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SOCIAL MEDIA AND REVOLUTIONARY MOVEMENTS

TOWARD RESEARCH AND ACTIVIST AGENDAS


Oct. 22, 2011 Mina Semeni, Randy Lynn, Jason Smith

Theoretical Model
REVOLUTIONARY MOVEMENTS

Actions Tactics Strategies

Social Media as Mechanism

Outcomes

Social Media as Mediator

Individual/Network: Benefits

Rapid and widespread diffusion of information Rapid and widespread diffusion of innovations
Innovative

forms of protest Innovative ways of avoiding state reprisal

Diffusion of protest itself in a manner analogous to a contagion model

Individual/Network: Benefits (cont.)

Coordination/organization of online/offline/ augmented protest acts Inflammation of sentiment by exposure of covert repressive acts Undermining of intimidation/overt repression by demonstration of solidarity in large numbers Undermining of closed public spheres by less restricted and more inclusive participation (e.g., women)

Individual/Network: Limitations

Diffusion of misinformation Innovative ways to identify, track, intimidate, or punish dissidents Diffusion of non-protests or withdrawal (?) Exclusion of socioeconomic/geographic groups due to barriers of access

Institutional Perspectives: Benefits


How a transnational revolutionary movement takes up social media to achieve its goals.

Keck and Sikkink (1998)


Information Politics Symbolic Politics (Emotional Politics) Leverage Politics Accountability Politics

Emotional Politics

The Boomerang Pattern


IGOs

Pressure
State A State B

XXXXXXX
Information

XXXXXXX
NGOs

NGOs

The Boomerang Pattern under Social Media

IGOs

Pressure
State A State B

XXXXXXX
Information

XXXXXXX
NGOs

NGOs

Institutional Perspective: Benefits (cont.)


How social media is situated in a broader institutional context.

Citizen Journalism Media Network

Institutional Perspective: Limitations

Still dependent upon powerful institutions Supportive relationship among powerful institutions Dependent on social media owners

Conclusion
Social Media as Mechanism
Diffusion of innovative forms of protest/state reprisal Diffusion of protest/non-protest as contagion Increases efficacy of four types of movement politics Perpetuation of boomerang pattern

Social Media as Mediator


Demonstration of solidarity in large numbers Supports augmented online/offline resistance Differential participation: class (-), rural (-), and gender (+) New ways of identifying/tracking dissidents Fosters citizen journalism Increased control of message Circumvents institutional interferencedirect contact with advocacy networks

Diffusion of information/misinformation Publicity of covert repression

Suggestions for Activists

Use it! (But be mindful of risks: misinformation, state tracking) Eye toward information, innovative forms of resistance, publicity Emphasize four types of politics (esp. emotional politics) Use to avoid institutional interference, gain more control of your message Citizen journalism and barriers of access: strive for inclusion

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