Professional Documents
Culture Documents
2011 Edition
International Tourism
UNWTO Tourism Highlights is a publication of the World Tourism Organization (UNWTO), and aims to provide a consolidated set of data and trends for international tourism during the year prior to its date of publication. For information on current short-term tourism data and trends, please refer to the UNWTO World Tourism Barometer at www.unwto.org/facts/eng/barometer.htm. The World Tourism Organization (UNWTO), a United Nations specialized agency, is the leading international organization with the decisive and central role in promoting the development of responsible, sustainable and universally accessible tourism. It serves as a global forum for tourism policy issues and a practical source of tourism know-how. Its membership includes 154 countries, 7 territories and over 400 Affiliate Members.
2 | World Tourism Organization (UNWTO)
Asia and the Pacific (+13%) was the first region to recover and among the strongest growing regions in 2010. Africa maintained growth (+7%) and the Middle East returned to double digit growth (+14%).
While the Americas rebounded (+6%) from the decline in 2009, Europes (+3%) recovery was slower than in other regions.
Road 41%
Not specified 7%
Source: World Tourism Organization (UNWTO)
Water 6%
Source: World Tourism Organization (UNWTO)
Rail 2%
1990 World Advanced economies Emerging economies By UNWTO regions: Europe Northern Europe Western Europe Central/Eastern Europe Southern/Mediter. Eu. Asia and the Pacific North-East Asia South-East Asia Oceania South Asia Americas Noth America Caribbean Central America South America Africa North Africa Subsaharan Africa Middle East 261.5 28.6 108.6 33.9 90.3 55.8 26.4 21.2 5.2 3.2 92.8 71.7 11.4 1.9 7.7 14.8 8.4 6.4 9.6 435 296 139
International Tourist Arrivals (million) 1995 2000 2005 2008 528 334 193 675 417 257 798 453 345 917 495 421
Market Change share (%) (%) 2010* 09/08 10*/09 100 53.0 47.0 -3.8 -4.3 -3.2 6.6 5.1 8.3
304.1 35.8 112.2 58.1 98.0 82.0 41.3 28.4 8.1 4.2 109.0 80.7 14.0 2.6 11.7 18.9 7.3 11.6 13.7
385.6 43.7 139.7 69.3 133.0 110.1 58.3 36.1 9.6 6.1 128.2 91.5 17.1 4.3 15.3 26.5 10.2 16.2 24.1
439.4 57.3 141.7 8.5 153.0 153.6 85.9 48.5 11.0 8.1 133.3 89.9 18.8 6.3 18.3 35.4 13.9 21.5 36.3
485.2 60.8 153.2 100.0 171.2 184.1 100.9 61.8 11.1 10.3 147.8 97.7 20.1 8.2 21.8 44.4 17.1 27.2 55.2
461.5 57.7 148.6 90.2 165.1 180.9 98.0 62.1 10.9 9.9 140.6 92.2 19.5 7.6 21.3 46.0 17.6 28.4 52.9
476.6 58.1 153.7 95.1 169.7 203.8 111.6 69.6 11.6 11.1 149.8 98.2 20.1 7.9 23.5 49.4 18.7 30.7 60.3
50.7 6.2 16.3 10.1 18.1 21.7 11.9 7.4 1.2 1.2 15.9 10.5 2.1 0.8 2.5 5.2 2.0 3.3 6.4
-4.9 -5.1 -3.0 -9.9 -3.6 -1.7 -2.9 0.5 -1.7 -3.6 -4.9 -5.7 -2.8 -7.4 -2.3 3.7 2.5 4.4 -4.3
3.3 0.8 3.4 5.4 2.8 12.7 13.8 12.1 6.1 11.9 6.4 6.6 3.0 3.8 9.7 7.3 6.2 8.0 14.1
2.1 2.9 1.0 3.2 2.5 6.3 6.7 6.8 1.9 6.2 1.6 0.7 1.6 6.2 4.4 6.4 6.2 6.6 9.6
Source: World Tourism Organization (UNWTO) (Data as collected by UNWTO, June 2011) Based on the classification by the International Monetary Fund (IMF), see Statistical Appendix at www.imf.org/external/pubs/ft/weo/2011/01.
International Tourism Receipts (billion) 1995 2000 2005 2008 2009 403 308 475 515 679 546 939 639 851 610
Change current prices (%) 08/07 09/08 10*/09 6.3 -4.1 7.4 9.7 -9.4 8.0 2.2 -4.5 13.6
Change constant prices (%) 08/07 09/08 10*/09 1.7 -5.6 4.7 5.7 -9.1 6.2 -1.0 -4.8 11.8
(Data as collected by UNWTO, June 2011)
International Tourism Receipts Local currencies, constant prices change (%) 08/07 09/08 10*/09 World Advanced economies Emerging economies By UNWTO regions: Europe Northern Europe Western Europe Central/Eastern Europe Southern/Mediter. Eu. Asia and the Pacific North-East Asia South-East Asia Oceania South Asia Americas North America Caribbean Central America South America Africa North Africa Subsaharan Africa Middle East 1.7 1.8 1.5 -5.6 -6.5 -3.8 4.7 4.4 5.1
US$ Receipts (billion) 2009 2010* 851 547 304 919 580 339 per arrival 2010* 980 1,160 770
Euro Receipts (billion) 2009 2010* 610 392 218 693 437 256 per arrival 2010* 740 880 580
-0.9 -2.5 -2.2 4.3 -0.6 4.6 8.2 -0.8 3.2 7.7 4.9 6.9 -3.2 0.3 3.1 -2.5 -3.9 -1.8 5.5
-6.7 -4.0 -7.1 -8.0 -6.9 -0.7 1.9 -7.4 5.3 -4.9 -9.9 -12.4 -5.3 -3.4 -0.3 -4.1 -4.7 -3.8 0.8
-0.4 -1.3 1.5 -2.8 -1.1 12.8 15.9 14.4 -0.6 16.5 5.0 6.2 2.1 4.1 1.2 4.0 3.6 4.2 14.4
44.2 6.4 15.5 5.2 17.1 27.1 13.3 7.4 4.3 2.1 19.8 14.3 2.6 0.7 2.2 3.4 1.1 2.4 5.5
410.9 58.6 143.8 47.4 161.3 203.1 101.2 53.5 33.5 14.9 166.2 119.2 22.6 6.1 18.3 28.8 9.9 18.9 42.0
406.2 59.2 142.0 47.7 157.4 248.7 122.4 68.0 39.4 18.9 182.2 131.2 23.6 6.8 20.6 31.6 10.0 21.6 50.3
850 1.010 920 500 930 1,220 1,100 980 3,400 1,710 1,220 1,340 1,180 850 880 640 540 710 830
294.6 42.0 103.1 34.0 115.6 145.6 72.5 38.4 24.0 10.7 119.1 85.4 16.2 4.4 13.1 20.6 7.1 13.5 30.1
306.4 44.6 107.1 36.0 118.7 187.6 92.3 51.3 29.7 14.2 137.4 98.9 17.8 5.1 15.5 23.9 7.5 16.3 37.9
640 760 700 380 700 920 830 740 2,570 1,290 920 1,010 890 640 660 480 400 530 630
Source: World Tourism Organization (UNWTO) (Data as collected by UNWTO, June 2011) Based on the classification by the International Monetary Fund (IMF), see Statistical Appendix at www.imf.org/external/pubs/ft/weo/2011/01.
Visitor expenditure on accommodation, food and drink, local transport, entertainment and shopping, is an important pillar of the economies of many destinations, creating much needed employment and opportunities for development. For more than 80 countries, receipts from international tourism were over US$ 1 billion in 2010. For destination countries, receipts from international tourism count as exports and cover transactions generated by same-day as well as overnight visitors. However, these do not include receipts from international passenger transport contracted from companies outside the travellers countries of residence, which are reported in a separate category (International Passenger Transport).
Although the availability of comparable international data broken down at this level has its limitations, the export value of international passenger transport has in recent years been estimated at some 16% of the combined receipts from international tourism and international passenger transport. For 2010, this corresponds to some US$ 170 billion, as against US$ 155 billion in 2009. This implies that total receipts from international tourism, including international passenger transport, reached almost US$1.1 trillion in 2010. In other words, international tourism contributes close to US$ 3 billion a day to global export earnings.
International Tourist Arrivals million 2009 2010* 76.8 76.8 55.0 59.7 50.9 55.7 52.2 52.7 43.2 43.6 28.2 28.1 25.5 27.0 24.2 26.9 23.6 24.6 21.5 22.4 Change (%) 09/08 10*/09 -3.0 0.0 -5.1 8.7 -4.1 9.4 -8.8 1.0 1.2 0.9 -6.4 -0.2 2.0 5.9 -2.7 10.9 7.2 3.9 -5.2 4.4
International Tourism Receipts US$ Local currencies billion Change (%) Change (%) 2009 2010* 09/08 10*/09 09/08 10*/09 94.2 103.5 -14.7 9.9 -14.7 9.9 53.2 52.5 -13.7 -1.2 -9.0 3.9 49.4 46.3 -12.7 -6.2 -7.9 -1.3 39.7 45.8 -2.9 15.5 -2.9($) 15.5($) 40.2 38.8 -12.0 -3.6 -7.2 1.4 34.6 34.7 -13.2 0.1 -8.5 5.3 30.1 30.4 -16.3 0.8 -1.3 1.7 25.4 30.1 2.5 18.6 10.3 0.8 16.4 23.0 7.5 39.5 7.0 39.8 21.3 20.8 -3.2 -2.1 -3.2($) -2.1($)
(Data as collected by UNWTO, June 2011)
Rank 1 France 2 United States 3 China 4 Spain 5 Italy 6 United Kingdom 7 Turkey 8 Germany 9 Malaysia 10 Mexico
Series TF TF TF TF TF TF TF TCE TF TF
Rank 1 United States 2 Spain 3 France 4 China 5 Italy 6 Germany 7 United Kingdom 8 Australia 9 Hong Kong (China) 10 Turkey
Source: World Tourism Organization (UNWTO) ($) = percentage derived from series in US$ instead of local currency
Regional Results
Major destinations Series1 Europe Albania Andorra Austria Azerbaijan Belgium Bulgaria Croatia Cyprus Czech Rep Denmark Estonia Finland France Georgia Germany Greece Hungary Ireland Israel Italy Kazakhstan Kyrgyzstan Latvia Malta Netherlands Norway Poland Portugal Russian Federation Slovakia Slovenia Spain Sweden Switzerland Turkey Ukraine United Kingdom TF TF TCE TF TCE TF TCE TF TCE TF TF TF TF VF TCE TF TF TF TF TF TF TF TF TF TCE TF TF TF TF TCE TCE TF TCE THS TF TF TF 2008 485,193 1,330 2,059 21,935 1,409 7,165 5,780 9,415 2,404 6,649 9,016 1,970 3,583 79,218 1,290 24,886 15,939 8,814 8,026 2,572 42,734 3,447 2,435 1,685 1,291 10,104 4,347 12,960 6,962 21,566 1,767 1,940 57,192 4,555 8,608 24,994 25,449 30,142
International Tourist Arrivals (1000) Change (%) 2009 2010* 09/08 10*/09 461,509 1,775 1,830 21,355 1,430 6,814 5,739 9,335 2,141 6,032 8,547 1,900 3,423 76,824 1,500 24,223 14,915 9,058 7,189 2,321 43,239 3,118 2,147 1,323 1,182 9,921 4,346 11,890 6,439 19,420 1,298 1,803 52,178 4,678 8,294 25,506 20,798 28,199 476,551 2,229 1,808 22,004 1,495 7,217 6,047 .. 2,173 6,334 9,097 2,120 3,670 76,800 2,033 26,875 15,007 9,510 .. 2,805 43,626 3,393 .. 1,373 1,332 10,883 4,767 12,470 6,865 20,271 1,327 1,844 52,677 4,951 8,628 27,000 21,203 28,133 -4.9 33.5 -11.1 -2.6 1.5 -4.9 -0.7 -0.9 -10.9 -9.3 -5.2 -3.6 -4.5 -3.0 16.3 -2.7 -6.4 2.8 -10.4 -9.8 1.2 -9.5 -11.9 -21.5 -8.4 -1.8 0.0 -8.3 -7.5 -10.0 -26.5 -7.0 -8.8 2.7 -3.7 2.0 -18.3 -6.4 3.3 25.6 -1.2 3.0 4.5 5.9 5.4 .. 1.5 5.0 6.4 11.6 7.2 0.0 35.5 10.9 0.6 5.0 .. 20.8 0.9 8.8 .. 3.8 12.7 9.7 9.7 4.9 6.6 4.4 2.2 2.2 1.0 5.8 4.0 5.9 1.9 -0.2
Share (%) 2010* 100 0.5 0.4 4.6 0.3 1.5 1.3 .. 0.5 1.3 1.9 0.4 0.8 16.1 0.4 5.6 3.1 2.0 .. 0.6 9.2 0.7 .. 0.3 0.3 2.3 1.0 2.6 1.4 4.3 0.3 0.4 11.1 1.0 1.8 5.7 4.4 5.9
2008 471,797 1,720 .. 21,587 190 11,762 4,204 10,971 2,737 7,207 6,242 1,189 3,208 56,573 447 39,912 17,114 5,935 6,294 4,279 45,727 1,012 515 803 950 13,342 4,911 11,768 10,943 11,795 2,589 2,820 61,628 11,206 14,401 21,951 5,768 36,028
International Tourism Receipts (US$ million) Share (%) 2009 2010* 2010* 410,932 1,816 .. 19,404 353 9,970 3,728 8,898 2,162 6,478 5,673 1,090 2,820 49,398 476 34,650 14,506 5,631 4,890 3,741 40,249 963 459 723 881 12,368 4,204 9,011 9,635 9,319 2,336 2,511 53,177 10,261 13,789 21,250 3,576 30,149 406,251 1,626 .. 18,663 621 10,287 3,637 8,268 2,183 6,671 5,476 1,071 2,809 46,319 659 34,675 12,741 5,381 4,077 4,768 38,786 1,005 .. 640 1,068 13,062 4,779 9,446 10,090 8,985 2,233 2,311 52,525 11,079 14,841 20,807 3,788 30,400 100 0.4 .. 4.6 0.1 2.5 0.9 2.0 0.5 1.6 1.4 0.3 0.7 11.4 0.1 8.5 3.1 1.3 1.0 0.9 9.5 0.2 0.1 0.2 0.2 3.2 1.0 2.3 2.5 2.2 0.6 0.6 12.9 2.5 3.7 5.1 0.9 7.5
International tourist arrivals are estimated to have reached 477 million in 2010, some 15 million more than in 2009, but still 9 million short of the 2008 peak. Receipts decreased slightly by 0.4% in real terms to US$ 406 billion (306 billion euros). Central and Eastern Europe (+5%) achieved the strongest growth of all European sub-regions, although following a substantial decrease in 2009. Western Europe (+3%) was the only sub-region to fully recover from the impact of the crisis. Germany (+11%) was the star performer, with arrivals exceeding 2008s record level by more than 2.5 million. In most other destinations, including Austria
(+3%), Belgium (+6%), the Netherlands (+10%) and Switzerland (+4%), arrivals growth in 2010 was sufficient to bring them above 2008 levels. The exception was France, the worlds top destination, with zero growth in 2010. Northern Europe (+1%) began to slowly recover, although the United Kingdom (-0.2%), the sub-regions largest destination, still registered negative results. Arrivals in Southern and Mediterranean Europe increased by 3% but were still short of their 2008 peaks. While Israel (+21%), Malta (+13%) and Turkey (+6%) recorded above average results, well established destinations such as Spain, Italy and Greece (all +1%) reported weak growth.
Regional Results
Major destinations Series1 Asia and the Pacific Australia Cambodia China Fiji Guam Hong Kong (China) India Indonesia Iran Japan Korea. Republic of Lao P.D.R. Macao (China) Malaysia Maldives Mongolia New Zealand Nepal Pakistan Philippines Singapore Sri Lanka Taiwan (pr. of China) Thailand Vietnam VF TF TF TF TF TF TF TF TF VF VF TF TF TF TF TF VF TF TF TF TF TF VF TF VF 2008 184,057 5,586 2,001 53,049 585 1,142 17,320 5,283 6,234 2,034 8,351 6,891 1,295 10,610 22,052 683 446 2,459 500 823 3,139 7,778 438 3,845 14,584 4,236
International Tourist Arrivals (1000) Change (%) 2009 2010* 09/08 10*/09 180,936 5,584 2,046 50,875 542 1,053 16,926 5,168 6,324 .. 6,790 7,818 1,239 10,402 23,646 656 433 2,458 510 855 3,017 7,488 448 4,395 14,150 3,747 203,838 5,885 2,399 55,665 632 1,196 20,085 5,584 7,003 .. 8,611 8,798 .. 11,926 24,577 792 456 2,525 .. 914 3,520 9,161 654 5,567 15,842 5,050 -1.7 0.0 2.2 -4.1 -7.3 -7.8 -2.3 -2.2 1.4 .. -18.7 13.4 -4.3 -2.0 7.2 -4.0 -3.0 0.0 1.9 3.9 -3.9 -3.7 2.1 14.3 -3.0 -11.5 12.7 5.4 17.3 9.4 16.5 13.6 18.7 8.1 10.7 .. 26.8 12.5 .. 14.7 3.9 20.7 5.3 2.7 .. 6.9 16.7 22.3 46.1 26.7 12.0 34.8
Share (%) 2010* 100 2.9 1.2 27.3 0.3 0.6 9.9 2.7 3.4 .. 4.2 4.3 .. 5.9 12.1 0.4 0.2 1.2 .. 0.4 1.7 4.5 0.3 2.7 7.8 2.5
2008 208,597 24,755 1,219 40,843 547 .. 15,304 11,832 7,378 1,914 10,821 9,774 276 16,430 15,277 664 247 5,037 336 316 2,499 10,714 342 5,937 18,173 3,930
International Tourism Receipts (US$ million) Share (%) 2009 2010* 2010* 203,101 25,384 1,185 39,675 422 .. 16,450 11,136 5,598 2,012 10,305 9,819 268 17,637 15,772 608 235 4,586 371 269 2,330 9,364 350 6,816 15,663 3,050 248,659 30,103 1,260 45,814 .. .. 22,951 14,160 6,980 .. 13,199 9,765 .. .. 17,819 714 244 4,855 388 363 2,783 14,124 576 8,648 19,760 4,450 100 12.1 0.5 18.4 .. .. 9.2 5.7 2.8 .. 5.3 3.9 .. .. 7.2 0.3 0.1 2.0 0.2 0.1 1.1 5.7 0.2 3.5 7.9 1.8
* = provisional figure or data; .. = figure or data not (yet) available; l = change of series; n/a = not applicable. Series of International Tourist Arrivals TF: International tourist arrivals at frontiers (excluding same-day visitors); VF: International visitor arrivals at frontiers (tourists and same-day visitors); THS: International tourist arrivals at hotels and similar establishments; TCE: International tourist arrivals at collective tourism establishments.
Regional Results
with arrivals up 11%. Argentina (+23%) was the star performer, followed by Uruguay (+16%), Ecuador (+8%), Brazil and Peru (both +7%). Results were boosted by strong intraregional demand, with Brazil as one of the fastest growing source markets and now ranking as the third largest outbound market in the Americas by expenditure. Arrivals in the Caribbean are estimated to have risen 4% in 2010, more than enough to make up for the decline in 2009, with three of the major destinations recording new peaks: Jamaica (+5%), Cuba (+4%) and the Dominican Republic (+3%). In Central America arrivals also rose by 4% in 2010, not enough to make up for the decline in 2009. All destinations in the sub-region reported growth except Guatemala.
Major destinations Series1 Americas Argentina Aruba Bahamas Barbados Bolivia Brazil Canada Chile Colombia Costa Rica Cuba Dominican Rp Ecuador El Salvador Guatemala Honduras Jamaica Mexico Nicaragua Panama Paraguay Peru Puerto Rico United States Uruguay Venezuela TF TF TF TF TF TF TF TF TF TF TF TF VF TF TF TF TF TF TF TF TF TF TF TF TF TF 2008 147,953 4,700 827 1,463 568 594 5,050 17,142 2,699 2,318 2,089 2,316 3,980 1,005 1,385 1,527 899 1,767 22,637 858 1,247 428 2,058 3,716 57,937 1,938 745
Share (%) 2010* 100 3.5 0.6 0.9 0.4 .. 3.4 10.7 1.8 1.6 1.4 1.7 2.8 0.7 0.8 0.8 0.6 1.3 15.0 0.7 0.9 0.3 1.5 2.5 39.9 1.6 ..
2008 189,097 4,646 1,343 2,144 1,194 275 5,785 15,668 1,674 1,844 2,283 2,258 4,166 742 425 1,068 619 1,976 13,289 301 1,408 109 1,991 3,535 110,423 1,051 917
International Tourism Receipts (US$ million) Share (%) 2009 2010* 2010* 166,186 3,960 1,211 1,929 1,068 279 5,305 13,707 1,604 1,999 1,815 2,080 4,051 670 319 1,298 616 1,926 11,275 334 1,483 205 2,014 3,473 94,191 1,312 788 182,168 4,930 1,239 2,059 1,105 .. 5,919 15,787 1,636 2,083 2,111 .. 4,240 781 390 1,378 650 1,986 11,872 309 1,676 217 2,274 3,598 103,505 1,496 618 100 2.7 0.7 1.1 0.6 .. 3.2 8.7 0.9 1.1 1.2 .. 2.3 0.4 0.2 0.8 0.4 1.1 6.5 0.2 0.9 0.1 1.2 2.0 56.8 0.8 0.3
Major destinations Series1 Africa Algeria Angola Botswana Cape Verde Ethiopia Gambia Ghana Kenya Lesotho Madagascar Malawi Mauritius Morocco Mozambique Namibia Nigeria Reunion Rwanda Senegal Seychelles South Africa Sudan Swaziland Tanzania Tunisia Uganda Zambia Zimbabwe VF TF TF THS TF TF TF TF TF TF TF TF TF TF TF TF TF VF TF TF TF TF TF TF TF TF TF VF 2008 44,380 1,772 294 1,500 285 330 147 698 1,141 285 375 742 930 7,879 1,815 931 1,313 396 731 .. 159 9,592 441 754 750 7,050 844 812 1,956
International Tourist Arrivals (1000) Change (%) 2009 2010* 09/08 10*/09 46,021 1,912 366 1,553 287 .. 142 803 1,392 320 163 755 871 8,341 2,224 980 1,414 422 699 .. 158 7,012 420 909 714 6,901 817 710 2,017 49,376 .. 425 .. 336 .. 91 .. .. .. 196 .. 935 9,288 .. .. .. 421 .. .. 175 8,074 .. .. 794 6,902 .. .. 2,239 3.7 7.9 24.3 3.5 0.7 .. -3.5 15.0 22.0 12.3 -56.6 1.7 -6.4 5.9 22.5 5.3 7.7 6.4 -4.4 .. -0.9 n/a -4.6 20.4 -4.8 -2.1 -3.2 -12.6 3.2 7.3 .. 16.2 .. 17.1 .. -35.7 .. .. .. 20.5 .. 7.3 11.4 .. .. .. -0.3 .. .. 10.8 15.1 .. .. 11.1 0.0 .. .. 11.0
Share (%) 2010* 100 .. 0.9 .. 0.7 .. 0.2 .. .. .. 0.4 .. 1.9 18.8 .. .. .. 0.9 .. .. 0.4 16.4 .. .. 1.6 14.0 .. .. 4.5
2008 30,316 324 285 553 350 377 81 919 752 24 351 43 1,449 7,168 190 378 573 448 186 543 258 7,925 331 26 1,289 2,953 498 148 294
International Tourism Receipts (US$ million) Share (%) 2009 2010* 2010* 28,780 267 534 452 292 329 63 968 690 40 308 43 1,117 6,557 196 398 608 425 174 463 209 7,543 299 40 1,160 2,773 667 98 523 31,677 .. .. .. 289 .. .. .. 756 .. .. .. 1,282 6,720 197 438 .. .. 202 .. .. 9,070 .. .. 1,303 2,654 730 .. 634 100 .. .. .. 0.9 .. .. .. 2.4 .. .. .. 4.0 21.2 0.6 1.4 .. .. 0.6 .. .. 28.7 .. .. 4.1 8.4 2.3 .. 2.0
Regional Results
Major destinations Series1 Middle East Bahrain TF Egypt TF Jordan TF Lebanon TF Oman TF Palestine THS Qatar TF Saudi Arabia TF Syrian Arab Republic TF Untd Arab Emirates THS Yemen THS 2008 55,237 .. 12,296 3,729 1,333 1,471 387 1,405 14,757 5,430 7,095 404
International Tourist Arrivals (1000) Change (%) 2009 2010* 09/08 10*/09 52,886 .. 11,914 3,789 1,851 1,524 396 1,659 10,896 6,092 6,812 434 60,332 .. 14,051 4,557 2,168 .. 524 .. 10,850 8,546 7,432 .. -4.3 .. -3.1 1.6 38.9 3.6 2.2 18.1 -26.2 12.2 -4.0 7.3 14.1 .. 17.9 20.3 17.1 .. 32.4 .. -0.4 40.3 9.1 ..
Share (%) 2010* 100 .. 23.3 7.6 3.6 .. 0.9 .. 18.0 14.2 12.3 ..
2008 39,980 1,166 10,985 2,943 5,819 804 269 145 5,910 3,150 7,162 453
International Tourism Receipts (US$ million) Share (%) 2009 2010* 2010* 42,022 1,118 10,755 2,911 6,774 700 410 179 5,995 3,757 7,352 496 50,293 .. 12,528 3,413 .. .. .. 584 6,712 .. 8,577 .. 100 .. 24.9 6.8 .. .. 1.0 1.2 13.3 .. 17.1 ..
Source: World Tourism Organization (UNWTO) See note on page 7 Dubai only
Outbound Tourism
1990 World From: Europe Asia and the Pacific Americas Middle East Africa Origin not specified Same region Other regions 435 250.7 58.7 99.3 8.2 9.8 7.8 349.1 77.6
International Tourist Arrivals by region of origen (million) 1995 2000 2005 2008 2009 528 303.4 86.1 108.5 9.3 11.6 8.7 423.3 95.6 675 389.4 113.9 130.8 14.0 15.0 11.4 532.9 130.2 798 450.8 152.7 136.5 23.0 19.6 15.5 632.1 150.5 917 507.5 182.3 151.5 31.9 25.8 17.7 715.9 183.1 882 479.7 178.8 146.3 32.7 25.8 18.6 689.2 174.2
2010* 940 496.1 197.4 154.4 36.0 27.5 28.5 721.3 190.1
Share (%) 2010* 100 52.8 21.0 16.4 3.8 2.9 3.0 76.7 20.2
Change (%) 09/08 10*/09 -3.8 -5.5 -1.9 -3.4 2.7 -0.1 6.6 3.4 10.4 5.5 10.2 6.5
Average annual growth (%) '00-10* 3.4 2.5 5.6 1.7 9.9 6.2
-3.7 -4.9
4.7 9.1
3.1 3.9
Source: World Tourism Organization (UNWTO) (Data as collected by UNWTO, June 2011) Countries that could not be allocated to a specific region of origin. As information is derived from inbound tourism data this occurs when data on the country of origin is missing or when a category such as 'other countries of the world' is used grouping countries together that are not seperately specified.
Rank
International Tourism Expenditure (US$ billion) 2009 2010* World Germany United States China United Kingdom France Canada Japan Italy Russian Federation Australia 851 81.2 74.1 43.7 50.1 38.5 24.2 25.1 27.9 20.9 17.6 919 77.7 75.5 54.9 48.6 39.4 29.5 27.9 27.1 26.5 22.5
Market share (%) 2010* 100 8.5 8.2 6.0 5.3 4.3 3.2 3.0 2.9 2.9 2.5
Expenditure per capita (US$) 134 952 244 41 780 625 866 219 449 189 1,014
1 2 3 4 5 6 7 8 9 10
-5.9 -7.9 20.9 ($) -13.6 -1.9 -4.8 -18.4 -4.3 -12.1 ($) 2.5
0.7 1.9 25.6 ($) -2.4 7.6 10.0 4.0 2.0 26.8 ($) 9.0
Source: World Tourism Organization (UNWTO) ($) = percentage derived from series in US$ instead of local currency
Long-term prospects
Tourism 2020 Vision is the World Tourism Organizations long-term outlook and assessment of the development of tourism up to the first 20 years of the new millennium. An essential outcome of the Tourism 2020 Vision are quantitative forecasts covering a 25-year period, with 1995 as the base year and forecasts for 2010 and 2020. Although the evolution of tourism over recent years has been somewhat irregular, for the moment UNWTO has maintained its long-term forecast. The underlying structural trends of the forecast are not believed to have changed significantly. Experience shows that in the short term, periods of faster growth (1995, 1996, 2000, and 2004 to 2007) alternate with periods of slow growth (2001 to 2003, 2008, 2009). As part of its program of work, UNWTO is currently undertaking a major update of its long-term outlook with the project Tourism Towards 2030.
UNWTO s Tourism 2020 Vision projects that international arrivals are expected to reach nearly 1.6 billion by the year 2020. Of these worldwide arrivals in 2020, 1.2 billion will be intraregional and 0.4 billion will be long-haul travellers. East Asia and the Pacific, South Asia, the Middle East and Africa are forecast to grow at over 5% per year, compared to the world average of 4.1%. More mature regions Europe and the Americas are
anticipated to show lower-than-average growth rates. Europe will maintain the highest share of world arrivals, although this share will decline from 60% in 1995 to 46% in 2020. The total tourist arrivals by region shows that, by 2020, the top three receiving regions will be Europe (717 million tourists), East Asia (397 million) and the Americas (282 million), followed by Africa, the Middle East and South Asia.
Base year 1995 Total Africa Americas East Asia/Pacific Europe Middle East South Asia Intraregional (a) Long-haul (b) 565 20 109 81 338 12 4 464 101
Forecasts 2010 1,006 47 190 195 527 36 11 791 216 2020 1,561 77 282 397 717 69 19 1,183 378
Source: World Tourism Organization (UNWTO) Notes: (a) Intraregional includes arrivals where country of origin is not specifed. (b) Long-haul is defined as everything except intraregional travel.
Publications
UNWTO World Tourism Barometer
The UNWTO World Tourism Barometer aims at providing all those involved in tourism with up-to-date statistics and adequate analysis, in a timely fashion. Issues cover short-term tourism trends (arrivals, receipts, expenditure, transport, accommodation), a retrospective and prospective evaluation of current tourism performance by the UNWTO Panel of Experts, and a summary of economic data relevant for tourism. The information is updated throughout the year.
The Indian Outbound Travel Market The Chinese Outbound Travel Market The Russian Outbound Travel Market
The Indian, the Chinese and the Russian outbound travel markets are some of the fastest growing, and consequently increasingly important markets in the world. The UNWTO and ETC have jointly published in-depth research studies focused on each unique market. The reports aim to provide the necessary information in order to better understand the structure and trends of these growing markets. The outbound reports cover issues such as travellers behaviour and patterns destination choice, purpose of travel, spending, holiday activities and market segmentation, as well as the media or internet use.
The Spanish Outbound Travel Market to Africa and the Middle East Study on Chinese Outbound Travel to Africa
UNWTO has published these two reports aimed at supporting African countries in benefitting from the growing Chinese and Spanish markets; by providing information linked to size, main characteristics, needs and expectations, as well as possible strategies for attracting Spanish and Chinese tourists to Africa.
The easy way to obtain UNWTO publications in print or electronic format and download of catalogue:
www.unwto.org/pub