Antonio Brancatella

4709 Nuckle Street Pierrefonds, Qubec H9J-3P7 E-mail: antoniofbrancatella@gmail.com E-Portfolio: www.portfolio-remix.com/antonio_f_brancatella/ Cell: (514) 805-9803

Profile
Dynamic sales and marketing professional accomplished in new business development and major account management. Remain on the cutting-edge, driving new business through key accounts, and establishing strategic partnerships. Outstanding success in building and maintaining relationships with key corporate decision-makers, establishing large volume accounts with excellent levels of retention and loyalty. A track record that demonstrates self-motivation, time-management skills, and initiative to achieve both personal and corporate goals.

Professional Sales & Marketing Experience

Mitchel-Lincoln Packaging St. Laurent Sales Office Account Manager Responsible for business and product development. 2010 - Present

Smurfit-MBI / Smurfit Stone National Account Manager

1999 - 2010

Managed key top-20 regional and national accounts. Developed new business, achieved budget targets and maintained profit margin levels. Initiated and updated cost-savings reports and corrective action programs utilizing all the companys capacities and resources with a keen eye on the unapparent marketing aspect. National account responsibilities included the championing of Saputo, which is made up of 8 divisions and over 30 accounts with perennial sales of over $15 million.

 Tasks included, the daily matters of regional accounts at all levels of decision-making, the updating and overlooking of monthly sales reports, calculating and updating biannual price adjustments, and organizing annual agendas for partnership meetings. Accounts included Lavo, Kraft Foods, Kimberly-Clark, Dare Foods, and Ronzoni Foods. MBI/Smurfit-MBI Quebec Region - St. Laurent Sales & Marketing Office Senior Sales Representative 1993 to 1999

Demonstrated success with a reputation for integrity and implementing all company product solutions including Stackor and Super C. Opened Saputo account with over $5,000,000 sales in the first year.

MBI Quebec Region - St. Laurent Sales & Marketing Office Sales Account Representative

1986 to 1993

Incisive marketing ability able to promote value-added products to increase profit margin. Communications skills and customer relations resulting in consistent over budget sales record. Opened RJR-Macdonald and Bordens with over $4,000,000 in new sales.

Consolidated Bathurst \ Macmillan Bathurst Quebec Region - St. Laurent Sales & Marketing Office Sales Correspondent

1983 to 1986

Inside sales daily tasks included handling major accounts: Johnson & Johnson, Catelli, Lavo, and Kimberly-Clark.

Domtar Montreal, Quebec Sales Correspondent Initial introduction to sales and corrugated product manufacturing. Major account servicing including Labatt`s and Molson.

1980 to 1983

Education
Concordia University Montreal, Quebec Professional Writing Concordia University Montreal, Quebec Bachelor of Arts English Major
Undergraduate Program 33 credits completed

2011

1989

Herzing Institutes Montreal, Quebec Computer Programming Degree

1976

Courses and Seminars

Professional Selling Skills III 1994 Sales Insights 1996 Major Account Management York University - 1998 Peak Performance Systems 2000 Huthwaite Spin Selling 2004 TTI Success Insights 2010

Associations
CIBPA Canadian Italian Business and Professional Association PAC Packaging Association of Canada Packaging Professionals

Linkedin: www.linkedin.com/profile/view?id=83922192

Antonio Brancatella
4709 Nuckle Street Pierrefonds, Qubec H9J-3P7 E-mail: antoniofbrancatella@gmail.com Cell: (514) 805-9803

Dear Mr. Aranof, Im responding to your online posting in jobsisin.com for Sales Manager. I have over 27 years of experience in the packaging industry and I am currently employed at Mitchel-Lincoln Packaging as an account manager responsible for business development. I was with Smurfit Stone as a national account manager responsible for implementing marketing plans and initiating cost-saving programs across Canada for major accounts. Managing major accounts also required monthly meetings with regional sales managers and marketing new product solutions. Customer commitment and integrity influenced my decision to join Mitchel-Lincoln, however, there is a marginal possibility of advancement. Your posting for a dynamic manager in unison with my sales and marketing experience, I strongly believe are the ideal fit. My networking combined with staying at the forefront of packaging innovations and creativity, have helped me maintain strategic partnerships and annual sales growth. These attributes bring a firm understanding of the tasks at hand and will help me contribute to an already well-established sales team at Dorfin. I have recently decided to continue my education to enhance my professional writing skills and to complete my bachelors degree. Because I have not disclosed my intentions to Mitchel-Lincoln, I would appreciate and count on your appropriate confidentiality in treating this response. I would value the opportunity to meet with you to demonstrate my enthusiasm in becoming a sales manager at Dorfin.

Sincerely yours,

Antonio Brancatella

October 19, 2011

To: Prof. Jeannette Novakovich From: Antonio F. Brancatella Subject: Sales Manager Job Application at Dorfin

The job is for a sales manager position at Dorfin Distribution Inc. and entails new business development, mentoring representatives and recruitment. It requires packaging experience and a college degree is preferred. My experience outweighs my studies; the resume and cover letter will be catered to highlight the importance of experience in the industry and will mention my enrolment in a degree program. I will also detail my experience managing national accounts and having had to deal with sales managers and teams across Canada. The job description does not mention the need to initiate a cost-saving program but I will refer to it in my cover letter and show my experience in the resume. Dorfin, unlike my present employer, Mitchel-Lincoln, does not produce packaging supplies. In fact, Mitchel-Lincoln is one of their suppliers. Dorfin only resells or distributes the same products and is considered a direct competitor by other packaging companies. This would demand a different selling approach and since I am familiar with the products, I would need less time to learn their overall system. It also distributes sanitary supplies which would be new but not a disadvantage since it represents less than 20% of their overall sales. A sales manager`s position did not interest me in the past because companies like Mitchel-Lincoln and Smurfit Stone, have Customer Relationship Management strategies that are fed into a pipeline and scrutinized by all levels of management. This leaves little room for implementing a personal sales strategy and measuring individual performance. Dorfin, on the other hand, would be more hands on and a good starting point in management. It will also give me the experience needed for future opportunities in the industry and the possibility to apply for postings in other markets or industries. I did not notify Mitchel-Lincoln of my interest in another post and am concerned with the repercussion this could have with Dorfin. In the cover letter I will ask Dorfin to treat my response with appropriate discretion. This opportunity is a stepping stone and not viewed as a career opportunity. At this stage of my life the goal is to keep all my options opened and maybe have the chance to venture in a completely different direction.