The Hilton Hotel Marketing Strategy1.

New Products and services Hilton Hotel Corporation won the November 2005 from theprestigious UK National Business Award. In a speech given by Hilton International SeniorVice President Of Marketing , Mike Ashton said that the reward recognised the newcustomer brand promise to of the hotels look, how they develop their products andservices and the way they behave, both with each other and with their customer.Equilibrium had been the inspiration for many of Hilton tsteam member development program such as Esprit and Hilton University exciting new barsand restaurants industry leading web based communication and the industry leadingrecognition and reward program.To enhance the overall product offering and to achieve differentiation, some new specificproduct development was undertaken. This included new children entertainment a new family breakfast experience, including a children personalized welcome and farewell experience and the creation of discreet experiences likeromance holidays and spa experiences.2. Consistent staff training Hilton commissioned extensive research to establish that there existed a growing demandamong high-spending travellers for the resort experience. Integral to the overall marketingstrategy was the delivery of consistent staff training , so a resorttraining program wasdeveloped which all key staff members staff members would undertake. The trainingprogram that philippagould (product development director) and mike ashton( senior V.P . of marketing for Hilton international) designed was an integrated multi-faceted package thatfeatured a mix of workshops, videos, training on new standards, and included clearly setoutobjectives. This unique approach to training facilitated the avoidance of size-fitsng a global brand, but for the resort it wasvital for each to preserve elements of individuality. The training addressed every aspect of the customer journey over the 18-month development period. The service delivery wasoverhauled and consistency was introduced.3.

Customer satisfaction There are various ways to know whether a customer has been satisfied by the services andgoods you are offering them, the purpose of this findings is to ensure that that thosecustomers will visit again them next time and also to see that customers feedback arepositiveat all times. Customer government officials who visit variouscountries have been accommodated by Hilton hotels.Various dignitaries including presidents, ambassadors, have developed the tendency of making sure that they are booked to Hilton hotels wherever they go, they shows that theyhave been getting satisfaction in the process of being the guest of the hotels. Human resources department in all the Hilton hotel resorts have trained their employees toensure they treat their guests by way of ensuring that they are handled with care right fromthe time they show up at the reception with their luggage ensuring that each guest is assigned to aparticular hospitable staff who attends to his or her need during the time period thecustomer stays at the hotel.If the Hilton hotel employee makes sure that their guests are extremely impressed with theservices offered at the hotel, this will ensures that the customer are satisfied with theservices. The hotel staff also package foods in accordance with the customer region example Africa, staff of thathotel ensure that they have all the ingredients of preparing the meal in Asian style once thecustomer checks in, the customer is therefore made to feel at home at all times during thestay at the hotel.4. Innovation Hilton hotels is an international company with excellent employees who have a keen eye toinnovation, they come up with strategies that ensure that hotel stays on top, and some of the innovations include furnishing the rooms in a modern way making sure that thecustomer Hilton hotels are rewarded orgiven opportunities to further their innovation through education in institutions that offerhospitality course, innovative means that employee are given opportunities to meet andexchange ideas with other

employees from resorts.Innovation assist the hotels to keep in line with the requirements of the customers keep onchanging and can only be met by innovative and creative employees, the employees can bemaintained by being handled with gratitude and further training just in the same way theHilton hotels through human resource strategy has been doing.5. Expansion Expansion of a business is a good sign that business is operate well, when that businesshappens to be a hotel business which apparently is very delicate business then it can only beconcluded that the management of the business is doing an unbelievable job. Hotel businessis a business that is faced with so many risk , such risk include terrorism, bad weather mainlyfor those are located near oceans and political instability are the eyesore of any business, if the political class do not conduct themselves with a careful and a coherent mind may scareaway tourists who are the backbone of the hotel business.Whenever the hotel strategizes to expand by opening resorts outside the country, thencredit can only be given to the management of the mother hotel, Hilton hotel has expandedin a tremendous way. The human resources strategy of the giant hotel has been careful as toexpand in areas where there is not only good business but also potential talented workerswho assist in the running and flourishing of the business. Whenever locals find thatinternational companies has not imported talent, then they identify with it by visiting and