Data Sheet

Cisco Videoscape Quickstart Solution

The Cisco Videoscape Quickstart Solution provides service providers an end-to-end system to implement TV Everywhere, giving subscribers the level of freedom they demand today in accessing content from any device anywhere. Implemention of the Videoscape Quickstart integrated architecture enables service providers to launch their own on-line video portals and establish the foundation needed for future capabilities, such as linear delivery to managed and unmanaged devices, Cloud DVR, Social TV, and companion experiences.
Designed for flexibilityPick and choose the components you need and integrate them with the components you have. Designed for compatibilityChoose your components with no-regrets confidence. Any component purchased as part of Videoscape Quickstart can be leveraged with Videoscape software going forward.

Benefits
TV Everywhere Premium VOD on-the-go Secure Video Delivery to Managed and Unmanaged Devices Short Roll-Out Cycles Subscriber Loyalty

Features
Content PreparationDeliver multiple representations of the same VOD asset to support Adaptive Bit Rate Streaming and progressive download to mulitiple locations via offline transcoding Subscriber AuthenticationAuthenticate user access to the online video portal EntitlementEnforce entitlement policies defined by the operator Content ProtectionCreate and deliver encrypted VOD assets via the online portal Content DistributionCache and preposition assets in the Content Delivery Network (CDN) to support ABR streaming and downloading for offline viewing

2011 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information.

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Figure 1.

Videoscape Quickstart Architecture

Media Suite
Cisco Videoscape Media Suite (VMS) offers numerous customer interfaces, and is independent of video formats and application technologies. This means that applications built using any technology to render and play back digital media bundles, including Silverlight and Apple applications, can use the capabilities, complex bundling, and offer management in the VMS platform. VMS is the industrys first enterprise-class software platform for powering multicontent digital media services. The Cisco Videoscape platform provides all the download, streaming, and monetization capabilities required by online video services. The platform also provides the ability to manage the sophisticated content bundling required by virtual DVDs and other mixed-media offerings that combine video, audio, games, applications, channels, and programs in innovative digital media bundles. VOD Automated WorkflowThe flexible workflow supports customizable steps before, during, and after the acquisition and preparation of digital media. Seamless integration with Cisco Transcode Manager (CTM) provides end-to-end workflow management. For more information, refer to the Cisco website at http://wwwin.cisco.com/sp/campaigns/consumer/videoscape.shtml

2011 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information.

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Plug-In Integration
VMS 4.1 ships with a plug-in created specifically for off-the-shelf integration with Cisco Transcode Manager. With this plug-in, VMS utilizes Cisco Transcode Managers REST API to assign jobs. VMS also uses Cisco Transcode Manager to apply DRM encryption in the clear using Microsoft Smooth Streaming assets, thus replacing Microsoft PIFF tool (EOL) previously used by VMS.

Cisco Transcode Manager

Cisco Transcode Manager (CTM) provides online VOD transcoding in a unique node-based architecture that allows for scaling individual content generation functions: Ingest and Analysis (Optional)A key differentiator of the CTM encoding process is the analysis, file verification, and metadata extraction that manages how videos are transcoded and moved throughout your workflow. This stage optimizes the encode parameters and gathers important metadata that will play a key role later in the publish process. TranscodingWhen a file is ready to be transcoded, CTM schedules a job in the system, in the order of your prioritization. This ensures your valuable resources are focused on the jobs that are on deadline. And, because load balancing and resource management are key to ensuring the highest capacity and uptime, this process happens automatically using a highly optimized grid-processing architecture. CTM reduces your touchpoints and increases your throughput again at this step by using the results of the Analysis step to toggle settings on your encode template. This means you can use the same template or watch folder for interlaced and deinterlaced sources, for example, and use deinterlace processing only when necessary, and set in and out points for the transcode. Post Encode (Optional)Once the asset has been encoded, it is quality checked and packaged for distribution. In the case of ABR, CTM generates the proper index files for the segments generated in the transcode step. It also checks the files against eight different quality-control parameters, including bit rate and quantization. Finally, the assets are delivered, remotely or locally. (Supports package-and-deliver companion files per job, such as poster art or a movie trailer.) Cisco Transcode Manager Streaming Specifications For more information, refer to the Cisco website at http://www.cisco.com/en/US/products/ps11788/index.html

Cisco Unified Computing System

Cisco Transcode Manager is a hardware-agnostic solution that can operate on any server in of the Unified Computing System (UCS) suite, such as the UCS B200 M2 Blade Server.

Content Delivery System for Internet Streaming (CDS-IS)

The Cisco Content Delivery System transcends legacy VOD solutions by providing service providers with an intelligent network-based platform for delivering the next generation of entertainment, interactive media, and personalized advertising services to their subscribers. This platform combines video ingest, storage, distribution, personalization, and streaming capabilities into a solution that service providers can use to deliver localized, interactive, and personalized content across a growing portfolio of heterogeneous devices such as televisions, personal computers, smartphones, tablets, and other rich-media-capable devices. Content Delivery Service ManagerDefines the delivery services to indicate how content is ingested and distributed, and what content is delivered to the client devices. Content AcquirerProvides content ingest and storage functionality. Supports a pull-and-pushbased model to ingest content from a variety of sources, including the web.

2011 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information.

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Service Router/ProximityHandles client requests for content and determines the best Service Engine to deliver it based on proximity, load, and health states. Internet Streamer Once the best Service Engine has been determined, the content is delivered to the client device by one of the following mechanisms:

Static Content Download using HTTPContent is downloaded by the client device before it can be rendered to the user. Progressive Content Download using HTTPContent is rendered in segments to the user before it has been fully downloaded. Content Streaming using HTTPContent is streamed to the client device, and the Service Engines can collect feedback and fine-tune streaming. Advanced error recovery can also be performed. This is a very common method of streaming video content to client devices.

CDS-IS Protocol Specifications

Table 1. CDS-IS Protocol Specifications

CDS-IS 2.5.11 Content Types and Formats Video Formats Other Hypertext and image files (HTML, JPEG, and so on) Microsoft Silverlight; Apple HLS; PlayReady DRM for Silverlight Transport Protocols HTTP Client Types PC, MAC, iPad Access Network Type Wired Wi-Fi Cellular

For more information, refer to the Cisco website at http://www.cisco.com/en/US/products/ps7191/Products_Sub_Category_Home.html

Soft Client
Cisco Videoscape Soft Client resides on a variety of devices, such as Cisco Videoscape media gateways and set-tops, as well as IP-enabled consumer electronics devices, such as smartphones and tablets, to provide a common interface between managed or unmanaged devices and the service provider cloud. The Cisco Videoscape Soft Client for Unmanaged Applications is available now for PC and Mac through VMS assets. Soft Client will be available for Android, iPhone, and iPad applications in the future. With Cisco Videoscape Soft Client, you can: Provide a customized streaming and download experience today on unmanaged devices Enable multiple content monetization models (buy, rent, or sponsored by advertiser) Give consumers an offline experience with download options, such as in-browser streaming players or download players Advertisement insertion and metering DRM supported for streaming applications using Silverlight Integrate unmanaged devices into the cloud and the intelligent network, with support for device-specific content delivery Create catalog and channel browser widgets to provide intuitive navigation Service provider can customize the entire experience with a full software development kit

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Provide an interface to view and post comments to social media applications, such as Facebook and Twitter

For more information, refer to the Cisco website at http://www.cisco.com/en/US/products/ps11502/index.html

Product Specifications
Table 2. Product Specifications
Description / Value

Feature / Specification Software Suite Videoscape Media Suite Cisco Transcode Manager Content Delivery System-Internet Streaming Soft Client

Videoscape Media Suite 4.1 Cisco Transcode Manager 4.1 CDS-IS 2.5.11

Videoscape Browser Client Rel 7.0 Videoscape Soft Client for PC/Mac Rel 7.0

Compatible Third-Party Components

Table 3. Compatible Third-Party Components
Description / Value

Feature

Ingest Repository ABR Origin Servers

Linux

VOD Storage DRM Service Portal Geolocation

MSFT IIS MediaServices 4.0 MSFT Win Server 2008, 64 bit 2008r2 Linux/Apache EMC Celerra VG2 Gateway DART 6.0 or higher CLARiiON CX4-240 Storage Solution FLARE 4.3.0 or higher

PlayReady 1.5.x Magento 1.9 Quova 6.2.0

2011 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information.

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Supported Streaming Formats

Table 4. Videoscape Quickstart Streaming Specifications

Cisco Videoscape Quickstart File Types Function File Copy Input Format MS Smooth ABR (non-DRM) MS Smooth ABR (DRM) HTTP PDL (non-DRM) HTTP PDL (DRM) Apple HLS (non-DRM) Encrypt only MS Smooth ABR (non-DRM) HTTP PDL* (non-DRM) Transcode and Encrypt MPEG2 (non-DRM) Output Format MS Smooth ABR (non-DRM) MS Smooth ABR (DRM) HTTP PDL (non-DRM) HTTP PDL (DRM) Apple HLS (non-DRM) MS Smooth ABR (DRM) HTTP PDL* (DRM) MS Smooth ABR (DRM and non-DRM) HTTP PDL (DRM* and non-DRM) Apple HLS (non-DRM) AVI (non-DRM) MS Smooth ABR (DRM and non-DRM) HTTP PDL (DRM* and non-DRM) Apple HLS (non-DRM) ProRes (non-DRM) MS Smooth ABR (DRM and non-DRM) HTTP PDL (DRM* and non-DRM) Apple HLS (non-DRM) JPEG 2000 (non-DRM) MS Smooth ABR (DRM and non-DRM) HTTP PDL (DRM* and non-DRM) Apple HLS (non-DRM) GXF (non-DRM) MS Smooth ABR (DRM and non-DRM) HTTP PDL (DRM* and non-DRM) Apple HLS (non-DRM)

* Not supported in initial release

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Service and Support

Using the Cisco Lifecycle Services approach, Cisco and its partners provide a broad portfolio of end-to-end services and support that can help increase your network's business value and return on investment. This approach defines the minimum set of activities needed by technology and by network complexity to help you successfully deploy and operate Cisco technologies and optimize their performance throughout the lifecycle of your network.

For More Information

To learn more about this product, contact your local account representative. To subscribe to receive end-of-life/end-of-sale information, go to http://www.cisco.com/cgi-bin/Support/FieldNoticeTool/field-notice.

Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Cisco's trademarks can be found at www.cisco.com/go/trademarks. Other third party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. (1009R) Specifications and product availability are subject to change without notice. 2011 Cisco and/or its affiliates. All rights reserved. Cisco Systems, Inc. 800 722-2009 or 678 277-1120 www.cisco.com Part Number TP00036 Rev A September 2011

2011 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information.

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