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Budget Screening Overview


- A strategic ApproachApproach-

Speaker: Mohd zulkufli Zakaria


Building competitiveness through human capital Breaking New Ground!.....

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AWARENESS
Introduce yourself:
Name Personal Logo ( E.g.: I made RM1.2 m sales last year)

Introducing myself:
Name Occupation Qualification Brief History Personal Logo (I have negotiatedand turn aroundco)

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Discussion Objectives

To understand the key important


areas of 2011 budget

To relation of 2011 budget to ETP To view in the perspective of


strategic approach

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Tips of the day for Marketers

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MANAGING YOUR THINKING


WHEN YOU CHANGE YOUR THINKING, YOUR BELIEVE WILL CHANGE, WHEN YOUR BELIEVE CHANGE YOUR HOPE WILL CHANGE; WHEN YOUR HOPE CHANGE YOUR ATTITUDE WILL CHANGE; WHEN YOUR ATTITUDE CHANGE YOUR BEHAVIOR WILL CHANGE; WHEN YOUR BEHAVIOR CHANGE YOUR RESULT WILL CHANGE; WHEN YOUR RESULT CHANGE

YOUR LIFE WILL CHANGE

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The IDEA IS : It is important to manage your thinking

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2011 BUDGET

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Budget 2011 any idea?

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Budget 2011 any idea?

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Need to understand why?

Information nervous system

New Competitive Trend

Consumer behavior changes due to globalization

New Economic Model

Economic Transformation Program

New Generation

New Market Opportunities

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Our Country situation

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2011 Budget?
Hope new budget new income
new hope improvement in way of life. 2011 budget Total Budget : RM 212 B
a 2.8% increase from 2010?

Operation expenses : RM 162.8 B Development Expenses : RM49.2 B

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2011 Budget?
RM 80 billion package?
Package or budget? Size difference? How much spend?

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2011 Budget?
2011 budget GDP decline
5.4 % 2011 : 5.6% 2010

Any new improvement to 2011


compared to 2010?

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Significant point?

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2011 Budget?
Any significant booster for
insurance industry? Impact of policy changes
Time to emerge Recovery x3 6 month to 1 year

Impact?

PEST /STEEP

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Report on General Insurance


Year 2003 2005 2006 2008 2009 2010 Approximate amount RM 6 billion RM 7 billion < RM 2 billion App. RM 5 billion RM2.5 billion ? Growth in % 10% 12% 2% 8% 4% ?

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Global Information
World Bank report 2002
6 billion world population by 2011 25% Muslim

Fastest growing Banking Industry


Islamic Banking in App. 40 major Muslim countries App. 15 minority Muslim countries

2001 : Islamic Banking sector


growth USD 200 billion : 15% annual growth

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Global Information
Acceptable trend Emergence of Islamic Insurance
Takaful
Judicial Conference :: 1398 AH in Mecca

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What the Government has done?

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ETP: 131 entries 12 NKEARs

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ETP Economic Transformation Program

High Income

Rakyat Quality of life

Inclusiveness

Sustainability

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INCLUSIVENESS OPPORTUNITY

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BENEFIT TO BUSINESS THREAT

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BENEFIT TO BUSINESS THREAT

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BENEFIT TO BUSINESS THREAT

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Strategy

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Strategy

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Strategy
Healthcare
Mandating private insurance for foreign workers GNI : 171.3 million

Financial Services
Organic growth of insurance and Takaful GNI : RM4,096.8 million Jobs: 46,098

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Component of Insurance Industry Model


PEOPLE

TECHNOLOGY

COMMUNITY

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New Business
Traditional vs. Current buyer perspective

Traditional

Product Orientation

Consumer Orientation

Present

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New Business Model Trust Based


high

Relationship

Low Low
Dependence

High

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New Business Model Needs


Customer Needs Satisfied Share of Market

Mass

Marketing

Customers Reached

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New Business Model Needs


Customer Needs Satisfied 1 Mass to 1 The longer the bar, The higher unit Margins will be Share of Customer

Marketing

Share of Market

Customers Reached

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