Professional Documents
Culture Documents
Todays Agenda
Review Strategic Plan and Initiatives Updated for BOD meeting June 2010 Themes for FY 2011 FY 2011 Departmental Goals Format Timetable Personal Goals Lessons learned from FY 2010
-- from the C-SPAN Strategic Overview approved by the Board of Directors, September 2008
Future
C-SPAN Prime House and History Senate and Books
VOD Web (including Video Library and govt.-produced video) Radio / audio
Continue to invest in marketing and the Cable Message Plan for management transition
Strategic Initiatives
In connection with the Strategic Overview, in September 2008 the Board approved the following initiatives including incremental costs above baseline assumptions:
1. 2. 3. 4.
Launch HD feeds of the C-SPAN Networks Editorial enhancement: C-SPAN3 and History Website development Re-evaluate marketing programs
2011 Themes
Quality product Innovation Clear mission Good value for cable industry Dedicated staff Responsible use of resources
2011 Themes
Departmental, unit and personal goals should significantly, measurably contribute to one or more of the following objectives:
Produce strong editorial / technical products that support our mission Ensure that our products are ubiquitously delivered to platforms that matter:
Viewers / the politically active / Cap Hill & DC / social studies teachers / affiliates & board / targeted media / C-SPAN staff
Departmental Goals
Use FY 2010 Format: ONE page Foundations for departmental success Initiatives for FY 2011 First Draft: Consult Rob / Susan as needed. Complete by Friday, July 30. Review first draft with Rob and Susan Revise as needed DH Meeting to present and discuss draft goals (late August) Revise as needed and finalize.
Personal Goals
Emphasis on measurable Appropriate goals can be 1. Delivering on the basics in measurable ways 2. Initiative based goals Recommended number of goals: 4-6. Work on personal goals can begin immediately.
Discussion