Professional Documents
Culture Documents
Background
Café Coffee Day currently owns and operates 151 cafes in all major cities
in India. It is a part of India's largest coffee conglomerate named Coffee
Day, Rs. 200 crore ISO 9002 certified company. Coffee Day's most unique
aspect is that it grows the coffee it serves in its cafes.
Key Features
• Pioneers of the Café Concept in India with the its first Café at Brigade
Road, Bangalore in 1996. This Café was opened as a Cyber Café (first
of its kind) but later, with the burst of cyber cafes it reverted to its core
competency….Coffee
• Each café, depending upon its size attracts between 400 and 800
customers daily
• At present it operates 151 cafes across 38 cities
• Plans to operate 200 cafes by March 2004
• It is a place where customers come to rejuvenate themselves and be
themselves.
• USP of the Brand
• Affordable Price
• Best Coffee – Winner of Platinum, Gold, Silver and Bronze medals at
the India Barista Championship 2002
• World Class Coffee Experience
The legacy of Pizza Hut® began in 1958; when two college students from
Wichita; Kansas; Frank and Dan Carney; were approached by a family
friend with the idea of opening a pizza parlor. Although the concept was
relatively new to many Americans at that time; the brothers quickly saw the
potential of this new enterprise.
One day in 1958, two enterprising college students, Frank and Dan Carney,
borrowed $600 from their mom and opened a small pizza restaurant in their
hometown in Wichita, Kansas.
Frank and Dan Carney's secret of success was using only the freshest
meat and vegetable toppings, with each pizza baked fresh to order. By
December of the same year, they opened their second restaurant. By 1968,
just 10 years later, they had opened over 300 restaurants.
Today, Pizza Hut serves over a million pizzas a day in more than 12,689
restaurants in 88 countries making it the No.1 pizza brand in the world.
In the Philippines, Pizza Hut began in 1984. It is now the country's most
popular pizza chain serving Metro Manila and surrounding provinces, as
well as Visayas and Mindanao with its Dine-In Restaurants, Delivery Units
and Express Counters.
The Home of Pan Pizza has indeed come a long way. It is still delighting
millions of customers with pizza that is like no other - no wonder it's the
world's favorite. So why don't you take home to your loved ones one of our
world-famous pizzas today?
Pizza Hut's Secret of Success
The reason behind Pizza Hut's success all over the world is its steadfast
belief and uncompromising drive in providing customers the best in terms of
product quality, service, cleanliness and value.
Pizza Hut pizzas are made with fresh dough baked daily and smothered
with our very own Pizza Hut special tomato sauce, tender meat toppings,
crunchy vegetables and a double layer of 100% pure imported Mozzarella
cheese.
The equation of Pizza Hut's secret for success sums up to customer's total
satisfaction. In 1989, Pizza Hut started its delivery service through its
Restaurant Based Delivery (RBD) units located in Quad Parksquare,
Greenbelt (Makati City) and Delta, Quezon Ave. cor. West Ave. (Quezon
City). The growing demand for delivery prompted the opening of the first
Delivery and Carryout (DELCO) unit in Greenhills, San Juan in 1990.
A DELCO unit is a special Pizza Hut store catering mainly to delivery and
carryout patrons. It provides facilities for carryout customers who may want
to eat in the store.
Slice Counters : Another Pizza Hut Innovationa
Another creation of Pizza Hut is the slice unit which caters to customers
who want to avail of quick food service. This was conceptualized precisely
for people on the go, individuals who want to eat pizza without the usual
waiting time.
Pizza Hut is known for quality, innovation and category leadership. Having
recorded numerous 'firsts' on Earth, we also wanted to make history by
becoming the first company in the world to deliver pizza to space," said
Randy Gier, chief marketing officer, Pizza Hut, Inc. "From this day forward,
Pizza Hut pizza will go down in history as the world's first pizza to be
delivered to and eaten in space."
Restaurants & Institutions' "2001 Choice in Chains" survey called Pizza Hut
the number one national pizza chain in America. Our products have been
voted number one in countless consumer surveys nationwide. Restaurant
Business, Fortune, USA Today and The Wall Street Journal have cited our
accomplishments as innovative business leaders.
In October 1997, PepsiCo spun off the restaurant businesses (Pizza Hut,
KFC and Taco Bell) and Tricon was founded. May 16, 2002 Tricon officially
became YUM! Brands with the addition of two new brands, Long John
Silver's and A&W. YUM! Brands is now the parent company Pizza Hut,
Taco Bell, KFC, A&W and Long John Silver's. When combined these
organizations now make up the world's largest restaurant group.
Today, millions around the world love our four core pizzas: Pan Pizza, Thin
'N Crispy, Hand-Tossed Style and Stuffed Crust.
We also strive to present the products when and where the customer wants.
To achieve this goal, we've developed a number of services through the
years. With our Personal Pan Pizza, we made quick, affordable pizza a lunch
alternative for millions of Americans. Spurred by the increasingly rapid pace
of living and the subsequent demand by consumers for convenience, Pizza
Hut has taken aggressive steps to provide quality products at off-site
locations.
One of the most important values within the Pizza Hut culture is integrity.
Our people are committed to providing uncompromising quality and to
providing service that is personal. In fact, our people strive each day to
provide what we call "customer mania." We want to give the kind of service
that will make our customers tell stories to their family and friends about
Pizza Hut.
1983
The first Australian Domino's Pizza store opened in
Springwood, Queensland, on 27 December 1983.
Domino's Pizza quickly expanded throughout
Brisbane, Sydney and Perth.
1993
The Australian and New Zealand Master Franchise
was purchased by Silvio's Dial-a-Pizza.
From 1993 to 1995 Domino's Pizza and Slivio's Dial-a-Pizza brands
were operated separately.
1995
The decision was made to combine both operations and convert Silvio's
Dial-a-Pizza stores to Domino's Pizza stores. At this time Silvio's Dial-a-
Pizza operated 70 pizza stores across suburban and regional
Australia. Starting in 1995 Silvio's Dial-a-Pizza stores were progressively
re-branded as Domino's Pizza stores.
2001 - 2003
The foundations of the current Senior Management Team came
together when Don Meij and Grant Bourke, the two largest Domino's
Pizza franchisees in Australia, merged their 25 franchised stores into
the corporate store network. As consideration for their stores, Don
Meij, Grant Bourke and their related parties received 20% of Domino's
Pizza, and subsequently acquired a further 2.8% in 2002.
Following the merger in July 2001, Domino's Pizza operated 50 corporate
and 128 franchised stores.
2004
In 2004 a key franchisee, Andrew Rennie, merged his nine franchised stores
into the corporate store network in return for a 3.5% interest in the
Company. As a result of these mergers, Don Meij, Grant Bourke and Andrew
Rennie have a relevant interest in shares in the Company as at 13 April 05
equating to 25.5% 300th Australian store opened in Melbourne in August
2004. Don Meij named 2004 Ernst and Young Australian Young
Entrepreneur of the Year.
2005
Domino's Pizza boosted its store numbers with the acquisition of 16 Big
Daddy pizza stores in Melbourne and 30 Pizza Haven stores in New
Zealand. Domino's Pizza opened its 400th store in Aspley, Queensland on
25 August 2005. Established Domino's Pizza College centres to train staff in
all capital cities across Australia. Opened the Domino's Pizza Luv Lub, the
national Domino's Pizza product development kitchen. Opened Domino's
Direct, the Company owned direct mail centre.
Domino's Pizza is now the largest quick service pizza franchise in Australia
with more Network Stores and Network Sales than any competitor.
Company Background
Year began: 1960 Franchising since: 1967
Barista traces its roots back to the old coffee houses in Italy - the hotbeds of
poetry, love, music, writing, revolution and of course, fine coffee. Drawing
inspiration from them, we have single-handedly taken on the challenge to
open people's eyes to the simple pleasures of coffee and revolutionize the
coffee drinking experience in every city that we invade.
At last count, the aroma of fine Barista coffee permeated in over 100
espresso bars across India, Sri Lanka and the Middle East. If you have any
trouble finding one, we suggest you simply follow your nose.
Enjoy a Barista experience.One cup at a time.
To begin with, there's the Barista House Blend - our signature blend of
coffee and select international coffees from some of the most noted coffee
growing regions of the world. Followed by an extensive list of steaming hot
espressos, cappuccinos and lattes made from the finest Arabica beans.
To cool things down, we have fruit smoothies and chilled granitas in tropical
flavours. And finally, a refreshing range of cold and frozen coffees that will
make anyone who tries them return for more.
HotCoffee Large
International Cold Coffees
Coffees
Cold Coffees Add Ons
Combos
Ice Cream Hot Non Coffees
Cold Non Coffees Ice Cream Sundae
There are two methods of gathering: picking and stripping. Picking
consists of handpicking only the ripe fruit. As this process requires
pickers to repick the plant several times, it can take several months.
On the other hand, speed is the only advantage of the stripping
method. Now wipe that childish grin off your face. It's not like it
sounds. Pickers slide their fists along a coffee branch to strip ripe,
unripe, and overripe fruits - not to mention leaves and flowers on to
a tarp. The result: lower-quality coffee.
Extracting the bean from all that surrounds it: that's what processing
is. Two very different methods can be used: the wet method, which
yields washed coffees or the dry method, which yields natural
coffees.
Before we get into the dry method, you might want to get yourself a
cup of coffee.
The Dry Method: This is much faster than the wet method. After a
quick wash, the cherries are immediately dried in the sun. The pulp
and hull fuse together into a solitary shell, which is then removed by
a process called shelling. Though the final result of coffee is not as
superior as the wet method. Which is why at Barista, we only use
the wet method to process our beans.
A brief history of McDonald's
1954
Ray Kroc became the first franchisee appointed by Mac and Dick
McDonald in San Bernardino, California.
1955
Ray Kroc opened his first restaurant in Des Plaines, Illinois (near
Chicago), and the McDonald's Corporation was created.
1957
Quality, Service, Cleanliness and Value (Q.S.C. & V.) became the
company motto.
1959
The 100th McDonald's opened in Chicago.
PHOTO: The McDonald brothers (Dick right and Mac center)
discussing plans with an executive.
1961
Ray Kroc bought all rights to the McDonald's concept from the
McDonald's brothers for $2.7 million.
Hamburger University opened in Elk Grove, near Chicago.
1963
1964
1965
1966
McDonald's listed on the New York stock exchange on the 7th May.
1967
The first restaurants outside of the USA opened in Canada and Puerto
Rico.
1968
1970
McDonald's restaurant in every US state.
Ray Cesca (Director of Global Purchasing of the McDonald's
Corporation) has admitted that when McDonald's opened stores in Costa
Rica in 1970, they were using beef from cattle raised on ex-rainforest land,
deforested in the 1950's and 1960's.
New countries - Virgin Islands, Costa
Rica.
PHOTO: The first Japanese McDonald's
in Tokyo.
1971
1972
1973
McDonald's Golden Arches Restaurants Limited founded in UK as a
joint venture partnership between the McDonald's Corporation and two
businessmen; one British, one American.
New country - Sweden.
Egg McMuffin introduced.
1974
1975
1976
1977
1978
1979
1980
1981
1983
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
The first McDonald's at sea opened aboard the Silja Europa, the world's
largest ferry sailing between Stockholm and Helsinki.
The Paris planning authorities refuse permission for a McDonald's
under the Eiffel Tower.
The second Ronald McDonald House opened at Alder Hey Children's
Hospital, Liverpool.
500th UK restaurant opened in Notting Hill Gate, London.
First UK operated restaurant on a ship opened on the Stena Sealink
ferry "Fantasia" sailing between Dover and Calais.
McDonald's sponsored athletics in the UK through the McDonald's
Young Athletes' League and the International invitational meeting the
McDonald's Games.
1994
1995
McLibel Trial becomes the longest libel trial in British history on Day
102 in March.
On 15th April, there were international protests to mark the 40th
anniversary of the opening of the world's first store of the McDonald's
Corporation, and to celebrate 10 years of co-ordinated international
resistance to McDonald's.
On the first anniversary of the McLibel Trial (28th June), it becomes
known that McDonald's had initiated secret settlement negotiations and had
twice flown members of their US Board of Directors to London to meet with
the McLibel Defendants in an attempt to bring the case to an end.
12th October, the third anniversary of the death of Mark Hopkins, was
a Day of Solidarity With McDonald's Workers in the UK.
On 16th October, the 11th annual Worldwide Day of Action Against
McDonald's, there were protests in at least 20 countries. In the UK, at least
250 of the company's 600 stores were leafletted.
On 11th December (Day 199 of the trial), the McLibel Trial becomes
the longest civil case in English history.
Following widespread opposition by local residents, McDonald's were
refused permission to open an outlet at their European headquarters in north
London.
1996
Our first restaurant opened on 15th April 1955 in Des Plaines, Illinois,
U.S.A. Almost 50 years down the line, we are the world's largest food
service system with more than 30,000 restaurants in 100 countries, serving
more than 46 million customers every day. Click here for more information
on the history of McDonald’s.
Locally Owned
McDonald’s in India is a 50-50 joint venture partnership between
McDonald’s Corporation [USA] and two Indian businessmen. Amit Jatia’s
company Hardcastle Restaurants Pvt. Ltd. owns and operates McDonald's
restaurants in Western India. While Connaught Plaza Restaurants Pvt. Ltd
headed by Vikram Bakshi owns and operates the Northern operations.
Amit Jatia and Vikram Bakshi are like-minded visionaries who share
McDonald's complete commitment to Quality, Service, Cleanliness and
Value (QSC&V). Having signed their joint-venture agreements with
McDonald's in April 1995, they trained extensively, along with their Indian
management team, in McDonald's restaurants in Indonesia and the U.S.A.
before opening the first McDonald’s restaurant in India.
International Standards
McDonald's India's local suppliers provide us with the highest quality,
freshest ingredients. Complete adherence to the Indian Government
regulations on food, health and hygiene is ensured, while maintaining our
own recognized international standards. Fast, friendly service - the hallmark
of McDonald's restaurants the world over is the mantra we abide by.
Stringent cleaning standards ensure that all tables, chairs, highchairs and
trays are sanitised several times each hour. Such meticulous attention to
cleanliness extends beyond the lobby and kitchen to even the pavement and
immediate areas outside the restaurant.
Our Philosophy
"We take the burger business more seriously than anyone else." When
McDonald's founder, Ray Kroc made that memorable statement, he was
letting the world in on the philosophy and secret behind McDonald's
phenomenal success.
McDonald's worldwide is well known for the high degree of respect for the
local customs and culture. McDonald's has developed a menu especially for
India with vegetarian selections to suit Indian tastes and preferences.
Keeping in line with this, McDonald's does not offer any beef or pork items
in India. In the last two years, it has introduced some vegetarian and non-
vegetarian products with local flavors that have appealed to the Indian
palate. Efforts are on to enhance variety in the menu by developing more
such products.
McDonald's has also re-engineered its operations to address the special
requirements of a vegetarian menu. Vegetable products are 100%
vegetarian.
Service that is fast and friendly and has always been a foundation for success
at McDonald's.
Cleanliness for us means having the cleanest and freshest facilities from the
kitchen to the rest rooms and parking lots.
Value at McDonald's means the total experience ……… great food, friendly
folks, a clean environment, quick and accurate service - and fun!
For a company, which feeds 50 million customers every day of the year -
internationally, and over 1.5 lakh customers per day in India, finding reliable
quality supplies is a major factor for success. McDonald's suppliers include
Amrit Foods, Ghaziabad, Vista Processed Foods, Maharastra, Dynamix
Dairies, Baramati, Mrs. Bectors Speciality Foods, Trikaya lettuce suppliers
from Ooty and Nainital to name a few. While our suppliers typically have a
contract that consists of a handshake, the company has been loyal to those
suppliers who have committed capital and time to improving the McDonald's
products they deliver. The transfer of state-of-the-art food processing
technology has also enabled Indian business to grow by improving this
ability to compete in today's international market.
A Quality Food Story
Our food products are the result of the best ingredients, strict standards,
and proven procedures so that they are safe, healthy & great tasting.
Menu development is an ongoing process at McDonald's as we seek to
satisfy the tastes of our customers. Experimenting with menu additions to
meet local needs and enhancing the taste of existing products is our forte.
Did you know that every year, Rs. 50,000 crore worth of food produce is
wasted in India? This is mainly because of the lack of proper
infrastructure for storage and transportation under controlled conditions.
Trikaya Agriculture
Dynamix Diary
Supplier of Cheese
Dynamix has brought immense benefits to farmers in Baramati,
Maharashtra by setting up a network of milk collection centres equipped
with bulk coolers. Easy accessibility has enabled farmers augment their
income by finding a new market for surplus milk. The factory has:
Amrit Food
Supplier of long life UHT Milk and Milk Products for Frozen
Desserts
Amrit Food, an ISO 9000 company, manufactures widely popular brands -
Gagan Milk and Nandan Ghee at its factory at Ghaziabad, Uttar Pradesh.
The factory has:
Radhakrishna Foodland
Distribution Centres for Delhi and Mumbai
An integral part of the Radhakrishna Group, Foodland specialises in
handling large volumes, providing the entire range of services including
procurement, quality inspection, storage, inventory management,
deliveries, data collection, recording and reporting. Salient strenghts are :
The advertising of the product is very important but the promotion of this
product along side Mountain Dew will help to put our product in a more
specific category. Mountain Dew has targeted our target market for several
years and is by far one of the leaders in this market. With this in mind
promotions with Mountain Dew will be crucial to the success of the
"Extreme Pizza". With competition being so strong in this industry the
threat of imitation products will surely be a problem to be dealt with.
Pizza Hut will however have the first mover advantage with this product.
With the entry of imitation products into the market, Pizza Hut will have
to adjust its mixes to accommodate change. The promotions may have to
be bigger and better than the competition, or the product may need to be
altered to give it that little bit of an edge over the competition. For
example stuffing the crust with cheese or giving a free topping with the
purchase would help give Pizza Hut an edge over the competition.
Basically, Pizza Hut will need to remain flexible in the maturity stages of
the product life cycle in an attempt to continue to be the market leader.
Overall, this is a product that is not much unlike any of the other new
pizza's that Pizza Hut has introduced. What makes this new product so
exciting is the marketing plan that is directing the product at a new
segment. We are taking a large pizza with a lot of toppings and marketing
it as an "Extreme Pizza" to a generation of younger adults that are
consumed by this marketing tool. This is what will make this a success.
The mix of promotion and advertising we will be using will target a very
profitable, sometimes overlooked market segment known as generations X
and Y.
1. Are your vegetarian products 100%
vegetarian?
The company has also invested in ERP Software to bring in efficiency, speed
and accuracy into the system. Foodland is the first Indian company engaged
in such business to have customized software for smoother operations. As a
sign of increasing confidence in Foodland’s operations, McDonald’s agreed
to terminate the technical support till then provided to Foodland by F. J.
Walkers of Australia.
Foodland is a member of McDonald’s Asia Pacific Logistics and
Distribution Team, which helps them to sharpen their skills and benchmark
its efficiency measures with elsewhere in McDonald’s Asia Pacific Zone.
The beginning has been made and Foodland is highly optimistic that with
the active support from McDonald’s and its business associates, it can reach
even greater heights in the future and become a pioneer in the organised
food distribution system. Foodland’s association with McDonald’s India is a
typical example of McDonald’s support and commitment to its local
partners, who are now growing as McDonald’s grows.
Hardcastle Restaurants Pvt. Ltd. Ashiana, 69-C, B. Desai Road, Mumbai
400 026
Tel: 91-22-5664 8888 Fax: 91-22-5657 54
McDonald's India, even prior to its entry into India, was committed to
working with local suppliers and farmers to source all its requirements. The
company therefore spent 6 years and around Rs. 450 crore to set up the food
supply chain even before opening its first restaurant in the country.
India, despite being the world’s second largest producer of food, loses nearly
Rs.50,000 crore worth of food produce due to wastage at various levels,
especially due to lack of proper infrastructure for storage and transportation.
McDonald's India has pioneered the cold chain management system wherein
the freshness, crispness and nutritional value of vegetables and processed
products are retained. In 1991, McDonald's was looking for a particular
variety of potato for manufacturing its world famous French fries. One of
McDonald’s suppliers – Lamb Weston – invested heavily in setting
up production lines to process these potatoes and make the fries. However,
production was discontinued, as the right quality of potatoes could not be
sourced.
The right quality potato in India was unavailable as farmers used seeds from
the preceding crop, which in turn resulted in a single variety and poor
quality potatoes. McDonald’s needed the process-grade variety of potato for
its products, which are as per McDonald's international quality standards.
The variety of potato required by McDonald’s had to have a certain length,
high solids content and low moisture content while the ones that were
available were of the table-grade variety. Nonetheless, as per its initial
commitment to local sourcing, McDonald's and its supplier partner, McCain
Foods Pvt. Ltd., began to work closely with farmers in Gujarat and
Maharashtra to develop process-grade potato varieties. McCain Foods Pvt.
Ltd. is the world’s largest French Fry Company in the world. Established in
1957, today it is a brand that is known and respected in more than 100
countries, generating worldwide sales of more than $5.5 billion. It has more
than 55 processing plants on 4 continents (29 of which are French fry and
potato specialty facilities) and exports to more than 80 countries worldwide.
Leaders in agronomy, technology and innovation, McCain Foods Pvt. Ltd.
partnered with McDonald’s to work with farmers in Gujarat (specifically the
towns of Deesa and Kheda) to interact with agronomists and field assistants
to demonstrate the best practices – right from better agronomy techniques
like irrigation system, sowing seed treatments, planting methods,
fertilizer application programmes and better storage methods for the
produce. In addition to this, the farmers also benefit through incremental
monetary gains as they sell directly to McCain Foods Pvt. Ltd. instead of
commission agents. The result of these efforts has been that now the Gujarat
potato crop has been utilised to make McDonald’s ‘Chatpatey’ Potato
Wedges.
Vista Processed Foods Pvt. Ltd., McDonald's suppliers for the chicken and
vegetable range of products, is another important player in this cold chain.
Technical and financial support extended by OSI Industries Inc., USA and
McDonald’s India Private Limited have enabled Vista to set up world-class
infrastructure and support services. This includes hi-tech refrigeration plants
for manufacture of frozen food at temperatures as low as - 35° C. This is
vital to ensure that the frozen food retains it freshness for a long time and the
'cold chain' is maintained. The frozen product is immediately moved to cold
storage rooms. With continued assistance from its international partners,
Vista has installed hi-tech equipment for both the chicken and vegetable
processing lines, which reflect the latest food processing technology (de-
boning, blending, forming, coating, frying and freezing). For the vegetable
range, the latest vegetable mixers and blenders are in operation. Also,
keeping cultural sensitivities in mind, both processing lines are absolutely
segregated and utmost care is taken to ensure that the vegetable products do
not mix with the non-vegetarian products. Now, at Vista, a very wide range
of frozen and nutritious chicken and vegetable products is available.
Ongoing R&D, both locally and in the parent companies, work towards
innovation in taste, nutritional value and convenience. These products,
besides being supplied to McDonald's, are also offered to institutions like
star-rated hotels, hospitals, project sites, caterers, corporate canteens, schools
and colleges, restaurants, food service establishments and coffee shops.
Today, production of better quality frozen foods that are both nutritious and
fresh has made Vista Processed Foods Pvt. Ltd. a name to reckon within the
industry.
McDonald’s Philosophy
When asked to explain McDonald’s success, founder Ray Kroc used to say,
“We take the hamburger business more seriously than anyone else.”
Kroc was a perfectionist. From the day he opened the first restaurant, he
vowed to give his customers high quality products, served quickly –and a
smile, in a clean and pleasant environment, and all at a fair price. Quality,
Service, Cleanliness and Value (QSC&V) became the philosophy that drove
McDonald's business – from one restaurant in 1955 to around 30,000
restaurants in about 120 countries. This philosophy also guides McDonald’s
India.
Quality
McDonald’s India serves only the highest quality products. The attention to
food quality started long before the first restaurant opened. McDonald’s
India has established close relationships with local suppliers who provide
McDonald’s with the highest quality, freshest ingredients to make its
products. All suppliers adhere to Indian government regulations to food,
health and hygiene while continuously maintaining McDonald’s own
recognized standards. McDonald’s has established an extensive “cold chain”
distribution system in India to ensure that the products that arrive at the
restaurant from suppliers all over India are absolutely fresh. In the
restaurants, products and suppliers are used on a “first-in, first-out” basis to
ensure freshness. All McDonald’s products are prepared using the most
current stateof- the-art cooking equipment to ensure quality and safety. On
an average 20 different quality checks are carried out before any product is
served to our customers.
Service
Cleanliness
Value
McDonald’s prices its products in such a way that a very large cross section
of the Indian population can afford it. McDonald’s does not sacrifice quality
for value – rather McDonald’s leverages economies of scale to minimize
costs while maximising value to customers. McDonald’s definition of value
is broader than most restaurants of its kind – it is more than even the price.
Value at McDonald’s is the sum of the total McDonald’s experience: quality
food; fast, friendly service; a clean and pleasant environment and products
priced for the largest segment of Indian consumers possible. That is value at
McDonald’s.
McDonald’s India
Six years prior to the opening of the first McDonald's restaurant in India,
McDonald's and its international supplier partners worked together with
local Indian Companies to develop products that meet McDonald's rigorous
quality standards. These standards also strictly adhere to Indian Government
regulations on food, health and hygiene. Part of this development involves
the transfer of state-of-the-art food processing technology, which has
enabled Indian businesses to grow by improving their ability to compete in
today’s international markets. For instance, Cremica Industries worked with
one of McDonald's suppliers from Europe to develop technology and
expertise, which allowed Cremica to expand its businesses from baking to
also provide breading and batters to McDonald's India and other companies.
Another benefit of expertise in the areas of agriculture allows McDonald's
and its suppliers to work with farmers in Ooty, Pune and Delhi and other
regions to cultivate high quality lettuce. This includes sharing advanced
agricultural technology and expertise like utilisation of drip irrigation
systems that reduce overall water consumption and agricultural management
practices, which result in greater yields. In some cases, the Indian suppliers
had the technology - but no market for the products they produced. For
example, Dynamix Dairies – through its relationship with McDonald's – was
introduced to a large consumer to supply milk casein and other milk
derivatives. The two companies entered into a business relationship resulting
in an initial export order of approximately US $12 million per year – with
the potential to increase. McDonald's local supply networks through
Radhakrishna Foodland to get products from various suppliers to restaurants
in Delhi, Mumbai and other parts of India.
Respect For The Indian Customs And Culture
McDonald's worldwide is well known for the high degree of respect to the
local culture. McDonald's has developed a menu especially for India with
vegetarian selections to suit Indian tasted and culture. Keeping in line with
this McDonald's does not offer any beef and pork items in India.
McDonald's has also re-engineered its operations to address the special
requirements of a vegetarian menu. The cheese and cold sauces used in India
are 100% vegetarian. Vegetable products are prepared separately, using
dedicated equipment and utensils. Also in India, only vegetable oil is used
as a cooking medium. This separation of vegetarian and non-vegetarian
food products is maintained throughout the various stages of procurement,
cooking and serving.
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