. is striving for customer satisfaction, by processing of milk & manufacturing milk products and supplying with quality service at reasonable price by adopting appropriate technology and complying the requirements & continually improving the Q.M.S This will be achieved by: 1. Processing of milk & manufacturing of milk products as per national quality levels. 2. Complying statutory requirement with all applicable standards and specifications. 3. Implementing ISO 9001 quality management system and update it as per future requirements. 4. Promoting hygienic environment. 5. Developing long lasting relationship with supplier for mutual benefits. 6. Confiscations.

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MARKETING CHANNNEL
After producing finished products the company is required to sell it to the consumers. Most producer do not sells their products directly to the final users. Between them stands a set of intermediaries performing a variety of functions. These intermediaries constitute a marketing channel. Marketing channel or distribution channel is a set of inter dependent organization in the process of making a products or services available for use or consumption. Vimal dairy ltd. producer of milk, ghee, cheese, and milk powder sells through distribution channel of the company is spread on all over the Gujarat. The distribution channel comprises four intermediaries distributors; dealer, sub-dealer, and retailers, the physical flow of distribution starts from the company itself. They sent the products to authorized distributors. From that it goes to dealer comes under them. From dealers to retailers. And at last it goes to end users or consumers. The same marketing channel can be represented diagrammatically as under:

Vimal Dairy Authorized Distribution Sub Dealer

40

Retailer Consumer

The distribution channel is mostly used for milk and butter milk because of a consumer wants to get these types of daily purchased products, one available at near to their house. Therefore the company uses this type of broad distribution channel for milk & butter milk in other products like ghee, butter, cheese, milk powder, which are not daily purchased products, consumer purchased it , from distributors or dealer, where stock is available. So for this type of items the distribution channel is limited up to distributors or dealers.

41

INTERMEDIARIES
AUTHORIZED DISTRIBUTOR:

The company has appointed city wise distributors company has appointed total 85 authorized distributors in all over the Gujarat. The authorized distributors are the main seller of the company. the selling of the product is ultimately depends on term. Because after receiving the products from the company, the responsibility has to take care of many things while they are selecting the distributors. The criteria for selecting the distributors are: 1. Financial position of the distributors. 2. No. of years in business. 3. Reputation. 4. Cold storage facility.

42

SALES TERITORY

Distribution is a set of marketing institution participating in the marketing activities in the movement on the flow of goods or services from the primary producer to ultimate consumers. Vimal dairy ltd. Collects the milk from North Gujarat and makes distribution of finished goods in all over the Gujarat. This networks in over the Gujarat this networks consists of company, distributors, dealers, retailers, & consumers in Gujarat. There are 50 distributors working as a distribution network. Some of the name of the cities is given below:

Ahmedabad Bharuch Siddhapur Kadi Baroda Surat Sikka Morbi Bhavnagar

Mehsana Limadi Ankleshwer Unava Halva Rajkot Gondal Jothpur Mahuva 43

Surendranagar Shihi Chansama Harij

Ghandhinagar Jotana Unja Patan

ADVERTISING
Advertising is the most important tools by which company can inform a large number of customers about the product advertisement are the good decision for the high level for selling. Vimal Dairy has no any separate department for advertising. Advertising is build up a brand loyalty, enhance moral of sales forces and dealer and capture company so the expenditure on advertising is very low or nil. Advertising is any paid from of non personnel presentation and promotion of ideas, goods, or services by an identified sponsor. In Dairy market, Vimal Dairy competes with number of competitions (having more brand quality). Thats why vimal dairy brand must advertise more heavily to be heard. They spend very small amount in advertising. They advertise their products only by banners.

ADVERTISING MESSAGE:
TEST THAT CARES FOR YOUR HEALTHY This message refers desirability, believability and exclusiveness. Desirability: Customer main desire is test & health.

44

Believability: Vimal dairy provides good test & with full of healthy products. Exclusiveness: Vimal theme test that cares for your healthy

SALES PROMOTION
Sales promotion is a key ingredient is marketing campaigns. Sales promotion consists of diverse collection of incentive tools, mostly short term, designed to stimulate quicker or greater purchase of particular product or by consumers or the trade. PURPOSE OF SALES PROMOTION:Prize and free sample to stimulate consumer trial, to attract new trials , to rewards loyal customer and to increase the repurchase the rate of occasional users.

OBJECTIVE ON PROMOTION:For consumers, objectives include encouraging purchase of large size units, building trial among non-users and attracting switchers away from competitor brand. For retailers, objectives include persuading retailers to carry new items and higher levels of inventory, encouraging stocking of related items, off setting competitor promotions, building brand loyalty. And gaining entry in to new retailer outlets.

(A) Consumer Sales Promotion Tools :-

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The main consumer promotion tools include sample, coupons, cash refund, price pack, premium, advertising specialty, Point of purchase displays and demonstration, contests, sweepstakes and games. Here, we discuss some of them,

1. Sample: A small amount of a product offered to the consumer for trail. 2. Coupons: Certificate that gives buyers a saving when they purchase a specified product. 3. Premium: Good offered either free or at low cost as an Incentive to buy product. 4. Price Pack: Reduced price that is marked by the producers directly on the label or packaging. 5. Cash Refund Offer: Offer of refund part of the purchase price of a product to consumers who send a Proof of purchase to the manufacturer. 6. Advertising Specialty: Useful article imprinted with an advertisers name, gives as a gift to consumer. a

46

VIMAL DAIRY ADOPTED CONSUMER PROMOTION TOOLS AS FOLLOWS:Sample . Vimal Dairy offers some free amount of vimal spray dried skimmed milk powder pick up their stores. Prize . Vimal Dairy introduced a scheme for customers that if they purchase some amount of product they got a silver coin as a prize.

MARKETING RESEARCH
Various authors have defined it in different way. Research always starts with the question or problem. Its purpose is to find out answer to question through the application or scientific method. This is systematic and intensive study directed to word a more complete knowledge of the subject study. Research can be classified in to two different broad categories.

1. Basic research 2. Applied research

Market research is systematic and objective study of problems relating to the market of goods and services. It may be emphasized that is not restricted to many particular area of marketing. But it is applicable to all phase of aspect. Marketing research is a key to the education of successful marketing strategy of programmed research is used to study competition and analyses the competitors product positioning and how to gain competitive advance stage. It is also an important tools to study buyers behavior change in consumer life style or consumption pattern, brand loyalty and also forecast market changes. The new role of marketing research is directly difference from the conventional one, where it was used for just studying behavior or for conventional role

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marketing research unit the mid 1980 was considered luxury which only multinational afford, however it is not so now realizing the contribution that marketing research makes more and more campaign are now turning towards it. Marketing research is the systematic design collection and reporting of data and finding relevant to a specific marketing situation facing the company.

Objective of marketing research: To know competitive position of Vimal dairys milk among the customer. To know point of purchase of customer. To know which brand of vimal dairy milk most preferable by its customer. To know about average daily consumption of vimal dairy milk. To find out the loyalty of customers towards the vimal dairy milk. To deter mind the customer satisfaction for the vimal dairy milk. To know the satisfaction level towards vimal dairy milk in the customer mind for the different factor like quality, test, thickness, availability & price. To know the satisfaction level for packing of vimal dairys milk. To know how many customer are facing problems to get vimal milk as per their requirement. To know the complains of customer for the vimal dairy milk.

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 To know the suggestion, view, and complains for vimal dairy milk in the customer mind.

5. FINANCE DEPARTMENT

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INTRODUCTION
Financial management is that part of managerial activity, which is concerned with planning and controlling of firm financial resources. It is an applied branch of general management; chief accountant duties of financial management are planning and controlling management of corporate finance. Financial management is called upon to take there major decision, financial and dividend decision. Financial management involves the implementation of this three major decision. It is an integrate part of over all management rather than a staff activity concerned with fund raising operations with sound management of financial resources. Business can not achieve its objectives and may occur heavy losses.

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Because of vital importance of finance decision to the firm, it is essential to setup a sound and efficient organization for the finance function. The finance department will take care of all financial activities. The nature of finance department will differ from the firm to firm. It will depend on factors such as the size of the firm, the nature of business operations, capabilities of firms financial offers. Generally large companies give equal weight age to finance department with other departments in the company. The small companies dont have separate finance department, but the account department itself carries out the activities of finance departments. Chief account or manager of accounts heads the account department In VIMAL DAIRY LTD. as, it is small company there is no separate finance department. But the accounts department performs all the activities of financing. Mr.Mahendrabhai Patel is the chief accountant of Vimal Dairy, who provided me various information about finance. This department report directly to managing director. The various functions concerning accounting as well as financed such as raising organization capital investing it in the profitable projects. This account department in consultation with top management performs asset management working capital management.

ORGANISATION STRUCTURE OF FINANCE AND ACCOUNT DEPARTMENT

Board of Directors

Managing Directors

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Finance Manager

Chief Accountant

Account Assistant

Significant accounting policies are noted on account of "Vimal Dairy Ltd, for the year ended on 31st March 2009.

FINANCIAL PLANNING

The planning is a managerial function involving from among alternative, selection of the enterprise objectives, policies, procedures and programs. It is deciding in advance what is to be done that is plan means a projected course of action. Financial plan provides a dividend picture of inflow and outflow of money, sources of funds and uses of the funds. It deals naturally with the function of finance or the financial system of the firm. It includes the determination of the firms goals, policies and procedures in the financial aspects.

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Financial planning eliminates waste of resources. Planes are based on accurate forecasts of future trends. Intelligent forecasting and planning preparing the enterprise to face the future and many unprofitable ventures can be eliminated so that firm can establish integrated approach to financial policies to realize prescribed common goals.

Financial planning should be based on financial forecast. The manager of accounts is given responsibility for the financial planning. The company uses various statistical techniques for sale forecasting. And sales forecasting finance plans are prepared.

Vimal Dairy Ltd. cash flow statements are prepared for weeks, quartile month and year to find out cash inflow and cash outflow of the organization. Vimal Dairy Ltd. had collected necessary funds only two sources of finance i.e. Bank loan and Equity Share Capital which is subscribed by the promoters of the company. It had kept other sources of finance open for future time

MANAGEMENT OF WORKING CAPITAL

Management of working capital usually involve management or administration of current assets namely cash and marketable securities, account receivable and inventories and also administration of current liabilities. The quantum of working capital in business is dependent on various factors. Such as type of business, turnover of inventories, term of purchase and sale, size of the business unit, process of manufacturing, seasonal variations etc. the present company is engaged in manufacturing of capital goods. Therefore naturally there is a high amount of working capital required.

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CASH: The cash is needed for various purposes in business. They may be speculative, transitive and precautionary motives. The management of cash requires cash planning. It is a technique to plan & control the use of the cash. Cash is the most liquid current asset. Finance manager has to do cash planning. Manager the cash flows decide optimum balance of cash and invest the surplus cash in marketable securities.

ACCOUNT RECEIVABLE: Trade credit is considered as an essential marketing tool, acting as a bridge for movement of goods through production and distribution stage to customer stage to customers trade credit creates receivables involves credit policy, monitoring accounting receivables. A firm may follow a latent or a straight credit policy. Before following establishing any credit policy finance manager has to evaluate the effect of policy in terms of cost and benefits.

INIVENTORIES: Inventories constitute the most significant part of current assets of a large majority of companies. The inventories are in form of raw material, work in process and finish goods. The management of inventories is necessary to maintain a large size of inventory for efficient and smooth production and sales operations and to maintain the minimum investment in inventories is not desirable. The latest and modern techniques like economic order quantity are used in the company for management of the inventories.

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MANAGAMENT OF FIXED ASSEETS

In any company it is necessary to calculate depreciation on its fixed assets. It is not compulsory to calculate depreciation according to company act, 1956. But most of calculate depreciation. There are two methods for calculating depreciation one is state line method and second is down value method. Vimal Dairy Ltd. calculates depreciation with state line method. In vimal dairy ltd, depreciation rate is 10% as per the company act, 1956. Finance Management deals with not only the Procurement of fund but also with the utilization of money. It means the procured funds must be utilized efficiently.

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The allocation of funds is therefore an important function of finance management. The allocation of fund involves the commitment of funds to assets and activities. The systematic utilization of assets in the business is management of fixed assets.

Management of fixed assets is divided into two parts, Tangible Assets: - plant & machinery, building, land etc. Intangible Assets: - goodwill, patent etc. Vimal Dairy Ltd has only tangible assets. It has no intangible assets.

BALANCE SHEET ON 31ST MARCH 2009 (Rs. In lacks)

Liability

Amount

Assets

Amount

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Capital Reserve & surplus Depreciation Fund Secured loan Unsecured loan Current liabilities Differ tax liabilities

275.50 203.48 390.44 1236.18 525.68 414.76 87.20 3133.24

Fixed assets Inventory Current Assets :Closing stock Loan & Advance Cash & Balance Debtors

1225.23 15.28 925.08 802.76 44.32 120.57

3133.24

RATIO ANALYSIS
The relationship of one item to another expressed in a simple mathematical form is known as the ratio. A company keeps fit by ensuring that among other

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things, it various financial proportions are kept healthy. Its business performance can be measured by the use of ratio. A ratio is a quotient to two numbers. It must be interpreted against some standard. In assessing the financial stability of a firm, a management should, a part from a probability be interested in relative figures rather than absolute figure. In fact an analysis of financial statements is possible only when figures are expressed as percentage or ratios. There is growing body of evidence that ratios can be directly helpful as a basis for making predictions. A ratio is a mathematical relationship between two quantities. It is of major importance for financial analysis. It engages qualitative measurement and shows precisely how adequate is one key item in relation to another. To evaluate the financial condition and the purpose of a firm the financial analyst need certain yardsticks. The yardstick frequently is a ratio or an index relating two pieces of financial data to each other. Not only are those who manage a company but also its shareholders and credit interested in knowing about the financial position and / or earning capacity of that concern. There are many ways to analyze a ratio. There are as follows. (A) Liquidity Ratio:1. Current Ratio 2. Liquid Ratio 3. Acid test Ratio (B) Leverage Ratio:1. Proprietary Ratio

(A) LIQUIDITYRATIO:Liquidity refers to the ability of a firm to met its obligation in the short run, usually one year. Liquidity Ratios are generally based on the relationship between current assets & current liabilities. The important Liquidity Ratios are as under:

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1. CURRENT RATIO:The current ratio is a measure out of the firms short-term solvency. It indicates the availability of current asset in rupees for every one rupee of current liability. A ratio of greater than one means that the firms have more current assets than current claims against them. The current ratio is calculated by dividing current assets by current liabilities. This most widely used ratio shows the proportion of current assets to current liabilities. It is also know as working capital ratio as it is a measurement of working capital available at a particular time, it is measure of sort term financial strength of the business and shows whether the business will be able to meet its current liabilities as and when they mature. The current ratio of vimal dairy ltd. is as follows. (Rs. In lacks)

Current Assets Current Ratio = -------------------Current liabilities 1892.73 ------------414.76

4.56:1

2. LIQUID RATIO:A variant of current ratio is the liquid ratio or quick ratio, which is designed show the amount of cash available to meet immediate payments. It is obtained by dividing the liquid assets by liquid liabilities. Liquid assets are obtained by deducting bank

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overdraft from current liabilities. The liquid ratio of vimal dairy ltd. is as follows. (Rs. In lacks)

Liquid Ratio =

Liquid assets --------------------Liquid liabilities

C.A. - Stock = -------------------C.L. B.O.D. 967.95 = --------------------414.76 =

2.33:1

3. ACID TEST RATIO:-

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The measure of absolute liquidity may be obtained by comparing only cash and bank balance as readily marketable securities with liquid liabilities. Thus the quick assets comprise only cash balance, bank balance and readily marketable securities only, thus the acid test ratio of Vimal dairy ltd. is as under. (Rs. In lacks)

Quick assets Acid test ratio: - = --------------------Liquid liabilities

44.32 = -----------414.76 =

0.11:1

(B) LEVERAGE RATIO:-

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Leverage Ratio helps in assessing the risk arising from the use of debt capital. The composition of capital of business and proportion of owners capital and capital provided by outsiders are reflected by Leverage Ratio. The important Leverage ratios are as under:

1. PROPRIETARY RATIO:-

The ratio shows the proportion of proprietors funds to the total assets employed in the business. The proprietors funds shareholders equity consists of share capital and reserves and surplus. The proprietary ratio of Vimal dairy ltd. is as under. (Rs. In lacks)

Proprietors funds Proprietary Ratio = -------------------------- * 100 Total Assets Share capital + reserve & surplus = -------------------------------------------Total Assets 862.70.5+ 203.48 = ------------------------- * 100 3117.96 1066.18 = -------------- * 100 3117.96 = 0.3419 * 100

* 100

34.19 2. DEBT EQUITY RATIO:62

It established relationship between the outside long term liabilities & owners funds. Debt equity ratio of vimal dairy ltd. Is as under (Rs. In lacks)

Long term liabilities Debt Equity ratio = ------------------------- * 100 Shareholders fund 1261.86 = -------------------- * 100 1456.62 = 0.87 %

2. DEBT ASSETS RATIO:-

Long term liabilities Debt equity ratio = --------------------------Fixed assets 2328.04 = ---------------------2225.23 = 1.90

(C) PROFITABILITY RATIO:63

Profitability reflects the financial result of business operation. The important profitability ratios are as under:

1. NET PROFIT RATIO :This ratio shows the earnings left to shareholders as a percentage of net sales. It provided a valuable understanding of the cost & profit structure of the firm.

Net profit (PAT) Net profit ratio = ----------------------- * 100 Net sales 194.01 = ------------------ * 100 4097.76 = 4.73 %

(D) TURNOVER RATION:-

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1. TOTAL ASSETS TURNOVER RATIO:-

Net sales Total assets turnover ratio = -----------------Total Assets 4097.76 = ----------------3133.24

1.31

6. HUMAN RESOURCES DEPARTMENT

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INTRODUCTION
Personnel department is one of the vital departments in any organization today. Main is active factored of production and there is doubt that it is the main controls & manages machine, material, money & market. It is like the heart of any enterprise, without manpower the organization can not run or work. Vimal Dairy Ltd. has a personnel department which deals with various matters relating to the personnel.

Human resource or manpower is most valuable things of any organization. We can define if as a lifeblood of any organization functioning. We can utilize it properly or at maximum possible extent to achieve organizational as well as individual goals.

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Human resource or manpower is assets of any organization. Manpower management or personnel management is related with the function of recruitment, selection, promotion, demotion, transfer policy, wages and salary administration, collective bargaining, union benefits and other activities.

According to Edward Flippo, Personnel management is the planning, organizing, and controlling of the procurement, development, compensation, integration, maintenance and separation of the human resources to the end that individual, organizational and societal objectives are accomplished.

ORGANIZATION OF HUMAN RESOURCE DEPARTMENT

The structure of department may be defined, as the organization of Human Resource Department is the origin of efficiency of the company as well as the profitability of the company. If the recruitment and training of Personnel Department is scientific business units can surely groups. Thus, efficient organization of Personnel Department is an essential part of business organization.

Although having so much benefits of Personnel Department, in this unit there is no separate Personnel Department, but surely all the personnel matters are perfect.

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RECRUITMENT, SELECTION AND INDUCTION

Recruitment makes possible to acquire the needed employees. We can say Recruiting is the discovering of potential applicants for actual or anticipated organization vacancies. It means to attract the people to apply themselves for organization. As employee for filling for the vacancies of supervisors or some time for managerial level.Vimal Dairy perfects internal source. For filling up these vacancies, it gives proper importance to the following source.

A. Advertising :Advertising is the most effective and widely used to fill up its vacancies. Vimal dairy vacancies newspaper and magazines.

B. Employment agency:Some time filling up the vacancies, Vimal dairy contacts govt. operated distict employment exchange office in which the job seeker got himself or herself registered. Distict exchange offices offer some names that qualification are fitted and matched that of vacancies.

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The selection procedure is concerned with securing relevant information regarding each applicant who affects himself as an employer to the organization and comparing qualities of each applicant with the qualification and requirement of job and after selecting a fixed number of personnel from large number of application. In Vimal Dairy, the selection procedure differs for job to job. In other words, for requirement of works, direct selection procedure is adopted. For technical and managerial level post the following steps are used as a selection procedure. I. II. III. Interview Physical Examination Placement

TRAINING & MANAGEMENT DEVELOPMENT

The efficiency of an organization depends on the ability to the personnel to work and type of training he receives. Training is increase the production and productivity, improving the quality, increase the morale of employee etc.This training involves on the job training and off the job training for employees.

1. On the job training:Every person engaged in with business enters in it. This type of training steps the guidelines about the work should be give the employee is actually engaged with the work. Vimal Dairy provides on the job training to its new blood injected. i.e. new workers. Before any worker is placed on the job, it is advisable to inform him about the work pattern, to give practice about the work etc.

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2. Off the job training:Many times, of the job training & development are synonymously. For this training, train has to live his place and diverse his working days in training. This training is given at another unit, institution or some time any outside. Vimal dairy also gives this type of training to its employees. In short, we can say, this training is given to the senior who is actually at the work place. Many times conference, debates, seminars etc are held for providing the outside training and developing the ability and knowledge or managerial level personnel.

JOB DESCRIPTION

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Name of post

Required Educational Qualification

MBA with the subject of marketing

Required Experience

Criteria of skill

Required skill

Marketing Manager

10 to 15 years in the field of marketing/making of same products, Among 5 years of Managerial level

Knowledge of marketing activity Communication skill Leadership Working in team Reporting skill Decision power Self confidence Knowledge of marketing activity, clearing requirement according to HACCP Communication skill Leadership Working in team Reporting skill Knowledge of raw material & hazards can be occurred due to the same Decision power Self confidence

Excellent V. good Excellent V. good V. good Excellent Excellent Excellent

Procurement Manager

MBA/B.SC.(D.T)/ B.V.SC. & A.H./ B.SC. (AGRI)

10 to 15 years in the field of Procurement/ making of same products, Among 5 years of Managerial level

V. good Excellent V. good V. good V. good

Excellent Excellent

MANAGER (MARKETING AND PROCUREMENT):-

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 Authorize to decide monthly and annual sales plan. Authorize to appoint new dealer and new broker. Authorize to decide terms and condition with the dealer, supplier and broker. Authorize to procure raw material from any source. Authorize to sanction the bills and brokerage sand for the clearance. Administers all the activities of marketing and procurement. To give sale to reach the target to sales plan. Give dispatch instruction, so as to decide day to day production to dealer. Provide finished product within agreed period and destination to dealer. Solve any complement of broker, dealer or consumer himself give information at factory to solve the same. Evaluates suppliers according to their performance every year.

REQUIRED COPETENCE CRITERIA: MANAGEMENT LEVEL :In following matrixes, three levels of management is considered. 1. Top level who takes policy decision & authority to control resources within the organization. 2. Middle level who plans & works according to the guidelines & policies provided by top management and controls to ensure proper implement action ( process owners & MR comes in this category) 3. Low level who are directly performs their work or may be responsible to get the work from other like clerk & worker.

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 COPETENCE MEASUREMENT SCALE :1. Excellent - no further capacity required; can handle any conditions (give mark 5) 2. Very good Very much expert in respective ability; can handle most of the situation (Give mark 4) 3. Good Good enough to maintain any particular ability & related performance (Give mark 3) 4. Average So in respective ability; can not handle all types of situations. (Give mark 2) 5.Poor Not been able to handle his/her abilities to get the effectiveness or performance requirement(give mark 1)

Management Level
Top Level

Maximum Mark
60

Acceptable Limit
Total 45 marks as well as for each individual criteria.

Middle Level

5 x total skill criteria against Total 75 % marks as well as each designation for each individual criteria minimum 3 marks. 5 x total skill criteria against Total 65 % marks as well as each designation for each individual criteria minimum 2 marks.

Low Level

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PROMOTION & TRANSFER POLICY

Promotion means improvement in prestige, position, and responsibilities of an employee within his/her organization. A mere shifting of an employee to a different job which has better working hours, better location and more pleasant working conditions does not amount to promotion. The new job is a promotion for the employee only when it carries increased responsibilities and enhanced pay.

A transfer involves a change in the job of an employee without a change in responsibility or remuneration. A transfer differs from a promotion in that the letter involves a change in which a significant increase in responsibility, status and income occurs, but all these elements are stagnant in the former. Another difference is that transfer are regular and frequent, as in banks and other govt. establishments but promotions are infrequent, if not irregular.

In Vimal Dairy the promotion and transfer policy is generally depend on the performance of the employee. It is depend upon their work progress. The main purpose of the

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promotion and transfer policy is to motivate an employee to higher productivity and to attract and retain the services of qualified and competent people.

PERFORMANCE APPRAISAL SYSTEM

Performance appraisal is systematic, periodic & so far as humanly possible, an impartial rating of an employees excellence in matters pertaining to his present job & to this potentialities for company, of a mans services on his job. The main purpose of the performance appraisal is to provide systemization judgment to back up salary increases, transfer, demotion or termination. They are used as a base for coaching & counseling the individual by the superior there are so many method used for performance appraisal like ranking system. Rating sales forced choice etc.

Vimal Dairy is not using any specific method for performance appraisal. It takes into account performance appraisal of person only when promotion is to be given. And if the worker is efficient and possesses the necessary skills and working capacity then the HR manager of the unit gives promotion to him by increasing post or salary.

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TIME KEEPING SYSTEM

The time keeping system enable the organization to the relevant information regarding the employee, present , absence , overtime , casual level , regularly etc. Attendance is capturing through on line data capturing terminals. There are two machines one is Time-In machine & other is Time-Out machine. Time-In machine is use at the entering in the VIMAL DAIRY. Time-Out machine is use at the time of going from VIMAL DAIRY by there employees. Time office is also loading the leave foams and over time foams for attendance of that employee. Final masking is done at 25th of the every month. Then it is given to accounts department and according to it the pay-slip is prepared & that amount is deposited directly to there employees accounts. And if there is any absentee is found than the salary is cut from its pay-slip directly. The vimal dairy is being operated under 3 shifts.

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SHIFT
1st shift 2nd shift 3rd shift

TIME
12:00 A.M. TO 8:00 A.M 8:00 A.M. TO 4:00 P.M. 4:00 P.M. TO 12:00 A.M.

The time keeping helps the vimal dairy in deciding the wages and based on level and overtime. It also helps in appraising the performance of personnel for promotion.

BENEFITS AND EMPLOYEE SERVICES

Benefits, which is give to employee services , denotes the equal meaning. As management is concerned with attraction and keeping employee in organization , it reduces the labour turnover.

1. LEVEL :Vimal dairy is providing & right leaves in a month and 12 leaves casual in its employee. For family planning, leaves are provided to its employee.

2. BONUS :Vimal dairy give the advantages of its bonus to its employee. However provide the bonus in the form of cash and non cash. In year the dairy has paid 10 % bonus of annual salary and 1 k.g. sweet to all the employee on the Diwali.

3. HOLIDAY :-

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As the milk and its good are non durable products, so that holiday of production is based on weeded and festival is given on the basis of routine. The vimal dairy provides the service and facilities related to work that is, Vimal dairy provides uniform at reasonable prices. The tea - canteen facility. Quarter facility to needy workers. Insurance facility to sick or injured workers under the factory premised. It provides double wages on festival day.

WAGES AND SALARY ADMINISTRATION

The administration of wages and salary performed for establishing and maintaining the equitable wages and salary structures and labour cost structure. It refers to the financial aspects needs and motivation as well as rewards and according the manager interest analyses the need of workers to determine the reward and compensation to the employee. The graduation of salary adapted by vimal dairy is quite sound and economical, as it doesnt place burden of company. They desired not to publish it, but the salary the scale and other allowances is completely regulated by govt. rules while paying the salary to the employee.

The wages means compensation give to labour and worker of production level. The scale of wages gives offer from job to job and department to department in vimal dairy. They are paying minimum wages of 70 Rs. As govt. rule and maximum wages

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of 90 Rs. To its employee. The payment of wages and salary is made at the end of the each month.

TRADE UNION
Trade unions are an essential feature of industry in every country. Trade unions emerged as a reaction to the factory system and capitalistic society. In the early stage of industrialization, working class in the absence of legal protection felt exploited at the hands of employers. Workers joined hands to protect their interests through collective action. A trade union is, thus an organized expression of the needs, aspirations and attitudes of the working class. Settlement of industrial disputes is very important for improving relation in the organization. The trade union helps to remove the disputes of any organization.

Vimal Dairy has no any trade union manager, but it is handled by the top management. This company is always trying to solve the problems of its employees because they want to maintain sound industrial relation and so far it is able to make its employees satisfied.

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PERSONNEL RECORDS

Personnel recorder means to maintain the records of the various persons who are working in the organization. Its helps the management to get the information before taking any decision like promotion , transfer , compensation , retirement etc. these records are also useful at the selection of new employees in the future. A record is a place of writing or a chart which provides ready information and which preserves for future reference. It is includes employees address, phone number, salaries, his designation etc. Vimal Dairy Ltd. has no separate employees personnel records. All employees information is included in a single document.

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7. FINDINGS & RECOMMANDATION

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SWOT ANALYSIS
STRENGTH: Company has wide variety of the product mix. Company has good brand awareness in rural areas. Company has good distribution network in Gujarat. Company provides qualitative product at competitive prices. Good quality machinery and equipments. Customer oriented approach.

WEAKNESSES: Low advertising budget in compare to its competitors. Low brand awareness nationally.

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 Company always follows in the leader in pricing policy. No professional HR division.

FINDINGS

1.

Vimal Dairy pricing starting is effective because they set their price by

showing target market. 2. The major competitor of vimal dairy is sardar and sagar & their more

contribution is with compare to vimal products sales in Mehsana area. 3.

Vimal Dairy packaging is satisfactory but their services & advertising

are not so good.

4. The company is doing its best or performing well by providing best packing services that is demanded in to different measures and reasonable price that is lesser than its competitors.

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5. Advertising is most important thing because the buyer will buy only that product that provides best quality, large quantity with reasonable price and advertising will make them know about the company and its product.

6. Company should not be dependent on distributors & dealers for sales. They should develop their own distribution network. 1. The company should offer consumers, retailer and distributor schemes.

SUGGESTION

1. Vimal Dairy introduced more than 2 brand names this makes target customer confuse. 2. The credit term of vimal dairy for their intermediaries is 1 week. This makes intermediaries unsecured. They credit period for male sales. 3. Vimal Dairy had to promote their sale by introduce more consumer promotion tools. 4. Vimal Dairy need to give advertisement on television of their products. The vimal dairy made advertisement in such a way that the ad can conclude the entire milk product same as Amul. 5. Vimal Dairy need to give more concentrates on milk advertising by television, banner and pamphlet to make aware regarding vimal milk. 84

6. Company should request to retailers to recommended vimal milk to the customer. 7. Company should have to more concentrate to improve their brand image by their ISO 9002 certificate. 8. Company should have introduce some scheme for customer which can play an important role in increasing awareness and interest in buying which increase the sales volume.

BIBLIOGRAPHY
Books: Phillips Kotler Marketing Management, Twelve Editions. By Tata McGraw- Hill Publishing company Limited. K. Aswathappa Human Resource Management, Twelve Editions. By Tata McGraw- Hill Publishing company Limited. I.M. Pandey Finance Management, Twelve Editions. By Tata McGrawHill Publishing company Limited.

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