Table of Contents:

Slide 2- Path to Purchase Overview Slide 3- Awareness and Perception Slides 4-6- Coke Zero (2) Slides 7-8- Caress Slides 9-10- Toyota Cause Marketing (1) Slides 11-12- Legendary Comic-Con (1) Slides 13-14- Toyota Dew Tour Scavenger (1) Slide 15- Consideration Slides 16-17- HP ePrinter (1) Slides 18-19- Ocean Spray (1) Slides 20-21- SST Smashbox (1) Slide 22- Conversion Slides 23-24- Toyota Dew Vehicle (1) Slides 25-26- Office Depot (1) Slides 27-30- Office Depot (3) Slides 31- 33- SST TRESeme (2) Slide 34- Relationships Slides 35-36 - Toyota ToyoTag (1) Slides 37-38 - Got2B (1) Slides 39-40 - Bud Light UFE (1) Slides 41-43 - Bud Light Playbook (2) Slides 44-45 - Orbit (1) Slides 46-49 - Orbit (3) Slides 50-51 - Colorado Native (1)

PATH TO PURCHASE INFLUENCE

AWARENESS & PERCEPTION
Awareness & Perception Mass media, promotions, brand experience

CONSIDERATION

Consideration Targeted media, timely information

CONVERSION

Conversion In-store, direct, offers

RELATIONSHIPS

Relationships On packaging, feedback, offers

AWARENESS & PERCEPTION

AWARENESS & PERCEPTION

CONSIDERATION
CONVERSION

RELATIONSHIPS

Coke Zero- Two Slides

Coke Zero

Experiential Sampling Tour

The Execution
5 Campaigns 5 Street Teams 500+ Events

Coke Zero has spoken, you win! Reply Z to see whats possible with Coke Zero.

Coke Zero

Experiential Sampling Tour

The Results:
Over 150,000 snaps Reached 12% activation rate Facebook followers have grown 42% Twitter followers have grown by 153% 15% 10% 5% 0%

Activation Rate

Cumulative Snaps
150,000 100,000 50,000 0

Caress- One Slide

Caress

Girls Getaway Sweepstakes

Results:
26,000 Entries 16,000 Opt-ins Insightful media effectiveness metrics

Toyota Cause Marketing- 1 slide

Toyota

Cause Marketing

Branded mobile giving allows consumers to donate directly from their phone bill

Legendary Comic-Con-One Slide

Legendary

Comic-Con International, July 21-24, 2011

Creativity at its Best

Legendary created a mobile game inside the Comic-Con Conference, allowing it to simultaneously: Drive booth traffic Increase brand awareness Encourage engagement Reward loyal followers

How the Program Worked:

The first 500 attendees at the Legendary Pictures booth received a unique Legendary SnapTag lanyard They then became a Snapee in a race against other Snapees to collect the most Snaps The Snapee with the highest number of unique snaps from their lanyard tag won the Grand Prize, which included an iPad, a $500 gift certificate to iTunes, 10 Legendary DVDS and more!

Toyota Dew Tour Scavenger- One Slide

Toyota

Dew Tour: Scavenger Hunt

Dew Tour Overview

Action sports tour featuring skate park, skate bowl, vert, BMX park, vert and dirt Events in July, Aug, Sept, Oct 2011

Toyota Action Hub Scavenger Hunt

ToyoTag based scavenger hunt integrating rich content To play, participants hunt down three hidden celebrity ToyoTags Each ToyoTag has a video response from the celebrity and a clue to find the next tag The first player to snap all 3 tags wins a pair of VIP passes to the event and Bob, Jamie, & Drew's limited edition wristbands Everyone else who finds and snaps all 3 tags will get the limited edition wristbands

CONSIDERATION

AWARENESS & PERCEPTION

CONSIDERATION
CONVERSION

RELATIONSHIPS

HP ePrinter- OneSlide

HP ePrinter

Product Video

Ocean Spray Recipes- OneSlide

Ocean Spray

Recipes

Consumers Rate Advertisement with a SnapTag among the Best Performing

Summer 2010 Gfk MRIs Starch Advertising Research considered 27,268 ads in national consumer magazines

Engagement score based on how many consumers noticed and how many took action

SST Smashbox- OneSlide

Smashbox Offers a Chance to Win & Free Samples

SNAP LIKE GET SHARE

CONVERSION

AWARENESS & PERCEPTION

CONSIDERATION

CONVERSION
RELATIONSHIPS

Toyota Dew Tour Scavenger- One Slide

Toyota

Dew Tour: Vehicle Tags

Featured on skateboards in front of the cars A single snap gives users access to vehicle information, a brochure, a quote application and a mobile website tool By supplying a wealth of information in an easy to access format optimized for mobile, Toyota encourages deep interaction and consumer learning
Message Vehicle Info Brochure Quote Mobile Tool

Office Depot-One Slide

Office Depot

Instant eGift Card Program

How the Program Works:

Consumers can scan, or snap and send a picture of the vendor-branded SnapTags . After replying with their birthday and state locations, consumers instantly find out if theyve won a $100 gift card Through this advanced e-gift card program, consumers simply show their phones at check out to spend their winnings Remaining participants receive special mobile coupons to save on a variety of back to school essentials The program runs from July 24th, 2011 to September 11th, 2011 will give away a total of $500,000 during that period To engage and educate employees, an associate program ran a week before the consumer program

Office Depot-Three Slides

Office Depot
Back to School Promotion Overview

How the Program Works:

Consumers can scan, or snap and send a picture of the vendor-branded SnapTags After replying with birthday and state location, consumers instantly find out if theyve won a $100 gift card Through this advanced e-gift card program, consumers simply show their phones at check out to spend their winnings

Office Depot
Back to School Promotion Overview

How the Program Works:

Remaining participants receive special mobile coupons to save on a variety of back to school essentials Coupons are redeemable in-store and online The consumer program runs from July 24th, 2011 through September 11th, 2011 To engage and educate employees, an associate program will run a week before from July 17th to July 23rd

Office Depot
Program Details

Program Details:
100 gift cards each in the denomination of $100 will be given away on a daily basis Over the course of the program, rewards will total $500,000 Advertising will feature Al Roker as the spokesperson Ads will run on broad spectrum of mediums such as TV, radio, in-store and out-of-home print advertising to email, direct mail, and online advertising at YouTube.com, Facebook.com, and OfficeDepot.com

Patent pending

TRESemm Offers a Printable Coupons

LIKE GET SHARE

SNAP

Patent pending

TRESemm Offers a Printable Coupons

Get The Email Click Print

Your one use coupon is ready to be used at any participating retailer!

RELATIONSHIPS

AWARENESS & PERCEPTION

CONSIDERATION
CONVERSION

RELATIONSHIPS

Toyota ToyoTag-One Slide

Toyota

Release of the ToyoTag

Relationship Development
Toyota has taken fostering customer relationships and providing information to the next level through its creation of the ToyoTag- Toyotas version of the SnapTag Using different Code Rings around brand icons and logos enables Toyota to run multiple campaigns simultaneously and gain insight into segmented media performance

The Toyota Auto Show Program

Toyota created 16 vehicle specific SnapTags With one snap, consumers received vehicle information, a brochure, ToyotaCare and could request a quote Toyota created Specific SnapTags for special vehicle launches and promotions like the popular Swaggerwagon SnapTags were also created for programs and products like ToyotaCare, Entune, and Toyota Mobile

Got2B-One Slide

Got2B

Collect Feedback

Bud Light- UFE One Slide

Bud Light

Football & The Ultimate Fan Experience

Featured on: Packaging

Retail Signage & Merchandise

Table tents

Online

Bud Light is engaging ultimate fans for a chance to win a trip to the NFL Kickoff game, the
2012 NFL draft, 2012 NFL Pro Bowl, 2012 NFL Season Tickets or the Superbowl XLVI.

Bud Light Playbook Two Slides

Bud Light

2010 Playbook

41

Bud Light

2010 Playbook

Orbit-One Slide

Orbit

Loyalty Points Program

Orbit Back to School Promotion

Participating consumers have the opportunity to instantly win between $20 and $100 Orbit Bucks and can participate daily to increase their chances of winning. With more Orbit Bucks, Consumers have access to prizes of greater value. When using Orbit Bucks, Orbit captures consumers: Name Email Address Physical Address Age

Orbit-Three Slide

Orbit

Back to School Promotion Overview

Instant Win Campaign

The campaign will run July through October.
1 of 30 different SnapTags will be featured on the inside flap of Orbit gum packaging. Orbit will produce 100 million packages with SnapTags for the campaign.

Orbit

Interactivity with Consumers

Orbit Back to School Promotion

Mobile consumers snap and send to instantly find out if theyve won between 20 and 100 Orbit Bucks. With more Orbit Bucks, consumers have access to prizes of greater value. Winning consumers can easily connect to the prize store via the SnapTag response to select prizes from eight categories: Books Dorm Dcor Electronics Gift Cards Music Sports & Outdoors DVDs Video Games

Orbit

Rewarding Loyalty

Creating a Consumer Database

To effectively deliver winners prizes, the prize store captures consumers: Name Email Address Physical Address Date of Birth

Thus increasing Orbits knowledge about consumers and its connectivity with its loyal consumer base

Colorado Native-One Slide

Colorado Native

Unmistakably Colorado

Promoting Continual Engagement through New Programs

Since March, 2010, Colorado Native has ran over 10 SnapTag programs. The consistent change in Natives strategy ensures continual consumer engagement by featuring fresh content.

Past Programs
Past programs featured information on things consistent with the brands local theme such as: Local charities Outdoorsy activities Colorado sports trivia Colorado night life
Current Program The current program replies with a video of Natives founders calling for a toast to celebrate Colorados 135th birthday on August 1st at the Rockies game with a Colorado Native.