1 D E F I N E T H E B U S I N E S S A N D C O M P A N Y 3 2 V I S I O N O F C O M P A N Y 4 3 M I S S I O N O F C O M P A N Y 4 4 P R O M O T E R S 5 5 P R O D U C T M I X 6 6 T O P M A N A G E M E N T 6 7 L O C A T I O N 7 8 C U R R E N T G O A L S A N D O B J E C T I V E S 8 9 F I N A N C I A L A S P E C T S O F T H E C O M P A N Y 8 10 S T A K E H O L D E R S O F C O M P A N Y 1 0 11 B E N C H M A R K I N G 1 2 12

P R O D U C T L I C Y C L E 1 3 13 C O M P A N Y L I C Y C L E 1 3 14 I N D U S T R Y L I C Y C L E 1 4 15 S T R A T E G I C M O D E L S 1 5 16 S W O T A N A L Y S I 1 6 17 S U G G E S T I O N 2 2 18 C O N C L U S I O N 2 2 PHASE-1 JK LAXMI CEMENT LTD.

DEFINE THE BUSINESS AND COMPANY : INTRODUCTION : The most important use of cement is the production of mortar and concretethe bonding of natural or artificial aggregates to form a strong building material that is durable in the face of normal environmental effects.In the most general sense of the word, a cement is a binder, a substance that sets and hardensindependently, and can bind other materials together. The word "cement" traces tothe Romans, who used the term opus caementicium to describe masonry resembling modernconcrete that was made from crushed rock with burnt lime as binder. The volcanic ash and pulverized brick additives that were added to the burnt lime to obtain a hydraulic binder werelater referred to as cementum, cimentum, cment and cement.Cement used in construction is characterized as hydraulic or non-hydraulic. Hydrauliccements (e.g. Portland cement) harden because of hydration chemical reactions that occur i n d e p e n d e n t l y o f t h e mi x t u r e ' s w a t e r c o n t e n t ; t h e y c a n h a r d e n e v e n u n d e r wa t e r o r wh e n constantly exposed to wet weather. The chemical reaction that results when the anhydrousc e me n t p o wd e r i s mi x e d wi t h wa t e r p r o d u c e s h yd r a t e s t h a t a r e n o t wa t e r - s o l u b l e . N o n - h yd r a u l i c c e me n t s ( e .g . l i me a n d g yp s u m p l a s t e r ) mu s t b e k e p t d r y i n o r d e r t o r e t a i n i t s strength . ABOUT COMPANY: J K La k s h mi C e m e n t Lt d i s a r e n o w n e d a n d we l l - e st a b l i s h e d n a me i n t h e I n d i a n C e me n t Industry. It has completed more than 25 years of serving the nation and manufactures qualitycement, a core ingredient for infrastructure development. The Company, with a capacity of 5million tones per annum, has its clinkerisation unit at Sirohi in Rajasthan in western India andgrinding capacities in Sirohi as also in Kalol near Ahmedabad. Majority of the Companyspower requirements is met by its 36MW Captive Thermal Power plant.The Company provides "just-in-time" service to its customers through a network of over 1600d e a l e r s , wh ic h i n t u r n a r e s e r v e d b y n e a r l y 6 0 o f t h e C o mp a n y' s c e me n t d u mp s l o c a t e d strategically in its marketing areas."JK Lakshmi Cement" brand enjoys a premium position in itsmarkets and is recognized for its high quality and superior services.JK Lakshmi Cement has been growing faster than the Indian Cement industry in the recentyears. The operating efficiencies are in the

league of the most efficient cement plants of thec o u n t r y. J K L a k s h mi C e me n t h a s r e c e i v e d t h e h i g h e s t r e c o g n i t i o n i n C e me n t S e c t o r f o r National Energy Conservation in 2008 by the Bureau of Energy Efficiency.

With an eye on the futuristic trends in the Indian construction industry, JK Lakshmi Cementhas made a foray and is aggressively pursuing Ready Mix Concrete (RMC) business. TheCompany already operates 10 RMC plants with plans to add more.'Caring for our employees' has been the main tenet of the JK Organisation's core values. Withthis philosophy in mind the Company lays considerable emphasis in the areas of HumanResource Development. Its policies focus on the Competency Development with InnovativeInterventions in the areas of Motivation, Talent Management and Performance Evaluation.The Company has received due recognition for its efforts by way of various awards such asCEO with HR Orientation awarded by Asia-Pacific HR Congress, the National Award for E x c e l l e n c e i n C o s t M a n a g e me n t b y I n s t i t u t e o f C o s t a n d Wo r k s A c c o u n t a n t s o f I n d i a (ICWAI), etc.India is moving towards a rapid economic growth and infrastructure development. This isgenerating new opportunities for the cement industry. JK Lakshmi Cement's future plans include enhancing its capacities further to meet the emergent opportunities. VISION: 12 Mil. By 2012(12x12). MISSION : To be recognised as an efficient ,competitive & premium cement brand. PRODUCT MIX: