Marketing

S# Code Course Titles Pre-requisites

1 MKT601 Marketing Research Good Marks in BRM + QM
2 MKT602 Consumer Behavior Good Marks in BRM
3 MKT603 Industrial (B2B) Marketing Preferably Engineering Background and good in operations
4 MKT604 Services Marketing Good at Operations + Soft skills(People Mgmt)
5 MKT605 Marketing Communciation Strategy Good marks in BRM
6 MKT606 Sales & Distribution Mgmt Good in Soft Skills (People Mgmt)+Operations
7 MKT607 International Marketing Good in Economics
8 MKT608 Strategic Marketing Mgmt -----------
9 MKT612 Customer Relationship Mgmt -----------
10 MKT613 Brand Management -----------
Compulsory- Good marks in MM-I &II
Note: Annexure-I

Human Resource Management

S# Code Course Titles Pre-requisites
1 HRM601 Human Resource Planning
2 HRM602 Strategic Human Resource Mgmt
3 HRM607 Managing Knowledge worker Good Marks in HRM & OB
4 HRM619 Industrial relation and Excellent in Soft skills
5 HRM620 OD-Diagnosis & Interventions
6 HRM621 Performance Mgmt & Reward Systems
7 HRM622 Training & Development
8 HRM623 Leadership skills & Change Mgmt

Information Technology
S# Code Course Titles Pre-requisites
1 IT659 Data Warehousing Knowledge of RDBMS Concepts required
2 IT660 Data Mining
3 IT661 Business Intelligence usins SAS -----------
Operations
S# Code Course Titles Pre-requisites
1 OPR607 Business Modelling & Simulation Good marks in QM+OM+BRM
2 OPR608 Supply Chain Management Preferably Engineering Background +3/4 yrs experience
3 OPR611 Lean Manufacturing Mangement Preferably Engineering Background + Exp. In Mfg
 Finance
S# Code Course Titles Pre-requisites
1 FIN615 International Finance & Trade Good Marks in FM-I & II +QM+CGPA>7
2 FIN617 Mergers & Acquisitions Good Marks in FM-I & II
3 FIN619 Security Analysis Good Marks in FM-I&II+Economics+QM+CGPA>7
4 FIN622 Strategic Financial Mgmt Good Marks in FM-I & II+QM
5 FIN623 Management of Financial Institution Good Marks in FM-I & II
6 FIN624 Financial Risk Management should have opted IFT in Sem-III+CGPA>7
7 FIN630 Portfolio Mgmt & Mutual Funds Should have opted SA in Sem-III+CGPA>7
8 FIN632 Project Appraisal Good Marks in FM-I&II+Economics+QM+FA
9 BKG621 Banking Services Operations -----------
10 BKG622 Retail Banking Should have opted BSO in Sem-III
11 BKG603 Risk Management in Banks Should have opted BSO in Sem-III
12 Corporate and International Banking Should have opted BSO in Sem-III
13 INT 603 Global Capital Markets Knowledge of International finance & Foreign Exchange
14 INT 613 Wealth Management Knowledge of Capital Market
15 Commodity Market and Risk Mgmt -----------
 Class 2008 Annexure-I
Students who wish to make career in following areas have to compulsorily take these subjects in Sem-III &Sem-IV.
S# Marketing Areas Semester-III Semeser-IV

1 Brand Mgmt+ Advertising Agency Consumer Behavior Marketing Communication Strategy

Product Mgmt Strategic Marketig Mgmt
Marketing Research

2 Goods Selling Sales & Distribution Mgmt Marketing Communication Strategy

Retail Mgmt
Services Marketing
Product Mgmt
Industrial Marketing

3 Services Selling Sales & Distribution Mgmt Marketing Communication Strategy

Services Marketing
Product Mgmt

4 Retail Retail Mgmt Retail Operations

Services Marketing Retail Merchandising
Consumer Behavior

5 International Marketing Research International Marketing

Consumer Behavior International logistics & Documentation
International Business Environment Global Capital Market
em-III &Sem-IV.