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1967

1968
4

1987

()

1995

outbound, inbound, domestic tour

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O. P.
O. P.

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(02)2705-5066

()

(2)

()

001
002
002
006
009
010
013
014
015
019
020
022
022
024

029
030
033
034
037
061
062

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VISA

066
067
070
076
085
086
087
097
107

108

109

112

115

122

Taiwan Rail

129
130
131
132
139
141
143
144
144

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064

()

Taiwan High Speed Rail = T.H.S.R.


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()

161
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178
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184

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Quotation of Tour Itinerary

O.P.

O.P.

200
205
237
238
246
249
250
251
255
256
266
277
286
293
300
311
312
313
314
321
323
327
328

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()

In-ight Healthcare

()

332
334
335
341
343
348
350
353
354
360
362

377

378

382

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001

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15000

8000Mesopotamia

5000

60004000

4000

002

20001500

221

Silk Road

Lich Hofen
Seidenstrassen

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Alexander, , the Great 333-323 B. C.

3334
32333

Crusade
10961291
3410961099
1189119212021204
12281229

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003

1206

1219

12191239

004

12531260

12531260

12541324
12711274
Nicolas PoloMatteo Polo

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6001295

Genoa
Pisa

1488
Cape Good HopeChristopher Columbus
1492

Christopher Columbus, 14671506

Isabella
1492

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Rusticiano

005

1506

14051433

Palestina

George Stephenson, 17811848

006

1825
1838
Thomas Cook, 18021892
1841570
ProhibitionistsAffinity Tour = People
have much in common with special interestsFaraway
temperance meeting

1872

1924

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1927WagonLits
56350
1
Travel Check

American Express

Lansing Travel Bureau1840


Fugage Travel1870
1841

1891

1918
90%

1938Japan Tourist Bureau


Welcome Society

190638

1909900

190739

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134

007

191345312
J. T. B.

1948Northwest AirlinePan America


AirlineYokohama Harbour
1950

1950

008

()19511961
19611965

()1954
19591960

()19551960

()1954
1957
1961

()19511955
1956Japan Tourist

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19471956
1947

1943

1956
1956196950

19571969

1968
8

196941055

19701979
19699748
49197934931138

1978

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009

19801987
1978

1.
2.19791987

1988
19871978

1988

1989623

19891017

010

19907

1994

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()
3212

()

()
5231

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011

()

()

()

Group TourHalf-independent Tour


Full-independent Tour

Internet

012

Package Tour

SARS

WINDOWS95WINDOWS98WINDOWS XP2000VISTA
H.P.

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013

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19957

()American Society of Travel AgentASTA


An individual or firm which is authorized by one or more
principals to effect the sale of travel and related services.

014

2-1
KNOWN
as "Principals"
Suppliers:
Carriers
Lodging
Food Services
Car Rental Firms
Entertainment
Cruise
Resorts
Etc.

KNOWN
as "Seller"
Contractual
Relationship

Travel
Agencies

Third
Persons
(Clients)

Based on:
*Trust
*Condence
*Loyalty

2-1

()Chuck Y. GeeDexter J. L. ChoyJames C. MakensProfessional


Travel Agency Management Relationship with Principals
22

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()1952
1971
19821982

()

1943
Travel Suppliers

Professionalism

Teamwork and Group Spirit


2-2

Consistency

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015

Outbound Tour

O. P.

Local

Agent
(Operator)

Inbound Tour

O. P.

Domestic Tour

O. P.

2-2

016

Intangible Products

SubjectivismPsychology

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2-3

017

2-3

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28

161714
17512
79
RepositioningBreak Technique

018

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..
, 2011.07
.

ISBN 978-957-11-6281-2 ()
1.
992.2

100006709

1L71

(46.2)






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