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sLraLeglc managemenL CorporaLe governance concepL lssues models evoluLlon and slgnlflcance lnLroducLlon Lo SLraLeglc ManagemenLConcepL lmporLance of sLraLeglc ManagemenL SLraLegy CompeLlLlve AdvanLage SLraLegy lannlng ueclslons sLraLeglc ManagemenL rocess 1op managemenL perspecLlve LsLabllshlng company dlrecLlondeveloplng sLraLeglc vlslon seLLlng ob[ecLlves and crafLlng a sLraLegylnLernal LxLernal LnvlronmenL lormulaLlng Long 1erm ob[ecLlve SLraLegy SLraLeglc Analysls Cholce Analyzlng buslness envlronmenL Analysls of 8uslness envlronmenL aL 3 levelsMacro exLernal envlronmenL analysls exLernal envlronmenL analysls (lndusLry analysls and compeLlLor analysls) porLer's flve forces and compeLlLor analysls framework and flrm level lnLernal analysls ldenLlfylng alLernaLlve sLraLegles Crand sLraLegles sLablllLy growLh reLrenchmenL comblnaLlon sLraLegles CompeLlLlve sLraLegy and compeLlLlve advanLage lndusLry and compeLlLlve analysls sLraLegy and compeLlLlve advanLage rlnclples of CompeLlLlve AdvanLageldenLlfylng value AcLlvlLles CompeLlLlve Scope and Lhe value Chaln Lhe value Chaln and Cenerlc SLraLegles Mergers AcqulslLlons SLraLegles SLCu8l1? AnAL?SlS Anu C81lCLlC MAnACLMLn1 Course/aper 303 M8A CpLlonal MaxMarks 70 1lme 3 Prs Cb[ecLlve 1he focus of SecurlLy Analysls ls on how oLhers analyze your company's securlLles on Lhelr own Whereas LhaL of orLfollo ManagemenL ls on how lnvesLors analyze your company's securlLles ln comparlson wlLh oLher's on Lhe securlLy markeL 1he course ls deslgned wlLh a vlew 1o acqualnL r Lhe sLudenLs wlLh Lhe worklng of securlLy markeL and prlnclples of securlLy analysls and 1o r develop Lhe skllls requlred for porLfollo managemenL so as Lo be able Lo [udge Lhe compeLlLlve poslLlon of flrms ln caplLal markeL and revlew Lhe relaLed buslness declslons Secur|ty ana|ys|s SecLlon A lnvesLmenL Scenarlo SecurlLy MarkeLs concepL of lnvesLmenLlnvesLmenL ob[ecLlves and consLralnLssecurlLy and non securlLy forms of lnvesLmenL SecurlLles markeLs markeLs and Lhelr funcLlonsmeLhods of ralslng caplLaldevelopmenL of sLock markeL ln lndlademaL llsLlng membershlp Lradlng and seLLlemenL procedure sLock markeL lndlces regulaLlon of securlLles markeL (SL8l) 8lsk and 8eLurn LoLal rlsk and lLs facLorsconcepL and componenLs of LoLal rlsksecurlLy reLurns measurlng hlsLorlcal and ex anLe (expecLed) reLurnssysLemaLlc and unsysLemaLlc rlskquanLlfylng porLfollo rlsk and reLurnbeneflLs of dlverslflcaLloncaplLal markeL llne and caplLal asseLs prlclng model lnLroducLlon Lo porLfollo managemenL 1he lnvesLmenL processdeflnlLlon of lnvesLmenLslnvesLmenL caLegorles CaplLal markeL Lheory CAM CMLappllcaLlon of Lhe securlLy markeL llne A1 orLfollo analysls dlverslflcaLlon porLfollo rlsk and reLurnMarkowlLz rlsk reLurn opLlmlzaLlonslngle lndex modelLhe Sharpe lndex modelporLfollo beLa Lconomlc analysls lndusLry analysls Company analysls 1echnlcal analysls ln1L8nA1lCnAL llnAnClAL MAnACLMLn1 Course/aper 304 M8ACpLlonal MaxMarks 70 1lme 3 Prs Cb[ecLlve 1he new economlc envlronmenL has changed Lhe LoLal concepL of buslness ln Lhe counLry llnanclal markeLs of Lhe world are lncreaslngly lnLegraLlng llnanclal opporLunlLles have lncreased manlfold across markeLs AlmosL all producLs and servlces face global compeLlLlon 1o lnLroduce Lhe envlronmenL of lnLernaLlonal flnance and lLs lmpllcaLlons on lnLernaLlonal buslness 1o analyze Lhe naLure and funcLlonlng of forelgn exchange markeLs deLermlnaLlon of exchange raLes and lnLeresL raLes and Lhelr forecasLlng
SecLlon A lnLernaLlonal llnanclal ManagemenL ln a Clobal erspecLlve lncreaslng lndependence ln Lhe Clobal Lconomy1rends ln lnLernaLlonal 1rade and Cross 8order llnanclal llows lndla ln Lhe Clobal Lconomy 8ecenL uevelopmenLs ln Clobal llnanclal MarkeLs LlberallzaLlon lnLegraLlon and lnnovaLlon Challenges of lnLernaLlonal llnanclal ManagemenL Calns from lnLernaLlonal 1rade and lnvesLmenL lnLernaLlonal MoneLary SysLem and llnanclal MarkeLs An overvlew 8alance of aymenLs lnLernaLlonal MoneLary SysLem An Cvervlew of lnLernaLlonal llnanclal MarkeLs Lxchange 8aLe ueLermlnaLlon and lorecasLlng lnLernaLlonal flnanclal managemenL Cenesls lnLernaLlonal flow of funds uevelopmenLs ln lnLernaLlonal moneLary sysLem exchange raLe mechanlsm Lmergence of mulLlnaLlonal flnanclal managemenL 8alance of paymenL 8lsk pollLlcal and counLry rlsk 8alslng caplLal lnLernaLlonal lnLrlcacles of lorelgn Lxchange MarkeLsSLrucLure and parLlclpanLsLypes of LransacLlonsmechanlcs of currency deallngexchange raLe quoLaLlonsarblLrageforward raLesevoluLlon of exchange conLrol and forelgn exchange markeL ln lndla Lxchange raLe compuLaLlons arlLy condlLlons ln lnLernaLlonal llnance urchaslng ower arlLy Covered lnLeresL arlLy 8eal lnLeresL arlLy arlLy CondlLlons and Managerlal lmpllcaLlons ShorL Lerm and long Lerm borrowlngs ln lnLernaLlonal markeLs shorL Lerm fundlng and lnvesLmenLcenLrallsed vs decenLrallzed cash managemenLpoollngexposure managemenL 1he cosLs and rlsks of forelgn currency borrowlng syndlcaLed loans counLry rlsk assessmenLs llnAnCL lC8 S18A1LClC uLClSlCnS Course/aper 402 M8A SemesLerlv MaxMarks 70 1lme 3 Prs Cb[ecLlve 1he modern lndusLrlal or servlce flrm musL conducL lLs buslness ln a rapldly changlng and hlghly compeLlLlve envlronmenL A premlum ls placed on Lhe ablllLy Lo reacL qulckly and correcLly Lo consLanLly changlng markeL condlLlons 1he ob[ecLlve of Lhe course ls Lo make sLudenL aware of Lhe sLraLeglc declslons Lo be underLaken Lo famlllarlze wlLh flnance funcLlon SecLlon A An Cvervlew of Lhe llnanclal SysLem Savlng and lnvesLmenL Money lnflaLlon lnLeresL 8anklng and non 8anklng llnanclal lnLermedlarles llnanclal lnsLlLuLlons and economlc developmenL naLure and role of flnanclal sysLem flnanclal sysLem and flnanclal markeLs efflclency sLablllLy Lechnology governmenL lnLervenLlon ln Lhe flnanclal sysLem llnanclal MarkeLs and lnsLrumenLs Money markeL and CaplLal MarkeLs llnanclal lnsLrumenLs 8LC 18s LqulLles 8onds uerlvaLlves eLc CharacLerlsLlcs of llnanclal lnsLrumenLs LlquldlLy MaLurlLy SafeLy ?leld ConcepL of sLraLeglc declslonschanglng global economlc envlronmenL valuaLlon of sLraLeglc opLlons merger and acqulslLlon rlclng lannlng SLraLegy ulverslflcaLlon Merger1he lndlan Cases SLraLeglc declslons regardlng flnanclal servlces valuaLlon of exchange raLe mechanlsm sLraLeglc declslons regardlng securlLlzaLlon facLorlng and forfelLlng value creaLlon and value based flnanclal sLraLegy Analysls of enLerprlse concepL of valuaLlon LvA MvA enLerprlse value Analysls of corporaLe flnanclal models AuvL81lSlnC MAnACLMLn1 Course/aper 307 M8A SemesLerlv MaxMarks 70 1lme 3 Prs Cb[ecLlves 1he ob[ecLlve of Lhls course ls Lo develop Lhe undersLandlng abouL Lhe markeLlng communlcaLlon Lools and lmplemenL Lhem ln deslgnlng AdverLlsemenL sLraLegles SecLlon A lnLroducLlon of MarkeLlng CommunlcaLlon and AdverLlslngCvervlew of markeLlng communlcaLlon lacLors affecLlng Lhe markeLlng communlcaLlon mlx lnLegraLed MarkeLlng CommunlcaLlon LLhlcal lssues ln markeLlng communlcaLlon AdverLlslng as a ManagemenL luncLlon 8ole of AdverLlslng ln Lhe MarkeLlng rocess Consumer CrlenLaLlon ln AdverLlslng 1ypes of AdverLlslng MeLhods of ClasslflcaLlon MarkeLlng CommunlcaLlon lannlngModels of markeLlng communlcaLlon developlng conLrol of markeLlng communlcaLlon markeLlng communlcaLlon plannlng procedure AdverLlslng ob[ecLlves and plannlng Meanlng ueflnlLlon and ob[ecLlves of AdverLlslng 1ypes of adverLlslng and Lhe adverLlslng agency luncLlon Lypes AdverLlslng Agency compensaLlon CreaLlve sLraLegy 1argeL markeL creaLlve ob[ecLlve adverLlslng Appeals CreaLlve formaL creaLlon sLage Copy LesLlng and plagnosls SLeps ln AdverLlslng SLraLegles CreaLlve SLraLegyvarlous appeals and execuLlon SLyles Ceneral ldea of WhaL CreaL AdverLlslng 1hlnkers sayboLh lndlan and forelgn rlnL adverLlslng LlecLronlcs adverLlslng ouLdoor adverLlslng dlrecL mall adverLlslng Medla plannlng promoLlon LnvlronmenL analysls medla ob[ecL Medla sLraLegy medla plannlng modes lndoor medla ouL door medla Measurlng AdverLlsemenL erformances CurrenL developmenLs ln adverLlslng Medla mlxprlnL broad casL (1v 8adlo) Clnema CuLdoor ulrecL Mall adverLlslng and lnLerneL ueflnlng medla plannlnglrom markeLlng plan Lo medla plan challenges ln medla plannlng SALLS ulS18l8u1lCn MAnACLMLn1 Course/aper 309 M8A CpLlonal(8) MaxMarks 70 1lme 3 Prs Cb[ecLlves 1o provlde an undersLandlng of Lhe concepLs aLLlLudes Lechnlques and approaches requlred for effecLlve declslon maklng ln Lhe areas of Sales and ulsLrlbuLlon 1o pay speclal emphasls on Lhe r pracLlslng managers problems and dllemmas 1o develop skllls crlLlcal for generaLlng evaluaLlng r and selecLlng sales and dlsLrlbuLlon sLraLegles SecLlon A 1he Sales ManagemenL lnLroducLlon Lo sales managemenL and sales organlzaLlon Sales funcLlon pollcles ersonal selllng naLure scope ob[ecLlves lormulaLlng ersonal selllng sLraLegy lannlng Lhe Sales LfforL Sales plannlng and 8udgeLlng LsLlmaLlng MarkeL oLenLlal and Sales forecasLlng SeLLlng Lhe sales LerrlLory quoLas Sales and cosL Analysls Crganlzlng and ulrecLlng Lhe sales lorce 8ecurrlng and Lralnlng sales personnel ueslgnlng compensaLlng sales ersonnel MoLlvaLlng and Leadlng Lhe sales force LvaluaLlng sales force performance ulsLrlbuLlon ManagemenL Managlng markeLlng loglsLlcs channels Channel lnLegraLlon vMS PMS Channel ManagemenL and MarkeLlng channel ollcles legal lssue Channel lnsLlLuLlons conLrol Wholesallng 8eLalllng Channel lnformaLlon sysLems Managlng LvaluaLlng Channel erformance Case fuLure Lrends ln sales dlsLrlbuLlon ManagemenL 8CuuC1 88Anu MAnACLMLn1
Cb[ecLlves 1o help Lhe sLudenLs appreclaLe Lhe relaLlonshlp beLween CorporaLe SLraLegy and roducL and 8rand ManagemenL 1o equlp Lhe sLudenLs wlLh Lhe varlous dlmenslons of producL managemenL such as producLllne declslons producL plaLform and producL llfe cycle 1o provlde a framework Lo undersLand Lhe new producL developmenL process Lhe organlzaLlonal sLrucLures for new producL developmenL and producL managemenL funcLlons wlLhln an organlzaLlon 1o explore Lhe r varlous lssues relaLed Lo 8rand ManagemenL and Lo enhance Lhe undersLandlng and appreclaLlon of Lhls lmporLanL lnLanglble sLraLeglc asseL lncludlng brand assoclaLlons brand ldenLlLy brand archlLecLure leveraglng brand asseLs brand porLfollo managemenL eLc
SecLlon A lnLroducLlon Lo roducL ManagemenL and markeL managemenL WhaL ls roducL roducL Servlce ConLlnuum lndlvldual roducL ueclslons roducL aLLrlbuLes roducL and producL Llves Speclal lssues ln roducL ManagemenL roducL Llfe cycle SLraLegy roducL ulfferenLlaLlon new roducL developmenL CrlenLaLlon ln Lhe producL markeL managemenLlMCC companles companles caLerlng Lo lndusLrlal markeLs undersLandlng producL manager's role and naLure of markeLs producLmarkeLproflLcoordlnaLlon forecasLlngplannlng aL corporaLedlvlslonal and producL levelsLhe producL manager's role ln organlzaLlon new producL developmenL Lralnlng fleld force flnanclal analysls legal aspecLs and undersLandlng compeLlLlve sLraLegles for declslon maklng lnLroducLlon Lo 8rand ManagemenL and CrafLlng of 8rand LlemenLs Consumer 8rand knowledge 8rand ldenLlLy ersonallLy and 8rand AssoclaLlons Managlng 8rand ArchlLecLure and 8rand orLfollos CorporaLe 8randlng and 1ools for 8ulldlng 8rand LqulLy Leveraglng 8rand LqulLy MeasuremenL of 8rand LqulLy 8rand as a ConcepL value Slgnlflcance of 8rand 8rand name Symbol Slogan 8rand SLraLeglc ueclslon Llne Lxpenslng 8rand LxLenslon romoLlon ConcepL of 8rand LqulLy AssoclaLlon 8rand LoyalLy Awareness CreaLlng and Managlng 8rand LqulLy SelecLlng CreaLlng and MalnLaln AssoclaLe
Infrastructure Is Basic Physical and Organizational Structures Needed For The Operation of A Society or Enterprise or The Services and Facilities Necessary For An Economy To Function